SMS - Social Media Informer

CONVERSIONATION MAY 28, 2011 Second Screen Engagement: the Social Dimension of the TV Experience When there’s a spike in SMS costs, I know what my wife has been watching. This week I moderated IAB Belgium’s annual Think Digital congress. knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile. That’s the little plug, thank you very much. Now to the point. The person does. Kevin Slavin. Location-based, indeed. MORE >>	CONVERSIONATION JULY 28, 2011 The Lack of Customer-Centricity and Integration in (Mobile) Marketing Of course, you can look at the different interaction possibilities that mobile devices offer such as good old SMS, email or location-based services, to name but a few. recently wrote a guest post , based on research showing that US advertisers will spend a whopping 1.1 billion USD on mobile this year. Isolated mobile marketing activities = poor results and short-term. Sounds familiar again? MORE >>	RECENT POSTS JULY 28, 2011 \| CONVERSIONATION The Lack of Customer-Centricity and Integration in (Mobile) Marketing MAY 28, 2011 \| CONVERSIONATION Second Screen Engagement: the Social Dimension of the TV Experience
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