Small Business Mavericks
One More Reason To Start Marketing Online
Small Business Mavericks
JULY 20, 2011
Just like CDs killed the cassette tape and electricity killed the kerosene lantern, the Internet (e-mail, SMS, Twitter, et. The U.S. postal service is dying. And it’s the Internet’s fault. al.) is killing snail mail. Watch this interview with the U.S. postmaster general. In other words, what he’s saying is the U.S. postal service is dying a slow death. It’s not a fast one. It’s a slow one. But there are some stark implications here for businesses. If you’re used to sending out direct mail literature, your costs are going to continue to climb.
Get Ready For The Mobile Marketing Explosion
Small Business Mavericks
AUGUST 1, 2013
Other mobile marketing tactics include SMS texting, check-in services like Foursquare and Yelp, and social-mobile apps. Mobile Marketing for Small Business mobile marketing QR codes responsive web design SMS texting Thanks to their mobile phones, people are now spending more time online than watching TV. This is no surprise to me, and it probably isn’t to you either. Television usage has remained the same since 2012. Online usage with laptops and computers has remained the same since 2010. Mobile usage, especially smartphones and tablets, has increased.
3 Ways Push Notifications Bring You Business
Small Business Mavericks
SEPTEMBER 20, 2012
But the notification differs from SMS, or texting, because it occurs within an app that the user has downloaded. One growing trend in mobile marketing is something called push notifications. These work well for a number of reasons. First, let’s define what it is. push notification is a message you can send through an app to a user’s mobile phone. You can communicate any message, share news, or just offer a greeting. The fact that the mobile user has downloaded the app implies that they’ve given you permission to contact them in this manner.
What Is Mobile Marketing?
Small Business Mavericks
SEPTEMBER 17, 2012
The following mobile marketing methods are just a few of the ways that small businesses can reach customers through mobile devices: SMS, or texting. This week we’re talking about mobile marketing. What is it, should you pursue it, and if so how will it impact your business? First, what is mobile marketing? In a word, mobile marketing is any marketing that involves interactive marketing through mobile devices such as cell phones, PDAs, Bluetooth devices, tablets, and other connected handheld devices. Multimedia presentation. Push notifications. Interactive gaming. App development.
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. Flexibility : The variety that SMS marketing offers is almost endless. Why it Works.
SMS Marketing Trumps Social Media Marketing [Infographic]
JULY 19, 2012
A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it.
7 Tips to Leverage the Power of SMS Marketing
Convince & Convert
MARCH 18, 2016
Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. If you’re already on board with SMS marketing, here are some tips and suggestions on how to maximize your success. 1. Create an SMS Marketing Team. SMS is all about immediacy.
Android Facebook Messenger Users Can Send, Receive SMS Messages
JUNE 14, 2016
Facebook is giving Messenger users with Android devices the option of accessing their SMS messages via the application. Users who choose to activate the feature will see their standard Messenger messages in blue and their SMS messages in purple, and those SMS messages will support text, images, videos, stickers , emoji and location sharing. Select “SMS” from the list.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Have you tried using SMS yet in your business? Having S.M.A.R.T
SMS Marketing: a Grossly Underrated Marketing Tactic
MAY 26, 2016
Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Silverstone, a British motor racing circuit, drove a 680% ROI from its integrated SMS campaign. Busines
SMS Marketing in Business Statistics
MAY 21, 2013
have been researching mobile for business over the last few years and wanted to share with you this infographic from Slicktext which looks at specifically SMS marketing. Marketing marketing in business digital marketing social media marketing mobile marketing slicktext sms marketing
Why Your Business Needs an SMS Strategy
DECEMBER 16, 2013
With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. Sending an SMS is a direct and dynamic way of reaching your target market. The element of surprise.
Twitter to Stop Counting Photos, Links Toward 140-Character Limit?
MAY 16, 2016
Twitter 140 characters Bloomberg links Photos SMS Text Messages URL shorteners URLsNo, Twitter is not increasing its 140-character limit for tweets, but users may soon be able to pack a lot more information into them, regardless. Bloomberg reported that photos and links will not be counted as part of the 140-character limit, with the change possibly taking effect in the next two weeks. According to Bloomberg, links added to tweets currently occupy 23 characters, even when URL shorteners are used. Readers: What do you think of this potential change to tweets?
Twitter Stalking via SMS
AUGUST 11, 2010
Twitter’s launched this with the idea that you can get Twitter updates from your favorite companies, as many tend to tweet out offers that are only available to the Twitterati. However now you can utilize “Fast Follow by texting “follow USERNAME to 40404. You’ll then start receiving all of updates from that user via texts on your phone. crazy, right?).
The Digital Marketing Streams Of 2013
JUNE 13, 2013
Although this can take the shape of several different marketing methods, one of the most common is SMS marketing. To learn more about SMS marketing, you can check out Slick Text’s Beginner’s Guide To SMS Marketing. Over the past couple years there’s been a huge increase in the amount of buzz surrounding certain types digital marketing. Social Media Marketing. Mobile Marketing.
Marketing Automation, Set It and Forget It
JULY 26, 2012
SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns. Once you get that opt-in permission however, you’ll get their full attention as 98% of all SMS are read. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce smsWhether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems.
The Mobile Imperative
NOVEMBER 23, 2011
advertising analytics app brand brandadvertising cloudcomputing connectivity consumer corning data digitalecosystem ecommerce glass html5 ipad loyalty marketer marketingresearch mediachannel mediapurgatory mobile mobileapp mobiledata mobilefriendly mobileweb onescreen roamingcharges smartphone sms socialmedia tablet textmessaging theyearofmobile utilitarianmarketing youtubeIt's not heaven.
The History of Marketing [Infographic]
AUGUST 7, 2012
SMS messaging on mobile phones gets introduced in 1992 and twenty years later is still at it’s infancy. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social mediaIf you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Starting with mass printing, the infographic moves you through the different mediums of posters, magazines, newspapers, and billboards. Anyone?
Now People Can Join Your Facebook Fan/Business Page via SMS/Text.
Saying It Social
APRIL 6, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers to your Facebook Page, via text message! The best part is you can incorporate this method with your offline advertising. Have a local radio spot? Tell your listeners to text “like username to 32665, where “username is the part of your Facebook Page’s URL that follows facebook.com/username. 32655 is FBOOK, in case you were wondering.
5 Tips for a Fantastic Marketing Conference
OCTOBER 25, 2012
Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsI recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Tell Success Stories – People love stories and are excited to learn if the content is structured like one. What made it stand out?
Five Forms of Mobile Media
APRIL 14, 2011
Primary Communication Methods. 1) Short Messaging Service (SMS) : Second generation or 2G digital cellular networks (PCS) enabled SMS, which was the death of pagers in the 90s. Mobile app savvy application apps gamification geolocation gowalla GPS Key Yarmosh mobile savvy apps smartphones SMS webImage by Paul Swansen. Twenty years later the technology is still going strong.
Get Your Business Moving: 9 types of Mobile Marketing
MARCH 17, 2010
SMS: (short message service): Also known as ‘texting’: Advertisers can send relevant marketing messages in form of texts. Your customers are not confined to their homes or offices. Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. And don’t think cell phones are the only mobile medium worth considering.
Show 377 - How to make your brand reach the next billion
MARCH 19, 2012
SMS marketing through free air time. Pod Casts marketing tips customer surveys the engaging brand nathan eagle jana sms marketing emerging market what are emerging markets localisation localization brand strategy social marketing marketing podcast anna farmery mobile marketingThis weeks The Engaging Brand podcast is ready! - The free audio podcast for business covering social media, managment skills and marketing tips. Jana has created the first large-scale mobile platform to enable global organizations to engage directly with emerging market consumers in over 85 countries.
5 Ways To Maximize the Marketing Budget
JULY 5, 2012
Mobile marketing is a cost-effective marketing strategy that allows a business to connect with customers who opt in to a subscription that sends them information such as advance notices of sales, special savings and other discounts through the SMS (Simple Message System) text messaging system. As a result, they may second-guess themselves, especially with regard to how they spend money.
Every word matters
JUNE 13, 2011
This is especially important in today's foreshortened communications environments like Twitter, Web banners, SMS, and advertising taglines. Every word matters. Whether you're writing to persuade, to inform, or entertain, nearly every word choice affects the meaning of your message. couple years ago I wrote a competitive response for internal use
[COMIC] The Complexity Of Social Media Communications
AUGUST 2, 2013
It all remains to be seen how humans will filter and process the massive amounts of data that are being thrown at us via Facebook, Twitter, YouTube and SMS text messaging. Social media…it’s a whole new shift in the way we communicate, right? But are we prepared for the vast range of communication channels that are available as new social media platforms launch? Cheers!
CheatSheet: 4 Mobile Ad Platforms That Work
Convince & Convert
NOVEMBER 7, 2012
Click to read more » mobile flash banners mobile advertising mobile platforms mobile targeting off madison ave + spinsix rich media SMS streaming radioWhether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. The challenge is what type/platform of mobile.
How to Improve Email Deliverability [Infographic]
JUNE 14, 2013
Pure360 is an email & SMS marketing provider based in the UK, who specialize in helping businesses get the best results from their campaigns. If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers. Infographic by Pure360.
How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
JANUARY 2, 2013
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to face or direct mail interaction, to adopt these methods.
The Untapped Potential Of Emojis And Their Role In Social Media Marketing
MAY 10, 2016
Nokia 3310 with its smileys ruled the way we communicated, almost every SMS sent out had a ‘smiley’ attached. This is a guest post from Mapplinks Managing Director, Rishabh Dev. :) was such a big deal a decade ago. It accomplished something that was missing from the new age communications for some time. Emojis conveyed emotion, something that machines tried really hard to accomplish for us.
17 Productivity Tools for the Ultimate Business Gain
Techipedia: Tamar Weinberg
JUNE 11, 2015
Ever been so busy doing something on your computer that you wanted to send a SMS message from your computer without having to pick up your phone? Here’s what my messages to my phone look like — I am constantly bombarded by popups so I don’t usually miss anything: See the other two options next to Notifications, Push and SMS? Let’s dive in. join.me. before.
Don’t Let Thumbs Dominate Mobile Marketing
Convince & Convert
DECEMBER 13, 2012
Click to read more » mobile email marketing Jeff Rohrs mobile marketing SMSI don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies that are here with us now… AS WE SPEAK!
Social Media Should Drop Dead
NOVEMBER 9, 2010
The passing of the data is centralized and controlled by local, independently operated SMS (text message) gateways. Tags: arambartholl avatar bing businesscolumn connectednetwork data deaddrop deadswap decentralizedorganization entertainment eyebeam filesharing google jamesbond ladygaga limewire messageboard montrealgazette musicindustry napster newspapercolumn onlinesocialnetwork peercommunication peertopeerfilesharing postmedia seanfanning sms socialmedia socialweb taylorswift technology thematrix usbmemorystick vancouversun wiki yahoo Plus ca change. It changes. It evolves.
Hurricane Sandy & Social Media: 5 Must-Reads
OCTOBER 29, 2012
By Adi Robertson From tweets to SMS to data dumps, social media goes broad and deep in a disaster. When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. Facebook, Twitter abuzz with Sandy chatter, photos. ” A handy Web guide to tracking Hurricane Sandy.
Social Media Comment Trolls and How to Deal With Them
JULY 6, 2015
Marketing Tips Social Media Social Media Mistakes Digital Marketing company seo Smart Businesses Respond to Facebook Comments SMS Marketing social media mistakesSocial media has become a prolific marketing tool and one of the benefits you can enjoy is a frequent personal interaction. recent article, 5 Ways to Handle Comment Trolls on Social Media by John Brandon observes that while you enjoy the benefits of this tool, there’s a possibility for abuse with emerging social media. simple complaint can quickly turn into a brutal attack. Don’t use automated responses. Conclusion.
3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC
JUNE 9, 2016
It can come from SMS t ext messaging. daughter might share her desired holiday gift with her mother via SMS. Last week, social marketers from all over the world came together to be a part of Social Media Strategies Summit in New York City. I brought some serious lessons back with me, but I don’t want to keep them to myself! want to share them with you. 1. https://t.co/seVh3wBG1g.
“Digitally Mature” Companies Make More Money
The Realtime Report
NOVEMBER 8, 2012
Examples include companies like Caesars Entertainment, which is creating mobile apps that leverage its excellence in customer data to create SMS-based check-in services; Volvo, which created apps that allow drivers to unlock their cars from their smartphones; and Nike, which leveraged its strong commitment to social to crate Nike+, which allows customers to monitor and share their workouts online.
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
At ANY FREE MOMENT, we can shop on line, post on Facebook or Twitter, send an SMS, share pictures or videos. Examples of mobile marketing include SMS text message campaigns, mobile advertising, iPhone/iPad/Android Apps, and mobile video. What a year was 2011 for social media and marketing! It’s not going to blast your sales from $0 to $10,000 overnight. Offline and online. Be real.
Advice for startups: Focus on your super-fans
MARCH 4, 2016
Communicate with them through SMS, email, Twitter, FB, push notifications. Taylor Swift brought fans to her house, baked them cookies and invited them to her concerts for free, said Jordan Stone, CEO of Huckle. At Launch Festival, a top marketer discusses the importance of engaging your top brand advocates. But you don’t really want to make all your customers happy.
Stopping Event Spam with Google Plus Hangouts
JULY 9, 2014
You have to do this for EACH calendar you connect to Google Plus if you are being pinged with emails and SMS messages. When a friend Circles you on Google Plus, Google sets as default everything to “opted in” Your friend then yells at you for spamming them which is totally unfair. Tell ‘em to read this to fix it. The first thing is to go to MY CALENDARS in Google Calendar.
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
Perhaps the team’s greatest contribution was the development of Quick Donate, which allowed users to “donate with a single click through email or on the web, and even through SMS.” In the end, 1.5 In the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure. Again, those are impressive numbers.
Facebook’s Messenger App: What You Need To Know
The Social Media Incubator
AUGUST 18, 2014
One permission says that Facebook may edit, receive, read, and send SMS messages. In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. Users have been outraged by the change and many have gone to the app stores to leave negative reviews, resulting in a one-star overall rating for the app in Apple’s App Store for its current version. Although it should be noted that all versions of the app have a rating of 3.5 stars.
Google Hangouts just get better and better
JULY 1, 2013
Invite people to chat via SMS If you get a message while the app is running the in-app alert will sound a tone so you don’t miss it. When we first started using Google+ Hangouts for our show The Friday Hangout the interface was pretty glitchy. It crashed at the drop of a feather. Audio was problematic as was the picture quality and sometimes just plain odd things would happen. No more!