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  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 21, 2011
    [SMS] How to Effectively Bottle Social Media and Product Integration
    They also promote the website and SMS program on the bottle , which is wise. In addition to family, football, and fancy side dishes you’ll never see for another year, Thanksgiving brings an annual dilemma to the oenophile. What wine to serve for Thanksgiving is a tricky question, as the holiday table replete with savory and sweet options is an Ellis Island of tastes, making for a tough wine pairing. This year, instead of hoping to get it just right, I’ll be serving a wine that has the best aspects of Thanksgiving (family, friends, socializing) built right into the product.
  • MOBILEGROOVE  |  MONDAY, NOVEMBER 1, 2010
    [SMS] OpenMarket’s Alex Moir: Move Beyond Mobile Marketing To Mobile Commerce Transactions & Loyalty Schemes
    The campaign, managed by the mobile marketing agency Sponge, awarded consumers with 25 pence of phone credit for texting in unique code (which appeared on the bottles and cans) to an SMS short code. SOPHISTICATED SMS: More brands are using text messaging to intensify the engagement with consumers and add value by integrating location , for example. The last weeks have seen a raft of reports analyzing the next big thing: mobile commerce. — confirms that mobile commerce is top of the agenda for the vast majority of UK retailers and marketing professionals. 13:10].
  • LOUIS GRAY  |  THURSDAY, MARCH 24, 2011
    [SMS] Fast Society Says "No Magic" In Group Messaging Alone
    Fast Society instead wants to offer not just group texting, but location sharing, instant conference calls, pictures and video - and unlike practically every other vendor, Fast Society does not use third party vendor Twilio as its back-end, saving the company significant charges on SMS, he explained. But Rosenberg almost claimed the opposite, saying "we have the most soul in this space," and railing against the relative dinosaur carriers, like Sprint, who is trying to charge for anybody sending SMS messages to their system, upward of a half cent more per message. It's too crowded."
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 9, 2014
    [SMS] A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
    Granted media activities include email marketing, SMS/MMS marketing, and organic search. Image via CreativeMarket.com. The paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket. We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Who developed the audience. Who controls the platform. Paid Media.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JULY 20, 2011
    [SMS] One More Reason To Start Marketing Online
    Just like CDs killed the cassette tape and electricity killed the kerosene lantern, the Internet (e-mail, SMS, Twitter, et. The U.S. postal service is dying. And it’s the Internet’s fault. al.) is killing snail mail. Watch this interview with the U.S. postmaster general. In other words, what he’s saying is the U.S. postal service is dying a slow death. It’s not a fast one. It’s a slow one. But there are some stark implications here for businesses. If you’re used to sending out direct mail literature, your costs are going to continue to climb.
  • MOBILEGROOVE  |  THURSDAY, FEBRUARY 16, 2012
    [SMS] An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition
    But it also lays the groundwork for strategies that enable brands (and retailers) to build up an opt-in customer database , an interaction they can cultivate by offering coupons and SMS alerts to consumers who genuinely want to hear what the brand has to say. The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the vast majority of consumers admitting to using their mobile phones to search and purchase gifts. Shopping will never be the same.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [SMS] Facebook Home – The Pursuit of Social WOW for Brands
    Because this feature is integrated in to Android SMS system, users can also respond directly with their own text. On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features , perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. The Facebook Home platform aims to do just that. Leave your family at the table. It’s powerful.”.
  • MOBILEGROOVE  |  TUESDAY, JUNE 28, 2011
    [SMS] Deal Or No Deal; Survey Spells Out Secret To Boosting Mobile Response Rates
    The most popular format was text message ( 61 percent ), and 51 percent said that they would like to be informed about new offers and services within the normal flow of SMS messages that they already receive from their mobile operators. Faced with a dramatic and continuous double-digit decline in the ‘average revenue per user’ (ARPU) mobile operators have to learn how to sell more services to more customers better. But don’t think that broadcasting offers to an even broader subscriber base will do the trick. But it doesn’t have to be this way. It’s personal. percent.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 15, 2014
    [SMS] 5 Ways to Increase Mobile Conversion Rates
    Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? You aren’t alone! If your website is not mobile friendly, you will be lucky to see any conversions. That’s no surprise. However, what is surprising are the studies that have come out recently that show responsive sites are doing no better than non mobile desktop formatted sites. In case you are not familiar with the terms, responsive sites are websites that rearrange content to fit mobile devices properly. But how can this be? So keep mobile sites to the point.
  • MOBILEGROOVE  |  TUESDAY, AUGUST 14, 2012
    [SMS] Coke Wields Mobile Advertising & Coupons To Close The Purchase Funnel
    Consumers can then click on the ad to redeem it immediately, or save the offer for later. (If the person  chooses to save the deal, they will receive a SMS message with a link to the redemption code that can then be used at any time during the promotional period.). Mobile has the unique capabilities to deliver the right ad to the right person in the right place/context. But it’s a new pilot in the U.S. ” Read between the lines, and Coke clearly has it’s eye on the prize. Granted, this pilot is sharply focused on coupon redemptions. Mobile’s true role.
  • VIPER CHILL  |  MONDAY, AUGUST 20, 2012
    [SMS] How to Make $5k from Skype (and Possibly a Whole Lot More)
    Maybe it is a Gen-Y thing but given a choice between a phone call and a text message, I’d much rather send a quick SMS. And given a choice between an SMS and an email I’d rather send the email. Note from Glen : This is post by Ramsay, who was recently introduced as a new member of the ViperChill team. Last month I made an extra $5,000 by jumping on the phone with a long-term email client to close a deal. And at that moment I had an important business realization: I’d forgotten something vital. And it might make you a lot of cash. Let’s get started.
  • KYLE LACY  |  WEDNESDAY, MAY 21, 2014
    [SMS] 4 Ways to Success in Mobile Marketing
    Consider the cost of missing the opportunity, according to Mobile Marketer: Banks stand to lose more than $11 million for every one million fraud alerts sent, when the issue could be resolved almost instantly by sending the customer an SMS text message asking them to confirm that a suspicious transaction is indeed authorized. Conversations in the media about the mobile market tend to focus on that which can be measured — including revenue potential, number of users and amount of competition. Multitasking is a thing of the past    . Need proof? Put yourself in the mindset of the consumer.
  • SOCIAL MEDIA MARKETING  |  WEDNESDAY, SEPTEMBER 8, 2010
    [SMS] This Just In
    Second, as you can see from that 57% figure, opting in is going to be extremely important; but even so, I believe that if we're taking up their valuable texting time by shooting them an SMS message, then it should be something that is worth their attention. From the Not Necessarily the News department: " Teens text more than adults " - or so went a headline from an e-newsletter from MarketingCharts that hit my inbox recently. Okayyyyy. The actual article stated that overall, teens text five times more than adults according to the Pew Internet & American Life Project.
  • LOUIS GRAY  |  THURSDAY, MAY 2, 2013
    [SMS] Mobile Data Goes Up, Phone Calls Go Down, Can't Explain That
    And the telecoms are no doubt praying that all of the youth addicted to texting stick with SMS and far away from the many different free services that connect people in real time. By the end of last month, Verizon was regularly sending me updates on how close I was to reaching the top of my 4 gigabyte data cap available in the plan I share with my wife. But I was nowhere near capacity for our shared voice plan. Not by a long shot. Do I need to get anything?" and hang up. It''s unlikely the activity seen in our own home is unusual. It''s very interesting to watch.
  • THE REALTIME REPORT  |  THURSDAY, JUNE 19, 2014
    [SMS] World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games
    Facebook (53%), tied with SMS(phone texting), beat out Twitter (28%), phone calls (25%) and Skype/chat apps (18.8%). With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S. smartphone users following the World Cup plan to communicate through Facebook while watching the event, according to eMarketer. During Monday’s action between the U.S. The Germany-Portugal match generated over 8.9
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 8, 2015
    [SMS] Get Social About Your Home and Trade Show Appearances
    Along with social media marketing and surveying, you can also feature an SMS short code at your trade show booth. If you’re company attends home and trade shows on a regular basis, there are ways to get the most out of each appearance. By promoting your trade show attendance on social media and other marketing formats, you can spread the word about your company’s home and trade show activities. Here are a few ways to do just that: Take Advantage of Social Media for the Pre-Show. Home and patio shows as well as trade shows usually only take place over a long weekend.
  • WWW.TOPRANKBLOG.COM  |  WEDNESDAY, SEPTEMBER 22, 2010
    [SMS] 10 Thought Leaders Share Thoughts on Curating Content
    According to recent survey about 90% US people read sms and this shows how people interested in mobile. Sending sms through shared short code or own brand short code to customer helps to reach your products to customer. It’s no longer enough to provide fundamental features and benefits information about products and services to succeed competitively online. Consumers and of course, business buyers, seek additional information, resources and others to connect with on the topics of interest to them. Pure creation is demanding. Pure automation doesn’t engage. Why bother?
  • T2 SOCIAL  |  WEDNESDAY, AUGUST 14, 2013
    [SMS] 3 Fatal Social Media Engagement Mistakes
    If you’ve ever watched your Twitter feed populate, or read through SMS threads among friends, you might come to the conclusion that good spelling and proper grammar are dead. Social media engagement is at the heart of any good program, but a few seemingly harmless mistakes can mean severe repercussions. Are you taking advantage of the huge benefits that accompany social media engagement? It is supremely important that you are. After all, engaging with your social audience is the key to any good campaign. People are reaching out to you, and want to hear back. Watch Your Grammar!
  • IDACONCPTS  |  THURSDAY, NOVEMBER 18, 2010
    [SMS] Why Online Banking on Mobiles Will Soar
    Consider this: There may be reporting on the demise of e-mail due to the rise of social media, however college students still see e-mail and SMS as critical mediums for online communication. Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. This trend is welcomed not only by consumers who like the convenience of anytime banking, but also by financial institutions that like to streamline operations and cut down costs. opening an online savings account ). There are many critics that point out that will not happen. Meanwhile 4.2
  • SOCIALNOMICS  |  MONDAY, OCTOBER 17, 2011
    [SMS] Android App Alerts Individuals You’re Getting Arrested
    The individual simply enters a custom message and some SMS-prepared numbers to contact should they be arrested. What will they think of next? In the latest technology offering, Quadrant 2 has unveiled a new Android app, “I’m Getting Arrested,” which alerts one’s family, friends and even lawyers if necessary, that they’re about to go to the local jail for booking. Quadrant 2 Inc., For those who have not been following, the “Occupy” events have been taking place in both the U.S. and around the world for at least a month now. Android android app Occupy Wall Street
  • MOBILEGROOVE  |  WEDNESDAY, JUNE 11, 2014
    [SMS] Why Communication Can Make Or Break Your App Experience
    SMS Everywhere: Twilio Now Enables Messaging to over 150 Countries Worldwide. As we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for customer service and support via mobile apps is also on the rise, and it is difficult to find a more compelling case to integrate communications capabilities in your app. Lynda Smith, CMO of Twilio , is my guest at Mobile Presence on the WebmasterRadio.FM website.
  • TRENDS SPOTTING  |  SUNDAY, APRIL 24, 2016
    [SMS] 10 tips for effective enterprise innovation campaign:
    Use multi-channel communication to invite employees (physical posters, social media, SMS, emails, personal requests, CEO call out). 4. Innovation stakeholders are currently dealing with innovation pushed forward by different departments in the organisation: Strategy, Communication, HR, IT and more. They all share the understanding that innovation is critical for the survival of the company and that innovation processes are important for motivating employees to contribute more efforts and share their insights. You have to create innovative campaigns in order to yield innovative outcomes.
  • MOBILEGROOVE  |  WEDNESDAY, FEBRUARY 2, 2011
    [SMS] Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media
    In practice, people search and the service also lets them map the results (in the store and using Aisle411’s interactive map), add the item found to the shopping list and share the search results with others via SMS, email, Twitter or via an update to their Facebook page. Heightened activity and interest in mobile retail (spurred on by holiday shopping and the rapid uptake of price comparison services and apps), has paved the way for a variety of new and immersive mobile experiences that insert marketing messages and campaigns into our daily shopping routines. What’s next?
  • MOBILEGROOVE  |  FRIDAY, JANUARY 14, 2011
    [SMS] ROSKA Healthcare Advertising Sees Demand For Mobile Codes; Paves Way For Smart(er) Health
    The proliferation of smartphones and connected devices is pushing this communication “far beyond traditional SMS- and MMS-style, two-way communications.&#. In 2011 MSearchGroove profiles the innovators in mobile health (mHealth) to give you the inside track on how (and where) mobile is connecting stakeholders to make a difference. This week the spotlight is on Kurt Mueller, Chief Digital and Science Officer at ROSKA Healthcare Advertising , a full-service healthcare advertising agency using digital solutions to power direct-to-physician and direct-to-patient/consumer marketing.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, MAY 22, 2012
    [SMS] Dialogue: A Perspective on Nurturing and Lead Management
    Charles Hartness. To find a solution to a problem, most of us need to engage in a dialogue with a solution provider.  As a solution provider, you need to find people with a problem who can use your particular brand of solution and then engage them in a dialogue about why you have something that will meet their needs.  Whether you are solution-searching or solution-selling, the nature of the dialogue is essential to the delivery of the right solution. Call me “old-fashioned,” but I believe there is still great power in the art of talking.
  • MICRO PERSUASION  |  MONDAY, JULY 12, 2010
    [SMS] It's the End of the Web as We Know It - The Steve Rubel Stream
    SMS (texting) still rules in Europe. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 12 Jul 2010 Its the End of the Web as We Know It The following essay is also my AdAge column this week. Wither the web? Its hard to believe but soon, if not already, the web is going to become a lot less interesting to consumers -- and just as it approaches its 20th birthday. According to Morgan Stanley, within five years global internet consumption on mobile devices will surpass the same activity on PCs. At & T?
  • MOBILEGROOVE  |  FRIDAY, MAY 4, 2012
    [SMS] London Olympic Games Crack Down Hard On Social Media
    logical consequence if many consumers say ‘no’ to the text option rather than risk receiving incessant and unwanted SMS. With billion-dollar and exclusive usage rights in place, the Olympic Games have always been about big money and feverishly policed by lawyers on behalf of brands, content owners and media giants. But the advent of mobile and social — which allow us all to mash up content the way we like and share it with anyone using YouTube, Twitter, Facebook, and other properties — make me question whether anyone (even high-powered lawyers) can hold back the tide. No way.
  • SOCIALNOMICS  |  WEDNESDAY, JULY 2, 2014
    [SMS] Growing your Small Business in social networks
    Some activities that can be placed in automatic mode include the publication of updates across multiple platforms, send emails and SMS with favourite themes, and upload content to social media on the cloud. Social networks offer many benefits to business owners. Here there are five tricks to grow your brand in social networks and will help you save time and gain exposure, more fans, better conversion rates and higher engagement: Social networking speaks a new language. And this is the language of images, videos and info graphics. Know what is fashionable. Save time. Grow your base.
  • FEVER BEE  |  MONDAY, DECEMBER 15, 2014
    [SMS] Push Notifications And Single Function Apps
    have 74 unread SMS on my phone right now. Condensing the entire community experience into an app doesn't work well. It's  It's unwieldy for people staring at small screens, using big fingers, in a moving vehicle. Facebook is countering this with single-function apps. They're creating separate apps for popular activities and forcing members to use them.    This means the entire app experience serves a single function. It's simple and removes the distraction. Most importantly, it uses  the power of push notifications to build habits. 
  • MOBILEGROOVE  |  THURSDAY, SEPTEMBER 22, 2011
    [SMS] #MMAF2011 Tweetchat: Is Transmedia Where Mobile Marketing Is Heading?
    adults want to be reached by using SMS. OS or SMS? Mobisoul suggested mobile-savvy operating systems (OS) may displace SMS. While several commented that smartphone may well win out in the end, many more argued that SMS has the reach and the all-important personal touch. As @noahelkin pointed out: “SMS remains an effective engagement mechanism, even for those with advanced devices.” ” @Ew4n agreed, adding that “a perfectly timed SMS can really sway the balance on most any transaction.” Mobile is global. ”). tomiahonen.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [SMS] Micro Persuasion: Turn Gmail Into Your Personal Nerve Center
    As I write this post, Defamer is providing live updates from the Academy Awards and these are streaming into Gmail as IMs. (Be sure to turn off SMS alerts if you use these feeds since they will pile up.). Posted by: F.Baube | Thursday, July 05, 2007 at 02:36 AM. I am using Gmail to get SMS alerts for incoming messages, scraps in orkut, comment at my blog, Updated news with Google alerts. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « NBA Launches Social Network | Main. gigabytes of storage. TrackBack. å¹¾å??æ´»ç?¨Gmailç??æ?¹æ³?ã??
  • MOBILEGROOVE  |  FRIDAY, MARCH 4, 2011
    [SMS] Mobile Takes Bigger Bite Of Marketing Pie; Mobile Commerce Moves To Cross-Media
    To achieve this, Macy’s provides consumers multiple ways for consumers to participate, including QR codes, SMS, MMS and the Internet via PC. SMS is a particularly powerful medium because the vast majority of devices can do it and the majority of shoppers are texters.) The fit between mobile and retail is obvious. It is on the road to becoming mainstream – and yet the avalanche of shopping apps on the market is squarely aimed at smartphone owners. Does it makes sense to exclude these shoppers from the action? Macy’s doesn’t think so.
  • THIS, THAT AND THE OTHER  |  WEDNESDAY, NOVEMBER 23, 2011
    [SMS] In conclusion: Lessons from The Village Telco project in Kenya
    Safaricom, the country’s largest operator, had at least 3 different prices that I’d seen on their billboards and posters – Ksh 4 per minute if you simply went online, Ksh 2 per minute if you sent an sms for data conversion and finally, purchasing a data bundle or browsing package (unlimited by the day or bundle) which brought the cost down further. Facebook. Instinctively I feel its not Facebook per se that is the critical factor, like a Mxit in South Africa or an Orkut in Brazil, it simply happened to be there. Mobile Phones and the Internet. Kenya is different.
  • SOCIALIZED  |  SUNDAY, JANUARY 31, 2010
    [SMS] Students Failing English Due to Twitter, Facebook
    The free-form writing style of social networks like Twitter and Facebook is changing the way people communicate, and causing students to fail English. That’s the claim of a piece out this afternoon from the Canadian Press. So have fun when you’re online, but remember, almost everything you “say&# and do is visible to the entire world, including people who can make a difference in helping you achieve your objectives.
  • MINDJUMPERS  |  FRIDAY, OCTOBER 15, 2010
    [SMS] Check Your Facebook in Skype
    for Windows will have a Facebook tab that allows users to sms, chat or call their Facebook friends. If your Facebook friends have added their phone number in their Facebook profile you will be able to sms or call directly from Skype. call and sms your Facebook friends on their monile phones and landlines. Tweet The latest version of Skype will have some serious new features in the package. Skype 5.0 In your dashboard, you will be able to view your Facebook News Feed and Phonebook almost identical to what you see on Facebook. comment and like friends’ updates and wall posts.
  • INBLURBS  |  WEDNESDAY, DECEMBER 22, 2010
    [SMS] Skype down: How does this affect your marketing?
    Vbuzzer offers everything from computer to phone calling, faxing and SMS, to web conferencing, video email and more. In these days where the ability to communicate is important to stay in touch and to do business a total down of a service can mean the difference between success and failure. Kommunicaton is an important part of the business building process. Especially if you have something to sell what is much more expensive you need to open all possible channels to stay in touch with your target client and deal partners. It is vey useful to have a backup system for cases like this!
  • NET-SAVVY EXECUTIVE  |  TUESDAY, MARCH 1, 2011
    [SMS] Keeping an Eye on Everything
    The map equivalent of a Twitter search is Ushahidi , a crowdsourced crisis monitoring platform that maps reports sent in my email, Twitter, SMS, and probably semaphore in the next version. Have you noticed a lot going on lately? Several Arab countries are renegotiating their governance; storms, floods and earthquakes are making life hard in the Pacific; and pirates are expanding their reach in the Indian Ocean. There may be other things going on, too. How do you keep up? Where do you find meaningful analysis? You're not still waiting for the evening news, I hope. Intelligence
  • SOCIALMEDIAB2B.COM  |  THURSDAY, SEPTEMBER 30, 2010
    [SMS] 24 Full Service Tools to Manage B2B Social Media
    Sendible bills itself as a “one-stop-shop” for all your marketing needs.  It allows you to manage multiple social channels, email, SMS and blog accounts all from one interface. As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. We’ve attempted to organize the platforms into categories for entry level users, advanced marketers, enterprise platforms and agency options. ———-. BuzzTrac. CoTweet : Standard Account.
  • MINDJUMPERS  |  THURSDAY, APRIL 28, 2011
    [SMS] The Nominees for Bees Awards 2011
    You can find more information about this on the page , where you can also see a list of the nominees in the following categories: Best 140 Characters (SMS, Tweet). Tweet Yet again, it’s time for the Bees Awards – The International Social Media Award Show – to start. And yesterday, the nominees were announced. The nominees were found by a jury including 20 judges from 15 countries after having received an unprecedented number of entries from 33 countries. The Bees Awards will be held in San Francisco the 3 rd of May. Best Use of a Micro-Blogging Platform. Best Use of Mobile.
  • DANNY BROWN  |  THURSDAY, APRIL 17, 2014
    [SMS] Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI
    Mobile marketing is the perfect complement to social marketing, and measurement can easily be achieved: Did you use a  push SMS system  to drive traffic to a mobile-friendly site? There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good for measuring an increase in brand awareness, although that’s definitely a measurement gauge. The fact is, social media can offer some of the best metrics for measuring your ROI. Measuring your success isn’t too difficult, either. Twitter.
  • IT'S JOSIP NOT JOSEPH  |  FRIDAY, JUNE 4, 2010
    [SMS] How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 4 of 5)
    Having the ability to SMS donations for Haiti relief was truly amazing. Why didn’t we SMS relief for them. Home It’s Josip Archives Let’s Talk The Word on the Web How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 4 of 5) Written on June 4, 2010 by Josip Petrusa 0 Comments Tweet Share Save Smart phones, pads/tablets, apps, social media, social networking, laptops, wifi and 3G are all commonplace aspects of everyday life. Gen-Y and all Millennials are growing with this. We are networking, connecting and living off apps more now than ever before.
  • MOBILEGROOVE  |  MONDAY, MARCH 19, 2012
    [SMS] M-Pulse ANALYSIS: WIP Marketing Essentials For Mobile Developers
    billion in lost SMS revenue last year. At M-Pulse we continue our month-long look at mobile developer issues and opportunities, and focus on the practical marketing ’stuff’ developers should master if they are serious about marketing and making money from their apps. We connect with Caroline Lewko, CEO and founder of WIP (Wireless Industry Partnership) and walk through the Mobile Developer’s Guide To The Parallel Universe , a new resource from WIP that lays out the business basics developers need to follow. See companion sidebar post.). Warning! You name it.
  • DEVUMI  |  THURSDAY, MAY 21, 2015
    [SMS] Mobile Marketing Tips: 8 Steps to be Seen ANYWHERE
    You can do any number of things: SMS marketing Have a mobile friendly website Social media marketing for mobile Build a mobile app Knowing what you have now, and where you want to go, is always the first step. The trade off may be some integration issues as you won’t have that separate website for smartphones with pop-ups for SMS campaigns – but even then a talented developer can reach a work around. 4. SMS mobile marketing is tricky A big part of any mobile marketing campaign is using SMS, or text messaging, techniques. Not likely. UH HUH. Literally! 7.
  • WWW.BRIANSOLIS.COM  |  MONDAY, NOVEMBER 8, 2010
    [SMS] The Three C’s of Social Content: Consumption, Curation, Creation
    80% of people in the US engage with social media, which is equal to the number of people who text via SMS or  equivalent to the ubiquity of those who own DVD players. As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yourself.&# Such is true for social networks and the digital persona and resulting experiences we create and cultivate. It was the beginning of the shift in behavior toward an era of digital extroversion, self-defined by varying degrees of sharing, connections, and engagement. call this behaviorgraphics. briansolis Hi Matt.I
  • KIKOLANI  |  THURSDAY, DECEMBER 24, 2015
    [SMS] 19 productivity and time management apps for 2016
    The app will do the reminding work by alerting you of all the upcoming tasks- and events via e-mails and SMS/text messages. You know what they say, ‘time is money’. And, rightly so! Productivity and time management go hand in hand. While you cannot buy time, you sure can buy tools to better manage it and use it in the most productive manner. The fact that technology has bombarded us with countless tools for managing our work life makes it easy for us to improve our productivity levels, especially when everyone is running short on time. Basecamp. Dropbox. Want to share files with others?
  • SOCIALNOMICS  |  SUNDAY, JULY 28, 2013
    [SMS] Some Canadian Businesses Who Get Social Media
    Not only can commuters find out through social networks, the TTC offers SMS messaging. Canada has been a proven leader in social media adoption since 2001 when more than 40% off the nation’s population had plugged in to Facebook or Twitter. By 2012 almost half of the population had joined and by 2014 it is estimated at current growth fully 53% will be on social media. With all of the people in Canada that have joined the social media frenzy, you’d assume that most businesses have, too. Well, that assumption would be incorrect. Sure, many businesses have websites.
  • MOBILEGROOVE  |  WEDNESDAY, JANUARY 26, 2011
    [SMS] The Mobile Marketing Review: University Use of Mobile Gets High Marks; Millennial Media SMART
    University of Louisville embraces SMS. The Mobile Mavens are back for the first monthly podcast of 2011 with a look at how universities are harnessing mobile to connect with students. raft of recent press and reports shows that universities are becoming more creative in how they use mobile – specifically text messaging — to connect with Millennials on their mobile phones. From alerts about course materials and exams to invitations to join mobile forums and continue class discussions, mobile is front of mind with an increasing number of institutions and educators.
  • SOCIALNOMICS  |  MONDAY, AUGUST 4, 2014
    [SMS] How to Apply a “Customer First” Mentality to Your Ecommerce Business
    But it’s also obvious that emphasis should move to all those touch points that customers have access to: social media networks, in-store aisles, online shopping experience overall, emails (including transactional emails), SMS, phone calls, in-person interactions, etc. Mobile happened. Eventually the term “mobile first” came to be by changing the way websites are designed and applications are created. In fact, the mobile strategy actually changed the way businesses reach out. Yet, we missed something along the way. That something (someone, rather) has always been: the customer. seconds)?
  • PROBLOGGER  |  SUNDAY, JUNE 12, 2011
    [SMS] Dear YouTube – You Broke My Heart – An Open Letter to @YouTube
    You didn’t call, email, SMS, Tweet… I had to hear it from a friend – and nobody seems to know why. Today I was ‘suspended’ from YouTube with no warning and no explanation of why. Where my videos once appeared on this site a message appears that tarnishes my reputation. As a result I’ve followed the procedure to ask for reconsideration that YouTube give and have written this open letter to YouTube. Dear YouTube, I know breaking up can be difficult – but it’s generally acceptable to let the other person know! When did this happen?
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [SMS] How to ignite your business with Twitter: The X Factor
    What’s even more exciting is that the YP SM app lets you share with family and friends via Facebook, Twitter, email and SMS. Everyone seems to have a Twitter handle these days:  News reporters, celebrities, restaurants, friends, and your business contacts.  Twitter usage has skyrocketed to over 100 million active accounts.  Moreover, this dynamic social medium can be the X factor for your business. game-changer, Twitter offers you the ability to strategically build and leverage your business brand. Engaging Your Customers. Servicing customers. Expanding reach and creating buzz.
  • TECHIPEDIA: TAMAR WEINBERG  |  MONDAY, JUNE 30, 2008
    [SMS] Twitter versus Plurk: Not Even in the Same League
    On the other hand, Plurk is really new, and thus, Twitter wins on followers (and the fact that mobile access — via SMS — totally owns), so the Plurk discussions (for now) are at a minimum. After using both closely, the comparison to Twitter shouldn’t even be the case. Plurk and Twitter are two entirely different beasts. Personally, I don’t even see the need to compare the two at all. The only similarity is a 140 character limit for posts — so Plurk is essentially a microblogging platform. But Plurk is a lot more, and Twitter still has its place. Which sux!
  • SOCIAL WAYNE  |  THURSDAY, FEBRUARY 24, 2011
    [SMS] Day 24: People of color impacting the social web – Tiffany B. Brown #28DaysofDiversity
    So what if you provided an SMS-based or. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. Last year for Black History Month, I started an online series called 28 Days Diversity where I would feature someone new everyday during the month of February for just being awesome in their own right. Brown. Twitter: @webinista.
  • ATOM THOUGHT  |  SATURDAY, NOVEMBER 7, 2009
    [SMS] How is Facebook Going to Make it’s 1st Billion Dollars?
    My competition had 10 times more money (virtual) than me, but couldn’t have better cards than me. I had an option of getting 10000 credits by sending a premium SMS. How can facebook make it. Do you know that there may be a social networking site which is bigger or almost equal to Facebook? And do you know it earns 2-3 times more than Facebook already? That site is Qzone (Tencent), and it earns over a billion dollars in revenues per annum. How did this happen? And what can Facebook do to catch up quickly? In the excitement and heat of game. Download it rightway from here.
  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [SMS] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    Of course, you can look at the different interaction possibilities that mobile devices offer such as good old SMS, email or location-based services, to name but a few. Should I repeat that the adoption of mobile devices, with the smartphone leading the pack, is rising at an unseen pace and this consumer-driven mobile revolution offers plenty of new opportunities and challenges for businesses and marketers? recently wrote a guest post , based on research showing that US advertisers will spend a whopping 1.1 billion USD on mobile this year. It sounds familiar, doesn’t it?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [SMS] 6 Ways to Filter Your RSS Feeds - ReadWriteWeb
    ZapTXT also powers email, IM, and SMS alerts for sites like TheStreet.com. And dont look past Rasasa for RSS to SMS, IM, email. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Ways to Filter Your RSS Feeds. Written by Josh Catone / March 4, 2008 8:06 PM. / 26 Comments. RSS is easily one of the best things to happen to web publishing in the past 10 years. Feed Rinse is a best of class RSS filtering application.
  • SOCIAL MEDIA NETWORK MARKETING  |  SUNDAY, JANUARY 18, 2009
    [SMS] Is it the Mobile time?
    Leveraging these in the market through services such as SMS, voice, mobile Internet and applications in accordance to every subscriber’s taste makes the difference. Sending SMS alerts is the commonest mobile advertising method, where supply outstrips demand. Using mobile responses by way of SMS for evaluating the offline media mix is a good idea,” citing the example of Intel. For Intel, Interactive Avenues tried to gauge which of three print ads was most effective, by way of the number of responses garnered via SMS. The Internet was labelled new media 10 years ago.
  • MOBILEGROOVE  |  FRIDAY, FEBRUARY 25, 2011
    [SMS] What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen
    wasn’t alone in my view that SMS is a reach strategy that often leads to an opted-in relationship with a customer or prospect. The best insights I’ve seen or heard about consumer behavior on tablets were shared during a seminar in New York conducted by the Direct Marketing Association in collaboration with the online news destination Mobile Marketer. The messenger was Craig Etheridge, vice president of mobile advertising sales for USA Today at Gannett Digital. What is Etheridge seeing? Mobile users average six-minute session times, but they return often. His mobile marketing do’s?
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, SEPTEMBER 9, 2010
    [SMS] The Millennials Uncanny Ability to Absorb
    My dad won’t SMS Text. And for the record, my doesn’t have a cell-phone or understand how to SMS either lol. I do believe all this technology does bring us a sense of advantage since frankly we live in it. And for the record, my doesn’t have a cell-phone or understand how to SMS either lol. I do believe all this technology does bring us a sense of advantage since frankly we live in it. And though I myself replied that the posted would be finished yesterday, after I began writing, a whole can-of-worms seemingly opened up. So enjoy! How could it not be?
  • LOUIS GRAY  |  TUESDAY, JANUARY 11, 2011
    [SMS] LunchTree Hits Bay Area for Random Geek Connections
    If your lunch match options overlap with another person, then early Tuesday morning, your registered phone with LunchTree will get an SMS message at 10:30 on Tuesday asking if you are free to share a mid-day meal. Geeks working on startups are notorious for not getting out much. Slaving in front of computer terminals at odd hours, the option of lunch often takes on a familiar routine - the same locations, the same people. even the meals themselves become things of habit. That's it - with no confusion of dating services, or anything similar. The idea? Who Do You Want to Go to Lunch With?
  • THIS, THAT AND THE OTHER  |  FRIDAY, OCTOBER 21, 2011
    [SMS] Postcard from Kajiado: Cheap chinese phones and the internet
    The problems are legion – from the fact that only genuine brands like a Nokia or Samsung are easily and directly set up with the mobile operator’s internet connectivity by receiving an SMS to the fact that the OS was rarely well configured or programmed.  Downtown Kajiado, Kenya, 21 Oct 2011. One lady we’d met earlier this week  confessed shamefacedly to using a fake Nokia for browsing – she worked for a Safaricom dealer – apparently she was saving every penny towards buying a laptop for Christmas.
  • DANNY BROWN  |  WEDNESDAY, MAY 12, 2010
    [SMS] The Metrics of Social Media - Danny Brown
    Mobile marketing is the perfect complement to social marketing and measurement can easily be achieved: Did you use a push SMS system to drive traffic to a mobile-friendly site? The vanity URL or QR codes (or the SMS push) leads to a dedicated landing page for your promo, where you can buy product or services.Or if its brick and mortar sales needed offline, scan a QR code from an ad and it relates to sales offers in-store (or a 2-for-1 movie offer, or meal, or similar). In fact, social media can offer some of the best metrics for ROI around. How many social shares did the post get?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [SMS] Facebook Home – The Pursuit of Social WOW for Brands
    Because this feature is integrated in to Android SMS system, users can also respond directly with their own text. On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features , perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. The Facebook Home platform aims to do just that. Leave your family at the table. It’s powerful.”.
  • BILL HARTZER  |  TUESDAY, FEBRUARY 21, 2012
    [SMS] How to Use IFTTT to Automate Search Engine Optimization Tasks
    Ifttt works with many platforms / channels, and even has the ability to send a message to your phone or SMS device. If you have ever worked with an auto scheduler for tweeting , you know how useful they are. Its great to be able to schedule automated tweets to be tweeted at various times during the day, or week without having to be there to tweet the messages. If this, then that. It would be nice to have something set up so that upon a certain action happening, another action takes place. Now, you no longer have to wait for this type of experience, since there is Ifttt.
  • MOBILEGROOVE  |  THURSDAY, DECEMBER 15, 2011
    [SMS] Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers
    Delivering relevant advertising in mobile requires the right channel mix (mobile Web, SMS, mobile apps), but even the best balance isn’t enough. As more people purchase smartphones and tablets , increasing their access to the mobile Web and applications, advertisers are clamoring to engage them there. But the bigger challenge is how to deliver people advertising they are likely to appreciate because it ticks all the boxes. Tim Jenkins draws from his company’s experience with Hartz, a U.S.-based Mobile advertising is set to explode. million in 2010 to $1.1 billion in 2011.
  • MOBILEGROOVE  |  MONDAY, JANUARY 10, 2011
    [SMS] NeoMedia CEO Talks IP, Mobile Barcode Growth Opportunities & Best Practice
    The campaign also provided people a SMS short-code that they could text to get a link and download NeoMedia’s NeoReader barcode scanning application.). Today we step up our coverage of the mobile code space with Laura Marriott, the acting CEO of NeoMedia Technologies. You may recall Laura’s take on barcode trends and her list of 2011 industry predictions, which we published here in late December as part of the popular and viral Five From Five series showcasing the top five mobile code predictions from five of the leading barcode companies. Barcode opportunities. Agenda 2011.
  • SOCIAL MEDIA NETWORK MARKETING  |  MONDAY, MARCH 24, 2008
    [SMS] works for Freelace Writers! Sell your product / service - simply join here for FREE and make your sales!
    Site 1 Send them FREE SMS! - Get paid for every promo we send them! - Get paid for every promo we send their referrals! are below: Free Offer 1: Call or Send SMS to any phone anywhere in the world Free! - [link] Free Offer 2: Register (any name).com SMS BLUFF to 57333 ( India Only) Free registration! - [link] Free Offer 5: Instantly Turn your Computer into a Super TV. Enjoy iPod, PSP, IPhone, Movies, Music, MP3, TV Shows! – [link] Free Offer 6: Send SMS to India @ 1 Cent / SMS! You have to invest absolutely NOTHING. No money to be put into this ever! So go on.
  • WWW.WEB-STRATEGIST.COM  |  SUNDAY, OCTOBER 31, 2010
    [SMS] List of Social Media Management Systems (SMMS)
    It combines video, e-mail, Twitter and Facebook account updating, RSS, podcasts, SMS, social bookmarking tools, widgets, and more. Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. really love what I do, I hope it shows. The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. like socialoomph too.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 11, 2015
    [SMS] Go Social and Market More to Lobby for Customers
    The article “ 3 Ways your hotel can use SMS marketing to increase loyalty ” discusses how hotels can take their marketing plans one step further and advertise via text message marketing, or SMS marketing. Social media marketing isn’t just for online businesses or large corporations like Target and Walmart. It’s also used in the travel industry by airlines, car rental companies and hotels. Hotels have been using social media marketing to gain new customers, promote deals and promotions and grow their businesses. Ways Hotels Can Market with Social Media.
  • TWITIP  |  FRIDAY, JUNE 18, 2010
    [SMS] How To Incorporate Twitter Into Your Event
    June 19, 2010 Derek @mediafunnel Another great way is to let fans post to your stream via a ‘guest post’ widget, or via SMS or email. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Lara Kulpa @larakulpa How To Incorporate Twitter Into Your Event 16 [Hey everyone - our submission form has been acting up, so if you have submitted a guest post and have had troubles, please email it to me at lara@twitip.com - Thanks!] You can follow Jenni at @jenniizzo. Thanks!
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 5, 2011
    [SMS] 2012 Social Media Business Trends
    One of the best examples of Social Commerce is the mobile YP.com app which lets you share deals with family and friends via Facebook, Twitter, email and SMS. As the end of the year draws near, it’s time to start looking at social media trends for 2012. Businesses should get ready for seismic shifts on the digital landscape. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. For businesses that don’t start embracing social media, 2012 may mark the beginning of their declining growth and profit. for brands? for mobile?
  • KIKOLANI  |  FRIDAY, JANUARY 20, 2012
    [SMS] Fetching Friday – Resources Mashup & Timescapes
    How To Know Instantly Whenever Key Accounts Tweet – There is a much simpler approach that will allow you to receive the tweets of your target account(s) via SMS or email. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. You need to teach your readers a few things. Business / Career. Freelancing. You become alive.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 10, 2012
    [SMS] Redesigning Your Blog to Drive Reader Behavior
    When I have the luxury of not being interrupted by phone or email or DMs or SMS, I write. Soon, you’ll be seeing an all-new version of Convince & Convert. It’s undergoing a full makeover , led by the amazing Rafal Tomal from Copyblogger Media. We’re of course staying with the Genesis Framework that provides enormous customization capabilities with unmatched ease-of-use. The Case for Redesign. Even though WordPress (especially with Genesis) is exceptionally easy to work with compared to old skool Web design days, it’s still a major undertaking. Why bother?
  • TECHIPEDIA: TAMAR WEINBERG  |  SATURDAY, DECEMBER 19, 2009
    [SMS] Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg
    When email is unavailable, there’s almost always SMS. Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Internet , Marketing , Social Media > The Many Uses of Twitter The Many Uses of Twitter by Tamar Weinberg on June 15, 2007 Share As I promised in my earlier thread , besides answering the typical question, “What are you doing?&# , Twitter has many additional uses. What are my top picks? Twitter as a tool to communicate during conferences. Similarly, Michael Twittered during SES in April. So did I. Michael A.
  • MOBILEGROOVE  |  FRIDAY, OCTOBER 22, 2010
    [SMS] IMPACT: Apple’s Gamble, Starbucks WiFi & Mobile Giving, Charity Trend
    An SMS service based in the Middle East and East Africa uses text to connect users to jobs, internships, humanitarian aid , youth leadership programs and more. In cutting through Steve Jobs’ histrionics on Apple’s earnings call , we’re left with the core question of whether “open&# or “closed&# mobile operating systems are better for consumers. “I’d argue perhaps Android isn’t fragmented, at least according to the classical definition, but that the practical result is the same,&# industry analyst Michael Gartenberg said in a post. Think Maserati.
  • SOCIAL WAYNE  |  THURSDAY, AUGUST 5, 2010
    [SMS] 23 location-based terms every marketing agency and business should know
    SMS – Short Message Service. SMS – Social Mapping Service. Recently a few reports stated despite the popularity among tech evangelist many individuals were unaware of location based applications such as @TriOut, @Foursquare, @brightkite, @whrrl, @gowalla and more. The reports also stated due to the limited amount of awareness but still having millions of users there was little value in using various location-based applications in marketing campaigns. Sadly, I believe that is half-way true. GPS – Global Positioning System. Latitude and Longitude. Leaderboard.
  • STEPHANIE WONDERLIN  |  MONDAY, JANUARY 23, 2012
    [SMS] Tweetheart TV Interviews @ChicagoCabbie
    For such an unpredictable business like being a cab driver, Rashid uses tools like Twitter, Foursquare, SMS messaging and more to help fill his schedule of pick-ups as well as stay connected with current clients. www.youtube.com/watch?v=b1GN57GB0t4. b1GN57GB0t4. Once I heard how Rashid Temuri ( @chicagocabbie ) uses social media for his cab business, I KNEW I had to get him on Tweetheart TV!  Thank you to Chuck Hemann ( @chuckhemann ) for taking on the role of a correspondent in Chicago, Illinois!
  • SOCIALFISH  |  MONDAY, AUGUST 17, 2015
    [SMS] Is the Financial Services Industry Poised for Market Disruption?
    Money can be deposited into an account stored directly within the cell phone and send balances through PIN-secured SMS text messages between people and between buyers and sellers. At one point in time, when you opened a new account at your local bank, and the expectation was that you’d stay awhile.  As time went on, your relationship with your bank grew:  when you needed to add a checking account… when you needed a student loan… when you were buying your first house. Back then, being a bank customer often meant you would be a customer for life. Leaving a bank was difficult. After
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 23, 2010
    [SMS] Going Mobile with B2B Marketing
    Mobile campaigns that I have used typically have a higher response rate – I have seen our SMS messages get a 15-20% response rate which is huge if you think about that compared to standard banner ad response rates. For someone to receive a “commercial&# SMS message they must opt-in (true opt-in not – “hey look I got a bunch of mobile numbers lets send them all an SMS&# ). As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. You really have a shot at getting some attention.
  • SOCIAL WAYNE  |  FRIDAY, APRIL 15, 2011
    [SMS] The Five Forms of Mobile Media via Geoff Livingston
    Below is an excerpt but click on the link below to read the entire article. 1) Short Messaging Service (SMS). 2) Native Mobile Web Use. 3) Applications: iPhone, Android, Blackberry, Windows… You name the OS, it’s hard to imagine that an application hasn’t been developed yet. Geoff Livingston has a great post called a the Five Forms of Mobile Media. Plus there is the whole tablet market. As Ken informed me, the applications marketplace is not the same as the smartphone market. iPhone applications are still very dominant with Android applications lagging behind in adoption rates.
  • MOBILEGROOVE  |  FRIDAY, SEPTEMBER 23, 2011
    [SMS] Mobile Marketers Should Sync More Offers With Our Transit Routine
    My own company, Hipcricket, has created an innovative, location-based brand awareness campaign called Blue Moon on the Fly that begins by asking people to opt in by sending an SMS keyword to Blue Moon beer’s short code. Mobile devices have become nearly as commonplace as toothpaste for travelers in North America and Europe. Like the true road warriors we are, we take our wireless gear with us wherever we go — and our use of them is unprecedented. percent of all devices in June. Mobile devices topped the 50 percent mark for the first time in February of this year.
  • MOBILEGROOVE  |  FRIDAY, DECEMBER 16, 2011
    [SMS] Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning
    major global brand allocates approximately 70 percent of its mobile efforts to reach efforts that include SMS. Like Macy’s, brands would be well-adviced to use an SMS call to action (to start the conversation) and then continue the interaction by harnessing QR codes (delivered via print advertising) to point people to a mobile website to capture people’s information —and interest. Some of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket.
  • MOBILEGROOVE  |  FRIDAY, DECEMBER 16, 2011
    [SMS] Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning
    major global brand allocates approximately 70 percent of its mobile efforts to reach efforts that include SMS. Like Macy’s, brands would be well-adviced to use an SMS call to action (to start the conversation) and then continue the interaction by harnessing QR codes (delivered via print advertising) to point people to a mobile website to capture people’s information —and interest. Some of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket.
  • CONVINCE & CONVERT  |  WEDNESDAY, AUGUST 1, 2012
    [SMS] Why Apps Fail and Other Mobile Marketing Truths
    SMS – Still Valid, Still Underrated. Where’s your head at these days with SMS and text messaging? But yet, I feel like SMS still gets kind of a bad rep because it’s not cool. Simon: I’m still a huge advocate of SMS. SMS is to mobile what email is to the rest of digital marketing. Simon: Yeah, so I would definitely compare the two, SMS and email, just in that email marketing is still the most successful way to get an activation. SMS is definitely the most successful way to get a mobile activation. Jay: Hey, everybody.
  • MASHABLE.COM  |  WEDNESDAY, OCTOBER 20, 2010
    [SMS] First Look: Starbucks Digital Network Is Here
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Apple Social media MARKETING Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The New York Times has opened up access to its Reader 2.0 Duran Goodyear.
  • FIREBELLY  |  THURSDAY, JULY 22, 2010
    [SMS] How One Unhappy Customer Multiplies Across Social Media
    Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? Main | Jakes Take: Facebook Hits The Big 5-0-0 » July 22, 2010 How One Unhappy Customer Multiplies Across Social Media While shopping for new tires last night, I overheard a woman and the tire store manager (let's call him "Todd") getting into an argument. walked into the middle of their heated conversation so I don't have the back story. I don't know if the woman's anger was warranted, but, nevertheless, she was upset.  " Todd's response? "Fine."
  • DIRECT MARKETING OBSERVATIONS  |  TUESDAY, NOVEMBER 23, 2010
    [SMS] Our Shifting Notion of Search, Social and Mobile.
    SMS drives conversation and just as search has become somewhat of a utility for the desktop, the smartphone is now the defacto device for driving purchases, for buying tickets, for research, for email, for being social and oh by the way…making phone calls. 10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view. Take for example search. In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. How do we use search now?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [SMS] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)
    Turn to an Account Manager to follow the program execution schedule closely.  An Account Service team is a huge asset in managing your operational partners across multiple channels (email, mail, fulfillment, Web, telemarketing, SMS, mobile, etc.) Megan Jasinski. In the first of these two posts , we talked about the marketing marathon.  I outlined how to define your business objectives and tap into your Marketing Analytics Coaches before you start the big race. Now start sharing your objectives and plans with your operational partners – in a kick-off meeting of sorts. Tweet This!
  • STEVE RUBEL  |  MONDAY, AUGUST 16, 2010
    [SMS] Question: What Will Emerge as the Next Great Social Network? - The.
    Both of these networks road on internet/sms. The Steve Rubel Stream Edit Delete Autopost 16 Aug 2009 Question: What Will Emerge as the Next Great Social Network? I get asked all the time what is emerging as the next great social network. still believe it will be a network of sites powered underneath by technologies from Facebook, Google and Twitter. But in the interim, I am sure there will be some new site that comes along and captures the hearts of geeks - just as Twitter, and to some degree, Friendfeed did. would love your insights here. Posterous right now is the leader. Harlow said.
  • ACIDLABS  |  WEDNESDAY, MAY 18, 2011
    [SMS] Conflict and disaster management in a hyperconnected world — cooperative, collaborative, real time
    The SBTF raised a global team of more than 150 trained volunteers and created the Libya Crisis Map to provide live mapping of emergent information about the conflict coming from the international news media, social networks such as YouTube, Facebook and Twitter, blogs and other sources including telephone and SMS. This This paper was delivered at the Regional Senior Leaders Seminar in Cairns, Australia on 19 May 2011. referenced version suitable for printing is available. Only connect! That was the whole of her sermon. Live in fragments no longer. - EM Forster, Howard’s End. Real-time.
  • JEFF ESPOSITO  |  WEDNESDAY, JUNE 20, 2012
    [SMS] Are you green-washing to build up your marketing database?
    They did a call out in-store, on marketing materials and in the local mall’s display board asking patrons to opt into SMS messages for a schedule of local sports personalities coming into the store for autograph sessions. Last week a conversation in my office really got under my skin. My coworkers Cristina and Karen were discussing that a large retailer asked them if they wanted to be green and have their store receipt emailed over to them. Now on the surface this seems very logical, less paper equals less trees being cut down. Permission based marketing should offer value to both sides.
  • DANNY BROWN  |  THURSDAY, MAY 15, 2014
    [SMS] Is Your Marketing the PITS?
    This can be replying to a text SMS message for more information or signing up for a newsletter. When I took my marketing degree back in 2001, part of the course was learning about the  Four P’s of Marketing  –  Product, Price, Place  and  Promotion. These terms have been the mainstay of marketing since the 1950?s, when Neil H. Borden published an article called  The Concept of the Marketing Mix  , although the actual phrase The Four P’s was coined by E. Jerome McCarthy in 1960. Persuasion. Same goes for ideas – unless you get folks to buy into your ideas, they’ll fizzle out. Intent.
  • IDACONCPTS  |  MONDAY, MAY 21, 2012
    [SMS] Overview of Twitter Ads [Prices, Screenshots, Terms]
    Because we offer an open platform, we cannot guarantee that all our partners or users will delete any Promoted Product that you delete or that Promoted Products sent by SMS or certain forms of syndication will be deleted. Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products. Overview of Twitter Ads. The Program. Payment.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, AUGUST 26, 2010
    [SMS] Why We Will Ultimately Break-Up with Social Media
    We’ll realize that our true friends and colleagues are only a call, SMS, text or email away. Home It’s Josip Archives Let’s Talk The Word on the Web Why We Will Ultimately Break-Up with Social Media Written on August 26, 2010 by Josip Petrusa 8 Comments Tweet Share Save Over the last week or so, I’ve spent some considerable time reflecting about social media. What is it? Why do we use it? How long will it last? These were only but a few questions that came to mind. And the more I thought about it, the more I began to realise. Many of us have also changed as a result of it.
  • MOBILEGROOVE  |  WEDNESDAY, JULY 28, 2010
    [SMS] GUEST COLUMN: Spreading The Message; Why The Major Growth Opportunities Are (Still) In Text-Messaging
    It’s universal (anyone can use it), it’s effective (capable of reaching millions across the planet and returning direct responses within seconds), and i t’s ours (SMS is a language native to mobile phones created by mobile users). billion mobile phone subscribers on the planet used SMS text messaging ( that’s 3.5 SMS features on all mobile devices launched to the market. Non-voice mobile markets are still predominantly driven by SMS messaging, which is second only to voice in mobile network operators’ revenues. billion ). WORLD OF OPPORTUNITY.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 15, 2015
    [SMS] 105 Types of Content to Fill Up Your Editorial Calendar
    Texts, Short Message Service (SMS), Web Push, and Push Notifications. From our  research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Really! So that got me thinking: I’m a huge planner, and I’m sure you are, too. also like to mix up our content types to keep our editorial calendar fresh for our audience. Here ya go. Lists. How-To.
  • DANNY BROWN  |  WEDNESDAY, APRIL 6, 2011
    [SMS] Mobile is the New Digital Native
    Do you build a mobile-enhanced micro-site that allows you to make quick offers and use push SMS marketing to promote? Smart businesses know that understanding your audience is key to your overall success. It doesn’t matter if you’re business-to-consumer or business-to-business focused – your audience, and their interaction with you, is what defines how well you meet your goals. Which is why this new report from Exact Target is key reading for any business, small or large. Mobile Excess Needs Mobile Access. Are You Thinking Smart? amongst others.
  • SOCIALNOMICS  |  THURSDAY, MARCH 24, 2016
    [SMS] 7 Innovative Hacks to Adding New Email Subscribers
    Here are the popular plugins that can make a difference: LeadPages: This is much more than a usual upgrade plugin— as it captures phone numbers for SMS marketing and even emails. Are you unhappy with the existing email subscription rates? It’s time to stop worrying and focus on the best options to bump up the same in a positive direction. Even if you aren’t checking the rates— I would urge you to look in immediately as finally there are ways to skyrocket the email subscriptions without even going overboard with the budget. Using ‘Exit-Intent’ Pop-Ups. Proper Formatting is the Key.
  • SOCIAL MEDIA NETWORK MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [SMS] The Changing Customer Service - Social Media
    If there is birthday greeting to be sent out then perhaps an SMS would go out. Due to Social Media the way customers are now serviced has taken a change. This change is for the good. Previously like all other things, we have experienced the good and the bad customer service and care that was implemented. There were some corporates who managed well, while the others managed to frustrate the customers even more. And it goes without saying, that though we have good possibility via the Social Media there will be some who will perform well and others who may not. They still exists.
  • CHRIS BROGAN  |  TUESDAY, AUGUST 9, 2011
    [SMS] Writing a Book – Finding Time
    Do everything you can to limit the INTERRUPTIONS of time to just a single channel, like SMS, so that if someone really needs you, they know they can text you. You want to write a book, and have been wondering about the process. Maybe you’ve started a bunch of times, but something got in the way. Motivation failed you, or you lost track of the time, or you wrote the entire thing but never got it out there in any form or fashion. There are lots of roadblocks and dead ends in the world of writing books. Finding Time to Write a Book. Here are a few ways to “find&# time. So do I.
  • CONVINCE & CONVERT  |  WEDNESDAY, DECEMBER 30, 2015
    [SMS] 105 Ideas to Add to Your Editorial Calendar
    Texts, Short Message Service (SMS), Web Push, and Push Notifications. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. From our  research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Really! So that got me thinking: I’m a huge planner, and I’m sure you are, too. Here ya go. Lists. How-To.
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Social Media Marketing and Measurement