Buzz Marketing for Technology

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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wave, a Toyota subsidiary, as a way to track vehicles as they were assembled, and to scan components at high speeds. However they quickly realized many of the technology’s inherent limitations.

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Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

As I write this post, Defamer is providing live updates from the Academy Awards and these are streaming into Gmail as IMs. (Be sure to turn off SMS alerts if you use these feeds since they will pile up.). Posted by: F.Baube | Thursday, July 05, 2007 at 02:36 AM. I am using Gmail to get SMS alerts for incoming messages, scraps in orkut, comment at my blog, Updated news with Google alerts. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « NBA Launches Social Network | Main. gigabytes of storage. TrackBack. å¹¾å??æ´»ç?¨Gmailç??æ?¹æ³?ã??

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

Buzz Marketing for Technology

SMS Alerts : Get news headlines on your mobile phone for free. Google SMS Channels: Send SMS Text Messages to your Group for Free. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. 1. Export LinkedIn Contacts. Who Viewed My Profile. Remove LinkedIn Contacts. email.

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

ZapTXT also powers email, IM, and SMS alerts for sites like TheStreet.com. And dont look past Rasasa for RSS to SMS, IM, email. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Ways to Filter Your RSS Feeds. Written by Josh Catone / March 4, 2008 8:06 PM. / 26 Comments. RSS is easily one of the best things to happen to web publishing in the past 10 years. Feed Rinse is a best of class RSS filtering application.

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Is Twitter the Next Channel for Contact Centers?

Buzz Marketing for Technology

Much like chat and SMS the era of communications becoming more and more synchronous is upon us. If you have never seen this web page [link] - you should! With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service look: easy, decentralized, and inexpensive. But that begs the question - what impact will Twitter have on today’s customer contact centers?

Avaya makes Business Communications more Social

Buzz Marketing for Technology

It's a very exciting day for me here at Avaya. We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the near term. OK so imagine this.

4 Easy Ways of Subscribing to Feeds in Google Reader

Buzz Marketing for Technology

Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Easy Ways of Subscribing to Feeds in Google Reader. Written by: J. Phil on Thursday, June 26th, 2008 Posted to: RSS/Atom , Reader One comment, add yours! Google Reader is a very popular online tool for reading RSS feeds. As a result, the number of ways to get a new feed in to Google Reader has multiplied. In this article we will take a look at a few easy ways to subscribe to a new RSS feed. Use the Add Subscription Button. This is actually two buttons in one. bundlesâ?? Use Your Browser. Caleb.

5 Excellent Productivity Tips For Google Reader

Buzz Marketing for Technology

Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Excellent Productivity Tips For Google Reader. Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! There are no doubts about the fact that Google Reader is the best browser based RSS reader available. It has some excellent features and helps you to easily deal with a large number of RSS feeds. Today I decided to mention few productivity tips for this app, which will help you manage your RSS feeds better. These are very simple but useful tips. 1.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. Flexibility : The variety that SMS marketing offers is almost endless. Why it Works.

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SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it.

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. If you’re already on board with SMS marketing, here are some tips and suggestions on how to maximize your success. 1. Create an SMS Marketing Team. SMS is all about immediacy.

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Android Facebook Messenger Users Can Send, Receive SMS Messages

SocialTimes Facebook

Facebook is giving Messenger  users with Android devices the option of accessing their SMS messages via the application. Users who choose to activate the feature will see their standard Messenger messages in blue and their SMS messages in purple, and those SMS messages will support text, images, videos, stickers , emoji  and location sharing. Select “SMS” from the list.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Have you tried using SMS yet in your business? Having S.M.A.R.T

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Silverstone, a British motor racing circuit, drove a 680% ROI from its integrated SMS campaign. Busines

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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. Sending an SMS is a direct and dynamic way of reaching your target market. The element of surprise.

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SMS Marketing in Business Statistics

Engaging Brand

have been researching mobile for business over the last few years and wanted to share with you this infographic from Slicktext which looks at specifically SMS marketing. Marketing marketing in business digital marketing social media marketing mobile marketing slicktext sms marketing

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Ten Social Media Truths About Chatbots

Spin Sucks

Google analytics Google's Allo internet browsing IRC MMS news feeds PR nightmare SMS social media management social media platforms Tay by Microsoft ui user interfaceFacebook recently announced that chatbots will be incorporated into Messenger. To understand the growing power, here are ten social media truths about chatbots.

Twitter to Stop Counting Photos, Links Toward 140-Character Limit?

SocialTimes Twitter

Twitter 140 characters Bloomberg links Photos SMS Text Messages URL shorteners URLsNo, Twitter is not increasing its 140-character limit  for tweets, but users may soon be able to pack a lot more information into them, regardless. Bloomberg  reported that photos and links will not be counted as part of the 140-character limit, with the change possibly taking effect in the next two weeks. According to Bloomberg, links added to tweets currently occupy 23 characters, even when URL shorteners are used. Readers: What do you think of this potential change to tweets?

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Twitter Stalking via SMS

TwiTip

Twitter’s launched this with the idea that you can get Twitter updates from your favorite companies, as many tend to tweet out offers that are only available to the Twitterati. However now you can utilize “Fast Follow&# by texting “follow USERNAME&# to 40404. You’ll then start receiving all of updates from that user via texts on your phone. crazy, right?).

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The Digital Marketing Streams Of 2013

Engaging Brand

Although this can take the shape of several different marketing methods, one of the most common is SMS marketing. To learn more about SMS marketing, you can check out Slick Text’s Beginner’s Guide To SMS Marketing. Over the past couple years there’s been a huge increase in the amount of buzz surrounding certain types digital marketing. Social Media Marketing. Mobile Marketing.

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Marketing Automation, Set It and Forget It

Puzzle Marketer

SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns. Once you get that opt-in permission however,  you’ll get their full attention as 98% of all SMS are read. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce smsWhether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems.

The Mobile Imperative

Twist Image

advertising analytics app brand brandadvertising cloudcomputing connectivity consumer corning data digitalecosystem ecommerce glass html5 ipad loyalty marketer marketingresearch mediachannel mediapurgatory mobile mobileapp mobiledata mobilefriendly mobileweb onescreen roamingcharges smartphone sms socialmedia tablet textmessaging theyearofmobile utilitarianmarketing youtubeIt's not heaven.

The History of Marketing [Infographic]

Puzzle Marketer

SMS messaging on mobile phones gets introduced in 1992 and twenty years later is still at it’s infancy. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social mediaIf you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Starting with mass printing, the infographic moves you through the different mediums of posters, magazines, newspapers, and billboards. Anyone?

Now People Can Join Your Facebook Fan/Business Page via SMS/Text.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! The best part is you can incorporate this method with your offline advertising.  Have a local radio spot? Tell your listeners to text “like username&# to 32665, where “username&# is the part of your Facebook Page’s URL that follows facebook.com/username. 32655 is FBOOK, in case you were wondering.

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5 Tips for a Fantastic Marketing Conference

Puzzle Marketer

Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsI recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Tell Success Stories – People love stories and are excited to learn if the content is structured like one. What made it stand out?

Five Forms of Mobile Media

Geoff Livingston

Primary Communication Methods. 1) Short Messaging Service (SMS) : Second generation or 2G digital cellular networks (PCS) enabled SMS, which was the death of pagers in the 90s. Mobile app savvy application apps gamification geolocation gowalla GPS Key Yarmosh mobile savvy apps smartphones SMS webImage by Paul Swansen. Twenty years later the technology is still going strong.

Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

SMS: (short message service):  Also known as ‘texting’: Advertisers can send relevant marketing messages in form of texts. Your customers are not confined to their homes or offices. Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. And don’t think cell phones are the only mobile medium worth considering.

Show 377 - How to make your brand reach the next billion

Engaging Brand

SMS marketing through free air time. Pod Casts marketing tips customer surveys the engaging brand nathan eagle jana sms marketing emerging market what are emerging markets localisation localization brand strategy social marketing marketing podcast anna farmery mobile marketingThis weeks  The Engaging Brand podcast  is ready! - The free audio podcast for business covering social media, managment skills and marketing tips. Jana has created the first large-scale mobile platform to enable global organizations to engage directly with emerging market consumers in over 85 countries.

5 Ways To Maximize the Marketing Budget

Engaging Brand

Mobile marketing is a cost-effective marketing strategy that allows a business to connect with customers who opt in to a subscription that sends them information such as advance notices of sales, special savings and other discounts through the SMS (Simple Message System) text messaging system. As a result, they may second-guess themselves, especially with regard to how they spend money.

Every word matters

Socialized

This is especially important in today's foreshortened communications environments like Twitter, Web banners, SMS, and advertising taglines. Every word matters. Whether you're writing to persuade, to inform, or entertain, nearly every word choice affects the meaning of your message. couple years ago I wrote a competitive response for internal use

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[COMIC] The Complexity Of Social Media Communications

SocMed Sean

It all remains to be seen how humans will filter and process the massive amounts of data that are being thrown at us via Facebook, Twitter, YouTube and SMS text messaging. Social media…it’s a whole new shift in the way we communicate, right? But are we prepared for the vast range of communication channels that are available as new social media platforms launch? Cheers!

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CheatSheet: 4 Mobile Ad Platforms That Work

Convince & Convert

Click to read more » mobile flash banners mobile advertising mobile platforms mobile targeting off madison ave + spinsix rich media SMS streaming radioWhether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. The challenge is what type/platform of mobile.

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How to Improve Email Deliverability [Infographic]

Puzzle Marketer

Pure360 is an email & SMS marketing provider based in the UK, who specialize in helping businesses get the best results from their campaigns. If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers. Infographic by Pure360.

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How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Puzzle Marketer

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to face or direct mail interaction, to adopt these methods.

17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

Ever been so busy doing something on your computer that you wanted to send a SMS message from your computer without having to pick up your phone? Here’s what my messages to my phone look like — I am constantly bombarded by popups so I don’t usually miss anything: See the other two options next to Notifications, Push and SMS? Let’s dive in. join.me. before.

The Untapped Potential Of Emojis And Their Role In Social Media Marketing

Unmetric

Nokia 3310 with its smileys ruled the way we communicated, almost every SMS sent out had a ‘smiley’ attached. This is a guest post from Mapplinks Managing Director, Rishabh Dev. :) was such a big deal a decade ago. It accomplished something that was missing from the new age communications for some time. Emojis conveyed emotion, something that machines tried really hard to accomplish for us.

Don’t Let Thumbs Dominate Mobile Marketing

Convince & Convert

Click to read more » mobile email marketing Jeff Rohrs mobile marketing SMSI don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies that are here with us now… AS WE SPEAK!