yMarketingMatters

article thumbnail

Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile Marketing with SMS (Short Message Service). The open rate of SMS is 98% compared to 22% for emails.

Mobile 140
article thumbnail

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. Very bright.

Trends 279
article thumbnail

6 Lessons I learned from Seth Godin at SmartHustle Conference

yMarketingMatters

The hierarchy of attention is: SMS, email, video, and far at the bottom….reading. Blast any press you get all over social media. Seth says, he knows it’s hard to do, but every time he has done this in his career – he was glad he did it! . Seth on The Value of Video to Support Sales and Marketing.