Do you build a mobile-enhanced micro-site that allows you to make quick offers and use push SMS marketing to promote? ? Smart businesses know that understanding your audience is key to your overall success. It doesn’t matter if you’re business-to-consumer or business-to-business focused – your audience, and their interaction with you, is what defines how well you meet your goals. Which is why this report from Exact Target is key reading for any business, small or large. Mobile Excess Needs Mobile Access. It’s also a great pointer as to how you approach your online marketing strategies.