Mobile campaigns that I have used typically have a higher response rate – I have seen our SMS messages get a 15-20% response rate which is huge if you think about that compared to standard banner ad response rates. For someone to receive a “commercial&# SMS message they must opt-in (true opt-in not – “hey look I got a bunch of mobile numbers lets send them all an SMS&# ). As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. You really have a shot at getting some attention. MORE >>

Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Easy Ways of Subscribing to Feeds in Google Reader. Written by: J. Phil on Thursday, June 26th, 2008 Posted to: RSS/Atom , Reader One comment, add yours! Google Reader is a very popular online tool for reading RSS feeds. As a result, the number of ways to get a new feed in to Google Reader has multiplied. In this article we will take a look at a few easy ways to subscribe to a new RSS feed. Use the Add Subscription Button. This is actually two buttons in one. bundlesâ?? Use Your Browser. Caleb. MORE >>

Much like chat and SMS the era of communications becoming more and more synchronous is upon us. If you have never seen this web page [link] - you should! With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service look: easy, decentralized, and inexpensive. But that begs the question - what impact will Twitter have on today’s customer contact centers? History would tell us that just like the days when ATM’s were first being rolled out and people were declaring that the bank teller was soon to be extinct, that this never really materialized fully. MORE >>

think the teen market needs to be convinced more of the value of twitter over SMS or Facebook updates. The most recent numbers from Nielsen indicate that Twitter grew 1,382% year-over-year, registering a total of just more than 7 million unique visitors in the US. Not only is that huge growth in one year, but in one month like in January, Twitter.com clocked 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month. But can that Growth be sustained? It is hard to imagine that any technology could sustain that kind of growth. MORE >>

What Avaya has done was to centralize all communications heading into the enterprise with a new product called Aura - this server will act as a "central nervous system" and control all types of products not just Avaya but competitive products like Cisco, Nortel, Siemens, as well as iPhones, Blackberries etc , all Modes of communications like SMS, Twitter, Social Networks and any special applications in every location of your business. It's a very exciting day for me here at Avaya. OK so imagine this. Crutchfeld can now stream information to me that I am interested in based on my profile. MORE >>