Top Tools for Mobile Marketing
FEBRUARY 18, 2016
TextMagic : A bulk SMS service for businesses, whose features have been used to benefit charitable organizations and foundations as described in the case studies on their website. The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. And that includes nonprofits, membership associations and organizations. And, with 1.5
Social Media for NonProfits: Not Strictly Unprofitable
OCTOBER 22, 2015
This is considerably cheaper than other promotional activities like sending out flyers, SMS etc. We have some amazing examples of social media campaigns by non-profit organizations. In fact, they were some of the earliest adopters of social media because it was a free platform to spread awareness. However to gain all these benefits, you need to take certain actions. Measure Benefits.
Direct marketing is dead. Long live direct marketing!
JANUARY 27, 2015
This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Guest post by Sophie Davidson. ———— Direct marketing is all about communicating directly with people. This, of course, depends on your customer base as there are still a lot of people out there who prefer to buy from a catalogue.
What You Need to Know Before You Install Facebook’s Messenger App
AUGUST 13, 2014
Allows the app to send SMS messages. This post originally appeared on Mizz Information. ———— This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger. This is the sole reason they give in their FAQs about the change: Why is this changing? Image credit ).
Why and How You Should Get Proactive About Customer Service
MAY 4, 2015
Martin notes that providing a range of service channels lets companies use tools such as email and SMS to serve customers who prefer less intrusive communication options while providing live service alternatives such as chat, video and voice for those requiring more urgent attention. This puts customer service front-and-center in today’s marketplace. Industry Insider
[Case Study] Have you crossed the mobile threshold?
JANUARY 22, 2014
A data point from an SMS campaign was another trigger for our approach to responsive design. The CDC KNOWIT campaign is an SMS-based service that sends HIV testing location information based on a five-digit zip code query via text. More research exists regarding the effectiveness of empathy in SMS-based HIV medication adherence and intervention. Interested in mobile strategy?
Mobile apps are a waste of time for associations.
NOVEMBER 11, 2010
According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Remember, the adoption rate for SMS is 2.5 * deep breath * There. I said it. And I know I’m going to get a lot of grief over it, so let the debate begin. I disagree that apps are the answer.
Preparing for the Next Disaster: The Future of #crisisdata
OCTOBER 21, 2010
Patrick Meier is a director of crisis mapping at Ushahidi, which is a platform that unifies data gathered from multiple sources (SMS, e-mail, web) and distributes it onto a visual map or timeline. by Wendy Harman, Social Media Director, American Red Cross – Reposted with permission (original post appeared on the NTEN blog ). On January 12, 2010, I didn’t personally experience the major earthquake that hit Haiti, but I was forever changed by it. In the midst of inexplicable tragedy, my personal definition of the social web got rocked. Crisis data = people.
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. Flexibility : The variety that SMS marketing offers is almost endless. A few statistics….
SMS Marketing Trumps Social Media Marketing [Infographic]
JULY 19, 2012
A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it.
7 Tips to Leverage the Power of SMS Marketing
Convince & Convert
MARCH 18, 2016
Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. If you’re already on board with SMS marketing, here are some tips and suggestions on how to maximize your success. Create an SMS Marketing Team. SMS is all about immediacy.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. I’ve found SMS CTA’s in the fine print far too many times.
Android Facebook Messenger Users Can Send, Receive SMS Messages
JUNE 14, 2016
Facebook is giving Messenger users with Android devices the option of accessing their SMS messages via the application. Users who choose to activate the feature will see their standard Messenger messages in blue and their SMS messages in purple, and those SMS messages will support text, images, videos, stickers , emoji and location sharing. Select “SMS” from the list.
Six Surefire Ways to Grow Your Business Using Text Marketing
OCTOBER 10, 2016
Texting is not a new concept. However, many people don't seem to realize the power of text marketing. Did you know 95 percent of all text messages are read within three minutes of being delivered? What better way to make sure your message is read by your audience? Sophorn Chhay shares ways to use text marketing to grow your business.
SMS Marketing in Business Statistics
MAY 21, 2013
I have been researching mobile for business over the last few years and wanted to share with you this infographic from Slicktext which looks at specifically SMS marketing. Marketing marketing in business digital marketing social media marketing mobile marketing slicktext sms marketing
Why Your Business Needs an SMS Strategy
DECEMBER 16, 2013
With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. Sending an SMS is a direct and dynamic way of reaching your target market. The element of surprise.
Facebook: No SMS Charges for Account Kit Until August 2018
AUGUST 17, 2016
Facebook announced that developers using its Account Kit , initially introduced at F8 in April, will not be subject to SMS charges until August 2018. Software engineer Calvin Mak said in a blog post that when August 2018 rolls around, standard SMS rates will apply for apps with more than 100,000 confirmation messages per month, adding that FbStart apps will be permanently exempt.
SMS Marketing: a Grossly Underrated Marketing Tactic
MAY 26, 2016
Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Silverstone, a British motor racing circuit, drove a 680% ROI from its integrated SMS campaign. per text.
Ten Social Media Truths About Chatbots
JULY 7, 2016
Google analytics Google's Allo internet browsing IRC MMS news feeds PR nightmare SMS social media management social media platforms Tay by Microsoft ui user interfaceFacebook recently announced that chatbots will be incorporated into Messenger. To understand the growing power, here are ten social media truths about chatbots.
Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane
JANUARY 18, 2017
Other assets going from Twitter to Google are the Crashlytics crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits and development automation system Fastlane. During the transition period, Digits, the SMS authentication services, will be maintained by Twitter. Google Twitter acquisitions analytics Android answers Applications apps Crash Reporting Crashlytics Developer Product Group Developers Digits fabric Fastlane FIrebase Francis Ma Insights iOS measurement Metrics mobile Rich Paret SMS SMS Login
Twitter to Stop Counting Photos, Links Toward 140-Character Limit?
MAY 16, 2016
Twitter 140 characters Bloomberg links Photos SMS Text Messages URL shorteners URLsNo, Twitter is not increasing its 140-character limit for tweets, but users may soon be able to pack a lot more information into them, regardless. Bloomberg reported that photos and links will not be counted as part of the 140-character limit, with the change possibly taking effect in the next two weeks. According to Bloomberg, links added to tweets currently occupy 23 characters, even when URL shorteners are used. Readers: What do you think of this potential change to tweets?
The Digital Marketing Streams Of 2013
JUNE 13, 2013
Although this can take the shape of several different marketing methods, one of the most common is SMS marketing. To learn more about SMS marketing, you can check out Slick Text’s Beginner’s Guide To SMS Marketing. Over the past couple years there’s been a huge increase in the amount of buzz surrounding certain types digital marketing. 3 of those key components are as follows.
Twitter Stalking via SMS
AUGUST 11, 2010
Twitter’s launched this with the idea that you can get Twitter updates from your favorite companies, as many tend to tweet out offers that are only available to the Twitterati. However now you can utilize “Fast Follow by texting “follow USERNAME to 40404. You’ll then start receiving all of updates from that user via texts on your phone. crazy, right?).
Marketing Automation, Set It and Forget It
JULY 26, 2012
SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns. Once you get that opt-in permission however, you’ll get their full attention as 98% of all SMS are read. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce smsWhether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems.
Now People Can Join Your Facebook Fan/Business Page via SMS/Text.
Saying It Social
APRIL 6, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers to your Facebook Page, via text message! The best part is you can incorporate this method with your offline advertising. Have a local radio spot? Tell your listeners to text “like username to 32665, where “username is the part of your Facebook Page’s URL that follows facebook.com/username. 32655 is FBOOK, in case you were wondering.
The Mobile Imperative
NOVEMBER 23, 2011
advertising analytics app brand brandadvertising cloudcomputing connectivity consumer corning data digitalecosystem ecommerce glass html5 ipad loyalty marketer marketingresearch mediachannel mediapurgatory mobile mobileapp mobiledata mobilefriendly mobileweb onescreen roamingcharges smartphone sms socialmedia tablet textmessaging theyearofmobile utilitarianmarketing youtubeIt's not heaven.
Facebook Open-Sources Community Cellular Manager
NOVEMBER 8, 2016
They described CCM as a software management and deployment suite that enables the operation of small-scale cellular networks, adding that it is compatible with the OpenCellular platform the social network introduced in June, as well as with third-party radio-access-network solutions and saying: CCM is designed for reliable operation in environments with unreliable power and backhaul, providing fully disconnected operation for local voice and SMS services. Facebook announced the open-sourcing of a solution aimed at furthering its mission of connecting the world. hours outside of Manila.
The History of Marketing [Infographic]
AUGUST 7, 2012
SMS messaging on mobile phones gets introduced in 1992 and twenty years later is still at it’s infancy. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social mediaIf you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Starting with mass printing, the infographic moves you through the different mediums of posters, magazines, newspapers, and billboards. Anyone?
Facebook Adds Instant-Verification Component for Account Kit to Android SDK
DECEMBER 20, 2016
The instant-verification feature announced Tuesday will immediately authenticate login requests by matching the mobile number tied to Account Kit with the mobile number connected to users’ Facebook accounts, and the social network said in an email to SocialTimes that this addition is particularly helpful in region where SMS service is unreliable. Software engineer Ethan Goldman-Kirst added in a blog post : Instant verification is the result of trying to streamline the login process and rely less on SMS for those signing in with their phone number. Instant Verification Zing App.
Five Forms of Mobile Media
APRIL 14, 2011
1) Short Messaging Service (SMS) : Second generation or 2G digital cellular networks (PCS) enabled SMS, which was the death of pagers in the 90s. Mobile app savvy application apps gamification geolocation gowalla GPS Key Yarmosh mobile savvy apps smartphones SMS webImage by Paul Swansen. He helps you see the primary communications forms on the medium clearly and concisely.
Unlock Facebook With a Physical Security Key?
JANUARY 26, 2017
Facebook Privacy/Security Android Applications apps Brad Hill browsers Chrome Code Generator DropBox Facebook login Facebook Security FIDO Alliance github Google Google Authenticator google chrome login mobile NFC Opera Phishing Salesforce Security Keys SMS Text Messages two-factor authentication U2F Universal 2nd Factor USB Web Browsers Yubico
5 Tips for a Fantastic Marketing Conference
OCTOBER 25, 2012
Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsI recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Tell Success Stories – People love stories and are excited to learn if the content is structured like one. What made it stand out?
How To Start A Mobile Marketing Strategy
The Realtime Report
DECEMBER 27, 2016
SMS Marketing. There is no better way to advertise a new product, service or deal than via SMS marketing. You can even opt for business SMS short codes that provide an inexpensive way for a customer to reply using your chosen keyword. How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? App Based Mobile Marketing.
Show 377 - How to make your brand reach the next billion
MARCH 19, 2012
SMS marketing through free air time. Pod Casts marketing tips customer surveys the engaging brand nathan eagle jana sms marketing emerging market what are emerging markets localisation localization brand strategy social marketing marketing podcast anna farmery mobile marketingThis weeks The Engaging Brand podcast is ready! - The free audio podcast for business covering social media, managment skills and marketing tips. Jana has created the first large-scale mobile platform to enable global organizations to engage directly with emerging market consumers in over 85 countries.
Every word matters
JUNE 13, 2011
This is especially important in today's foreshortened communications environments like Twitter, Web banners, SMS, and advertising taglines. Every word matters. Whether you're writing to persuade, to inform, or entertain, nearly every word choice affects the meaning of your message. A couple years ago I wrote a competitive response for internal use
5 Ways To Maximize the Marketing Budget
JULY 5, 2012
Mobile marketing is a cost-effective marketing strategy that allows a business to connect with customers who opt in to a subscription that sends them information such as advance notices of sales, special savings and other discounts through the SMS (Simple Message System) text messaging system. As a result, they may second-guess themselves, especially with regard to how they spend money.
How to Improve Email Deliverability [Infographic]
JUNE 14, 2013
Pure360 is an email & SMS marketing provider based in the UK, who specialize in helping businesses get the best results from their campaigns. If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers. Infographic by Pure360.
CheatSheet: 4 Mobile Ad Platforms That Work
Convince & Convert
NOVEMBER 7, 2012
Click to read more » mobile flash banners mobile advertising mobile platforms mobile targeting off madison ave + spinsix rich media SMS streaming radioWhether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. The challenge is what type/platform of mobile.
[COMIC] The Complexity Of Social Media Communications
AUGUST 2, 2013
It all remains to be seen how humans will filter and process the massive amounts of data that are being thrown at us via Facebook, Twitter, YouTube and SMS text messaging. Social media…it’s a whole new shift in the way we communicate, right? But are we prepared for the vast range of communication channels that are available as new social media platforms launch? Cheers!
How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
JANUARY 2, 2013
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to face or direct mail interaction, to adopt these methods.