DAVE FLEET | THURSDAY, MARCH 17, 2011
[SMS] SXSW 2011: Strong on Networking; Less on Content
This year I didn’t see any big winners, but I would agree with Jeremiah that “intimacy was prevalent as a trend, with group SMS companies like Beluga and GroupMe getting attention from the early adopters. I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Given that my voice has pretty much deserted me after numerous days trying to have conversations in overly noisy places, I thought I’d get some of my thoughts on the conference down on “paper for you. Networking Mecca. Look beyond the big parties.
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 10, 2012
[SMS] How Are You Reaching Your Targeted B-to-B Audiences?
The study gives insights to different channels – direct mail, email, Facebook, LinkedIn, Google+, Mobile Twitter and SMS. I recently attended Content Marketing World in Columbus where I got a glimpse of the 2012 Channel Preference Study by Exact Target. What surprised me in this world of “Post PC Era” where mobile seems to be taking over the world, that the old standbys of direct mail and emails are still alive and well. Email is by far the most acceptable due in part to the channel’s familiarity, flexibility and universality with 91% using it on a daily basis.
STAY N' ALIVE | THURSDAY, NOVEMBER 3, 2011
[SMS] Miss My Google Reader Updates? Here Are 4 Ways You Can Still Get Relevant Tech News
Just send "follow jesseslinks" to 40404 (you don't need a Twitter account, but that is Twitter's SMS service) on your cellphone and you'll immediately start getting news updates delivered to you via SMS as I share them. If you're an avid Google Reader user like me, you are well aware of the recent changes Google Reader made to their interface, removing the ability to share news with friends, and as a result, killing the means for over 1,500 of you to receive relevant tech news updates from me. Maybe you didn't even follow me on Google Reader before. The Stay N Alive Newsletter.
MICRO PERSUASION | WEDNESDAY, AUGUST 4, 2010
[SMS] Doodle: Where Do Social Networks Originate? The Young and the.
Jeans, Cafe Latte, MySpace, SMS, Music (Jazz, Elvis, Beatles, Madonna take your pick) they are all trends that are youth initiated and then as youth gets older they take their habits with them in to mainstream. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 4 Aug 2009 Doodle: Where Do Social Networks Originate? The Young and the Geeky Here's something I have been thinking about - as illustrated by the above doodle I threw into my notebook tonight. These aren't mutually exclusive either.
MOBILEGROOVE | THURSDAY, OCTOBER 28, 2010
[SMS] ANALYSIS: Arby’s Mobile Marketing Campaign, Emerging Markets
Arby’s created 172 local databases and that allowed Arby’s to handle the SMS response traffic from its TV and mobile promotions. This week marked the launch of The Mobile Marketing Review podcast series , where the Mobile Mavens (me, Kim Dushinski and Linda Daichendt) openly discuss and critique mobile marketing campaigns from brands and marketers worldwide. The response has been overwhelming — a clear indication that the timing is right for a series that examines campaigns to show how they really stack up. Press release & podcast ). Arby’s data points.
JEFF KORHAN | SATURDAY, FEBRUARY 26, 2011
[SMS] How You Can Grow Your Business with QR Codes
When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser. You can use it to create QR codes that link to a web page, text, phone numbers, or SMS. What are QR codes and how can they help your business? Keep reading to find out. This article (now updated) first appeared in Social Media Examiner where I am a guest blogger. QR Codes 101. QR code to @jeffkorhan on Twitter. How QR Codes Work.
MICRO PERSUASION | MONDAY, JULY 12, 2010
[SMS] It's the End of the Web as We Know It - The Steve Rubel Stream
SMS (texting) still rules in Europe. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 12 Jul 2010 Its the End of the Web as We Know It The following essay is also my AdAge column this week. Wither the web? Its hard to believe but soon, if not already, the web is going to become a lot less interesting to consumers -- and just as it approaches its 20th birthday. According to Morgan Stanley, within five years global internet consumption on mobile devices will surpass the same activity on PCs. At & T?
KIKOLANI | FRIDAY, SEPTEMBER 12, 2014
[SMS] SendinBlue Review – Small Business Pricing with Enterprise Features
SMS marketing. SendinBlue also has many extra features that are missing from MailChimp and other popular platforms, including ecommerce tracking, transactional emails, SMS, and the ability to whitelabel your messages. Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. SendinBlue. Campaign scheduling.
SOCIAL WAYNE | TUESDAY, MAY 26, 2015
[SMS] Why I a Black Man of Color in Tech Created an App Called Ask a Black Person
Build Your Own Agent SMS Chat Using Twilio Toll-free Numbers. How To: Send an SMS Text Message via the Twilio REST API with PHP. HOW TO USE THE TWILIO API TO SEND AN SMS MESSAGE. Zapier for sending incoming SMS to. Twilio for toll free number and sending SMS. user would go to the website and input their mobile number in which they would receive a SMS auto responder reading “ Ask me anything. woke up Sunday morning with more text and was testing out bugs and a way to make the backend ajax chat stop clearing the sms messages. Stack. Twilio. HTML5.
ENGAGE | MONDAY, APRIL 9, 2012
[SMS] 5 Ways to Add Mobile Mojo to Your Marketing Mix
SMS (text messaging) campaigns Flowers says SMS is best used for getting people to join a list, take a survey, ask questions for a Q&A, text to donate, or in an interactive texting campaign. Here are gave great examples of how SMS campaigns are used to help achieve goals for various organizations: California Teachers Association used SMS (texting) to build support for Wisconsin teachers. She realized it right away, she said, and went on a mad dash to find rice. Alas, the rice method didn’t work to revive her iPhone. Another expensive lesson learned.
SOCIALNOMICS | SUNDAY, MAY 1, 2011
[SMS] Automotive Soon to be Gorilla in Mobile and Social
This is pure gold in the highly competitive, price driven vehicle market. On the mobile front, dealers that are able to leverage location based services, SMS and shopper applications will get a huge leg up on the competition. The automotive sector led all categories in media spending, topping the charts at roughly $20 Billion last year. Vehicle manufacturer’s large budgets and constant need for innovation in marketing give them both the means and the motivation to test and push new channels and tactics more aggressively than other verticals. Socialnomics
MOBILEGROOVE | WEDNESDAY, JANUARY 26, 2011
[SMS] The Mobile Marketing Review: University Use of Mobile Gets High Marks; Millennial Media SMART
University of Louisville embraces SMS. The Mobile Mavens are back for the first monthly podcast of 2011 with a look at how universities are harnessing mobile to connect with students. raft of recent press and reports shows that universities are becoming more creative in how they use mobile – specifically text messaging — to connect with Millennials on their mobile phones. From alerts about course materials and exams to invitations to join mobile forums and continue class discussions, mobile is front of mind with an increasing number of institutions and educators.
LOUIS GRAY | THURSDAY, MARCH 24, 2011
[SMS] Fast Society Says "No Magic" In Group Messaging Alone
Fast Society instead wants to offer not just group texting, but location sharing, instant conference calls, pictures and video - and unlike practically every other vendor, Fast Society does not use third party vendor Twilio as its back-end, saving the company significant charges on SMS, he explained. But Rosenberg almost claimed the opposite, saying "we have the most soul in this space," and railing against the relative dinosaur carriers, like Sprint, who is trying to charge for anybody sending SMS messages to their system, upward of a half cent more per message. It's too crowded."
MOBILEGROOVE | FRIDAY, SEPTEMBER 23, 2011
[SMS] Mobile Marketers Should Sync More Offers With Our Transit Routine
My own company, Hipcricket, has created an innovative, location-based brand awareness campaign called Blue Moon on the Fly that begins by asking people to opt in by sending an SMS keyword to Blue Moon beer’s short code. Mobile devices have become nearly as commonplace as toothpaste for travelers in North America and Europe. Like the true road warriors we are, we take our wireless gear with us wherever we go — and our use of them is unprecedented. percent of all devices in June. Mobile devices topped the 50 percent mark for the first time in February of this year.
SOCIALNOMICS | SATURDAY, SEPTEMBER 25, 2010
[SMS] New Texting Champion is 13 – Sign Email is Going Away
Instead, they are increasingly turning to SMS (or Twitter) and social networks for communication. By Erik Qualman. Brianna Hendrickson won this year’s LG U.S. National Texting Championship. Hendrickson , a 13-year-old from Brooklyn, New York won $50,000 for charity and $50,000 for herself. The fact that she is only 13 and sends an average of 7,000 texts per month is a reflection of the times. And according to Sandberg, only 11% of teens email daily–clearly, a huge generational drop. It came down to who could type, “Old McDonald had a farm, Ei, ei, oh!
MOBILEGROOVE | THURSDAY, FEBRUARY 16, 2012
[SMS] An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition
But it also lays the groundwork for strategies that enable brands (and retailers) to build up an opt-in customer database , an interaction they can cultivate by offering coupons and SMS alerts to consumers who genuinely want to hear what the brand has to say. The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the vast majority of consumers admitting to using their mobile phones to search and purchase gifts. Shopping will never be the same.
FRESHNETWORKS | WEDNESDAY, APRIL 8, 2015
[SMS] Agile Innovation Update – April 2015
SMS messaging trails behind as 30 billion Whatsapp messages are sent per day. According to data from the Economist, Whatsapp has overtaken text as the most popular form of messaging. At the end of last year, consumers were sending 30 billion Whatsapp messages per day – that’s 10 billion more than the number of SMS messages that were sent. Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at Whatsapp’s rapid growth, Facebook Messenger’s new payments facility and potential new innovations from Amazon. It’s got to be.”
SOCIALFISH | FRIDAY, MARCH 25, 2011
[SMS] Online & mobile disaster relief efforts for Japan
This post on SmartBlog on Social Media is an interview with the Mgive Foundation, which helps nonprofits implement fundraising campaigns using mobile and SMS. Here’s what I’m seeing, in no particular order: - Nuclear Energy Institute – “their news and events page has resources and information, includinga map of Japan’s nuclear energy reactors, a link to their radiation answers site, and even a link to donate to Japan’s relief efforts, which takes you to a page with a more than a dozen individual fundraising organizations dedicated to the cause. Thanks!
GAURAVONOMICS | WEDNESDAY, AUGUST 25, 2010
[SMS] Hindu Story on Mobile Marketing in India | Gauravonomics Blog For.
Mobile marketing can cover the full spectrum from outbound SMS and voice campaigns to game-like loyalty programs on location based social networks. SMS and voice have high reach in India, but outbound SMS and voice campaigns are often spammy. Large players like SMSGupShup are trying to add value to SMS marketing by adding CRM-like segmentation features and two way engagement. SMS-based response via short codes is already a popular method of participation in brand contests. For more, read my bio. Here are some things you should do: 1. Lets talk. 0.744 seconds
MOBILEGROOVE | THURSDAY, OCTOBER 14, 2010
[SMS] ForumOxford Tomorrow(!); Showcases Mobile Thought Leadership, Apps & Action
Presentation: How to develop creative and effective SMS-based mobile games. Tomi Ahonen, my friend and esteemed colleague, calls ForumOxford THE thought leadership event of the year. And if you check out the stellar line-up of mobile thinkers and doers (after the jump), you will have to agree. No sales pitches here. It’s a gathering sharply focused on solutions and passionate about shaping our collective mobile future. And, at only GBP 295 for registration, there is no excuse not to join the conversation. Register here. Unfortunately, I won’t be in the U.K. ForumOxford force.
MOBILEGROOVE | TUESDAY, JUNE 28, 2011
[SMS] Deal Or No Deal; Survey Spells Out Secret To Boosting Mobile Response Rates
The most popular format was text message ( 61 percent ), and 51 percent said that they would like to be informed about new offers and services within the normal flow of SMS messages that they already receive from their mobile operators. Faced with a dramatic and continuous double-digit decline in the ‘average revenue per user’ (ARPU) mobile operators have to learn how to sell more services to more customers better. But don’t think that broadcasting offers to an even broader subscriber base will do the trick. But it doesn’t have to be this way. It’s personal. percent.
FIREBELLY | FRIDAY, JULY 23, 2010
[SMS] Social Media News: Top 5 Stories of the Week
Digitalia | Indianapolis Social Media Marketing « Jakes Take: Facebook Hits The Big 5-0-0 | Main | YouTube Tuesday: The Social Network Trailer » July 23, 2010 Social Media News: Top 5 Stories of the Week Below are our top 5 social media stories from this week that we wouldnt want you to miss (besides Facebook hitting 500 users ): Three Social Marketing Mistakes That Could Tank Your Campaign What makes a social marketing campaign fail? Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls. Have a great weekend!
SOCIAL MEDIA MARKETING | WEDNESDAY, SEPTEMBER 8, 2010
[SMS] This Just In
Second, as you can see from that 57% figure, opting in is going to be extremely important; but even so, I believe that if we're taking up their valuable texting time by shooting them an SMS message, then it should be something that is worth their attention. From the Not Necessarily the News department: " Teens text more than adults " - or so went a headline from an e-newsletter from MarketingCharts that hit my inbox recently. Okayyyyy. The actual article stated that overall, teens text five times more than adults according to the Pew Internet & American Life Project.
STAY N' ALIVE | SUNDAY, MAY 19, 2013
[SMS] Want Facial Recognition With Google Glass? Use Google+
Enable that and even set it to send you an SMS when it happens. In case you haven''t been reading Facebook or Google+ lately, I got my Google Glass Explorer Edition this past week. You can expect me to share much more of my experiences here as I learn about it. One of the most frequently asked feature requests I see surrounding Google Glass is that it would be awesome if it had some sort of facial recognition included. We''re seeing apps like MedRef that make facial recognition (sort of) available for medical professionals, but the question still remains, will we get to have it built in?
E-LIGN | MONDAY, FEBRUARY 10, 2014
[SMS] Email Marketing is Not Dead, It Has Evolved
Another way that email marketing has evolved is through SMS or text messaging. Think email marketing is dead? Well think again. Email as a marketing tactic has simply evolved. While it is true that the old blanket email style of marketing has gone the way of the dinosaurs, a new wave is replacing it. Today businesses know how easy it is for customers to opt out of email lists, so the messages sent need to be interesting, pertinent and useful for your readers. Send them discounts, personalized messages and information that they can use. Innovative Techiques. Texts. Email Marketing
SOSHABLE | MONDAY, NOVEMBER 15, 2010
[SMS] Why Facebook’s New Messaging System Will Work (and won’t kill Gmail)
SMS, email, IM, and Facebook messages are all being addressed by the changes. If anyone was expecting a big product launch that would shake the world of social media and how we engage on the Internet in general, you were probably disappointed. If you were hoping to see a change at Facebook that is quite long-overdue, well, now you have it. Facebook’s new messaging system is basically an integration of a spam filter. Depending on how many friends you have and how selective you’ve been with picking friends, groups, and pages that you like, you may or may not have a problem.
BLUE FOCUS MARKETING | MONDAY, MAY 14, 2012
[SMS] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
According to Ebrahim Keshavarz, AT&T vice president of Small Business Product Management, the toolkit “enables customized marketing programs that can be shared via multiple media at once, whether it be Facebook, SMS, email or more.”. As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Location-Based Social Networks & Daily Deals. Small business owners are slowly gravitating towards location-based social channels such as Foursquare. LinkedIn & Facebook.
MOBILEGROOVE | FRIDAY, JANUARY 14, 2011
[SMS] ROSKA Healthcare Advertising Sees Demand For Mobile Codes; Paves Way For Smart(er) Health
The proliferation of smartphones and connected devices is pushing this communication “far beyond traditional SMS- and MMS-style, two-way communications.. In 2011 MSearchGroove profiles the innovators in mobile health (mHealth) to give you the inside track on how (and where) mobile is connecting stakeholders to make a difference. This week the spotlight is on Kurt Mueller, Chief Digital and Science Officer at ROSKA Healthcare Advertising , a full-service healthcare advertising agency using digital solutions to power direct-to-physician and direct-to-patient/consumer marketing.
FIREBELLY | FRIDAY, AUGUST 27, 2010
[SMS] 5 Helpful Facebook Places for Business Articles
Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Checking In With Facebook Places | Main | Firebelly at Brainstorming & Social Media Optimization Summits » August 27, 2010 5 Helpful Facebook Places for Business Articles Facebook Places has been out just a little over a week now. Here are 5 articles to help you understand its relevancy to your business. 1. How To Use Facebook Places For Your Business Want to have your own business show up within Facebook Places? Facebook Places vs. Foursquare: Who Has The Business Edge? Your comment has not yet been posted.
LAUREL PAPWORTH | TUESDAY, OCTOBER 20, 2009
[SMS] Gary Hayes Social Media Count
Here’s a counter that displays growth of Twitter, money spent on Facebook gifts, number of SMS’s sent worldwide second by second. Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute ? Social Network activity measured in real time. The next question is, what exactly are they doing? Wasting time at work, discussing the News, sharing communication on a birth, engagement, marriage, death? The interesting story here, for me, is how viral this counter became. Lee Hopkins was first and he, sadly, is not.
CONVERSIONATION | THURSDAY, JULY 28, 2011
[SMS] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
Of course, you can look at the different interaction possibilities that mobile devices offer such as good old SMS, email or location-based services, to name but a few. Should I repeat that the adoption of mobile devices, with the smartphone leading the pack, is rising at an unseen pace and this consumer-driven mobile revolution offers plenty of new opportunities and challenges for businesses and marketers? recently wrote a guest post , based on research showing that US advertisers will spend a whopping 1.1 billion USD on mobile this year. It sounds familiar, doesn’t it?
FIREBELLY | TUESDAY, JUNE 22, 2010
[SMS] YouTube Tuesday: What The HELL Is Social Media?
Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media? great video that in 2 minutes shares 10 key reasons why brands should be aware of social media. particularly enjoy the "Social Media Playtime Is Now Officially Over" message at the end. Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing. Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview.
CONVINCE & CONVERT | FRIDAY, APRIL 10, 2015
[SMS] How to Choose the Best Mobile Strategy for Your Business
If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS. These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Think about your business challenges. Calling Customer Service. Window Shopping.
MOBILEGROOVE | WEDNESDAY, AUGUST 22, 2012
[SMS] What We Learned in Kindergarten Now Applies to Mobile Data Plans
Put another way, mobile operators must be equipped to offer their customers a multitude and more personalized charging options for services — data and/or voice and SMS , or prepaid and/or postpaid — in real-time and in any combination. Mobile devices have changed our lives, but the mobile data plans and tariffs that mobile operators offer are stuck in the past. Lisa Cianguilli applauds recent efforts by some mobile operators to move their pricing— and their mindset — into the NOW by allowing people in families, households and other ‘units’ to share mobile data. About Lisa.
LOUIS GRAY | FRIDAY, JANUARY 3, 2014
[SMS] First Friday Feature: MightyText: Web and Gmail Texting App
Gtext adds a "Compose SMS" button in my GMail next to where I''d start an email, and brings the same photo and text history from the MightyText site to the place where I already spark most my communication. So from Gmail, I can chat (with Hangouts of course), send SMS or email, all in one spot. For nearly three years now, the overwhelming majority of text messages I''ve exchanged with friends, family and colleagues haven''t started with my phone, but instead, with my computer, thanks to the ever-improving application MightyText. MightyText''s Web UI. Awwww.
MOBILEGROOVE | MONDAY, MARCH 19, 2012
[SMS] M-Pulse ANALYSIS: WIP Marketing Essentials For Mobile Developers
billion in lost SMS revenue last year. At M-Pulse we continue our month-long look at mobile developer issues and opportunities, and focus on the practical marketing ’stuff’ developers should master if they are serious about marketing and making money from their apps. We connect with Caroline Lewko, CEO and founder of WIP (Wireless Industry Partnership) and walk through the Mobile Developer’s Guide To The Parallel Universe , a new resource from WIP that lays out the business basics developers need to follow. See companion sidebar post.). Warning! You name it.
FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 20, 2010
[SMS] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)
Turn to an Account Manager to follow the program execution schedule closely. An Account Service team is a huge asset in managing your operational partners across multiple channels (email, mail, fulfillment, Web, telemarketing, SMS, mobile, etc.) Megan Jasinski. In the first of these two posts , we talked about the marketing marathon. I outlined how to define your business objectives and tap into your Marketing Analytics Coaches before you start the big race. Now start sharing your objectives and plans with your operational partners – in a kick-off meeting of sorts. Tweet This!
SOCIAL MEDIA MARKETING | FRIDAY, APRIL 8, 2011
[SMS] A Brief History of the Evolution of Social Technology
Used to rally demonstrators, Facebook postings, mobile phone images and SMS messaging played a huge role in organizing a thus-far loose-knit regime opposition. The following is a guest post from David Murton. To truly appreciate social media and the ubiquitous nature of the Internet, the consumer must first remember the wireless networks' distant and humble beginnings. In the year 1888, Heinrich Rudolf Herz generated the world's first radio wave. short six years later, it translated into telegraph signals that made long-distance communication possible. What Awaits Us in the Near Future?
ENGAGING BRAND | SUNDAY, MAY 13, 2012
[SMS] Show 384 - Inside Mobile Marketing
SMS marketing and how NOT to engage a customer! This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download. Alex Meisl , Chairman of Sponge which he has developed into Europe's market leader on Mobile Marketing with operations in 20 countries, joins Anna Farmery to discuss . What is mobile marketing? What actually is mobile advertising? What is the difference between marketing to the different devices? The concept of mobile shopping. Check out GoMo from Google. How to make a mobile website.
FIREBELLY | TUESDAY, AUGUST 3, 2010
[SMS] Ball Memorial Hospital's Facebook Nightmare
Digitalia | Indianapolis Social Media Marketing « 3 Stories That Rocked The Social Media World This Week | Main | Fridays 5 Fun Social Media Finds » August 03, 2010 Ball Memorial Hospitals Facebook Nightmare Recently, a transgendered person was allegedly mistreated and refused service by staff at Ball Memorial Hospital, a Clarian Health Partner, in Muncie, Indiana. The woman voiced her complaint on Facebook and on Ball Memorial Hospitals Facebook page. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well. Please try again.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[SMS] 6 Ways to Filter Your RSS Feeds - ReadWriteWeb
ZapTXT also powers email, IM, and SMS alerts for sites like TheStreet.com. And dont look past Rasasa for RSS to SMS, IM, email. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Ways to Filter Your RSS Feeds. Written by Josh Catone / March 4, 2008 8:06 PM. / 26 Comments. RSS is easily one of the best things to happen to web publishing in the past 10 years. Feed Rinse is a best of class RSS filtering application.
MOBILEGROOVE | MONDAY, JUNE 27, 2011
[SMS] Surprise Highlights From MMA Forum NYC & 140 Characters Conference
Coca-Cola displayed a vending machine that lets us pay using SMS – not money. What we’re seeing in a couple of use cases is that this increases purchasing frequency, a Coke executive told us. Last week I attended two conferences in New York (the Mobile Marketing Association’s Mobile Marketing Forum and Jeff Pulver’s 140 Characters Conference) that showed how far we’ve come in the mobile industry. First, my report on the MMA event, which offered the audience of 700+ attendees a mix of introductory content and advanced material. billion worldwide this year, according to Gartner.
BRASS TACK THINKING | FRIDAY, MAY 13, 2011
[SMS] Your Secret Weapon for Standout Social Media Success
An SMS reply with links, directions, or relevant phone numbers. A DM to remind them that you’ll follow up via email. Remember when the standard was to answer the telephone by the third or fourth ring? Or to return a call within 24 hours? Responsiveness still wins the social media game, every time. And it’s not about using fancy technology – we all know how much we love getting an automated system to take our phone call – but about putting human resources at the points of contact for the places where your customers are trying to find and talk to you.
THIS, THAT AND THE OTHER | WEDNESDAY, NOVEMBER 23, 2011
[SMS] In conclusion: Lessons from The Village Telco project in Kenya
Safaricom, the country’s largest operator, had at least 3 different prices that I’d seen on their billboards and posters – Ksh 4 per minute if you simply went online, Ksh 2 per minute if you sent an sms for data conversion and finally, purchasing a data bundle or browsing package (unlimited by the day or bundle) which brought the cost down further. Facebook. Instinctively I feel its not Facebook per se that is the critical factor, like a Mxit in South Africa or an Orkut in Brazil, it simply happened to be there. Mobile Phones and the Internet. Kenya is different.
SOCIALNOMICS | MONDAY, APRIL 27, 2015
[SMS] Private Messaging Apps – The Future of Mobile Marketing
Private messaging apps act as multi-functional alternatives to traditional SMS text messaging, and include a myriad of features that vary by app. With more and more private messaging apps becoming available, consumers are loosening their ties to websites. In fact, according to We Are Social’s Digital, Social and Mobile in 2015 report , four of the world’s six largest global social platforms are messaging apps. Facebook still leads with 1.36 Why the sudden shift? They are private and personal. There are a few reasons for this significant shift and privacy is a big one. Snapchat. Toyota.
DANNY BROWN | WEDNESDAY, MAY 12, 2010
[SMS] The Metrics of Social Media - Danny Brown
Mobile marketing is the perfect complement to social marketing and measurement can easily be achieved: Did you use a push SMS system to drive traffic to a mobile-friendly site? The vanity URL or QR codes (or the SMS push) leads to a dedicated landing page for your promo, where you can buy product or services.Or if its brick and mortar sales needed offline, scan a QR code from an ad and it relates to sales offers in-store (or a 2-for-1 movie offer, or meal, or similar). In fact, social media can offer some of the best metrics for ROI around. How many social shares did the post get?
SOCIALIZED | WEDNESDAY, NOVEMBER 4, 2009
[SMS] Intro to Foursquare, Brightkite & Location-Based Social Media
Foursquare is available for iPhone and Android , and can also be managed via SMS. Location-based services — applications that “know” where you are and can use that information to connect you with people, places and things — are one of the hot new classes of social media applications. Basically, a location-based application allows you to check in almost anywhere on the planet and broadcast that information. Generally you can post a note, or a photo, at the same time, associating it with the location. How Does It Know Where I Am? So What? Location is a very social attribute.
FIREBELLY | FRIDAY, JULY 30, 2010
[SMS] 3 Stories That Rocked The Social Media World This Week
Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: The Social Network Trailer | Main | Ball Memorial Hospitals Facebook Nightmare » July 30, 2010 3 Stories That Rocked The Social Media World This Week Below are the top 3 stories that rocked the social media world this week. World's Oldest Twitter User Dies at 104 Ivy Bean, the Internet-famous centenarian heralded as world's oldest Twitter user, passed away last night at her retirement home in Branford England. She was 104. So get kitty lookin’ pretty and start rolling! It’s natural and it makes sense.
SOSHABLE | THURSDAY, DECEMBER 26, 2013
[SMS] The Best Social Media Campaigns Of The Recent Past
One the best campaigns was the organization supported a local Brisbane football club, the Brisbane Lions, and encouraged fans to send their entries by sending SMS so that they would win a chance to be with the team for the day. Today’s businesses, social media has been one of the most important aspects if used right, mostly because a good social media campaign propels the company quickly into the limelight of consumer perception. However, how would a new company ideally shape the social media campaign for its benefit? 1- Greeenpeace Send A Whale Campaign.
SOCIALNOMICS | WEDNESDAY, JANUARY 23, 2013
[SMS] The History of Twitter
The limit was set because 160 characters was the SMS carrier limit and they wanted to leave room for the username. The History of Twitter. “This is what the naysayers fail to understand: it’s just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit.” ” -Steven Johnson, author of The Invention of Air. Twitter is approaching its 6 th birthday soon and the platform has really come a long way from its early beginnings. in San Francisco, California. Twitter Beginnings.
ONE SOCIAL MEDIA | THURSDAY, JULY 1, 2010
[SMS] How to Use Social Media for Crisis Management
Several popular social media networks, including Facebook and Twitter allow instant SMS messages to be sent through the websites. So, by sending out an SMS, you can ensure that your employees remain safe from potential dangers. Share this post Tags: crisis situation , emergency , sms , social media One Response to “How to Use Social Media for Crisis Management MITCHELL says: July 1, 2010 at 4:57 am PillSpot.org. If used properly, social networks can also be used to inform your employees on time about any emergency situation. Canadian Health&Care.No
SMALL BUSINESS MAVERICKS | THURSDAY, SEPTEMBER 20, 2012
[SMS] 3 Ways Push Notifications Bring You Business
But the notification differs from SMS, or texting, because it occurs within an app that the user has downloaded. One growing trend in mobile marketing is something called push notifications. These work well for a number of reasons. First, let’s define what it is. push notification is a message you can send through an app to a user’s mobile phone. You can communicate any message, share news, or just offer a greeting. The fact that the mobile user has downloaded the app implies that they’ve given you permission to contact them in this manner.
SMALL BUSINESS MAVERICKS | MONDAY, SEPTEMBER 17, 2012
[SMS] What Is Mobile Marketing?
The following mobile marketing methods are just a few of the ways that small businesses can reach customers through mobile devices: SMS, or texting. This week we’re talking about mobile marketing. What is it, should you pursue it, and if so how will it impact your business? First, what is mobile marketing? In a word, mobile marketing is any marketing that involves interactive marketing through mobile devices such as cell phones, PDAs, Bluetooth devices, tablets, and other connected handheld devices. Multimedia presentation. Push notifications. Interactive gaming. App development.
MOBILEGROOVE | FRIDAY, OCTOBER 22, 2010
[SMS] IMPACT: Apple’s Gamble, Starbucks WiFi & Mobile Giving, Charity Trend
An SMS service based in the Middle East and East Africa uses text to connect users to jobs, internships, humanitarian aid , youth leadership programs and more. In cutting through Steve Jobs’ histrionics on Apple’s earnings call , we’re left with the core question of whether “open or “closed mobile operating systems are better for consumers. “I’d argue perhaps Android isn’t fragmented, at least according to the classical definition, but that the practical result is the same, industry analyst Michael Gartenberg said in a post. Think Maserati.
MOBILEGROOVE | TUESDAY, FEBRUARY 19, 2013
[SMS] Mobile App Developers: Use Messaging To Activate Users, Monetize Engagement
This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage mobile app re-engagement with SMS, a new whitepaper that I have written based on input from mobile interaction specialist tyntec and interviews with mobile authorities including Tomi Ahonen and Jon Mew, Director of Mobile & Operations, IAB UK. This new white paper also picks up where my first white paper, Achieving App Impact: Using SMS To Encourage Interaction, Drive Loyalty , left off. Connect: Help your users share the apps they love with in-app invites. Read the summary analysis here.).
MOBILEGROOVE | MONDAY, JANUARY 10, 2011
[SMS] NeoMedia CEO Talks IP, Mobile Barcode Growth Opportunities & Best Practice
The campaign also provided people a SMS short-code that they could text to get a link and download NeoMedia’s NeoReader barcode scanning application.). Today we step up our coverage of the mobile code space with Laura Marriott, the acting CEO of NeoMedia Technologies. You may recall Laura’s take on barcode trends and her list of 2011 industry predictions, which we published here in late December as part of the popular and viral Five From Five series showcasing the top five mobile code predictions from five of the leading barcode companies. Barcode opportunities. Agenda 2011.
SOCIALNOMICS | WEDNESDAY, MARCH 11, 2015
[SMS] Go Social and Market More to Lobby for Customers
The article “ 3 Ways your hotel can use SMS marketing to increase loyalty ” discusses how hotels can take their marketing plans one step further and advertise via text message marketing, or SMS marketing. Social media marketing isn’t just for online businesses or large corporations like Target and Walmart. It’s also used in the travel industry by airlines, car rental companies and hotels. Hotels have been using social media marketing to gain new customers, promote deals and promotions and grow their businesses. Ways Hotels Can Market with Social Media.
T2 SOCIAL | WEDNESDAY, AUGUST 14, 2013
[SMS] 3 Fatal Social Media Engagement Mistakes
If you’ve ever watched your Twitter feed populate, or read through SMS threads among friends, you might come to the conclusion that good spelling and proper grammar are dead. Social media engagement is at the heart of any good program, but a few seemingly harmless mistakes can mean severe repercussions. Are you taking advantage of the huge benefits that accompany social media engagement? It is supremely important that you are. After all, engaging with your social audience is the key to any good campaign. People are reaching out to you, and want to hear back. Watch Your Grammar!
MICRO PERSUASION | TUESDAY, JUNE 29, 2010
[SMS] Twitter: Avg User has 126 Followers, Runs an App - The Steve Rubel.
Dont forget that sms could be a chunk of that 80% Leave a Comment Steve Rubels Posterous Steve Rubel ( bio ) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the worlds largest independent PR firm. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 29 Jun 2009 Twitter: Avg User has 126 Followers, Runs an App Some new stats on Twitter straight from the source. Whats also interesting in this piece is how Twitter stores its data. Ignore the whole power law distribution of it.
MOBILEGROOVE | TUESDAY, DECEMBER 7, 2010
[SMS] New AIME Knowledge Seminar Debates Future of In-App Billing
Direct operator billing, premium SMS and WAP billing options – what’s best for in-app billing? In-app billing is shaping up to be more than a 2011 mobile megatrend; it may be the only way developers can make real money selling their applications – period. For one, the freemium model – which offers consumers free applications as a means to cross-sell, or up-sell consumers to a variety of paid content and services later in the consumer journey – makes the ability to offer in-app billing options critical. The in-app imperative. How fast are developers/stores taking up in-app billing?
NET-SAVVY EXECUTIVE | TUESDAY, MARCH 1, 2011
[SMS] Keeping an Eye on Everything
The map equivalent of a Twitter search is Ushahidi , a crowdsourced crisis monitoring platform that maps reports sent in my email, Twitter, SMS, and probably semaphore in the next version. Have you noticed a lot going on lately? Several Arab countries are renegotiating their governance; storms, floods and earthquakes are making life hard in the Pacific; and pirates are expanding their reach in the Indian Ocean. There may be other things going on, too. How do you keep up? Where do you find meaningful analysis? You're not still waiting for the evening news, I hope. Intelligence
MOBILEGROOVE | THURSDAY, DECEMBER 15, 2011
[SMS] Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers
Delivering relevant advertising in mobile requires the right channel mix (mobile Web, SMS, mobile apps), but even the best balance isn’t enough. As more people purchase smartphones and tablets , increasing their access to the mobile Web and applications, advertisers are clamoring to engage them there. But the bigger challenge is how to deliver people advertising they are likely to appreciate because it ticks all the boxes. Tim Jenkins draws from his company’s experience with Hartz, a U.S.-based Mobile advertising is set to explode. million in 2010 to $1.1 billion in 2011.
MOBILEGROOVE | WEDNESDAY, FEBRUARY 2, 2011
[SMS] Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media
In practice, people search and the service also lets them map the results (in the store and using Aisle411’s interactive map), add the item found to the shopping list and share the search results with others via SMS, email, Twitter or via an update to their Facebook page. Heightened activity and interest in mobile retail (spurred on by holiday shopping and the rapid uptake of price comparison services and apps), has paved the way for a variety of new and immersive mobile experiences that insert marketing messages and campaigns into our daily shopping routines. What’s next?
CONVINCE & CONVERT | WEDNESDAY, JANUARY 8, 2014
[SMS] The Surprising Places Marketers Plan to Increase Budgets in 2014
The 2014 State of Marketing found that 58% of marketers plan to increase spending on email marketing; 53% plan to increase on SMS; 54% plan to increase on search; 57% plan to increase on social media; 60% plan to increase on marketing automation; 43% plan to increase on display/banner ads; 49% plan to increase on mobile push notifications; and 55% plan to increase on social advertising. Marketers are evidently enthusiastic heading into 2014… about everything. Can You Increase the Budget for Everything? If So, Please Call Me. The Key is Measurement First, Tactical Expansion Second.
FIREBELLY | THURSDAY, SEPTEMBER 2, 2010
[SMS] Firebelly at Brainstorming & Social Media Optimization Summits
Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17. Firebelly is excited to be presenting at both. No longer are customers merely “consumers” of our product, but also of these conversations, making it imperative that we learn the art and science of diffusing conflict … before it erupts. Please try again.
ENGAGE | FRIDAY, MARCH 1, 2013
[SMS] Tools of the Trade: 9 Hacks for Web Journalists
When I’m looking for an item on Craigslist, I use IFTTT to alert me via email or SMS so I can be the first to jump on it. Now and then we need to stop cutting wood and sharpen the saw. This little story explains exactly what I mean: A man sees a woodcutter furiously trying to cut down a tree with an obviously dull saw. So he asks “Hey, why don’t you stop for a minute and sharpen your saw? Your work would go much faster!” ” The woodcutter replies, “Stop and sharpen my saw? I don’t have time for that! Look at all these trees I have to cut down!”
TRADESMEN INSIGHTS | WEDNESDAY, JULY 21, 2010
[SMS] Thought Leadership: Repurpose, Repackage, Refine Messages
Industry News/Trends - use as mobile SMS alerts where folks can subcribe to your updates. Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Thought Leadership: Repurpose, Repackage, Refine Messages If you’re a blogger, you know that it takes a lot of time to continually write posts, and once it’s on your site, you have to start on the next one. You may be overlooking ways to “reuse the content across other medias to generate new conversations. You get the idea.
SOCIALNOMICS | MONDAY, OCTOBER 17, 2011
[SMS] Android App Alerts Individuals You’re Getting Arrested
The individual simply enters a custom message and some SMS-prepared numbers to contact should they be arrested. What will they think of next? In the latest technology offering, Quadrant 2 has unveiled a new Android app, “I’m Getting Arrested,” which alerts one’s family, friends and even lawyers if necessary, that they’re about to go to the local jail for booking. Quadrant 2 Inc., For those who have not been following, the “Occupy” events have been taking place in both the U.S. and around the world for at least a month now. Android android app Occupy Wall Street
SOCIALNOMICS | SUNDAY, JULY 28, 2013
[SMS] Some Canadian Businesses Who Get Social Media
Not only can commuters find out through social networks, the TTC offers SMS messaging. Canada has been a proven leader in social media adoption since 2001 when more than 40% off the nation’s population had plugged in to Facebook or Twitter. By 2012 almost half of the population had joined and by 2014 it is estimated at current growth fully 53% will be on social media. With all of the people in Canada that have joined the social media frenzy, you’d assume that most businesses have, too. Well, that assumption would be incorrect. Sure, many businesses have websites.
FIREBELLY | THURSDAY, JULY 22, 2010
[SMS] How One Unhappy Customer Multiplies Across Social Media
Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? Main | Jakes Take: Facebook Hits The Big 5-0-0 » July 22, 2010 How One Unhappy Customer Multiplies Across Social Media While shopping for new tires last night, I overheard a woman and the tire store manager (let's call him "Todd") getting into an argument. walked into the middle of their heated conversation so I don't have the back story. I don't know if the woman's anger was warranted, but, nevertheless, she was upset. " Todd's response? "Fine."
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[SMS] Micro Persuasion: Turn Gmail Into Your Personal Nerve Center
As I write this post, Defamer is providing live updates from the Academy Awards and these are streaming into Gmail as IMs. (Be sure to turn off SMS alerts if you use these feeds since they will pile up.). Posted by: F.Baube | Thursday, July 05, 2007 at 02:36 AM. I am using Gmail to get SMS alerts for incoming messages, scraps in orkut, comment at my blog, Updated news with Google alerts. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « NBA Launches Social Network | Main. gigabytes of storage. TrackBack. å¹¾å??æ´»ç?¨Gmailç??æ?¹æ³?ã??
THE SOCIAL MEDIA INCUBATOR | FRIDAY, MAY 10, 2013
[SMS] Why Mobile Search Is Important
SMS, or texting. One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. For one thing, mobile search is highly local. Your customers are searching for a restaurant, gas station, or other business while on the run – on their mobile phones. And if they find your business online using their cell phones, they can often contact your business with one click through one of these methods: Click to call.
THE MARKETING BLOG | FRIDAY, OCTOBER 10, 2008
[SMS] Barcamp Delhi 5: Spreading the Word out !
Moneysaver is a service that comes in handy to consumers as its affordable (Just Rs 100 monthly), accessible (Just a sms away), Available (More than 200 outlets where one can buy moneysaver recharge card.) & every month, subscribers are kept abreast with the latest offers through monthly catalogue. Not only Moneysaver, but other companies are also trying to utilize SMS, Bluetooth, mobile websites, to cost effectively reach customers. Yeah we are talking about BarCamp ! Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc.
MOBILEGROOVE | FRIDAY, FEBRUARY 25, 2011
[SMS] What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen
wasn’t alone in my view that SMS is a reach strategy that often leads to an opted-in relationship with a customer or prospect. The best insights I’ve seen or heard about consumer behavior on tablets were shared during a seminar in New York conducted by the Direct Marketing Association in collaboration with the online news destination Mobile Marketer. The messenger was Craig Etheridge, vice president of mobile advertising sales for USA Today at Gannett Digital. What is Etheridge seeing? Mobile users average six-minute session times, but they return often. His mobile marketing do’s?
LOUIS GRAY | TUESDAY, JANUARY 11, 2011
[SMS] LunchTree Hits Bay Area for Random Geek Connections
If your lunch match options overlap with another person, then early Tuesday morning, your registered phone with LunchTree will get an SMS message at 10:30 on Tuesday asking if you are free to share a mid-day meal. Geeks working on startups are notorious for not getting out much. Slaving in front of computer terminals at odd hours, the option of lunch often takes on a familiar routine - the same locations, the same people. even the meals themselves become things of habit. That's it - with no confusion of dating services, or anything similar. The idea? Who Do You Want to Go to Lunch With?
MOBILEGROOVE | WEDNESDAY, JANUARY 5, 2011
[SMS] Mobile Meets Multimedia: Mobile Giving Foundation Expects Increase In Donations & Engagement
As general awareness increases and the number of smart phones grows, so will creativity including much richer mobile applications leveraging not just SMS (text-to-give), but multi-media services and mobile Web, including video. 2. Nonprofit ROI will continue to improve. A year ago this month the world witnessed a massive earthquake shook Haiti, and the citizens of the world, to their core. The extent of the damage following the disaster on January 12, 2010, quickly reached cataclysmic proportions. An estimated three million people were affected by the quake. Mobile Giving
DIRECT MARKETING OBSERVATIONS | TUESDAY, NOVEMBER 23, 2010
[SMS] Our Shifting Notion of Search, Social and Mobile.
SMS drives conversation and just as search has become somewhat of a utility for the desktop, the smartphone is now the defacto device for driving purchases, for buying tickets, for research, for email, for being social and oh by the way…making phone calls. 10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view. Take for example search. In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. How do we use search now?
BLUE FOCUS MARKETING | WEDNESDAY, JUNE 12, 2013
[SMS] Facebook Home – The Pursuit of Social WOW for Brands
Because this feature is integrated in to Android SMS system, users can also respond directly with their own text. On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features , perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. The Facebook Home platform aims to do just that. Leave your family at the table. It’s powerful.”.
MINDJUMPERS | WEDNESDAY, OCTOBER 27, 2010
[SMS] The Nominees For Best Social Media Work – The Bees Awards
The finalists are now to be shown on The Bees Awards website in the following categories: Best 140 Characters (SMS, Tweet). Tweet We have in earlier posts written about The Bees Awards; the first international social media award show. We’re in a collaborative partnership with Bees Awards and are following the competition closely. It’s taking place in San Francisco on November 9 where the winners of 16 different categories will be announced. All marketing and communication professionals have been welcome to submit their work. Best Use of a Micro-Blogging Platform. Best Use of mobile.
LOUIS GRAY | THURSDAY, MAY 2, 2013
[SMS] Mobile Data Goes Up, Phone Calls Go Down, Can't Explain That
And the telecoms are no doubt praying that all of the youth addicted to texting stick with SMS and far away from the many different free services that connect people in real time. By the end of last month, Verizon was regularly sending me updates on how close I was to reaching the top of my 4 gigabyte data cap available in the plan I share with my wife. But I was nowhere near capacity for our shared voice plan. Not by a long shot. Do I need to get anything?" and hang up. It''s unlikely the activity seen in our own home is unusual. It''s very interesting to watch.
STAY N' ALIVE | THURSDAY, JANUARY 13, 2011
[SMS] to End Poverty
“Tsunami Twitter/SMS Broadcaster. If you’re wanting to do something good on January 21st and 22nd, save the date, book a flight and a hotel, and come to Utah for what is certain to be an unprecedented event. The lack of precedence is perhaps not just because of its potential to make a big dent in poverty and homelessness, but perhaps also that it’s being organized by a High School Senior. Thus far, several projects have been proposed : “Building a Fighting Poverty Apps Store. “Twitter GPS Locator App. “First Aid App. Medical “ChaCha.
CONVINCE & CONVERT | TUESDAY, DECEMBER 9, 2014
[SMS] A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
Granted media activities include email marketing, SMS/MMS marketing, and organic search. Image via CreativeMarket.com. The paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket. We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Who developed the audience. Who controls the platform. Paid Media.
KYLE LACY | WEDNESDAY, MAY 21, 2014
[SMS] 4 Ways to Success in Mobile Marketing
Consider the cost of missing the opportunity, according to Mobile Marketer: Banks stand to lose more than $11 million for every one million fraud alerts sent, when the issue could be resolved almost instantly by sending the customer an SMS text message asking them to confirm that a suspicious transaction is indeed authorized. Conversations in the media about the mobile market tend to focus on that which can be measured — including revenue potential, number of users and amount of competition. Multitasking is a thing of the past . Need proof? Put yourself in the mindset of the consumer.
WWW.TOPRANKBLOG.COM | WEDNESDAY, SEPTEMBER 22, 2010
[SMS] 10 Thought Leaders Share Thoughts on Curating Content
According to recent survey about 90% US people read sms and this shows how people interested in mobile. Sending sms through shared short code or own brand short code to customer helps to reach your products to customer. It’s no longer enough to provide fundamental features and benefits information about products and services to succeed competitively online. Consumers and of course, business buyers, seek additional information, resources and others to connect with on the topics of interest to them. Pure creation is demanding. Pure automation doesn’t engage. Why bother?
JEFF ESPOSITO | WEDNESDAY, JUNE 20, 2012
[SMS] Are you green-washing to build up your marketing database?
They did a call out in-store, on marketing materials and in the local mall’s display board asking patrons to opt into SMS messages for a schedule of local sports personalities coming into the store for autograph sessions. Last week a conversation in my office really got under my skin. My coworkers Cristina and Karen were discussing that a large retailer asked them if they wanted to be green and have their store receipt emailed over to them. Now on the surface this seems very logical, less paper equals less trees being cut down. Permission based marketing should offer value to both sides.
MOBILEGROOVE | THURSDAY, JANUARY 6, 2011
[SMS] MHEALTH: Improving Diagnostics With Mobile Innovation & Mobile Lab On A Chip
These are smart people, already using SMS with regular cellphones. Editor’s note: We kick off regular and in-depth coverage of how mobile is transforming health care and treatment in developed and developing markets with Dr. Phillip Olla, a visionary and entrepreneur creating an ecosystem that leverages mobile devices and networks to improve diagnosis and treatment. The mobile revolution has been hailed as the enabling force for emerging markets and developing countries to become more active participants in the global economy. Mobile medical diagnostics. There were also 9.3
FIREBELLY | THURSDAY, MAY 27, 2010
[SMS] BP Facebook Sentiment
Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. It's not surprising to find that there are significantly more anti-BP pages on Facebook in wake of the Gulf of Mexico oil disaster. The largest 'con' page, Boycott BP , has nearly 200 times more fans than the largest 'pro' page, BP America. Please try again.
FIREBELLY | TUESDAY, JUNE 8, 2010
[SMS] YouTube Tuesday: I Can Make You Go Viral!
Digitalia | Indianapolis Social Media Marketing « Flickr Friday: Sexist Profiling on Twitter | Main | United Way of Central Indiana Recognized for their Social Media Efforts » June 08, 2010 YouTube Tuesday: I Can Make You Go Viral! Brian, the " social media guru " is back. This time he is promising that his months of experience, coupled with an unpaid intern, will make your video go viral. Good for a laugh, but, again, do not call this guy! Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing. Your comment has not yet been posted.
JANET FOUTS | THURSDAY, JULY 8, 2010
[SMS] Twitter to Offer Deals with Earlybird
With only two tweets on the site (one of them says “ Send “follow earlybird to 40404 to receive each deal via SMS. I’m a big fan of group coupon networks, deals and discounts offered through Twitter. In these times what’s not to love about buying a coupon for a dinner at 40 or 50% of it’s market value? It’s a win for the vendor too because they get new faces in the door and most times we spend more than the coupon. Sometimes I even forget I bought it and the money I spent stays in the pocket of the vendor. guess the investors are buying it too!
FIFTH GEAR ANALYTICS | TUESDAY, MAY 22, 2012
[SMS] Dialogue: A Perspective on Nurturing and Lead Management
Charles Hartness. To find a solution to a problem, most of us need to engage in a dialogue with a solution provider. As a solution provider, you need to find people with a problem who can use your particular brand of solution and then engage them in a dialogue about why you have something that will meet their needs. Whether you are solution-searching or solution-selling, the nature of the dialogue is essential to the delivery of the right solution. Call me “old-fashioned,” but I believe there is still great power in the art of talking.
LOUIS GRAY | TUESDAY, JANUARY 14, 2014
[SMS] Cover Makes My Android Phone Smart and Personal
And yes, practically everywhere I go, Gmail and Hangouts (for chat and SMS) play a big role. I take my Nexus 5 everywhere I go. It''s with me at work, at home, in the car, and practically anywhere. Considering I''m giving this device so much of my time, it makes sense that the device learns from my behavior, as I use different apps and do different tasks in different places and at different times. While other teams have designed widgets and launchers, the lock screen is an interesting battleground and one the typical smartphone user typically sees dozens of times a day.
CONVINCE & CONVERT | MONDAY, NOVEMBER 21, 2011
[SMS] How to Effectively Bottle Social Media and Product Integration
They also promote the website and SMS program on the bottle , which is wise. In addition to family, football, and fancy side dishes you’ll never see for another year, Thanksgiving brings an annual dilemma to the oenophile. What wine to serve for Thanksgiving is a tricky question, as the holiday table replete with savory and sweet options is an Ellis Island of tastes, making for a tough wine pairing. This year, instead of hoping to get it just right, I’ll be serving a wine that has the best aspects of Thanksgiving (family, friends, socializing) built right into the product.
TWITIP | FRIDAY, JUNE 18, 2010
[SMS] How To Incorporate Twitter Into Your Event
June 19, 2010 Derek @mediafunnel Another great way is to let fans post to your stream via a ‘guest post’ widget, or via SMS or email. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Lara Kulpa @larakulpa How To Incorporate Twitter Into Your Event 16 [Hey everyone - our submission form has been acting up, so if you have submitted a guest post and have had troubles, please email it to me at email@example.com - Thanks!] You can follow Jenni at @jenniizzo. Thanks!
JACOB MORGAN | THURSDAY, JULY 29, 2010
[SMS] Free Webinar on Understanding the Social Customer
She is connected to her social and professional circles via phone, email, SMS, Facebook, Twitter, blogs and forums. A few weeks ago Chess Media Group, Attensity, and Mitch Lieberman teamed up to write a whitepaper on the social customer. You can still download the whitepaper for free if you sell us your soul and name your first born after our company…Chess. Kidding, kidding! The whitepaper is free and all you have to do is enter in your email and 2-3 other things (but let’s be honest naming your kid Chess would rock!). Who is the social customer?
VIPER CHILL | MONDAY, AUGUST 20, 2012
[SMS] How to Make $5k from Skype (and Possibly a Whole Lot More)
Maybe it is a Gen-Y thing but given a choice between a phone call and a text message, I’d much rather send a quick SMS. And given a choice between an SMS and an email I’d rather send the email. Note from Glen : This is post by Ramsay, who was recently introduced as a new member of the ViperChill team. Last month I made an extra $5,000 by jumping on the phone with a long-term email client to close a deal. And at that moment I had an important business realization: I’d forgotten something vital. And it might make you a lot of cash. Let’s get started.
SOCIALMEDIAB2B.COM | THURSDAY, SEPTEMBER 30, 2010
[SMS] 24 Full Service Tools to Manage B2B Social Media
Sendible bills itself as a “one-stop-shop” for all your marketing needs. It allows you to manage multiple social channels, email, SMS and blog accounts all from one interface. As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. We’ve attempted to organize the platforms into categories for entry level users, advanced marketers, enterprise platforms and agency options. ———-. BuzzTrac. CoTweet : Standard Account.
FIREBELLY | TUESDAY, JULY 27, 2010
[SMS] YouTube Tuesday: The Social Network Trailer
Digitalia | Indianapolis Social Media Marketing « Social Media News: Top 5 Stories of the Week | Main | 3 Stories That Rocked The Social Media World This Week » July 27, 2010 YouTube Tuesday: The Social Network Trailer The Social Network , aka "The Facebook Movie," hits theaters October 1st. The film is about Facebook founder Mark Zuckerberg and how the popular social networking site got its start. Many have called the trailer "dark" and even "creepy." What do you think? Will you see the film? Seriously? Anyway I already say "skip" it just from seeing the preview.
LAUREL PAPWORTH | SUNDAY, NOVEMBER 22, 2009
[SMS] Freemium Revenues: Social Media Business Podcast
The other freemium services I spoke about on the podcast are Skype : free calls on mobile and on computer – but pay for voicemail and SMS. We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? And what is free stuff anyway – marketing? advertising? mugs game? If you offer some services at a paid-for premium, which ones should you choose to monetize? or subscribe via RSS (video) or RSS (audio). Too weird.
FIREBELLY | WEDNESDAY, JUNE 30, 2010
[SMS] Happy Social Media Day - June 30th
Digitalia | Indianapolis Social Media Marketing « Are We Addicted To Social Media? Main | Jakes Take: TV On The Internet » June 30, 2010 Happy Social Media Day - June 30th Today is the first-ever Social Media Day , an unofficial holiday created by Mashable to "celebrate the revolution of media becoming social." Consider celebrating by attending a meetup near you. Below is a message from Pete Cashmore, Mashable s founder, explaining reasons for and goals behind Social Media Day. Video URL : [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing. Please try again.
BILL HARTZER | TUESDAY, FEBRUARY 21, 2012
[SMS] How to Use IFTTT to Automate Search Engine Optimization Tasks
Ifttt works with many platforms / channels, and even has the ability to send a message to your phone or SMS device. If you have ever worked with an auto scheduler for tweeting , you know how useful they are. Its great to be able to schedule automated tweets to be tweeted at various times during the day, or week without having to be there to tweet the messages. If this, then that. It would be nice to have something set up so that upon a certain action happening, another action takes place. Now, you no longer have to wait for this type of experience, since there is Ifttt.