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  • DANNY BROWN  |  THURSDAY, APRIL 17, 2014
    [SMS] Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI
    Mobile marketing is the perfect complement to social marketing, and measurement can easily be achieved: Did you use a  push SMS system  to drive traffic to a mobile-friendly site? 'There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good for measuring an increase in brand awareness, although that’s definitely a measurement gauge. The fact is, social media can offer some of the best metrics for measuring your ROI. Blogger Outreach. How many comments did these posts receive?
  • DANNY BROWN  |  THURSDAY, MAY 15, 2014
    [SMS] Is Your Marketing the PITS?
    This can be replying to a text SMS message for more information or signing up for a newsletter. 'When I took my marketing degree back in 2001, part of the course was learning about the  Four P’s of Marketing  –  Product, Price, Place  and  Promotion. These terms have been the mainstay of marketing since the 1950?s, when Neil H. Borden published an article called  The Concept of the Marketing Mix  , although the actual phrase The Four P’s was coined by E. Jerome McCarthy in 1960. Persuasion. Same goes for ideas – unless you get folks to buy into your ideas, they’ll fizzle out. Intent.
  • MOBILEGROOVE  |  TUESDAY, AUGUST 14, 2012
    [SMS] Coke Wields Mobile Advertising & Coupons To Close The Purchase Funnel
    If the person  chooses to save the deal, they will receive a SMS message with a link to the redemption code that can then be used at any time during the promotional period.). 'Mobile has the unique capabilities to deliver the right ad to the right person in the right place/context. But it’s a new pilot in the U.S. bringing together Coca-Cola and pretzel seller Auntie Anne’s — that will go one step further to show how brands can close the loop by using mobile to trigger real-world purchases and track the results all the way down to the item level. Mobile’s true role.
  • MOBILEGROOVE  |  WEDNESDAY, OCTOBER 10, 2012
    [SMS] NEW! Achieving App Impact: Using SMS To Encourage Ongoing Engagement
    To provide them a blueprint to follow as they take these first critical steps I have produced a new white paper — ap(p)tly titled Achieving App Impact: Using SMS to encourage interaction, drive loyalty (sponsored by Tyntec, a global mobile interaction service provider). Supercharge marketing with SMS. And you can read some great coverage showing just how much mileage is left in SMS on this must-read destination run by the fantastic Emily Turrettini.). Today, SMS can reach over 5.4 Our last attempt to reactivate this user will always be an SMS.”
  • MOBILEGROOVE  |  THURSDAY, NOVEMBER 29, 2012
    [SMS] Using Mobile To Ask, Listen & Boost Customer Loyalty
    Little wonder that SMS is the most widely used data application on the planet. Achieving App Impact: Using SMS To Encourage Ongoing Engagement. Mobile Loyalty Gemalto Mobile Marketing Association smartphone SMS Tomi Ahonen 'In mobile, shift happens — often — and once again we could count on the recent Mobile Marketing Association (MMA) Forum event to provide insights marketers need to know in order to navigate the tough terrain ahead. Be sure to check out her follow-up analysis that just went live today.). So, what has changed? Numbers speak volumes. Relationship media.
  • MOBILEGROOVE  |  FRIDAY, DECEMBER 14, 2012
    [SMS] How Much Mileage is REALLY Left In SMS?
    After rapid growth, SMS is slowing down in some places. Overall SMS will continue to grow and it will be interesting to see what the next 20 years holds. Read more about the birth and growth of SMS texting on the Optism blog. SMS txt msgs turn 20. SMS turns twenty-years-old today. Mobile Marketing Asia Neil Papworth Richard Jarvis Sema Group SMS text messaging Vodafone 'What would the world be like without texting? We send about 20 billion texts a day and rely on these little messages to share, learn, amuse, vote and respond. About Lisa. Happy bday!
  • MOBILEGROOVE  |  MONDAY, DECEMBER 17, 2012
    [SMS] Mobile: More Than Roll Of Dice For Caesars Las Vegas
    Second, SMS is mainly used to reach consumers that are in market — sending them exclusive offers, deals and reminders. SMS is an important factor for engagement,” he said. I’ve gathered some of the best moments and comments here: Isacke from Telefónica: On free messaging apps cutting into operator revenues: “Shame on us as carriers for not innovating in #SMS” like WhatsApp has done.” Mobile Marketing Caesars Entertainment iPhone Mobile Marketing Association SMS WhatsApp Wireless Data But there is a bar to reach. Unsexy, yes.
  • MOBILEGROOVE  |  TUESDAY, FEBRUARY 19, 2013
    [SMS] Mobile App Developers: Use Messaging To Activate Users, Monetize Engagement
    This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage mobile app re-engagement with SMS, a new whitepaper that I have written based on input from mobile interaction specialist tyntec and interviews with mobile authorities including Tomi Ahonen and Jon Mew, Director of Mobile & Operations, IAB UK. This new white paper also picks up where my first white paper, Achieving App Impact: Using SMS To Encourage Interaction, Drive Loyalty , left off. Connect: Help your users share the apps they love with in-app invites. Read the summary analysis here.).
  • MOBILEGROOVE  |  MONDAY, MARCH 11, 2013
    [SMS] New Book Tackles Key Mobile Operator Issues, Outlines Winning Strategies
    However, other services, such as SMS, LTE, mobile commerce and mobile customer loyalty, are also entering a new phase of growth and innovation. SMS gets a boost from apps: Today the explosion of mobile apps, a development which many thought would mark the death of SMS, has actually pushed application-to-person (A2P) traffic growth to a new level. 'What is the next ‘Big Thing’ in mobile? The growing realization that ‘connected’, not just mobile, is our default state. In his recent blog Diarmuid tells us to get ready for a wave of change.
  • JUGNOO  |  WEDNESDAY, JANUARY 11, 2012
    [SMS] Mobile is the New Digital Native – Are You Ready?
    Do you build a mobile-enhanced micro-site that allows you to make quick offers and use push SMS marketing to promote? ? Smart businesses know that understanding your audience is key to your overall success. It doesn’t matter if you’re business-to-consumer or business-to-business focused – your audience, and their interaction with you, is what defines how well you meet your goals. Which is why this report from Exact Target is key reading for any business, small or large. Mobile Excess Needs Mobile Access. It’s also a great pointer as to how you approach your online marketing strategies.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, MAY 22, 2012
    [SMS] Dialogue: A Perspective on Nurturing and Lead Management
    If I then engage on your website or then even send a message with an inquiry (email, messaging, SMS, etc.), Charles Hartness. To find a solution to a problem, most of us need to engage in a dialogue with a solution provider.  As a solution provider, you need to find people with a problem who can use your particular brand of solution and then engage them in a dialogue about why you have something that will meet their needs.  Whether you are solution-searching or solution-selling, the nature of the dialogue is essential to the delivery of the right solution. So what is true dialogue? 
  • DIGITAL DIVA  |  SUNDAY, APRIL 22, 2012
    [SMS] Moleskin SMS Sarah Pearson, prote.in Leg­endary note­book.
    Moleskin SMS. The Moleskin SMS (Shooting Message System) - genius Sarah Pearson, prote.in. Leg­endary note­book com­pa­ny Mole­skin have paid trib­ute to the 20th anniver­sary of the text mes­sage with their lat­est lim­it­ed edi­tion notepad. The new notepad can be used as a bal­lis­tic device which allows peo­ple to return to their….
  • ENGAGING BRAND  |  MONDAY, MARCH 19, 2012
    [SMS] Show 377 - How to make your brand reach the next billion
    SMS marketing through free air time. Pod Casts marketing tips customer surveys the engaging brand nathan eagle jana sms marketing emerging market what are emerging markets localisation localization brand strategy social marketing marketing podcast anna farmery mobile marketingThis weeks  The Engaging Brand podcast  is ready! The free audio podcast for business covering social media, managment skills and marketing tips. Jana has created the first large-scale mobile platform to enable global organizations to engage directly with emerging market consumers in over 85 countries.
  • MOBILEGROOVE  |  TUESDAY, SEPTEMBER 13, 2011
    [SMS] OpenMarket’s Andrew Darling Talks Mobile Giving
    How do companies drive awareness of their SMS donation channels? How can the charitable sector can leverage mobile to connect with the public and collect donations on a massive scale? We talk with Andrew Darling, Associate Director of Market Development at OpenMarket, a company providing payment and messaging services to mobile retail and commerce clients worldwide. The benefits and the business models around mobile are the topic of Empowering the Charitable Sector with Interactive Technology II (September 15, London). Mobile for good. ” Multi-channel matters. Damian Collins, MP.
  • MOBILEGROOVE  |  THURSDAY, SEPTEMBER 22, 2011
    [SMS] #MMAF2011 Tweetchat: Is Transmedia Where Mobile Marketing Is Heading?
    adults want to be reached by using SMS. OS or SMS? Mobisoul suggested mobile-savvy operating systems (OS) may displace SMS. While several commented that smartphone may well win out in the end, many more argued that SMS has the reach and the all-important personal touch. As @noahelkin pointed out: “SMS remains an effective engagement mechanism, even for those with advanced devices.” ” @Ew4n agreed, adding that “a perfectly timed SMS can really sway the balance on most any transaction.” Mobile is global. 2) I’m bored.
  • MOBILEGROOVE  |  FRIDAY, SEPTEMBER 23, 2011
    [SMS] Mobile Marketers Should Sync More Offers With Our Transit Routine
    My own company, Hipcricket, has created an innovative, location-based brand awareness campaign called Blue Moon on the Fly that begins by asking people to opt in by sending an SMS keyword to Blue Moon beer’s short code. Mobile devices have become nearly as commonplace as toothpaste for travelers in North America and Europe. Like the true road warriors we are, we take our wireless gear with us wherever we go — and our use of them is unprecedented. percent of all devices in June. Mobile devices topped the 50 percent mark for the first time in February of this year.
  • MOBILEGROOVE  |  THURSDAY, DECEMBER 15, 2011
    [SMS] Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers
    Delivering relevant advertising in mobile requires the right channel mix (mobile Web, SMS, mobile apps), but even the best balance isn’t enough. As more people purchase smartphones and tablets , increasing their access to the mobile Web and applications, advertisers are clamoring to engage them there. But the bigger challenge is how to deliver people advertising they are likely to appreciate because it ticks all the boxes. Tim Jenkins draws from his company’s experience with Hartz, a U.S.-based Mobile advertising is set to explode. million in 2010 to $1.1 billion in 2011.
  • MOBILEGROOVE  |  FRIDAY, DECEMBER 16, 2011
    [SMS] Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning
    major global brand allocates approximately 70 percent of its mobile efforts to reach efforts that include SMS. Like Macy’s, brands would be well-adviced to use an SMS call to action (to start the conversation) and then continue the interaction by harnessing QR codes (delivered via print advertising) to point people to a mobile website to capture people’s information —and interest. Some of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket.
  • MOBILEGROOVE  |  THURSDAY, FEBRUARY 16, 2012
    [SMS] An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition
    But it also lays the groundwork for strategies that enable brands (and retailers) to build up an opt-in customer database , an interaction they can cultivate by offering coupons and SMS alerts to consumers who genuinely want to hear what the brand has to say. The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the vast majority of consumers admitting to using their mobile phones to search and purchase gifts. Shopping will never be the same.
  • MOBILEGROOVE  |  MONDAY, MARCH 19, 2012
    [SMS] M-Pulse ANALYSIS: WIP Marketing Essentials For Mobile Developers
    billion in lost SMS revenue last year. At M-Pulse we continue our month-long look at mobile developer issues and opportunities, and focus on the practical marketing ‘stuff’ developers should master if they are serious about marketing and making money from their apps. We connect with Caroline Lewko, CEO and founder of WIP (Wireless Industry Partnership) and walk through the Mobile Developer’s Guide To The Parallel Universe , a new resource from WIP that lays out the business basics developers need to follow. See companion sidebar post.). Warning! You name it.
  • MOBILEGROOVE  |  TUESDAY, SEPTEMBER 13, 2011
    [SMS] OpenMarket’s Andrew Darling Talks Mobile Giving
    How do companies drive awareness of their SMS donation channels? How can the charitable sector can leverage mobile to connect with the public and collect donations on a massive scale? We talk with Andrew Darling, Associate Director of Market Development at OpenMarket, a company providing payment and messaging services to mobile retail and commerce clients worldwide. The benefits and the business models around mobile are the topic of Empowering the Charitable Sector with Interactive Technology II (September 15, London). Mobile for good. ” Multi-channel matters. Damian Collins, MP.
  • MOBILEGROOVE  |  THURSDAY, SEPTEMBER 22, 2011
    [SMS] #MMAF2011 Tweetchat: Is Transmedia Where Mobile Marketing Is Heading?
    adults want to be reached by using SMS. OS or SMS? Mobisoul suggested mobile-savvy operating systems (OS) may displace SMS. While several commented that smartphone may well win out in the end, many more argued that SMS has the reach and the all-important personal touch. As @noahelkin pointed out: “SMS remains an effective engagement mechanism, even for those with advanced devices.” ” @Ew4n agreed, adding that “a perfectly timed SMS can really sway the balance on most any transaction.” Mobile is global. 2) I’m bored.
  • MOBILEGROOVE  |  FRIDAY, SEPTEMBER 23, 2011
    [SMS] Mobile Marketers Should Sync More Offers With Our Transit Routine
    My own company, Hipcricket, has created an innovative, location-based brand awareness campaign called Blue Moon on the Fly that begins by asking people to opt in by sending an SMS keyword to Blue Moon beer’s short code. Mobile devices have become nearly as commonplace as toothpaste for travelers in North America and Europe. Like the true road warriors we are, we take our wireless gear with us wherever we go — and our use of them is unprecedented. percent of all devices in June. Mobile devices topped the 50 percent mark for the first time in February of this year.
  • MOBILEGROOVE  |  THURSDAY, DECEMBER 15, 2011
    [SMS] Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers
    Delivering relevant advertising in mobile requires the right channel mix (mobile Web, SMS, mobile apps), but even the best balance isn’t enough. As more people purchase smartphones and tablets , increasing their access to the mobile Web and applications, advertisers are clamoring to engage them there. But the bigger challenge is how to deliver people advertising they are likely to appreciate because it ticks all the boxes. Tim Jenkins draws from his company’s experience with Hartz, a U.S.-based Mobile advertising is set to explode. million in 2010 to $1.1 billion in 2011.
  • MOBILEGROOVE  |  FRIDAY, DECEMBER 16, 2011
    [SMS] Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning
    major global brand allocates approximately 70 percent of its mobile efforts to reach efforts that include SMS. Like Macy’s, brands would be well-adviced to use an SMS call to action (to start the conversation) and then continue the interaction by harnessing QR codes (delivered via print advertising) to point people to a mobile website to capture people’s information —and interest. Some of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket.
  • MOBILEGROOVE  |  THURSDAY, FEBRUARY 16, 2012
    [SMS] An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition
    But it also lays the groundwork for strategies that enable brands (and retailers) to build up an opt-in customer database , an interaction they can cultivate by offering coupons and SMS alerts to consumers who genuinely want to hear what the brand has to say. The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the vast majority of consumers admitting to using their mobile phones to search and purchase gifts. Shopping will never be the same.
  • MOBILEGROOVE  |  MONDAY, MARCH 19, 2012
    [SMS] M-Pulse ANALYSIS: WIP Marketing Essentials For Mobile Developers
    billion in lost SMS revenue last year. At M-Pulse we continue our month-long look at mobile developer issues and opportunities, and focus on the practical marketing ‘stuff’ developers should master if they are serious about marketing and making money from their apps. We connect with Caroline Lewko, CEO and founder of WIP (Wireless Industry Partnership) and walk through the Mobile Developer’s Guide To The Parallel Universe , a new resource from WIP that lays out the business basics developers need to follow. See companion sidebar post.). Warning! You name it.
  • MOBILEGROOVE  |  TUESDAY, DECEMBER 21, 2010
    [SMS] Five From Five: Neustar Says Mobile Barcodes Will Spread To The Enterprise
    In order for barcodes to reach the same ubiquity as short code-based SMS, the industry must agree on standards, guidelines and support a compatible marketplace exchange. We will see barcode and coupon usage formally tracked and reported on by analysts and researchers domestically and globally, just as SMS and mobile banner ads are today. Diane Strahan, VP of Mobile and Registry Services at Neustar , is first in our series of five innovators in mobile codes. Another driver will be entertainment/media companies and CPGs using mobile codes to engage with consumers directly.
  • MOBILEGROOVE  |  WEDNESDAY, JANUARY 5, 2011
    [SMS] Mobile Meets Multimedia: Mobile Giving Foundation Expects Increase In Donations & Engagement
    As general awareness increases and the number of smart phones grows, so will creativity including much richer mobile applications leveraging not just SMS (text-to-give), but multi-media services and mobile Web, including video. A year ago this month the world witnessed a massive earthquake shook Haiti, and the citizens of the world, to their core. The extent of the damage following the disaster on January 12, 2010, quickly reached cataclysmic proportions. An estimated three million people were affected by the quake. It is about empowerment. Jim Manis, The Mobile Giving Foundation.
  • MOBILEGROOVE  |  MONDAY, JANUARY 10, 2011
    [SMS] NeoMedia CEO Talks IP, Mobile Barcode Growth Opportunities & Best Practice
    The campaign also provided people a SMS short-code that they could text to get a link and download NeoMedia’s NeoReader barcode scanning application.). Today we step up our coverage of the mobile code space with Laura Marriott, the acting CEO of NeoMedia Technologies. You may recall Laura’s take on barcode trends and her list of 2011 industry predictions, which we published here in late December as part of the popular and viral Five From Five series showcasing the top five mobile code predictions from five of the leading barcode companies. Barcode opportunities. Agenda 2011.
  • MOBILEGROOVE  |  FRIDAY, JANUARY 14, 2011
    [SMS] ROSKA Healthcare Advertising Sees Demand For Mobile Codes; Paves Way For Smart(er) Health
    The proliferation of smartphones and connected devices is pushing this communication “far beyond traditional SMS- and MMS-style, two-way communications.&#. In 2011 MSearchGroove profiles the innovators in mobile health (mHealth) to give you the inside track on how (and where) mobile is connecting stakeholders to make a difference. This week the spotlight is on Kurt Mueller, Chief Digital and Science Officer at ROSKA Healthcare Advertising , a full-service healthcare advertising agency using digital solutions to power direct-to-physician and direct-to-patient/consumer marketing.
  • MOBILEGROOVE  |  WEDNESDAY, FEBRUARY 2, 2011
    [SMS] Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media
    In practice, people search and the service also lets them map the results (in the store and using Aisle411’s interactive map), add the item found to the shopping list and share the search results with others via SMS, email, Twitter or via an update to their Facebook page. Heightened activity and interest in mobile retail (spurred on by holiday shopping and the rapid uptake of price comparison services and apps), has paved the way for a variety of new and immersive mobile experiences that insert marketing messages and campaigns into our daily shopping routines. What’s next?
  • ATOM THOUGHT  |  SATURDAY, NOVEMBER 7, 2009
    [SMS] How is Facebook Going to Make it’s 1st Billion Dollars?
    had an option of getting 10000 credits by sending a premium SMS. How can facebook make it. Do you know that there may be a social networking site which is bigger or almost equal to Facebook? And do you know it earns 2-3 times more than Facebook already? That site is Qzone (Tencent), and it earns over a billion dollars in revenues per annum. How did this happen? And what can Facebook do to catch up quickly? ‘I will cite a personal example- just before Diwali I was playing this awesome game on Ibibo.com called Teen Patti. I had less money (virtual)- but great cards. Mobile Marketing!
  • GEMMA WENT  |  THURSDAY, JANUARY 28, 2010
    [SMS] Unlocking the value of Foursquare « The Cube
    Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Unlocking the value of Foursquare 28/01/2010 tags: Foursquare , Gowalla , location based social netoworking apps by Gemma Went For those of you not yet using Foursquare and other location based social networking apps, the presentation below from 22 Squared gives you a bit of background on what it’s all about. I’ve been trying out both Foursquare and Gowalla for a little while and can see great potential for brands using them in the future. Of course, as the user base grows, so will these tips.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JUNE 18, 2008
    [SMS] Plutter Kite: The Ultimate Micro-Blogging Service
    Brightkite: Email and SMS – mobile web is definitely the wave of the future. Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Social Media > Plutter Kite: The Ultimate Micro-Blogging Service Plutter Kite: The Ultimate Micro-Blogging Service by Tamar Weinberg on June 18, 2008 Share This is a guest post from Samir Balwani of Internet Marketing blog Left the Box.com. It feels like every day there’s a new post about Plurk, Twitter, or some new micro-blogging platform. The truth is, they’re not. So there you go.
  • KOKA SEXTON  |  SUNDAY, NOVEMBER 30, 2008
    [SMS] Remember the Milk and Everything else
    If you’re sending a message to Twitter via SMS or IM or the web update box, remember to add d rtm before your task name or command to indicate that it’s a direct message. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Remember the Milk and Everything else As the saying goes. “So much to do, so little time&#. Between the to-dos and the big tasks of the day, how do you keep track of everything? 11AM Meeting with Google, 3PM Call the CEO of Apple and somewhere in between pick up the dry cleaning, call your mom and drop the check off at the post office.
  • KOKA SEXTON  |  SUNDAY, NOVEMBER 30, 2008
    [SMS] Remember the Milk and Everything else - Koka Sexton dot Com
    If you’re sending a message to Twitter via SMS or IM or the web update box, remember to add d rtm before your task name or command to indicate that it’s a direct message. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Remember the Milk and Everything else As the saying goes. “So much to do, so little time&#. Between the to-dos and the big tasks of the day, how do you keep track of everything? 11AM Meeting with Google, 3PM Call the CEO of Apple and somewhere in between pick up the dry cleaning, call your mom and drop the check off at the post office.
  • MOBILEGROOVE  |  WEDNESDAY, APRIL 28, 2010
    [SMS] GUEST COLUMN:Tapping New Messaging Approaches For New Revenues
    To drive home this key point the article recounts how people in emerging and developing markets are using their simple mobile phones and SMS text to improve their lives, conduct commerce, transfer money, record and share sermons and even oversee elections. EDITOR’S NOTE: This special series of thought leadership columns, which examines the pivotal role of messaging in advertising, promotion and all the ways companies connect and engage with their customers, continues with a look at exciting opportunities brands – and mobile operators – could be missing. * * *. SPEAK TO US.
  • MOBILEGROOVE  |  THURSDAY, MAY 6, 2010
    [SMS] Blyk Is Back With Ad-Funded Service In The Netherlands; Will Social Media Marketing Make The Difference?
    Blyk offers free text messages and calling minutes (1,000 SMS and 1,000 free Blyk-to-Blyk minutes) to youth (and then some since the demographic is 16- to 29-year olds) in return for accepting a set number of SMS/MMS mobile ads per day. Here is a summary of the key points: Mobile advertising formats: Predictably, Blyk is bullish about the outlook for advertising delivered using a mix of SMS and MMS. Blyk — the company that launched the world’s first ad-funded MVNO in the U.K. Following the blueprint of the business model it pioneered in the U.K., He adds.
  • MOBILEGROOVE  |  MONDAY, MAY 10, 2010
    [SMS] Mobility Meets Compassion; New AIME Event Empowers Charities & Non-Profits To Leverage Mobile
    Maximising Direct Response using WAP, SMS, Web and Email marketing to achieve optimum outcomes. First, a round of thanks to all the companies and individuals that have reached out to become part of  The Mobile Movement , a coalition of entrepreneurs, humanitarians, artists, academics and other industry leaders committed to bringing mobile capabilities to non-profits. It was also an honor for my post on our launch and mission to be chosen “Post Of The Week&# by the Carnival Of The Mobilists (and COM host Holly Kolman). HEALTHCARE IS THE FOCUS. SPEAKERS & TOPICS. Unicef.
  • MOBILEGROOVE  |  MONDAY, MAY 24, 2010
    [SMS] EXCLUSIVE: AdMob Fine-Tunes Geo-Targeting; Will Sharper Focus On Location-Linked Mobile Advertising Deliver?
    You click on a banner, engage with the brand via the website and — if you want a coupon or a free sample or whatever — you then click and an SMS is delivered to your phone containing a PIN number. In brief: Loads going on at AdMob. On Friday the Federal Trade Commission gives the Google-AdMob deal the green light ; earlier this month AdMob marks a new milestone ( 200 billion ads served);and we learn AdMob’s testing geo-targeted ad serving technology with a U.K. dating service. More in an exclusive interview with KF Lai, BuzzCity CEO, in June.). billion in March 2010.
  • MOBILEGROOVE  |  WEDNESDAY, JUNE 23, 2010
    [SMS] BEST & BRIGHTEST: COM #227: Smartphone Stats; Android’s Lead; Mobile Future Event; Developer Issue Survey & Voting Campaigns For Impact
    Topics include: Apple’s reign, Android’s gain, video how-to, SMS voting and a campaign that could have been in Slovakia. We know from the Obama campaign that SMS messages encouraging people to vote can have a profound impact on people’s perceptions of candidates and key issues. In brief: The Carnival is up at MSG with a balanced mix of must-read posts and rants. Thanks to Communities Dominate Brands we get a great update on the numbers that play in the zero-sum game involving smartphone makers worldwide. Is Tomi right? Read on, find out… (and bookmark!).
  • MOBILEGROOVE  |  MONDAY, JULY 26, 2010
    [SMS] CENTER STAGE: Real Mobile Innovation That Drives Real Results; Why Developing Markets Are The Ones To Watch
    To drive home this key point the article recounts how people in emerging and developing markets are using their simple mobile phones and SMS text – a language you could say is truly native to mobile devices – to improve their lives, conduct commerce, transfer money, record and share sermons and even oversee elections. But there is also a new wave of interest and excitement in SMS as more people design more applications that make use of text. Job seekers can register via SMS with Souktel, and then, through a series of text messages, enter details about themselves into the system.
  • MOBILEGROOVE  |  TUESDAY, JULY 27, 2010
    [SMS] UPDATE: The Best Of Mobile Web Africa, MLOVE & More!
    Topics range from mobile for social change (using the example of Frontline SMS ) to the unexpected success of mobile novels (m-novels) in South Africa. In brief: An overview of new content and projects at MSG. Look for exclusive posts and podcasts that showcase mobile industry rock stars ( thanks to the great people at MLOVE ) and highlight the mobile case studies transforming the developed world (courtesy of Matthew Dawes , who organizes must-attend mobile events across Africa ). on MSG. MOBILE WEB AFRICA. Innovations impacting developing markets will also feature prominently on MSG.
  • MOBILEGROOVE  |  WEDNESDAY, JULY 28, 2010
    [SMS] GUEST COLUMN: Spreading The Message; Why The Major Growth Opportunities Are (Still) In Text-Messaging
    It’s universal (anyone can use it), it’s effective (capable of reaching millions across the planet and returning direct responses within seconds), and i t’s ours (SMS is a language native to mobile phones created by mobile users). billion mobile phone subscribers on the planet used SMS text messaging ( that’s 3.5 SMS features on all mobile devices launched to the market. Non-voice mobile markets are still predominantly driven by SMS messaging, which is second only to voice in mobile network operators’ revenues. billion ). WORLD OF OPPORTUNITY.
  • DIGIGEN  |  TUESDAY, OCTOBER 6, 2009
    [SMS] Term of the Week: Omnichannel
    e.g. don’t send someone an email which doesn’t look or work like the website, the mobile sms, the banner, the social media page etc. The printing press gave us newspapers, we were happy. Since then, the market has changed rapidly and diversely. The term until about ten minutes ago was “multi-channel&# , audiences were using different channels so we needed to target them differently. Now we talk “Omnichannel&#. What this means to me is the classic business phrase “get all your ducks in line&#. Dan on A New Focus on Social Business Strategy.
  • FIREBELLY  |  TUESDAY, OCTOBER 6, 2009
    [SMS] Your Twitter Story: How did you start Tweeting, and how big of.
    Digitalia | Indianapolis Social Media Marketing « iPhone apps catered to where you live | Main | Content Update: Stories connect Us » October 06, 2009 Your Twitter Story: How did you start Tweeting, and how big of Twit have you become? Did anyone else catch Biz Stone, co-found of Twitter, on “ The Martha Stewart Show ” Friday? It was interesting to see the tech guru with the ultimate Susie Homemaker, but it actually worked well! If you don’t tune in to Martha too often, you might not know that she’s a major Twit. She’s super involved (or at least her staff is). Please try again.
  • FIREBELLY  |  THURSDAY, OCTOBER 8, 2009
    [SMS] Content Update: Stories connect Us
    Digitalia | Indianapolis Social Media Marketing « Your Twitter Story: How did you start Tweeting, and how big of Twit have you become? Main | Don’t try to fight it. Social media is here to stay. » October 09, 2009 Content Update: Stories connect Us David Hoppe on the value of content My friend David is a great human being. He's a writer, he's an advocate for change, he's an intellectual, he's a playwright, I could go on. David and I hung out this week to talk content. We're both believers in the paramount importance of stories. Your comment could not be posted.
  • FIREBELLY  |  THURSDAY, OCTOBER 15, 2009
    [SMS] Don't try to fight it. Social media is here to stay.
    Digitalia | Indianapolis Social Media Marketing « Content Update: Stories connect Us | Main | Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. » October 15, 2009 Don’t try to fight it. Social media is here to stay. It’s official, kids. Social media has officially invadedpopular culture. Last Thursday, the highly anticipated, hour-long weddingepisode of “The Office” aired. As anavid “Office” fan, I was pumped. laughed. cried. decided my next goal inlife is to find myself my own Jim Halpert. And then, it happened. Please try again.
  • FIREBELLY  |  WEDNESDAY, OCTOBER 21, 2009
    [SMS] Objectified: Our Relationship with Manufactured Objects and, by.
    Digitalia | Indianapolis Social Media Marketing « Don’t try to fight it. Social media is here to stay. Main | social media marketing might be for you (and it might not) » October 21, 2009 Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Branding in in our DNA at Firebelly Marketing. And we're firm believers that design makes everything better. Design thinking should be embedded in how we approach making things in general. Check out this story. Read director Gary Hustwit’s post about the film. Your comment could not be posted.
  • FIREBELLY  |  WEDNESDAY, OCTOBER 21, 2009
    [SMS] social media marketing might be for you (and it might not)
    Digitalia | Indianapolis Social Media Marketing « Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Main | You can’t fight the power of video. It’s bigger than all of us. Here's the highlights. Does social media marketing fit your company's approach to business? Do you have a responsive way about you? Are you committed to deep and sustained marketing efforts? Is your leadership behind you? Are you customers deeply engaged in your brand? Does your brand have engagement value - content vise? what are they saying? Or maybe not.
  • FIREBELLY  |  THURSDAY, OCTOBER 22, 2009
    [SMS] You can't fight the power of video. It's bigger than all of us.
    Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. It’s bigger than all of us. Think about this: How often do you watch video every day? Video is all around us. We don’t even realize how often wewatch them. We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” And Youtube dominates the pack (as if that’s a surprise to anyone…).Comscore Themellow music.
  • FIREBELLY  |  FRIDAY, OCTOBER 23, 2009
    [SMS] Five Reasons Why I Love Wordpress
    Digitalia | Indianapolis Social Media Marketing « You can’t fight the power of video. It’s bigger than all of us. Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). It was first released in May 2003 by its co-founders Matt Mullenweg and Mike Little as the successor to b2/cafelog. It is powered by PHP and a SQL data backend. As of September 2009, Wordpress is used by 62.8 This is very untrue. Plugins.
  • FIREBELLY  |  SUNDAY, OCTOBER 25, 2009
    [SMS] Stop tweeting about the # of followers you have
    Digitalia | Indianapolis Social Media Marketing « Five Reasons Why I Love Wordpress | Main | Stop tweeting about your emotional break throughs » October 25, 2009 Stop tweeting about the # of followers you have Matthew Inman who runs The Oatmeal site posted this recently. It's a top 10 list, but I think they're so good that we're going to feature them for you, our attention deficit reader, one at a time! And I say, since when did it become cool to not think every one is important (regardless of reach).  Your comment has not yet been posted. Please try again.
  • FIREBELLY  |  MONDAY, OCTOBER 26, 2009
    [SMS] Stop tweeting about your emotional break throughs
    Digitalia | Indianapolis Social Media Marketing « Stop tweeting about the # of followers you have | Main | Stop tweeting out of context » October 26, 2009 Stop tweeting about your emotional break throughs I'm sorry to say but 140 characters doesn't do your self actualization justice, and frankly no one gives a shit (on twitter anyway). Go to facebook or find some friends. If that doesn't work, try commiserating with the world on fmylife. Of course a shrink can help too. But aren't you tired of people that talk about all kinds of emotional progress. mean it.
  • FIREBELLY  |  TUESDAY, OCTOBER 27, 2009
    [SMS] Stop tweeting out of context
    Digitalia | Indianapolis Social Media Marketing « Stop tweeting about your emotional break throughs | Main | Stop tweeting your DailyBooth photos NOW » October 27, 2009 Stop tweeting out of context Just like real life, people expect and appreciate conversation protocol. Listen, wait till the other person is done, spatial mores are different in different cultures - these are just a few of the expectations. Conversations are not just two way - they can have many participants. While speaking out of context can be funny in person - its usually not the rule. Please try again.
  • FIREBELLY  |  WEDNESDAY, OCTOBER 28, 2009
    [SMS] Stop tweeting your DailyBooth photos NOW
    Digitalia | Indianapolis Social Media Marketing « Stop tweeting out of context | Main | STOP Over-Tweeting about your kids, cats, dogs, etc. » October 28, 2009 Stop tweeting your DailyBooth photos NOW Remember Narcissus. He dashed all his suitors - male and female aside - to fall in love with his own reflection. While twitterholics or people who base their entire social media marketing communication strategy on Twitter (nice redundancy Duncan) will disagree, the great conversation on there is a shadow of itself. If we've seen one photo of you on twitter, that is probably good.
  • FIREBELLY  |  THURSDAY, OCTOBER 29, 2009
    [SMS] STOP Over-Tweeting about your kids, cats, dogs, etc.
    Digitalia | Indianapolis Social Media Marketing « Stop tweeting your DailyBooth photos NOW | Main | People who tweet about their work outs - Get a life! » October 29, 2009 STOP Over-Tweeting about your kids, cats, dogs, etc. For real, you love them coz they're yours. Share those pics in person or on facebook - its right, its nice, its got more capabilities for comment chains, and more. Twitter just ain't the place. One is enough. Tamagotchi may be a bit harsh, but that is hilarious all the same! We'd love you to call out tweets that fit this category! 
  • FIREBELLY  |  THURSDAY, OCTOBER 29, 2009
    [SMS] People who tweet about their work outs - Get a life!
    Digitalia | Indianapolis Social Media Marketing « STOP Over-Tweeting about your kids, cats, dogs, etc. Main | Halloween Mania Music Mix » October 30, 2009 People who tweet about their work outs - Get a life! Another seriously funny illustration in this series from Matthew Inman from The Oatmeal. Why do we feel so compelled to tweet our workouts? According to one of our readers, it because people seeks validation, support and self-expression. know people do it because they want other people to converse with them. But seriously imagine this everyday. Once in a while - okay I'm in.
  • FIREBELLY  |  FRIDAY, OCTOBER 30, 2009
    [SMS] Halloween Mania Music Mix
    Digitalia | Indianapolis Social Media Marketing « People who tweet about their work outs - Get a life! Main | Tweetie 2: The Best iPhone Twitter App » October 30, 2009 Halloween Mania Music Mix Thanks to our friends from Passionati. Weve got a great list from the premiere music sharing site. Its a halloween mix to help you get the most out of the scariest holiday on the calendar!! Made the party go with a swing!!! Anthony Tilley The PLR Man Posted by: Anthony Tilley | November 09, 2009 at 10:18 AM Verify your Comment Previewing your Comment Posted by: | This is only a preview.
  • FIREBELLY  |  TUESDAY, NOVEMBER 10, 2009
    [SMS] Tweetie 2: The Best iPhone Twitter App
    Digitalia | Indianapolis Social Media Marketing « Halloween Mania Music Mix | Main | Time to Elf Yourself for the holidays » November 10, 2009 Tweetie 2: The Best iPhone Twitter App Tweetie 2 is the successor to the popular original Tweetie iPhone app by atebits. It is available for the iPhone and iPod Touch, now! It is rewritten from the ground up with a fast and powerful new core, Tweetie 2 offers the most polished mobile Twitter experience around. Tweetie 2 is so far ahead of every other iPhone Twitter app, it's astounding. They're great. Your comment could not be posted.
  • FIREBELLY  |  THURSDAY, NOVEMBER 12, 2009
    [SMS] Twitterese — The new way to speak online
    Digitalia | Indianapolis Social Media Marketing « Time to Elf Yourself for the holidays | Main | social media marketings good news » November 12, 2009 Twitterese — The new way to speak online Twitter users are using Twitter terms. Tweet is a popularverb. Twitter is a common noun. They’re used in their Tweets but also ineveryday speak. But just because a Twit is using the lingo doesn’t mean he orshe is using it correctly. ve created a collection of Twitter words and theirdefinitions to help make the Twitter lingo illiterate more able to walk thewalk and talk the talk.
  • FIREBELLY  |  FRIDAY, NOVEMBER 13, 2009
    [SMS] social media marketing's good news
    Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video. Look at your listening results. Marketing is focused on listening and paying attention to what kinds of experience people are having. Which brings us to the power of the market constituents to influence each other. Social Search. Your comment has not yet been posted.
  • FIREBELLY  |  WEDNESDAY, NOVEMBER 18, 2009
    [SMS] Too much flash turns google off
    Digitalia | Indianapolis Social Media Marketing « social media marketings good news | Main | Courtney Love gets sued over tweets » November 18, 2009 Too much flash turns google off Search Engine Optimization: Flash doesn't entice google Google is like a hippy girl. More likely to be into your substance rather than your flashy duds. Enjoy! Your comment has not yet been posted. Your comment could not be posted. Error type: Your comment has been saved. Comments are moderated and will not appear until approved by the author. Please try again. Having trouble reading this image?
  • FIREBELLY  |  THURSDAY, NOVEMBER 19, 2009
    [SMS] Courtney Love gets sued over tweets
    Digitalia | Indianapolis Social Media Marketing « Too much flash turns google off | Main | Social Networking Meets Game Consoles » November 19, 2009 Courtney Love gets sued over tweets Libel lawsuit hits social media It has been a long-winded discussion in the communications law world: How much control should the government have over the Internet? People argue many of the following: It’s supposed to be the free medium. It’s impossible to control. Even if laws are made, how will they be enforced on such a vast, virtual medium? What is libel?  Journalists know all about libel.
  • FIREBELLY  |  TUESDAY, NOVEMBER 24, 2009
    [SMS] Social Networking Meets Game Consoles
    Digitalia | Indianapolis Social Media Marketing « Courtney Love gets sued over tweets | Main | Cyber Monday Is Here! » November 24, 2009 Social Networking Meets Game Consoles There used to be a time where you could play video games for video games and use the computer for computer related things. These days it is all different. Microsoft's game console, the Xbox 360 , has announced that it will be officially rolling out its latest Dashboard update, which includes Facebook , Twitter , and Last.fm. Social networking… Welcome to the new and highly integrated gaming world.
  • FIREBELLY  |  MONDAY, NOVEMBER 30, 2009
    [SMS] Cyber Monday Is Here!
    Digitalia | Indianapolis Social Media Marketing « Social Networking Meets Game Consoles | Main | Social Media Marketing Checklist from SES Chicago » November 30, 2009 Cyber Monday Is Here! What is Cyber Monday ? Cyber Monday is a marketing term that refers to the Monday immediately following Black Friday being the busiest day of the year for retail electronic commerce in the United States. Cyber Monday Facts: More than one in three people say they'll be using their fast-access work computers this year for holiday shopping. Deals range from slashed prices to free shipping.
  • FIREBELLY  |  MONDAY, DECEMBER 14, 2009
    [SMS] SES Chicago 2009 Video: Were you naughty or nice?
    Digitalia | Indianapolis Social Media Marketing « Social Media Marketing Checklist from SES Chicago | Main | Social Search Statistics from SES Chicago » December 14, 2009 SES Chicago 2009 Video: Were you naughty or nice? Video features search and social media marketing professionals Greg Jarbo and his team made this video at SES Chicago, which stars a who's who on the search marketing and social media marketing scene. The questions were simple: were you naughty or nice? And what are you expecting Google to bring you for the holidays. It's hilarious. You have to check it out!
  • FIREBELLY  |  TUESDAY, DECEMBER 15, 2009
    [SMS] Social Search Statistics from SES Chicago
    Digitalia | Indianapolis Social Media Marketing « SES Chicago 2009 Video: Were you naughty or nice? Main | 5 Ways to Fan the Viral Flame » December 15, 2009 Social Search Statistics from SES Chicago I'm a numbers nerd. If you are too, then this post is for you. Below are some stats compiled from the From Search to Discovery , What's the Link Between Search and Social? "  88% of links that 14-24 year olds clicked were sent to them by a friend  1 billion links clicked every month on Google is the same as 1 billion bit.ly Your comment has not yet been posted.
  • FIREBELLY  |  WEDNESDAY, JANUARY 6, 2010
    [SMS] Firebelly's Top 9 Blog Posts of 2009
    Digitalia | Indianapolis Social Media Marketing « 5 Ways to Fan the Viral Flame | Main | Social Search: Tempur-Pedic "Ask Me" Commercial » January 06, 2010 Firebellys Top 9 Blog Posts of 2009 I wanted to do a brief recap and share with you the most-viewed posts on Firebellys Digitalia blog in 2009. 2009 was a big year for Twitter. It seemed everywhere you turned someone was talking about it - in both positive and negative ways. Not surprisingly then, 5 of our 9 most popular posts last year were related to Twitter. Lets take a look. Counting down from #9. Please try again.
  • FIREBELLY  |  WEDNESDAY, JANUARY 13, 2010
    [SMS] We Interrupt This Lifecast: Syndication Overload (Part 1)
    Digitalia | Indianapolis Social Media Marketing « Social Search: Tempur-Pedic "Ask Me" Commercial | Main | 4 Ways To Celebrate MLK Day With Social Media » January 13, 2010 We Interrupt This Lifecast: Syndication Overload (Part 1) I have never written a rant post before, but nothing seems to bother me more online lately than when I log into Facebook and Im assaulted by a stream of peoples tweets in the Live Feed. Social technologies make syndication and aggregation simple. Keep your #s, @s and RTs where they belong - on Twitter. Its annoying. Am I alone here? Thank you. Meg: Thanks!
  • FIREBELLY  |  THURSDAY, JANUARY 14, 2010
    [SMS] 4 Ways To Celebrate MLK Day With Social Media
    Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 1) | Main | Social Media Weekly Roundup 1/11-1/15 » January 14, 2010 4 Ways To Celebrate MLK Day With Social Media Originally posted on January 16, 2009. Details have been updated for 2010. Martin Luther King, Jr. Day is Monday, January 18. Below are 4 ways you can celebrate his legacy with social media. Flickr : There is a great Flickr group called MLK BLVD that contains images of Martin Luther King, Jr. Boulevards from across the country. It makes for an interesting tribute.
  • FIREBELLY  |  FRIDAY, JANUARY 15, 2010
    [SMS] Social Media Weekly Roundup 1/11-1/15
    Digitalia | Indianapolis Social Media Marketing « 4 Ways To Celebrate MLK Day With Social Media | Main | Youtube Tuesday: ESCP Europe Human Experience » January 15, 2010 Social Media Weekly Roundup 1/11-1/15 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. It makes for great reading and there are some tips in there for all small businesses to use about the social media channels that work best and how to use them effectively. Please try again.
  • FIREBELLY  |  TUESDAY, JANUARY 19, 2010
    [SMS] Youtube Tuesday: ESCP Europe Human Experience
    Digitalia | Indianapolis Social Media Marketing « Social Media Weekly Roundup 1/11-1/15 | Main | We Interrupt This Lifecast: Syndication Overload (Part 2) » January 19, 2010 Youtube Tuesday: ESCP Europe Human Experience Of the many YouTube videos I watched this past week, this is the one that deserves some special attention. The ESCP Europe Human Experience was spotlighted in YouTube’s “Popular” section and for good reason. ESCP Europe is a top-rated international business school in Paris and the video was created by its students. This video was cleverly done. Please try again.
  • FIREBELLY  |  WEDNESDAY, JANUARY 20, 2010
    [SMS] We Interrupt This Lifecast: Syndication Overload (Part 2)
    Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: ESCP Europe Human Experience | Main | Social Media Weekly Roundup 1/18-1/22 » January 20, 2010 We Interrupt This Lifecast: Syndication Overload (Part 2) Last week, in We Interrupt This Lifecast: Syndication Overload (Part 1) , I argued that people should not syndicate all of their tweets into Facebook. This week, however, I want to talk about those who aggregate content from all over the web and syndicate it through their Twitter streams. You get the point. They werent interacting with anyone. Zero personality.
  • FIREBELLY  |  WEDNESDAY, JANUARY 27, 2010
    [SMS] Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle
    Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: Lost Generation | Main | 5 Social Marketing Stories You Need To Read » January 27, 2010 Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle Many companies now include a Facebook or Twitter URL in their television commercials. Almost every cell phone provider now touts Facebook and/or Twitter connectivity in their TV spots. Now another commercial has caught my eye. This one is from Dentyne. They wrap it up up with "Dentyne: 60 connections in every bottle." Very clever. Your comment could not be posted.
  • FIREBELLY  |  FRIDAY, JANUARY 29, 2010
    [SMS] 5 Social Marketing Stories You Need To Read
    Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. 12 Things To Consider Before Launching Your Blog By Francisco Rosales One of the best things you can do online for your business or your freelance services is to start a blog.
  • FIREBELLY  |  TUESDAY, FEBRUARY 2, 2010
    [SMS] Social Media & The Super Bowl
    Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl. We have loved talking about them afterwards around the water cooler. Now we tweet about them, share them on Facebook and embed them in our blogs. Marketers and companies know this and are hoping to extend their 30 seconds with consumers into longer lasting relationships on social networks. Go Colts!
  • FIREBELLY  |  THURSDAY, FEBRUARY 4, 2010
    [SMS] Teens & Young Adults Prefer Facebook Over Blogs
    Digitalia | Indianapolis Social Media Marketing « Social Media & The Super Bowl | Main | Firebelly Work: Social Media Optimization Summits » February 04, 2010 Teens & Young Adults Prefer Facebook Over Blogs Social Media and Young Adults , a survey recently released by the Pew Research Centers Internet and American Life Project , revealed that blogging has dropped by nine percent among Millennials (ages 18-29) in the last two years - from 24 percent in December 2007 to 15 percent in December 2009. Where did they go? Social networking sites (SNS). Your comment has not yet been posted.
  • FIREBELLY  |  WEDNESDAY, FEBRUARY 10, 2010
    [SMS] Firebelly Work: Social Media Optimization Summits
    Digitalia | Indianapolis Social Media Marketing « Teens & Young Adults Prefer Facebook Over Blogs | Main | The Battle (and Blending) of Social and Search Rages On » February 10, 2010 Firebelly Work: Social Media Optimization Summits Firebelly is excited to be working with Multifamily Pro , a Florida-based provider of tools, forms, information, and publications that support the multifamily industry and its leading professionals. The first item of business? Create a promotional video for their inaugural Social Media Optimization Summits where people can See It. Hear It. Do It.
  • FIREBELLY  |  THURSDAY, FEBRUARY 11, 2010
    [SMS] The Battle (and Blending) of Social and Search Rages On
    Digitalia | Indianapolis Social Media Marketing « Firebelly Work: Social Media Optimization Summits | Main | 5 Social Marketing Stories You Need To Read This Week » February 11, 2010 The Battle (and Blending) of Social and Search Rages On A lot has been happening in the social and search (and social search) realms in the past few weeks. Search engines and social networks are competing (and combining) in a myriad of ways. Then Facebook announced that Bing will exclusively power Web search on Facebook and serve up search ads. Many in the blogosphere are calling it a "Facebook killer."
  • FIREBELLY  |  FRIDAY, FEBRUARY 12, 2010
    [SMS] 5 Social Marketing Stories You Need To Read This Week
    Digitalia | Indianapolis Social Media Marketing « The Battle (and Blending) of Social and Search Rages On | Main | Toyotas "Sienna Family" YouTube Campaign » February 12, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. How to Do Everything in Google Buzz (Including Turn It Off) By Gina Trapani Googles new social media service Google Buzz will show up in your Gmail account this week.
  • FIREBELLY  |  WEDNESDAY, FEBRUARY 17, 2010
    [SMS] Toyota's "Sienna Family" YouTube Campaign
    Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read This Week | Main | 5 Facebook Stories From This Week You Need To Read » February 17, 2010 Toyotas "Sienna Family" YouTube Campaign In the midst of their largest recall ever, Toyota has released a series of "funny" television ads for their 2011 Sienna minivan that feature the adventures of a The Sienna Family - a quirky mom and dad with two kids who, perhaps, love their Sienna minivan a bit too much. eventually found an entire channel dedicated to them at youtube.com/Sienna.
  • FIREBELLY  |  FRIDAY, FEBRUARY 19, 2010
    [SMS] 5 Facebook Stories From This Week You Need To Read
    Digitalia | Indianapolis Social Media Marketing « Toyotas "Sienna Family" YouTube Campaign | Main | Twitter is top social media channel among Fortune 500 » February 19, 2010 5 Facebook Stories From This Week You Need To Read Facebook made a lot of news this week. Here are 5 news items or blog posts from this week that I wouldnt want you to miss: 1. Facebook Outpaces Yahoo to Become No. Site on Web By Jon Brodkin Facebook is now the second most popular Web site in the United States, passing Yahoo with 133 million unique visitors in January, according to new research.
  • FIREBELLY  |  THURSDAY, FEBRUARY 25, 2010
    [SMS] Firebelly Work: JC Hart "Show The Love" Facebook Sweepstakes
    Digitalia | Indianapolis Social Media Marketing « Twitter is top social media channel among Fortune 500 | Main | 5 Social Marketing Stories You Need To Read This Week » February 25, 2010 Firebelly Work: J.C. Hart "Show The Love" Facebook Sweepstakes Firebelly recently helped client J.C. Hart - builders, developers and managers of distinctive apartments communities in the Indianapolis area, Bloomington, IN and Dayton, OH - launch the Show The Love sweepstakes for both their residents and non-residents alike. Hart has truly embraced social marketing. Hart in 2010. Good luck!
  • FIREBELLY  |  FRIDAY, FEBRUARY 26, 2010
    [SMS] 5 Social Marketing Stories You Need To Read This Week
    Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. Facebook Secures Patent for News Feed By Ben Parr A new patent awarded to Facebook this week could have some big implications for the entire social media industry.
  • FIREBELLY  |  WEDNESDAY, MARCH 3, 2010
    [SMS] Social Media Bootcamp: Facebook For Business
    Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Digital Ethnography | Main | 5 Social Marketing Stories You Need To Read This Week » March 03, 2010 Social Media Bootcamp: Facebook For Business This past Saturday, I presented Facebook for Business at Hoosier PRSAs Social Media Bootcamp and wanted to share it with our readers as well. Below is the edited slide deck from my presentation. Facebook For Business View more presentations from Firebelly Marketing. Slideshow URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing. Please try again.
  • FIREBELLY  |  FRIDAY, MARCH 5, 2010
    [SMS] 5 Social Marketing Stories You Need To Read This Week
    Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. The Current State of Social Search By Lisa Barone Social search can drive a lot of traffic for client who may not be ranking organically, but who will show up in social search.
  • FIREBELLY  |  TUESDAY, MARCH 9, 2010
    [SMS] The New Dork - Entrepreneur State of Mind
    Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read This Week | Main | Fans With Benefits: Add Value On Your Facebook Page » March 09, 2010 The New Dork - Entrepreneur State of Mind “Yeah, Now I’m in the Blogosphere. Now I’m in the Twitterverse. Fans get so immersed. But I’m a nerd forever.” These are the opening lines by a very clever video by Pantless Knights ,themakers of Grasshopper.com , in tribute to entrepreneurs all across the Internet. This one goes out to all my people who start a business doing what you love!" Please try again.
  • FIREBELLY  |  THURSDAY, MARCH 11, 2010
    [SMS] Conversation: Out of the IUPUI classroom and into YATS
    Digitalia | Indianapolis Social Media Marketing « Fans With Benefits: Add Value On Your Facebook Page | Main | 2 Social SEO Stories You Need To Read This Week » March 11, 2010 Conversation: Out of the IUPUI classroom and into YATS A few weeks ago, Duncan (President of Firebelly in case youdidnt know) was invited to one of the new media classes at IUPUI as a guest speaker.The goal being to share with the students the importance of personal growth andfinding life direction based on their core values. Conversations ranged from“what would be your ideal job?” Please try again.
  • FIREBELLY  |  FRIDAY, MARCH 12, 2010
    [SMS] 2 Social SEO Stories You Need To Read This Week
    Digitalia | Indianapolis Social Media Marketing « Conversation: Out of the IUPUI classroom and into YATS | Main | Firebelly Marketings Upcoming Speaking Engagements » March 12, 2010 2 Social SEO Stories You Need To Read This Week Helping our clients optimize their websites, content, social media assets and brands for social search results - call it Social SEO or Social Media Optimization (SMO) - is something we do everyday at Firebelly. Below are two a good articles on the topic this week by Brian Solis and Lee Odden that I thought our readers would enjoy. Have a great weekend!
  • FIREBELLY  |  TUESDAY, MARCH 16, 2010
    [SMS] Firebelly Marketing's Upcoming Speaking Engagements
    Digitalia | Indianapolis Social Media Marketing « 2 Social SEO Stories You Need To Read This Week | Main | Facebook Fans Mean Business (And Are More Likely to Buy) » March 16, 2010 Firebelly Marketings Upcoming Speaking Engagements I wanted let everyone know about some speaking engagements that Duncan Alney and I have coming up over the next few weeks. They should be educational and entertaining and we hope you can join us! March 17th Are You Ready For The Social Revolution? Your comment has not yet been posted. Your comment could not be posted. Please try again. View an alternate.
  • FIREBELLY  |  WEDNESDAY, MARCH 17, 2010
    [SMS] Facebook Fans Mean Business (And Are More Likely to Buy)
    Digitalia | Indianapolis Social Media Marketing « Firebelly Marketings Upcoming Speaking Engagements | Main | Social Media Marketing Madness [Cartoon] » March 17, 2010 Facebook Fans Mean Business (And Are More Likely to Buy) A new report from Chadwick Martin Bailey and iModerate reveal people feel more inclined to purchase from the brands they are fans of on Facebook. 51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. It pays to engage. The results were interesting, although not surprising. Please try again.
  • FIREBELLY  |  FRIDAY, MARCH 19, 2010
    [SMS] Social Media Marketing Madness [Cartoon]
    Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. would generally post a weekly blog roundup today for you, our readers, but I honestly have not had the time to read many posts - let alone compile my favorites this week. Instead I leave you with an oldie but goodie cartoon from Hubspot. Image: HubSpot ] Have a great weekend everyone! Please try again.
  • FIREBELLY  |  TUESDAY, MARCH 23, 2010
    [SMS] Hook A Facebook Fan Up: They're Looking For Discounts
    Digitalia | Indianapolis Social Media Marketing « Social Media Marketing Madness [Cartoon] | Main | Motorola Backflip Commercial And Social News » March 23, 2010 Hook A Facebook Fan Up: Theyre Looking For Discounts In last weeks post Facebook Fans Mean Business (And Are More Likely To Buy) I shared information from a new report that revealed people feel more inclined to purchase from brands they are fans of on Facebook - as well as suggest those same brands to friends. And here it is. The number one reason people "fan" businesses on Facebook? To receive discounts and promotions.
  • FIREBELLY  |  TUESDAY, MAY 18, 2010
    [SMS] Interview with Danny Sullivan Part 2: Vertical Search & Video
    Digitalia | Indianapolis Social Media Marketing « Interview with Danny Sullivan Part 1: The Essence of Search | Main | Interview with Danny Sullivan Part 3: Real-Time Search » May 18, 2010 Interview with Danny Sullivan Part 2: Vertical Search & Video In Part 2 of Duncans video interview with Danny Sullivan, Search Engine Land Editor-in-Chief, Danny discusses the optimizing video for vertical search. Watch Part 1 of their interview about The Essence of Search. Well post Part 3 about Local Search tomorrow. Chad Richards is the Social Program Manager at Firebelly Marketing.
  • FIREBELLY  |  WEDNESDAY, MAY 19, 2010
    [SMS] Interview with Danny Sullivan Part 3: Real-Time Search
    Digitalia | Indianapolis Social Media Marketing « Interview with Danny Sullivan Part 2: Vertical Search & Video | Main | Two Easy Ways To Still Get People To Your Facebook Landing Tab » May 19, 2010 Interview with Danny Sullivan Part 3: Real-Time Search In Part 3 of Duncans video interview with Danny Sullivan, Search Engine Land Editor-in-Chief, Danny discusses the future of real-time search. Watch Part 1 of their interview about The Essence of Search and Part 2 about Vertical Search & Video. Chad Richards is the Social Program Manager at Firebelly Marketing. Please try again.
  • FIREBELLY  |  THURSDAY, MAY 20, 2010
    [SMS] Two Easy Ways To Still Get People To Your Facebook 'Landing Tab'
    Digitalia | Indianapolis Social Media Marketing « Interview with Danny Sullivan Part 3: Real-Time Search | Main | How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories » May 20, 2010 Two Easy Ways To Still Get People To Your Facebook Landing Tab Share UPDATE: Facebook appears to have reverted back to the original permissions - making landing tabs available for all Pages. No word yet on if this change is permanent. The tips below are still valuable regardless. What's an easy way to still get people to your landing tab? Your comment has not yet been posted.
  • FIREBELLY  |  FRIDAY, MAY 21, 2010
    [SMS] How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories
    Digitalia | Indianapolis Social Media Marketing « Two Easy Ways To Still Get People To Your Facebook Landing Tab | Main | YouTube Tuesday: Im A Social Media Guru! » May 21, 2010 How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories Why is it important to avoid putting all of your social marketing eggs in one basket? How easy is it make your blog or website mobile friendly? Can you really send grandma a printed newsletter of your Facebook updates? Find out below in this weeks 5 social media stories I wouldnt want you to miss: 1. It works something like this.
  • FIREBELLY  |  TUESDAY, MAY 25, 2010
    [SMS] YouTube Tuesday: I'm A Social Media Guru!
    Digitalia | Indianapolis Social Media Marketing « How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories | Main | BP Facebook Sentiment » May 25, 2010 YouTube Tuesday: Im A Social Media Guru! Several of our clients came to Firebelly after having negative experiences with a wide variety the "social media gurus" out there. Today's YouTube Tuesday video gave me a good laugh and reminds me of some of the things they said they were told. love the line, "No one knows how to handle your customers like a total stranger working for $6 an hour."
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