MICRO PERSUASION | MONDAY, JULY 12, 2010
[SMS] It's the End of the Web as We Know It - The Steve Rubel Stream
SMS (texting) still rules in Europe. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 12 Jul 2010 Its the End of the Web as We Know It The following essay is also my AdAge column this week. Wither the web? Its hard to believe but soon, if not already, the web is going to become a lot less interesting to consumers -- and just as it approaches its 20th birthday. According to Morgan Stanley, within five years global internet consumption on mobile devices will surpass the same activity on PCs. 1) The canvas.
MOBILEGROOVE | MONDAY, JUNE 27, 2011
[SMS] Surprise Highlights From MMA Forum NYC & 140 Characters Conference
Coca-Cola displayed a vending machine that lets us pay using SMS – not money. What we’re seeing in a couple of use cases is that this increases purchasing frequency, a Coke executive told us. Last week I attended two conferences in New York (the Mobile Marketing Association’s Mobile Marketing Forum and Jeff Pulver’s 140 Characters Conference) that showed how far we’ve come in the mobile industry. First, my report on the MMA event, which offered the audience of 700+ attendees a mix of introductory content and advanced material. billion worldwide this year, according to Gartner.
FIREBELLY | FRIDAY, JULY 30, 2010
[SMS] 3 Stories That Rocked The Social Media World This Week
Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: The Social Network Trailer | Main | Ball Memorial Hospitals Facebook Nightmare » July 30, 2010 3 Stories That Rocked The Social Media World This Week Below are the top 3 stories that rocked the social media world this week. World's Oldest Twitter User Dies at 104 Ivy Bean, the Internet-famous centenarian heralded as world's oldest Twitter user, passed away last night at her retirement home in Branford England. She was 104. So get kitty lookin’ pretty and start rolling! It’s natural and it makes sense.
MR. RYAN CONNORS | TUESDAY, MAY 7, 2013
[SMS] Best iOS Apps for Cell Phone Tracking
Once you install this app onto an iOS device, it allows you to track the call logs, SMS logs and emails etc. 'The term Cell Phone tracking refers to tracking the physical location of your cell phone device. There are a number of cell phone tracking apps that not only help you track the location of your device but also enable you to enjoy a number of other useful features. If you own an iOS mobile device then you should definitely consider installing the following cell phone tracking apps: by Martha Johnson. Find My iPhone. Or were you going to find it using this? Find My Friends.
PWB MARKETING BLOG | FRIDAY, FEBRUARY 21, 2014
[SMS] Optimize Your AdWords Campaigns
Send SMS. 'I have been working with a client to optimize their AdWords campaigns. Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. This sounds simple enough and it is, so long as communication flows between the individual creating content and the Ad Manager. You are shocked to hear that doesn’t always happen, right?
SOCIALIZED | WEDNESDAY, NOVEMBER 4, 2009
[SMS] Intro to Foursquare, Brightkite & Location-Based Social Media
Foursquare is available for iPhone and Android , and can also be managed via SMS. Location-based services — applications that “know” where you are and can use that information to connect you with people, places and things — are one of the hot new classes of social media applications. Basically, a location-based application allows you to check in almost anywhere on the planet and broadcast that information. Generally you can post a note, or a photo, at the same time, associating it with the location. How Does It Know Where I Am? So What? Location is a very social attribute.
DANNY BROWN | SATURDAY, JULY 3, 2010
[SMS] 52 Cool Facts About Social Media - Danny Brown
Twitter started as a simple SMS-text service. It is amazing to me that it started as a SMS-text service and that 60% of users are outside of the United States. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts Danny moderator Pending approval Rate Down Rate Up px; width: px;"> It makes me wonder if its because Twitters short-form text is so similar to SMS, which has a higher uptake in Europe and Asia than it does in the U.S.? And to get to the figure of a fact a week for a year). Enjoy! Facebook 1. is shared each month. The U.S.
IDACONCPTS | WEDNESDAY, JUNE 4, 2014
[SMS] Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters
In fact, with so much of your competition concentrating on SMS, now is the best time to make sure that your emails (and list) are greater than they have ever been. 'It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. After all—knowing that we need a website and a social media presence is old news. At the same time, though, the web moves fast. Just look at how often Google changes the rules and metrics for SEO! Without further ado, here are today’s top 6 rules of digital marketing. Takeaway.
JEFF KORHAN | SATURDAY, FEBRUARY 26, 2011
[SMS] How You Can Grow Your Business with QR Codes
When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser. You can use it to create QR codes that link to a web page, text, phone numbers, or SMS. What are QR codes and how can they help your business? Keep reading to find out. This article (now updated) first appeared in Social Media Examiner where I am a guest blogger. QR Codes 101. QR code to @jeffkorhan on Twitter. How QR Codes Work.
LOUIS GRAY | WEDNESDAY, JUNE 22, 2011
[SMS] Texty Rebrands as MightyText, Adds Call Info to Chrome
You can respond from the desktop via SMS to say "call me back later" or dismiss the notification and pick up the phone. The second addition is missed call notifications, where popup notifications will immediately display on the desktop showing who the missed call was from and the timestamp, again with the option to follow up by SMS. In late March, I introduced you to a great Chrome add-on that interfaces with Android to let you send and receive texts from the Web browser. It's extremely convenient. Of course, performance on ChromeOS is great as well. Texty Chrome MightyText
LOUIS GRAY | THURSDAY, MARCH 24, 2011
[SMS] Fast Society Says "No Magic" In Group Messaging Alone
Fast Society instead wants to offer not just group texting, but location sharing, instant conference calls, pictures and video - and unlike practically every other vendor, Fast Society does not use third party vendor Twilio as its back-end, saving the company significant charges on SMS, he explained. But Rosenberg almost claimed the opposite, saying "we have the most soul in this space," and railing against the relative dinosaur carriers, like Sprint, who is trying to charge for anybody sending SMS messages to their system, upward of a half cent more per message. It's too crowded."
KIKOLANI | MONDAY, APRIL 15, 2013
[SMS] How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks
Confirmation Code SMS (Text Message) Issues. SMS/text messaging. 'Do you have a burning question you want to ask the support team at a popular social network, but you gave up because you couldn’t find the actual contact form through the endless maze of self-serve support documentation? If so, then you’re in the right place. The following are links to the contact information for Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, StumbleUpon, and Reddit. How to Contact Facebook Support. The reason? They have over 150 contact forms! Signup and Login Issues.
MOBILEGROOVE | THURSDAY, FEBRUARY 16, 2012
[SMS] An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition
But it also lays the groundwork for strategies that enable brands (and retailers) to build up an opt-in customer database , an interaction they can cultivate by offering coupons and SMS alerts to consumers who genuinely want to hear what the brand has to say. The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the vast majority of consumers admitting to using their mobile phones to search and purchase gifts. Shopping will never be the same.
CONVERSIONATION | THURSDAY, JULY 28, 2011
[SMS] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
Of course, you can look at the different interaction possibilities that mobile devices offer such as good old SMS, email or location-based services, to name but a few. Should I repeat that the adoption of mobile devices, with the smartphone leading the pack, is rising at an unseen pace and this consumer-driven mobile revolution offers plenty of new opportunities and challenges for businesses and marketers? recently wrote a guest post , based on research showing that US advertisers will spend a whopping 1.1 billion USD on mobile this year. It sounds familiar, doesn’t it?
BILL HARTZER | FRIDAY, MAY 23, 2014
[SMS] Reports of Websites Going Down for Lack of ICANN Email Verification
the telephone number of the Registered Name Holder (and, if different, the Account Holder) by either (A) calling or sending an SMS to the Registered Name Holder’s telephone number providing a unique code that must be returned in a manner designated by the Registrar, or (B) calling the Registered Name Holder’s telephone number and requiring the Registered Name Holder to provide a unique code that was sent to the Registered Name Holder via web, email or postal mail. 'There are reports that ICANN is now taking websites offline because of failures to verify ones’ email address.
THE SOCIAL MEDIA INCUBATOR | FRIDAY, MAY 10, 2013
[SMS] Why Mobile Search Is Important
SMS, or texting. 'One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. For one thing, mobile search is highly local. Your customers are searching for a restaurant, gas station, or other business while on the run – on their mobile phones. And if they find your business online using their cell phones, they can often contact your business with one click through one of these methods: Click to call.
DANNY BROWN | WEDNESDAY, MAY 12, 2010
[SMS] The Metrics of Social Media - Danny Brown
Mobile marketing is the perfect complement to social marketing and measurement can easily be achieved: Did you use a push SMS system to drive traffic to a mobile-friendly site? The vanity URL or QR codes (or the SMS push) leads to a dedicated landing page for your promo, where you can buy product or services.Or Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The Metrics of Social Media May 12, 2010 32 voices share yours! In fact, social media can offer some of the best metrics for ROI around.
SOCIALNOMICS | WEDNESDAY, MARCH 11, 2015
[SMS] Go Social and Market More to Lobby for Customers
The article “ 3 Ways your hotel can use SMS marketing to increase loyalty ” discusses how hotels can take their marketing plans one step further and advertise via text message marketing, or SMS marketing. 'Social media marketing isn’t just for online businesses or large corporations like Target and Walmart. It’s also used in the travel industry by airlines, car rental companies and hotels. Hotels have been using social media marketing to gain new customers, promote deals and promotions and grow their businesses. Ways Hotels Can Market with Social Media.
JANET FOUTS | THURSDAY, JULY 8, 2010
[SMS] Twitter to Offer Deals with Earlybird
With only two tweets on the site (one of them says “ Send “follow earlybird to 40404 to receive each deal via SMS. I’m a big fan of group coupon networks, deals and discounts offered through Twitter. In these times what’s not to love about buying a coupon for a dinner at 40 or 50% of it’s market value? It’s a win for the vendor too because they get new faces in the door and most times we spend more than the coupon. Sometimes I even forget I bought it and the money I spent stays in the pocket of the vendor. guess the investors are buying it too!
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[SMS] 4 Easy Ways of Subscribing to Feeds in Google Reader
Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Easy Ways of Subscribing to Feeds in Google Reader. Written by: J. Phil on Thursday, June 26th, 2008 Posted to: RSS/Atom , Reader One comment, add yours! Google Reader is a very popular online tool for reading RSS feeds. As a result, the number of ways to get a new feed in to Google Reader has multiplied. In this article we will take a look at a few easy ways to subscribe to a new RSS feed. Use the Add Subscription Button. This is actually two buttons in one. bundlesâ?? Use Your Browser. Caleb.
SOCIALFISH | TUESDAY, JANUARY 27, 2015
[SMS] Direct marketing is dead. Long live direct marketing!
This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). 'Guest post by Sophie Davidson. ———— Direct marketing is all about communicating directly with people. Like most forms of marketing, direct marketing has changed over the years and the old way of doing things is most certainly on the way out. This, of course, depends on your customer base as there are still a lot of people out there who prefer to buy from a catalogue. Test, test, test. Upselling and cross-selling. Potluck
JEFF KORHAN | MONDAY, JULY 18, 2011
[SMS] Will Google+ Be an Email Killer?
Facebook attempted this last year when they merged Facebook messaging with chat, SMS (text), and email. What happens when you combine the world’s largest search engine and email provider on a red-hot social networking site? Google has already integrated killer search capabilities into Gmail, which accounts for approximately 38% of all email usage worldwide. Now they are inviting you to import your Gmail contacts into Google+. In addition to that, you are free to do the same with your Hotmail and Yahoo mail contacts. What do you suppose Google is up to? Social networking is social.
MOBILEGROOVE | TUESDAY, JUNE 28, 2011
[SMS] Deal Or No Deal; Survey Spells Out Secret To Boosting Mobile Response Rates
The most popular format was text message ( 61 percent ), and 51 percent said that they would like to be informed about new offers and services within the normal flow of SMS messages that they already receive from their mobile operators. Faced with a dramatic and continuous double-digit decline in the ‘average revenue per user’ (ARPU) mobile operators have to learn how to sell more services to more customers better. But don’t think that broadcasting offers to an even broader subscriber base will do the trick. But it doesn’t have to be this way. It’s personal. percent.
MOBILEGROOVE | TUESDAY, DECEMBER 7, 2010
[SMS] New AIME Knowledge Seminar Debates Future of In-App Billing
Direct operator billing, premium SMS and WAP billing options – what’s best for in-app billing? In-app billing is shaping up to be more than a 2011 mobile megatrend; it may be the only way developers can make real money selling their applications – period. For one, the freemium model – which offers consumers free applications as a means to cross-sell, or up-sell consumers to a variety of paid content and services later in the consumer journey – makes the ability to offer in-app billing options critical. The in-app imperative. How fast are developers/stores taking up in-app billing?
MOBILEGROOVE | FRIDAY, OCTOBER 22, 2010
[SMS] IMPACT: Apple’s Gamble, Starbucks WiFi & Mobile Giving, Charity Trend
An SMS service based in the Middle East and East Africa uses text to connect users to jobs, internships, humanitarian aid , youth leadership programs and more. In cutting through Steve Jobs’ histrionics on Apple’s earnings call , we’re left with the core question of whether “open or “closed mobile operating systems are better for consumers. Jobs argues that a closed system guarantees a consistent, high quality user experience – “we believe integrated will trump fragmented every time. HOW I SEE IT: It’s not a case of either/or. Think Maserati.
SOCIAL MEDIA MARKETING | WEDNESDAY, SEPTEMBER 8, 2010
[SMS] This Just In
Second, as you can see from that 57% figure, opting in is going to be extremely important; but even so, I believe that if we're taking up their valuable texting time by shooting them an SMS message, then it should be something that is worth their attention. From the Not Necessarily the News department: " Teens text more than adults " - or so went a headline from an e-newsletter from MarketingCharts that hit my inbox recently. Okayyyyy. The actual article stated that overall, teens text five times more than adults according to the Pew Internet & American Life Project.
ENGAGING BRAND | SUNDAY, MAY 13, 2012
[SMS] Show 384 - Inside Mobile Marketing
SMS marketing and how NOT to engage a customer! This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download. Alex Meisl , Chairman of Sponge which he has developed into Europe's market leader on Mobile Marketing with operations in 20 countries, joins Anna Farmery to discuss . What is mobile marketing? What actually is mobile advertising? What is the difference between marketing to the different devices? The concept of mobile shopping. Check out GoMo from Google. How to make a mobile website.
STAY N' ALIVE | THURSDAY, JANUARY 13, 2011
[SMS] to End Poverty
“Tsunami Twitter/SMS Broadcaster. If you’re wanting to do something good on January 21st and 22nd, save the date, book a flight and a hotel, and come to Utah for what is certain to be an unprecedented event. The lack of precedence is perhaps not just because of its potential to make a big dent in poverty and homelessness, but perhaps also that it’s being organized by a High School Senior. Thus far, several projects have been proposed : “Building a Fighting Poverty Apps Store. “Twitter GPS Locator App. “First Aid App. Medical “ChaCha.
LAUREL PAPWORTH | TUESDAY, OCTOBER 20, 2009
[SMS] Gary Hayes Social Media Count
Here’s a counter that displays growth of Twitter, money spent on Facebook gifts, number of SMS’s sent worldwide second by second. Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute ? Social Network activity measured in real time. The next question is, what exactly are they doing? Wasting time at work, discussing the News, sharing communication on a birth, engagement, marriage, death? The interesting story here, for me, is how viral this counter became. Lee Hopkins was first and he, sadly, is not.
MOBILEGROOVE | THURSDAY, JANUARY 6, 2011
[SMS] MHEALTH: Improving Diagnostics With Mobile Innovation & Mobile Lab On A Chip
These are smart people, already using SMS with regular cellphones. Editor’s note: We kick off regular and in-depth coverage of how mobile is transforming health care and treatment in developed and developing markets with Dr. Phillip Olla, a visionary and entrepreneur creating an ecosystem that leverages mobile devices and networks to improve diagnosis and treatment. The mobile revolution has been hailed as the enabling force for emerging markets and developing countries to become more active participants in the global economy. Mobile medical diagnostics. There were also 9.3
KIKOLANI | FRIDAY, SEPTEMBER 12, 2014
[SMS] SendinBlue Review – Small Business Pricing with Enterprise Features
SMS marketing. SendinBlue also has many extra features that are missing from MailChimp and other popular platforms, including ecommerce tracking, transactional emails, SMS, and the ability to whitelabel your messages. 'Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. SendinBlue. Campaign scheduling.
SOCIALNOMICS | SUNDAY, MAY 1, 2011
[SMS] Automotive Soon to be Gorilla in Mobile and Social
On the mobile front, dealers that are able to leverage location based services, SMS and shopper applications will get a huge leg up on the competition. The automotive sector led all categories in media spending, topping the charts at roughly $20 Billion last year. Vehicle manufacturer’s large budgets and constant need for innovation in marketing give them both the means and the motivation to test and push new channels and tactics more aggressively than other verticals. In their highly competitive market, automakers’ must be progressive in appealing to shoppers in their desired media.
DAVE FLEET | THURSDAY, MARCH 17, 2011
[SMS] SXSW 2011: Strong on Networking; Less on Content
This year I didn’t see any big winners, but I would agree with Jeremiah that “intimacy was prevalent as a trend, with group SMS companies like Beluga and GroupMe getting attention from the early adopters. I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Given that my voice has pretty much deserted me after numerous days trying to have conversations in overly noisy places, I thought I’d get some of my thoughts on the conference down on “paper for you. Networking Mecca. Look beyond the big parties.
FIREBELLY | THURSDAY, SEPTEMBER 2, 2010
[SMS] Firebelly at Brainstorming & Social Media Optimization Summits
Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17. Firebelly is excited to be presenting at both. No longer are customers merely “consumers” of our product, but also of these conversations, making it imperative that we learn the art and science of diffusing conflict … before it erupts. Please try again.
MOBILEGROOVE | MONDAY, MARCH 19, 2012
[SMS] M-Pulse ANALYSIS: WIP Marketing Essentials For Mobile Developers
billion in lost SMS revenue last year. At M-Pulse we continue our month-long look at mobile developer issues and opportunities, and focus on the practical marketing ’stuff’ developers should master if they are serious about marketing and making money from their apps. We connect with Caroline Lewko, CEO and founder of WIP (Wireless Industry Partnership) and walk through the Mobile Developer’s Guide To The Parallel Universe , a new resource from WIP that lays out the business basics developers need to follow. See companion sidebar post.). Warning! You name it.
FIREBELLY | THURSDAY, JULY 22, 2010
[SMS] How One Unhappy Customer Multiplies Across Social Media
Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? Main | Jakes Take: Facebook Hits The Big 5-0-0 » July 22, 2010 How One Unhappy Customer Multiplies Across Social Media While shopping for new tires last night, I overheard a woman and the tire store manager (let's call him "Todd") getting into an argument. walked into the middle of their heated conversation so I don't have the back story. don't know if the woman's anger was warranted, but, nevertheless, she was upset. " Todd's response? "Fine."
SOCIALNOMICS | MONDAY, OCTOBER 17, 2011
[SMS] Android App Alerts Individuals You’re Getting Arrested
The individual simply enters a custom message and some SMS-prepared numbers to contact should they be arrested. What will they think of next? In the latest technology offering, Quadrant 2 has unveiled a new Android app, “I’m Getting Arrested,” which alerts one’s family, friends and even lawyers if necessary, that they’re about to go to the local jail for booking. Quadrant 2 Inc., For those who have not been following, the “Occupy” events have been taking place in both the U.S. and around the world for at least a month now. Android android app Occupy Wall Street
DIRECT MARKETING OBSERVATIONS | TUESDAY, NOVEMBER 23, 2010
[SMS] Our Shifting Notion of Search, Social and Mobile.
SMS drives conversation and just as search has become somewhat of a utility for the desktop, the smartphone is now the defacto device for driving purchases, for buying tickets, for research, for email, for being social and oh by the way…making phone calls. 10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view. Take for example search. In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. How do we use search now?
JEFF ESPOSITO | WEDNESDAY, JUNE 20, 2012
[SMS] Are you green-washing to build up your marketing database?
They did a call out in-store, on marketing materials and in the local mall’s display board asking patrons to opt into SMS messages for a schedule of local sports personalities coming into the store for autograph sessions. Last week a conversation in my office really got under my skin. My coworkers Cristina and Karen were discussing that a large retailer asked them if they wanted to be green and have their store receipt emailed over to them. Now on the surface this seems very logical, less paper equals less trees being cut down. Permission based marketing should offer value to both sides.
SOCIAL WAYNE | THURSDAY, APRIL 28, 2011
[SMS] Podcast: TheSocialGeeks Episode 35 – Tungle, Delicious, Yobongo and Fring
How to get divorced via SMS. The whole crew was in the house for this roundtable of TheSocialGeeks. Join C hris Miller , Caleb Elston , Sarah Perez , Jeff Smith , Corvida and myself as we cover todays announcements: The sale of Tungle to Research In Motion (RIM). brief jab at the BlackBerry Playbook. Caleb talks what it is like to launch Yobongo at SXSW and futures. The sale of Delicious to AVOS (the YouTube founders new corporation). Fring new 4-way video chat ability. Look for a full Fring review on TheSocialNetworker.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[SMS] Micro Persuasion: Turn Gmail Into Your Personal Nerve Center
Be sure to turn off SMS alerts if you use these feeds since they will pile up.). am using Gmail to get SMS alerts for incoming messages, scraps in orkut, comment at my blog, Updated news with Google alerts. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « NBA Launches Social Network | Main. Data Shows English Blogosphere Has Peaked » Sunday, February 25, 2007. Turn Gmail Into Your Personal Nerve Center. was lucky enough to get in on the Gmail beta when it launched and I havent looked back since. TrackBack.
FIREBELLY | WEDNESDAY, FEBRUARY 24, 2010
[SMS] Twitter is top social media channel among Fortune 500
Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. The study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog. This represents a six percent increase over the 2008 study. 86% of these blogs (93) link directly to a corporate twitter account, a 300% increase over the 2008 study. 80% — four of the top five corporations – Wal-Mart, Chevron, ConocoPhillips and General Electric – consistently post on their Twitter accounts.
MINDJUMPERS | WEDNESDAY, OCTOBER 27, 2010
[SMS] The Nominees For Best Social Media Work – The Bees Awards
The finalists are now to be shown on The Bees Awards website in the following categories: Best 140 Characters (SMS, Tweet). Tweet We have in earlier posts written about The Bees Awards; the first international social media award show. We’re in a collaborative partnership with Bees Awards and are following the competition closely. It’s taking place in San Francisco on November 9 where the winners of 16 different categories will be announced. All marketing and communication professionals have been welcome to submit their work. Best Use of a Micro-Blogging Platform. Best Use of mobile.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 21, 2010
[SMS] Thought Leadership: Repurpose, Repackage, Refine Messages
Industry News/Trends - use as mobile SMS alerts where folks can subcribe to your updates. Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Thought Leadership: Repurpose, Repackage, Refine Messages If you’re a blogger, you know that it takes a lot of time to continually write posts, and once it’s on your site, you have to start on the next one. You may be overlooking ways to “reuse the content across other medias to generate new conversations. You get the idea.
MOBILEGROOVE | MONDAY, JANUARY 10, 2011
[SMS] NeoMedia CEO Talks IP, Mobile Barcode Growth Opportunities & Best Practice
The campaign also provided people a SMS short-code that they could text to get a link and download NeoMedia’s NeoReader barcode scanning application.). Today we step up our coverage of the mobile code space with Laura Marriott, the acting CEO of NeoMedia Technologies. You may recall Laura’s take on barcode trends and her list of 2011 industry predictions, which we published here in late December as part of the popular and viral Five From Five series showcasing the top five mobile code predictions from five of the leading barcode companies. Barcode opportunities. Agenda 2011. 14:5
SOCIALNOMICS | WEDNESDAY, JANUARY 23, 2013
[SMS] The History of Twitter
The limit was set because 160 characters was the SMS carrier limit and they wanted to leave room for the username. The History of Twitter. “This is what the naysayers fail to understand: it’s just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit.” ” -Steven Johnson, author of The Invention of Air. Twitter is approaching its 6 th birthday soon and the platform has really come a long way from its early beginnings. in San Francisco, California. Twitter Beginnings.
THIS, THAT AND THE OTHER | WEDNESDAY, NOVEMBER 23, 2011
[SMS] In conclusion: Lessons from The Village Telco project in Kenya
Safaricom, the country’s largest operator, had at least 3 different prices that I’d seen on their billboards and posters – Ksh 4 per minute if you simply went online, Ksh 2 per minute if you sent an sms for data conversion and finally, purchasing a data bundle or browsing package (unlimited by the day or bundle) which brought the cost down further. We’ve finally reached the point in our work for Village Telco where there’s been enough time for some reflection after the intense weeks of travel and observations across Kenya. Facebook. Kenya is different.
MOBILEGROOVE | FRIDAY, SEPTEMBER 23, 2011
[SMS] Mobile Marketers Should Sync More Offers With Our Transit Routine
My own company, Hipcricket, has created an innovative, location-based brand awareness campaign called Blue Moon on the Fly that begins by asking people to opt in by sending an SMS keyword to Blue Moon beer’s short code. Mobile devices have become nearly as commonplace as toothpaste for travelers in North America and Europe. Like the true road warriors we are, we take our wireless gear with us wherever we go — and our use of them is unprecedented. percent of all devices in June. Mobile devices topped the 50 percent mark for the first time in February of this year.
SOCIAL MEDIA MARKETING | FRIDAY, APRIL 8, 2011
[SMS] A Brief History of the Evolution of Social Technology
Used to rally demonstrators, Facebook postings, mobile phone images and SMS messaging played a huge role in organizing a thus-far loose-knit regime opposition. The following is a guest post from David Murton. To truly appreciate social media and the ubiquitous nature of the Internet, the consumer must first remember the wireless networks' distant and humble beginnings. In the year 1888, Heinrich Rudolf Herz generated the world's first radio wave. short six years later, it translated into telegraph signals that made long-distance communication possible. What Awaits Us in the Near Future?
BLUE FOCUS MARKETING | MONDAY, MAY 14, 2012
[SMS] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
According to Ebrahim Keshavarz, AT&T vice president of Small Business Product Management, the toolkit “enables customized marketing programs that can be shared via multiple media at once, whether it be Facebook, SMS, email or more.”. As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Location-Based Social Networks & Daily Deals. Small business owners are slowly gravitating towards location-based social channels such as Foursquare. LinkedIn & Facebook.
T2 SOCIAL | WEDNESDAY, AUGUST 14, 2013
[SMS] 3 Fatal Social Media Engagement Mistakes
If you’ve ever watched your Twitter feed populate, or read through SMS threads among friends, you might come to the conclusion that good spelling and proper grammar are dead. 'Social media engagement is at the heart of any good program, but a few seemingly harmless mistakes can mean severe repercussions. Are you taking advantage of the huge benefits that accompany social media engagement? It is supremely important that you are. After all, engaging with your social audience is the key to any good campaign. People are reaching out to you, and want to hear back. Watch Your Grammar!
MOBILEGROOVE | WEDNESDAY, FEBRUARY 2, 2011
[SMS] Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media
In practice, people search and the service also lets them map the results (in the store and using Aisle411’s interactive map), add the item found to the shopping list and share the search results with others via SMS, email, Twitter or via an update to their Facebook page. Heightened activity and interest in mobile retail (spurred on by holiday shopping and the rapid uptake of price comparison services and apps), has paved the way for a variety of new and immersive mobile experiences that insert marketing messages and campaigns into our daily shopping routines. What’s next?
FIREBELLY | THURSDAY, MAY 27, 2010
[SMS] BP Facebook Sentiment
Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. It's not surprising to find that there are significantly more anti-BP pages on Facebook in wake of the Gulf of Mexico oil disaster. The largest 'con' page, Boycott BP , has nearly 200 times more fans than the largest 'pro' page, BP America. Please try again.
FIREBELLY | TUESDAY, JUNE 8, 2010
[SMS] YouTube Tuesday: I Can Make You Go Viral!
Digitalia | Indianapolis Social Media Marketing « Flickr Friday: Sexist Profiling on Twitter | Main | United Way of Central Indiana Recognized for their Social Media Efforts » June 08, 2010 YouTube Tuesday: I Can Make You Go Viral! Brian, the " social media guru " is back. This time he is promising that his months of experience, coupled with an unpaid intern, will make your video go viral. Good for a laugh, but, again, do not call this guy! Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing. Your comment has not yet been posted.
SOCIALFISH | FRIDAY, MARCH 25, 2011
[SMS] Online & mobile disaster relief efforts for Japan
This post on SmartBlog on Social Media is an interview with the Mgive Foundation, which helps nonprofits implement fundraising campaigns using mobile and SMS. There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. If your association or nonprofit is assisting with relief efforts, please add what you’re doing in the comments. SxSWCares - Volunteers in attendance at SxSW [ yay Leigh Durst and Rob Wu!!
FEVER BEE | THURSDAY, OCTOBER 16, 2014
[SMS] The Hierarchy of Communications
Members communicate in IM/SMS. 'If members can only interact via the platform, it will take far longer to develop the community. This is because the level of social presence (awareness of an intelligent other) in the discussions are low. See the hierarchy of communication mediums below (1 is highest). Members communicate in person. Members communicate by phone. Members communicate by voice-chat. Members communicate in chat-rooms. Members communicate by social networks. Members communicate via Twitter. Members communicate by forums. This is a big problem.
MOBILEGROOVE | THURSDAY, DECEMBER 15, 2011
[SMS] Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers
Delivering relevant advertising in mobile requires the right channel mix (mobile Web, SMS, mobile apps), but even the best balance isn’t enough. As more people purchase smartphones and tablets , increasing their access to the mobile Web and applications, advertisers are clamoring to engage them there. But the bigger challenge is how to deliver people advertising they are likely to appreciate because it ticks all the boxes. Tim Jenkins draws from his company’s experience with Hartz, a U.S.-based Mobile advertising is set to explode. million in 2010 to $1.1 billion in 2011.
MOBILEGROOVE | WEDNESDAY, JANUARY 5, 2011
[SMS] Mobile Meets Multimedia: Mobile Giving Foundation Expects Increase In Donations & Engagement
As general awareness increases and the number of smart phones grows, so will creativity including much richer mobile applications leveraging not just SMS (text-to-give), but multi-media services and mobile Web, including video. A year ago this month the world witnessed a massive earthquake shook Haiti, and the citizens of the world, to their core. The extent of the damage following the disaster on January 12, 2010, quickly reached cataclysmic proportions. An estimated three million people were affected by the quake. It is about empowerment. Jim Manis, The Mobile Giving Foundation.
STAY N' ALIVE | THURSDAY, NOVEMBER 3, 2011
[SMS] Miss My Google Reader Updates? Here Are 4 Ways You Can Still Get Relevant Tech News
Just send "follow jesseslinks" to 40404 (you don't need a Twitter account, but that is Twitter's SMS service) on your cellphone and you'll immediately start getting news updates delivered to you via SMS as I share them. If you're an avid Google Reader user like me, you are well aware of the recent changes Google Reader made to their interface, removing the ability to share news with friends, and as a result, killing the means for over 1,500 of you to receive relevant tech news updates from me. Maybe you didn't even follow me on Google Reader before. The Stay N Alive Newsletter.
JACOB MORGAN | THURSDAY, JULY 29, 2010
[SMS] Free Webinar on Understanding the Social Customer
She is connected to her social and professional circles via phone, email, SMS, Facebook, Twitter, blogs and forums. A few weeks ago Chess Media Group, Attensity, and Mitch Lieberman teamed up to write a whitepaper on the social customer. You can still download the whitepaper for free if you sell us your soul and name your first born after our company…Chess. Kidding, kidding! The whitepaper is free and all you have to do is enter in your email and 2-3 other things (but let’s be honest naming your kid Chess would rock!). Who is the social customer?
BRASS TACK THINKING | FRIDAY, MAY 13, 2011
[SMS] Your Secret Weapon for Standout Social Media Success
An SMS reply with links, directions, or relevant phone numbers. Remember when the standard was to answer the telephone by the third or fourth ring? Or to return a call within 24 hours? Responsiveness still wins the social media game, every time. And it’s not about using fancy technology – we all know how much we love getting an automated system to take our phone call – but about putting human resources at the points of contact for the places where your customers are trying to find and talk to you. Responsiveness simply means saying “I see you over there.
NET-SAVVY EXECUTIVE | TUESDAY, MARCH 1, 2011
[SMS] Keeping an Eye on Everything
The map equivalent of a Twitter search is Ushahidi , a crowdsourced crisis monitoring platform that maps reports sent in my email, Twitter, SMS, and probably semaphore in the next version. Have you noticed a lot going on lately? Several Arab countries are renegotiating their governance; storms, floods and earthquakes are making life hard in the Pacific; and pirates are expanding their reach in the Indian Ocean. There may be other things going on, too. How do you keep up? Where do you find meaningful analysis? You're not still waiting for the evening news, I hope. Intelligence
SOCIALNOMICS | SUNDAY, JULY 28, 2013
[SMS] Some Canadian Businesses Who Get Social Media
Not only can commuters find out through social networks, the TTC offers SMS messaging. 'Canada has been a proven leader in social media adoption since 2001 when more than 40% off the nation’s population had plugged in to Facebook or Twitter. By 2012 almost half of the population had joined and by 2014 it is estimated at current growth fully 53% will be on social media. With all of the people in Canada that have joined the social media frenzy, you’d assume that most businesses have, too. Well, that assumption would be incorrect. Sure, many businesses have websites.
ENGAGE | FRIDAY, MARCH 1, 2013
[SMS] Tools of the Trade: 9 Hacks for Web Journalists
When I’m looking for an item on Craigslist, I use IFTTT to alert me via email or SMS so I can be the first to jump on it. Now and then we need to stop cutting wood and sharpen the saw. This little story explains exactly what I mean: A man sees a woodcutter furiously trying to cut down a tree with an obviously dull saw. So he asks “Hey, why don’t you stop for a minute and sharpen your saw? Your work would go much faster!” ” The woodcutter replies, “Stop and sharpen my saw? don’t have time for that! Look at all these trees I have to cut down!”
FIREBELLY | TUESDAY, JULY 27, 2010
[SMS] YouTube Tuesday: The Social Network Trailer
Digitalia | Indianapolis Social Media Marketing « Social Media News: Top 5 Stories of the Week | Main | 3 Stories That Rocked The Social Media World This Week » July 27, 2010 YouTube Tuesday: The Social Network Trailer The Social Network , aka "The Facebook Movie," hits theaters October 1st. The film is about Facebook founder Mark Zuckerberg and how the popular social networking site got its start. Many have called the trailer "dark" and even "creepy." What do you think? Will you see the film? Seriously? Anyway I already say "skip" it just from seeing the preview.
SOSHABLE | THURSDAY, DECEMBER 26, 2013
[SMS] The Best Social Media Campaigns Of The Recent Past
One the best campaigns was the organization supported a local Brisbane football club, the Brisbane Lions, and encouraged fans to send their entries by sending SMS so that they would win a chance to be with the team for the day. 'Today’s businesses, social media has been one of the most important aspects if used right, mostly because a good social media campaign propels the company quickly into the limelight of consumer perception. However, how would a new company ideally shape the social media campaign for its benefit? 1- Greeenpeace Send A Whale Campaign.
WEB METRICS GURU | SUNDAY, JUNE 10, 2012
[SMS] Getting Informed at Netroots Nation 2012 – Summary #NN12
Winning Online ( using Mobile Technology – a vendor presentation from Mobile Commons, a Brooklyn, NY based firm, incidentally ) was also excellent, and I think MC did a great job streamlining the interface and complexities of running a mobile SMS campaign that generates results at an affordable price, interfacing with Salesforce.com and other CRM systems. The sound came out fairly well and there were a lot of talking points, including the cost of 3 cents, average for SMS messages and putting in a mobile call to action will lead to larger lists (of potential voters).
GAURAVONOMICS | FRIDAY, NOVEMBER 26, 2010
[SMS] Hindustan Times Story: “Social” is About Both the Medium and the Message
There is a reluctance to get on to the SMS in the West – in the US and Europe – but the Asia-Pacific region is using social networking sites more vigorously for marketing, said Deepak Mukharji, country head-corporate affairs of Shell Group of Companies. I was quoted recently in a Hindustan Times story on social media marketing in India. So, if brands wish to connect with their consumers, they need to re-evaluate both the medium and the message. By the way, I am endlessly amused by how journalists tend to attribute a quote to me with statistics I have never seen before!
SOCIALMEDIAB2B.COM | THURSDAY, SEPTEMBER 30, 2010
[SMS] 24 Full Service Tools to Manage B2B Social Media
It allows you to manage multiple social channels, email, SMS and blog accounts all from one interface. As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. We’ve attempted to organize the platforms into categories for entry level users, advanced marketers, enterprise platforms and agency options. The social networks that each systems supports is listed along with the price (if published). ———-. BuzzTrac. Postling.
FIREBELLY | WEDNESDAY, JUNE 30, 2010
[SMS] Happy Social Media Day - June 30th
Digitalia | Indianapolis Social Media Marketing « Are We Addicted To Social Media? Main | Jakes Take: TV On The Internet » June 30, 2010 Happy Social Media Day - June 30th Today is the first-ever Social Media Day , an unofficial holiday created by Mashable to "celebrate the revolution of media becoming social." Consider celebrating by attending a meetup near you. Below is a message from Pete Cashmore, Mashable s founder, explaining reasons for and goals behind Social Media Day. Video URL : [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing. Please try again.
TWITIP | FRIDAY, JUNE 18, 2010
[SMS] How To Incorporate Twitter Into Your Event
June 19, 2010 Derek @mediafunnel Another great way is to let fans post to your stream via a ‘guest post’ widget, or via SMS or email. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Lara Kulpa @larakulpa How To Incorporate Twitter Into Your Event 16 [Hey everyone - our submission form has been acting up, so if you have submitted a guest post and have had troubles, please email it to me at firstname.lastname@example.org - Thanks!] You can follow Jenni at @jenniizzo. Thanks!
LAUREL PAPWORTH | SUNDAY, NOVEMBER 22, 2009
[SMS] Freemium Revenues: Social Media Business Podcast
The other freemium services I spoke about on the podcast are Skype : free calls on mobile and on computer – but pay for voicemail and SMS. We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? And what is free stuff anyway – marketing? advertising? mugs game? If you offer some services at a paid-for premium, which ones should you choose to monetize? I’ve included links and charts below for your perusal.
CONVINCE & CONVERT | WEDNESDAY, AUGUST 1, 2012
[SMS] Why Apps Fail and Other Mobile Marketing Truths
SMS – Still Valid, Still Underrated. Where’s your head at these days with SMS and text messaging? But yet, I feel like SMS still gets kind of a bad rep because it’s not cool. Simon: I’m still a huge advocate of SMS. SMS is to mobile what email is to the rest of digital marketing. Simon: Yeah, so I would definitely compare the two, SMS and email, just in that email marketing is still the most successful way to get an activation. SMS is definitely the most successful way to get a mobile activation. Jay: Hey, everybody.
LOUIS GRAY | TUESDAY, JANUARY 11, 2011
[SMS] LunchTree Hits Bay Area for Random Geek Connections
If your lunch match options overlap with another person, then early Tuesday morning, your registered phone with LunchTree will get an SMS message at 10:30 on Tuesday asking if you are free to share a mid-day meal. Geeks working on startups are notorious for not getting out much. Slaving in front of computer terminals at odd hours, the option of lunch often takes on a familiar routine - the same locations, the same people. even the meals themselves become things of habit. That's it - with no confusion of dating services, or anything similar. The idea? Who Do You Want to Go to Lunch With?
MOBILEGROOVE | FRIDAY, FEBRUARY 25, 2011
[SMS] What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen
wasn’t alone in my view that SMS is a reach strategy that often leads to an opted-in relationship with a customer or prospect. The best insights I’ve seen or heard about consumer behavior on tablets were shared during a seminar in New York conducted by the Direct Marketing Association in collaboration with the online news destination Mobile Marketer. The messenger was Craig Etheridge, vice president of mobile advertising sales for USA Today at Gannett Digital. What is Etheridge seeing? Mobile users average six-minute session times, but they return often. His mobile marketing do’s?
MOBILEGROOVE | THURSDAY, SEPTEMBER 16, 2010
[SMS] Profile: InMobi Shows Data Driving Mobile Advertising
Rich Media includes expandables and interstitials, and calls to action include video, search, call, SMS text, viral, and survey. InMobi — a performance-based mobile ad network that cut its teeth in Asia and Africa before taking its model to developed regions such as Europe and North America — has spent the last months building up significant targeting and “customer discovery capabilities that help bring scale and real-time impact to mobile advertising. Where are the growth opportunities and how will data drive the market? Part one (111 pages!) which counts 3.4
STAY N' ALIVE | SUNDAY, MAY 19, 2013
[SMS] Want Facial Recognition With Google Glass? Use Google+
Enable that and even set it to send you an SMS when it happens. 'In case you haven''t been reading Facebook or Google+ lately, I got my Google Glass Explorer Edition this past week. You can expect me to share much more of my experiences here as I learn about it. One of the most frequently asked feature requests I see surrounding Google Glass is that it would be awesome if it had some sort of facial recognition included. Well the answer is it''s actually already there - if you turn it on in Google+. Approve that, and now they know who you are.
MOBILEGROOVE | MONDAY, SEPTEMBER 9, 2013
[SMS] Bake Social Into Your App To Succeed
At a basic level, this means employing SMS and/or app push to listen, inform and show that you are genuinely interested in cultivating and curating a community around your mobile app. 'Whether you want your app to be discovered or your brand to be heard, the key opportunity in the shift toward mobile is engagement. Mobile users not only log in more frequently; they also spend more total time on social media sites. Most of us (as much as 91 percent in India, compared to 42 percent in the U.K.) access social networking sites from mobile devices. 65 percent) and lastly the U.S.,
FIREBELLY | FRIDAY, AUGUST 6, 2010
[SMS] Friday's 5 Fun Social Media Finds
Digitalia | Indianapolis Social Media Marketing « Ball Memorial Hospitals Facebook Nightmare | Main | Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) » August 06, 2010 Fridays 5 Fun Social Media Finds The Internet is an amazing place. Here are 5 fun social media finds from this week that are sure to entertain and educate you over the weekend. Learn how to become uber popular on Twitter, generate a social media strategy with the click of a button and much much more. How To Build A Rabid Following on Twitter The title of this video explains it all. Please try again.
FIREBELLY | WEDNESDAY, AUGUST 11, 2010
[SMS] Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!)
Digitalia | Indianapolis Social Media Marketing « Fridays 5 Fun Social Media Finds | Main | 5 Helpful Social Media Must Reads » August 11, 2010 Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) Corporate Blogging for Dummies , co-authored by Firebelly Vice President Chantelle Flannery is now available for purchase! The 400 page book, written with Doug Karr , will help you discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Only $16.49 on Amazon! Please try again.
BILL HARTZER | MONDAY, FEBRUARY 10, 2014
[SMS] 3000 Year Old Marketing Techniques
And when it comes to communication SMS marketing comes into its own. For example, a text reminding customers that their delivery is due tomorrow, or that their insurance runs out next month, or asking for their feedback are just three ways that SMS marketing can help you provide outstanding customer service. SMS Marketing Allows Instant Communication. But SMS messaging is about as close to being instantaneous this side of traveling faster than the speed of light. 'Three Thousand Years of Marketing in Three Paragraphs. Marketing is not new. Good customer service.
ALMOST SAVVY | WEDNESDAY, JUNE 23, 2010
[SMS] Words That Totally Make My Head Hurt | Almost Savvy
Character counts: When we’re using Twitter or SMS text messages, we are limited to a certain number of characters and this tends to lead to a lot of creativity. What’s up with those people anyway? Don’t they know how to spell? Did they nap all through elementary school? I’m sure that people have always misspelled words since the dawn of written language. imagine there were times when someone was meticulously documenting important information inside a cave and suddenly slapped themselves on the forehead once they realized they had drawn a bird instead of a horse.
GAURAVONOMICS | SATURDAY, AUGUST 7, 2010
[SMS] Two Paradigms of Digital Activism: Empowering With Information and.
Frontline SMS , Freedom Fone and Video Volunteers are good examples of the ‘empowering with information’ paradigm of digital activism. While SMS outreach have resulted in spike in call volumes, postcards have attracted “more determined callers. Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! It seems that my Guardian Activate 2010 talk on two paradigms of digital activism has resonated with thinkers and practitioners in the space. In the second paradigm of digital activism, you work with a group that is anything but disadvantaged. Lets talk.
CONVINCE & CONVERT | WEDNESDAY, JANUARY 8, 2014
[SMS] The Surprising Places Marketers Plan to Increase Budgets in 2014
The 2014 State of Marketing found that 58% of marketers plan to increase spending on email marketing; 53% plan to increase on SMS; 54% plan to increase on search; 57% plan to increase on social media; 60% plan to increase on marketing automation; 43% plan to increase on display/banner ads; 49% plan to increase on mobile push notifications; and 55% plan to increase on social advertising. 'Marketers are evidently enthusiastic heading into 2014… about everything. Can You Increase the Budget for Everything? If So, Please Call Me. The Key is Measurement First, Tactical Expansion Second.
KOKA SEXTON | THURSDAY, JANUARY 8, 2009
[SMS] Koka Sexton dot Com
Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Everything you ever need to know about Twitter I recently wrote about Twitter saying “Twitter is a free social networking and micro-blogging service that allows users to send “updates” (or “tweets”; text-based posts, up to 140 characters long) to the Twitter website, via short message service [SMS], instant messaging, or a third-party application such as Twitterrific. I thought I would put together a post for people to reference on everything you need to know about Twitter. Then you can choose to follow them or not.
IT'S JOSIP NOT JOSEPH | THURSDAY, AUGUST 26, 2010
[SMS] Why We Will Ultimately Break-Up with Social Media
We’ll realize that our true friends and colleagues are only a call, SMS, text or email away. Home It’s Josip Archives Let’s Talk The Word on the Web Why We Will Ultimately Break-Up with Social Media Written on August 26, 2010 by Josip Petrusa 8 Comments Tweet Share Save Over the last week or so, I’ve spent some considerable time reflecting about social media. What is it? Why do we use it? How long will it last? These were only but a few questions that came to mind. And the more I thought about it, the more I began to realise. Many of us have also changed as a result of it.
CONVINCE & CONVERT | MONDAY, NOVEMBER 21, 2011
[SMS] How to Effectively Bottle Social Media and Product Integration
They also promote the website and SMS program on the bottle , which is wise. In addition to family, football, and fancy side dishes you’ll never see for another year, Thanksgiving brings an annual dilemma to the oenophile. What wine to serve for Thanksgiving is a tricky question, as the holiday table replete with savory and sweet options is an Ellis Island of tastes, making for a tough wine pairing. This year, instead of hoping to get it just right, I’ll be serving a wine that has the best aspects of Thanksgiving (family, friends, socializing) built right into the product.
FIREBELLY | THURSDAY, DECEMBER 17, 2009
[SMS] 5 Ways to Fan the Viral Flame
Digitalia | Indianapolis Social Media Marketing « Social Search Statistics from SES Chicago | Main | Firebellys Top 9 Blog Posts of 2009 » December 17, 2009 5 Ways to Fan the Viral Flame In the Igniting Viral Campaigns session at SES Chicago last week, Tessa Wegert, Interactive Media Strategist at Enlighten; Greg Finn, Director of Internet Marketing at 10e20; Denise Chudy, Display and YouTube Sales Leader at Google; and Jennifer Evans Laycock, Editor-in-Chief at Search Engine Guide shared techniques and technologies that enable companies to stand out and be talked about online.
KIKOLANI | THURSDAY, SEPTEMBER 13, 2012
[SMS] Izzonet Review – What Sets Izzonet Apart as an eCommerce Solutions Provider
SMS Blaster will provide opportunities for the site owner to promote products, push sales and offer discounts to their target market. Even the status of their orders can be sent through an automated SMS. This is a sponsored post from IzzoNet , an eCommerce Solutions Software provider. As an eCommerce solutions provider, IzzoNet strives to provide their clients with both basic and advance needs. While that is true, they have their strengths and limitations still. There are a lot of eCommerce solutions in the market and all of them have their pros and cons. Strength #1: Expertise.
MICRO PERSUASION | FRIDAY, JULY 9, 2010
[SMS] More Location Based Services Coming to the Desktop - The Steve.
You get a SMS when you are close to a location that has an offer. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 9 Jul 2009 More Location Based Services Coming to the Desktop Google today said they are bringing location awareness to Google Maps on the desktop. tested it today in Google Chrome here in Illinois and it worked really well, as you can see from the image. So, where does this go from here? When you think about the metadata, lots of possibilities beyond this little feature. Any advice?
BLUE FOCUS MARKETING | WEDNESDAY, JUNE 12, 2013
[SMS] Facebook Home – The Pursuit of Social WOW for Brands
Because this feature is integrated in to Android SMS system, users can also respond directly with their own text. 'On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features , perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. The Facebook Home platform aims to do just that. Leave your family at the table. It’s powerful.”.
CHRIS BROGAN | TUESDAY, SEPTEMBER 14, 2010
[SMS] Find Your Blinders
My phone doesn’t beep, buzz or blink when I get a SMS text message. Over time, I’ve been putting on very important blinders, one technology at a time. You see, our tools give us this “eyes wide open blast-in-the-face exposure to information. We get text messages. We get tweets. We get email notifications. We get phone calls. have blinders on. have to go find you when I’m ready to deal with you. My computer doesn’t ding or light things up when I get email. Not even my Twitter app. Do I really want a tweet to draw me away from that?
SOCIALNOMICS | MONDAY, MAY 26, 2014
[SMS] Campus Cyberbullying: A Tragic but Preventable Crime
It is also known as “cyber bullying,” “electronic bullying,” “e-bullying,” “sms bullying,” “mobile bullying,” “online bullying,” “digital bullying,” or “Internet bullying.” According to StopBullying.Gov cyber bullying can take form as “mean text messages or emails, rumors sent by email or posted on social networking sites, and embarrassing pictures, videos, websites, or fake profiles.” The surrounding outrage led me to imagine how the transition to college will be for high school student Alexis Carter. All of these issues are still relevant in 2014.
SOCIAL WAYNE | FRIDAY, OCTOBER 25, 2013
[SMS] The Future of Tech, Design, Culinary and Travel NY Event Recap – #TravelBrilliantly
During the panel Omar live polled the attendees with a SMS powred platform and afterwards attendees could still vote via host walking around with iPads. 'This is a Sponsored post written by me on behalf of Marriott Hotels for SocialSpark. All opinions are 100% mine. Tuesday night I attended online and offline social media mashup event hosted by Marriott hotels and Newsone. The event theme was #TravelBrilliantly which is Marriott hotels “innovation” hashtag of choice. and Owner of D.C’s ’s Florida Avenue Grill. She’s already in the future.
HARP SOCIAL | TUESDAY, FEBRUARY 9, 2010
[SMS] Social Media Tools, Apps, Resources and Plugins
It works over the data network, so you don’t need to use SMS. Tools for an Engaged Social Presence. am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. Following is an abbreviated list of useful tools, resources and/or apps with links and short descriptions that you may want to incorporate into your daily social media practice. Though we obviously don’t use all of these, I have used a good many of them for different reasons. Twitter Tools: tagwalk. taweet. Twibes.
MOBILEGROOVE | WEDNESDAY, NOVEMBER 14, 2012
[SMS] The Everything Guide To Mobile Apps For Developers, Businesses & Brands
Achieving App Impact: Using SMS To Encourage Ongoing Engagement. 'Months of research, hard work and teamwork enter a new stage today as I deliver the final manuscript to the team at Adams Media for a new kind of app book ebook that equips developers, small businesses and brands with the business basics they need to produce and market mobile apps. If you want to create an winning app you must have a broad base of knowledge that allows you to indentify your target audience and delight them again and again. Mobile App Economy is booming. Open for everyone. alone having downloaded an app.
LOUIS GRAY | FRIDAY, JANUARY 3, 2014
[SMS] First Friday Feature: MightyText: Web and Gmail Texting App
Gtext adds a "Compose SMS" button in my GMail next to where I''d start an email, and brings the same photo and text history from the MightyText site to the place where I already spark most my communication. So from Gmail, I can chat (with Hangouts of course), send SMS or email, all in one spot. 'For nearly three years now, the overwhelming majority of text messages I''ve exchanged with friends, family and colleagues haven''t started with my phone, but instead, with my computer, thanks to the ever-improving application MightyText. MightyText''s Web UI. Awwww.
FIREBELLY | TUESDAY, MARCH 2, 2010
[SMS] YouTube Tuesday: Digital Ethnography
Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read This Week | Main | Social Media Bootcamp: Facebook For Business » March 02, 2010 YouTube Tuesday: Digital Ethnography A few years back, Dr. Michael Wesch, of Kansas State University,and his class decided to make the subject of their anthropology class for thesemester a study with ethnography. Ethnography in itself is the method used forgathering data within a society. Digital Ethnography is a way ofpresenting data through video, YouTube videos in this case. Thanks for sharing.
KYLE LACY | WEDNESDAY, MAY 21, 2014
[SMS] 4 Ways to Success in Mobile Marketing
Consider the cost of missing the opportunity, according to Mobile Marketer: Banks stand to lose more than $11 million for every one million fraud alerts sent, when the issue could be resolved almost instantly by sending the customer an SMS text message asking them to confirm that a suspicious transaction is indeed authorized. 'Conversations in the media about the mobile market tend to focus on that which can be measured — including revenue potential, number of users and amount of competition. Multitasking is a thing of the past . Need proof? Tailor your content to their location.
WWW.TOPRANKBLOG.COM | WEDNESDAY, SEPTEMBER 22, 2010
[SMS] 10 Thought Leaders Share Thoughts on Curating Content
According to recent survey about 90% US people read sms and this shows how people interested in mobile. Sending sms through shared short code or own brand short code to customer helps to reach your products to customer. It’s no longer enough to provide fundamental features and benefits information about products and services to succeed competitively online. Consumers and of course, business buyers, seek additional information, resources and others to connect with on the topics of interest to them. Pure creation is demanding. Pure automation doesn’t engage. Why bother?