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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Twitter Removes Millions of Accounts, Switches Off Tweets Via SMS After Vulnerability Discovered

Social Media Today

Twitter has switched off its option to access tweets via SMS in most regions after a new issue was discovered in its systems.

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Twitter Temporarily Limits Tweeting via SMS Following Hack of Jack Dorsey's Account

Social Media Today

While Twitter tries to figure out how to respond to the recent hack of CEO Jack Dorsey's account, it's suspended the ability to tweet via SMS. But that's also caused problems.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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Texts From Dad Delivers SMS Dad Jokes From Dads Around The World

Forbes Social Media

Texts From Dad delivers them straight to you via SMS. It's Father's Day, the one day we accept dad jokes without the eye roll.

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Twitter’s Making SMS Two-Factor Authentication a Twitter Blue Exclusive Feature

Social Media Today

Twitter says that scammers have been abusing the current 2FA system.

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