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APRIL 11, 2011 Email Tops Media Relations Strategy Journalists Say
While they still report using Twitter and some have no problem with receiving an SMS pitch, email is the dominate communication medium they prefer. Email is the preferred method journalists like to receive news, information and story pitches reports the TEK Group released its 2011 Online Newsroom Survey Report today. Ninety-four percent of working journalists, in fact, like to receive their information through email. To cut through the clutter of all that email journalists receive, try tweaking the subject line of your email. Do all of the above in an ULTRA-SPECIFIC way.
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