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| | KYLE LACY
MAY 20, 2013 [SMS] Five Digital Trends Changing the World Now and Forever (Presentation)
We all know that mobility is changing the way consumers interact with brands from email to SMS messaging. 'I had the utmost pleasure to spend the last two weeks in Australia and keynote the Connect Tour for ExactTarget. The presentation is based around what I believe are the five trends changing business and the world. Below is the deck and a brief description of the five trends. Moments.
| | KYLE LACY
JUNE 6, 2012 [SMS] 30 Days of Shopping, Stalking, and Tracking the Fastest Growing Retailers
Consider that of the Hot 100 Retailers with brick and mortar stores, only: 2% used in-store signage to promote email or SMS (text message) engagement. I know I have not been writing much on the blog. However, there is a big reason why and it was just released for public consumption yesterday. My first full scale research report for ExactTarget. Download the full report here. Website. Email.
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