• WAXING UNLYRICAL  |  MONDAY, JUNE 20, 2016
    [SMS] Monday Roundup: Smart Integrated Communications
    SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. 3.  Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). yellow brick road. 1. Fundraising: To Email or Not to Email. ” 2. 
  • SOCIALTIMES FACEBOOK  |  TUESDAY, JUNE 14, 2016
    [SMS] Android Facebook Messenger Users Can Send, Receive SMS Messages
    Facebook is giving Messenger  users with Android devices the option of accessing their SMS messages via the application. Users who choose to activate the feature will see their standard Messenger messages in blue and their SMS messages in purple, and those SMS messages will support text, images, videos, stickers , emoji  and location sharing. Select “SMS” from the list. Turn on “Default SMS app.” However, when you send an SMS message, the recipient can be on any platform. All messages are sent and received via SMS.
  • SIMPLY MEASURED  |  THURSDAY, JUNE 9, 2016
    [SMS] 3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC
    It can come from SMS t ext messaging. daughter might share her desired holiday gift with her mother via SMS. Last week, social marketers from all over the world came together to be a part of Social Media Strategies Summit in New York City.  I brought some serious lessons back with me, but I don’t want to keep them to myself! want to share them with you. 1. Selling Your Brand Live: In-The-Moment Marketing With Live Streaming. Our Employees have a Heart for futbol and pride for their home country! https://t.co/seVh3wBG1g. seVh3wBG1g. To recognize their stellar staff. Content.
  • THE REALTIME REPORT  |  THURSDAY, MAY 26, 2016
    [SMS] How Has e-Commerce Affected The Way We Market Products?
    Some people still use their device primarily as a direct communications tool, sending SMS messages, checking emails and yes, even having a phone conversation on it. How Has e-Commerce Affected The Way We Market Products? commerce has had a significant effect on how companies market their products today, and it is almost impossible to imagine that it could ever return to a pre-internet era. The retail world has been revolutionized by e-commerce is so many ways, and not all of these have been changes that were imposed from the top and trickled down. Online Living. Online Marketing.
  • KIKOLANI  |  THURSDAY, MAY 26, 2016
    [SMS] SMS Marketing: a Grossly Underrated Marketing Tactic
    Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Bulmers Irish Cider increased sales by 50% and achieved a jaw-dropping 73% conversion rate by combining SMS with geofence. Silverstone, a British motor racing circuit, drove a 680% ROI from its integrated SMS campaign. And a 73% conversion rate for SMS… I mean, come on! Web to SMS Apps.
  • MINDJUMPERS  |  THURSDAY, MAY 26, 2016
    [SMS] Snapchat – Proof That Simplicity & Authenticity Wins
    Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Snapchat has 100 million daily users , 9,000 snaps are shared per second , 10 billion videos are viewed per day and at 500 million Snapchat stories per day, it would take more than 158 years to watch an entire day of Snapchat stories. It’s no wonder that advertisers want a bite of it. CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend. Maybe it’s time for an overhaul. Here & Now. The Drivers.
  • SIMPLY MEASURED  |  MONDAY, MAY 23, 2016
    [SMS] A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
    Perhaps the team’s greatest contribution was the development of Quick Donate, which allowed users to “donate with a single click through email or on the web, and even through SMS.” In the end, 1.5 In the early morning hours of September 24th, 2015,  Kyle Rush  sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure. What’s more, his tweet wasn’t greeted by much fanfare. So, why does an obscure tweet about a single “a/b test” matter? Now he’s the Director of Front-end Engineering and Optimization at Hillary for America. But don’t be misled. Wrong.
  • SOCIALTIMES TWITTER  |  MONDAY, MAY 16, 2016
    [SMS] Twitter to Stop Counting Photos, Links Toward 140-Character Limit?
    Twitter 140 characters Bloomberg links Photos SMS Text Messages URL shorteners URLsNo, Twitter is not increasing its 140-character limit  for tweets, but users may soon be able to pack a lot more information into them, regardless. Bloomberg  reported that photos and links will not be counted as part of the 140-character limit, with the change possibly taking effect in the next two weeks. According to Bloomberg, links added to tweets currently occupy 23 characters, even when URL shorteners are used. Readers: What do you think of this potential change to tweets?
  • UNMETRIC  |  TUESDAY, MAY 10, 2016
    [SMS] The Untapped Potential Of Emojis And Their Role In Social Media Marketing
    Nokia 3310 with its smileys ruled the way we communicated, almost every SMS sent out had a ‘smiley’ attached. This is a guest post from Mapplinks Managing Director, Rishabh Dev. :) was such a big deal a decade ago. It accomplished something that was missing from the new age communications for some time. Emojis conveyed emotion, something that machines tried really hard to accomplish for us. Switch to 2015 and surprise, surprise - becomes the Oxford Dictionary word of the year. But how does all this connect with the marketing strategy in the digital age? Emotions and Generation Z.
  • CONVINCE & CONVERT  |  FRIDAY, MARCH 18, 2016
    [SMS] 7 Tips to Leverage the Power of SMS Marketing
    Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. If you’re already on board with SMS marketing, here are some tips and suggestions on how to maximize your success. 1. Create an SMS Marketing Team. Large SMS marketing campaigns aren’t DIY. The more complete your SMS team, the greater the benefits you’ll reap from effective marketing strategies.  SMS is all about immediacy. highlight to tweet). 2.
  • SOCIALMEDIA.BIZ  |  FRIDAY, MARCH 4, 2016
    [SMS] Advice for startups: Focus on your super-fans
    Communicate with them through SMS, email, Twitter, FB, push notifications. Taylor Swift brought fans to her house, baked them cookies and invited them to her concerts for free, said Jordan Stone, CEO of Huckle. At Launch Festival, a top marketer discusses the importance of engaging your top brand advocates. But you don’t really want to make all your customers happy. You want to focus on the 1 percent most engaged users of your product and make them ecstatic. And then you want to find another 100, 1,000, 10,000 users just like them. Focus on the super users instead of the casuals.”
  • SOCIALFISH  |  THURSDAY, FEBRUARY 18, 2016
    [SMS] Top Tools for Mobile Marketing
    TextMagic : A bulk SMS service for businesses, whose features have been used to benefit charitable organizations and foundations as described in the case studies on their website. The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. And that includes nonprofits, membership associations and organizations. Ever since the American Red Cross and Humane Society adopted a texting campaign to raise awareness and collect donations for the Haiti Earthquake in 2010, other nonprofits have followed suit and to great success.
  • REBEKAH RADICE  |  MONDAY, FEBRUARY 1, 2016
    [SMS] How to Grow Your Blog (the Right Way)
    Use sign-in sheets at stores, events and shows; collect business cards; use QR codes or an SMS signup service. Ever wonder what makes one blog popular and another flop? Or why one blog builds a solid readership, while another struggles to find an audience? There’s no doubt about it. Starting a business blog isn’t easy. But growing one? That is even harder. From content to promotion, creating a blog that gets noticed takes time. But here’s the good news. There are ways to grow a blog without scouring the web. This isn’t an award I take lightly. Sound harsh? Female.
  • CONVINCE & CONVERT  |  WEDNESDAY, DECEMBER 30, 2015
    [SMS] 105 Ideas to Add to Your Editorial Calendar
    Texts, Short Message Service (SMS), Web Push, and Push Notifications. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. From our  research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Really! So that got me thinking: I’m a huge planner, and I’m sure you are, too. Here ya go. Lists. How-To.
  • KIKOLANI  |  TUESDAY, DECEMBER 29, 2015
    [SMS] 5 Tips to Land Quality Press Links Using HARO
    This tool will send an SMS text message to your phone whenever an email comes in that mentions specific keywords you choose. A great way of getting quality links is by using the HARO platform. This is short for “Help a Reporter Out” and it has been around for years now, but some experts don’t know what it is or how it works. Even if they do, they may not be using the platform as well as they could. Getting featured in one of these stories can earn you some incredible exposure and a great backlink to your site. These are high quality links. How to Set Up Your HARO Account. Bottom line?
  • KIKOLANI  |  THURSDAY, DECEMBER 24, 2015
    [SMS] 19 productivity and time management apps for 2016
    The app will do the reminding work by alerting you of all the upcoming tasks- and events via e-mails and SMS/text messages. You know what they say, ‘time is money’. And, rightly so! Productivity and time management go hand in hand. While you cannot buy time, you sure can buy tools to better manage it and use it in the most productive manner. The fact that technology has bombarded us with countless tools for managing our work life makes it easy for us to improve our productivity levels, especially when everyone is running short on time. Basecamp. Dropbox. Want to share files with others?
  • SOCIALFISH  |  THURSDAY, OCTOBER 22, 2015
    [SMS] Social Media for NonProfits: Not Strictly Unprofitable
    This is considerably cheaper than other promotional activities like sending out flyers, SMS etc. We have some amazing examples of social media campaigns by non-profit organizations. In fact, they were some of the earliest adopters of social media because it was a free platform to spread awareness. However, the only benefits they attributed to social media were more likes and views for their campaigns. Fast forward a few years and we have some interesting statistics that show that social media is much more than likes and views. Measure Benefits. Image source: Author’s own). Conversion.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [SMS] 49 Tactics to Atomize Your Content Marketing
    SMS messages. Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. Content atomization (a term first coined by Todd Defen from SHIFT Communications) as defined in our workshop means: Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. have written about the need to atomize content many times, and I published a how-to guide that details how we atomize my Jay Today video series too. Audio Tactics. 1. 
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 15, 2015
    [SMS] 105 Types of Content to Fill Up Your Editorial Calendar
    Texts, Short Message Service (SMS), Web Push, and Push Notifications. From our  research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Really! So that got me thinking: I’m a huge planner, and I’m sure you are, too. also like to mix up our content types to keep our editorial calendar fresh for our audience. Here ya go. Lists. How-To.
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 27, 2015
    [SMS] 6 Ways to Stay Ahead of What the World Thinks
    SMS/MMS. Can you remember life before the World Wide Web? It happened, and it seems like 100 years has passed since we first opened Netscape or Internet Explorer to “search” for a recipe or a news source. It was a simpler life, from a content consumption and communication point of view. If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). You read the newspaper or a magazine. Then came the web. And email. And instant messages–text messages, smart phones, social media. The list goes on and on and on. Twitter. Facebook.
  • SOCIALFISH  |  MONDAY, AUGUST 17, 2015
    [SMS] Is the Financial Services Industry Poised for Market Disruption?
    Money can be deposited into an account stored directly within the cell phone and send balances through PIN-secured SMS text messages between people and between buyers and sellers. At one point in time, when you opened a new account at your local bank, and the expectation was that you’d stay awhile.  As time went on, your relationship with your bank grew:  when you needed to add a checking account… when you needed a student loan… when you were buying your first house. Back then, being a bank customer often meant you would be a customer for life. Leaving a bank was difficult. After
  • SHIFT DIGITAL  |  MONDAY, JULY 6, 2015
    [SMS] Social Media Comment Trolls and How to Deal With Them
    Marketing Tips Social Media Social Media Mistakes Digital Marketing company seo Smart Businesses Respond to Facebook Comments SMS Marketing social media mistakesSocial media has become a prolific marketing tool and one of the benefits you can enjoy is a frequent personal interaction. recent article, 5 Ways to Handle Comment Trolls on Social Media by John Brandon observes that while you enjoy the benefits of this tool, there’s a possibility for abuse with emerging social media. simple complaint can quickly turn into a brutal attack. Don’t use automated responses. Conclusion.
  • SOCIAL MEDIA NETWORK MARKETING  |  THURSDAY, JUNE 25, 2015
    [SMS] Tips To Get You Started On TSU [For Personal Use, Business Use, Brand Use] - Social Media
    You can invite new members via email or SMS through the website and the app. Put it on Facebook, Twitter, SMS, EMAILS, LetterHeads and so on. Tsu is a great Opportunity. When I say 'Opportunity' it means ' a set of circumstances that makes it possible to do something' - Repeating this: ' set of circumstances'. This means that there are a couple of things you need to wok towards so that you can achieve success on TSU. What Is TSU?: First thing first get to know the Social Media Platform: TSU is pronounced as 'sue'. Why Should You Be On TSU?: 3.Network For Business. Million Users ​?​
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, JUNE 11, 2015
    [SMS] 17 Productivity Tools for the Ultimate Business Gain
    Ever been so busy doing something on your computer that you wanted to send a SMS message from your computer without having to pick up your phone? Here’s what my messages to my phone look like — I am constantly bombarded by popups so I don’t usually miss anything: See the other two options next to Notifications, Push and SMS? “SMS” lets you send SMS messages from your phone to a desired contact. (It does not support MMS.). In short, it’s easy to work remotely these days, especially with the tools available to us in this day and age.
  • DEVUMI  |  THURSDAY, MAY 21, 2015
    [SMS] Mobile Marketing Tips: 8 Steps to be Seen ANYWHERE
    You can do any number of things: SMS marketing Have a mobile friendly website Social media marketing for mobile Build a mobile app Knowing what you have now, and where you want to go, is always the first step. The trade off may be some integration issues as you won’t have that separate website for smartphones with pop-ups for SMS campaigns – but even then a talented developer can reach a work around. 4. SMS mobile marketing is tricky A big part of any mobile marketing campaign is using SMS, or text messaging, techniques. Not likely. UH HUH. Literally! 7.
  • CONVINCE & CONVERT  |  MONDAY, MAY 4, 2015
    [SMS] Why Twitter is Trying to Turn Itself Into Facebook
    SMS was the original way to tweet, and the SMS limitation was 140. But nowadays, fewer and fewer users are using SMS to tweet, so why not increase the limit? Tweetable Moments That’s the beauty of social media: There aren’t specific rules about how we have to use it. joelcomm Tweet This. The Future of Twitter. Joel Comm is an author, speaker, entrepreneur, and consultant. He and Dave Taylor just co-wrote “ twitter power 3.0 ,” the latest edition of his book first written in 2009. In 1995, he started one of the first 18,000 websites in the world.
  • SOCIALFISH  |  MONDAY, MAY 4, 2015
    [SMS] Why and How You Should Get Proactive About Customer Service
    Martin notes that providing a range of service channels lets companies use tools such as email and SMS to serve customers who prefer less intrusive communication options while providing live service alternatives such as chat, video and voice for those requiring more urgent attention. Delivering a superior customer experience is the new marketing battlefield, says Gartner, projecting that by 2017 half of all consumer product investments will fund innovations that improve consumer experience. This puts customer service front-and-center in today’s marketplace. Industry Insider
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 10, 2015
    [SMS] How to Choose the Best Mobile Strategy for Your Business
    If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS. These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Think about your business challenges. Calling Customer Service. Window Shopping.
  • DANNY WHATMOUGH  |  MONDAY, MARCH 30, 2015
    [SMS] ICYMI – Layout, Periscope and Facebook F8 Conference
    Add Facebook Messenger buttons to third party apps – so, for example, a retail business could offer to send customers shipping information via Messenger rather than email or SMS. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Instagram launches Layout. Twitter links up with Foursquare for tagging locations in tweets. Facebook launches a Timehop clone – On This Day. Facebook is testing a new app called Phone. Image credit. icymi
  • SOCIALFISH  |  TUESDAY, JANUARY 27, 2015
    [SMS] Direct marketing is dead. Long live direct marketing!
    This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Guest post by Sophie Davidson. ———— Direct marketing is all about communicating directly with people. Like most forms of marketing, direct marketing has changed over the years and the old way of doing things is most certainly on the way out. This, of course, depends on your customer base as there are still a lot of people out there who prefer to buy from a catalogue. Test, test, test. Upselling and cross-selling. Potluck
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 9, 2014
    [SMS] A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
    Granted media activities include email marketing, SMS/MMS marketing, and organic search. Image via CreativeMarket.com. The paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket. We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Who developed the audience. Who controls the platform. Paid Media.
  • PROBLOGGER  |  SATURDAY, SEPTEMBER 27, 2014
    [SMS] 7 Powerful Tips for a Winning Twitter Sales Strategy
    Use Twitter for SMS Marketing. Twitter SMS is a highly underutilized feature. Whenever you meet a new customer, ask them to follow you through SMS to get updates on the latest products, discounts, competitions etc. Your customers can subscribe to free SMS updates by sending ‘Follow @YourUsername’ in SMS to 40404 (this code is different for every country, here’s the list ). Whenever you Tweet, your subscribers will get it as an SMS. Make sure you create a separate Twitter account for SMS subscribers so that they don’t get all of your Tweets.
  • KIKOLANI  |  FRIDAY, SEPTEMBER 12, 2014
    [SMS] SendinBlue Review – Small Business Pricing with Enterprise Features
    SMS marketing. SendinBlue also has many extra features that are missing from MailChimp and other popular platforms, including ecommerce tracking, transactional emails, SMS, and the ability to whitelabel your messages. Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. SendinBlue. Campaign scheduling.
  • SOCIAL MEDIA NETWORK MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [SMS] The Changing Customer Service - Social Media
    If there is birthday greeting to be sent out then perhaps an SMS would go out. Due to Social Media the way customers are now serviced has taken a change. This change is for the good. Previously like all other things, we have experienced the good and the bad customer service and care that was implemented. There were some corporates who managed well, while the others managed to frustrate the customers even more. And it goes without saying, that though we have good possibility via the Social Media there will be some who will perform well and others who may not. They still exists.
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, AUGUST 18, 2014
    [SMS] Facebook’s Messenger App: What You Need To Know
    One permission says that Facebook may  edit, receive, read, and send SMS messages. In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. Users have been outraged by the change and many have gone to the app stores to leave negative reviews, resulting in a one-star overall rating for the app in Apple’s App Store for its current version. Although it should be noted that all versions of the app have a rating of 3.5 stars.
  • SOCIALFISH  |  WEDNESDAY, AUGUST 13, 2014
    [SMS] What You Need to Know Before You Install Facebook’s Messenger App
    Allows the app to send SMS messages. This post originally appeared on Mizz Information. ———— This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger. Then I noticed the message from Facebook that soon theyll be deleting access to Facebook messages from the mobile app, as all mobile messages will be going through their Messenger app. This is the sole reason they give in their FAQs about the change: Why is this changing? Messenger is much faster.
  • WAXING UNLYRICAL  |  MONDAY, JULY 14, 2014
    [SMS] Monday Roundup: Campaigns
    Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Image: Paul Townsend   via Flickr, CC 2.0  . 1.  Why: How are B2B brands achieving results with content marketing? Lee Odden showcases the best campaigns of 2014 thus far. Here! 3. 
  • LAUREL PAPWORTH  |  WEDNESDAY, JULY 9, 2014
    [SMS] Stopping Event Spam with Google Plus Hangouts
    You have to do this for EACH calendar you connect to Google Plus if you are being pinged with emails and SMS messages. When a friend Circles you on Google Plus, Google sets as default everything to “opted in” Your friend then yells at you for spamming them which is totally unfair. Tell ‘em to read this to fix it. The first thing is to go to MY CALENDARS in Google Calendar. This is linked to your Gmail account and you can get there through calendar.google.com. Google does two things. auto adds events you are invited to, to your calendar.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 25, 2014
    [SMS] Everything You Need to Know to Run a Successful SMS Marketing Campaign
    Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt. Your SMS mobile campaign will impact many departments of your company. Yes, that immediate.
  • THE REALTIME REPORT  |  THURSDAY, JUNE 19, 2014
    [SMS] World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games
    Facebook (53%), tied with SMS(phone texting), beat out Twitter (28%), phone calls (25%) and Skype/chat apps (18.8%). With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S. smartphone users following the World Cup plan to communicate through Facebook while watching the event, according to eMarketer. During Monday’s action between the U.S. The Germany-Portugal match generated over 8.9
  • IDACONCPTS  |  WEDNESDAY, JUNE 4, 2014
    [SMS] Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters
    In fact, with so much of your competition concentrating on SMS, now is the best time to make sure that your emails (and list) are greater than they have ever been. 3. It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. After all—knowing that we need a website and a social media presence is old news. At the same time, though, the web moves fast. Just look at how often Google changes the rules and metrics for SEO! Without further ado, here are today’s top 6 rules of digital marketing. 1.
  • BILL HARTZER  |  FRIDAY, MAY 23, 2014
    [SMS] Reports of Websites Going Down for Lack of ICANN Email Verification
    the telephone number of the Registered Name Holder (and, if different, the Account Holder) by either (A) calling or sending an SMS to the Registered Name Holder’s telephone number providing a unique code that must be returned in a manner designated by the Registrar, or (B) calling the Registered Name Holder’s telephone number and requiring the Registered Name Holder to provide a unique code that was sent to the Registered Name Holder via web, email or postal mail. There are reports that ICANN is now taking websites offline because of failures to verify ones’ email address.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 15, 2014
    [SMS] 5 Ways to Increase Mobile Conversion Rates
    Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? You aren’t alone! If your website is not mobile friendly, you will be lucky to see any conversions. That’s no surprise. However, what is surprising are the studies that have come out recently that show responsive sites are doing no better than non mobile desktop formatted sites. In case you are not familiar with the terms, responsive sites are websites that rearrange content to fit mobile devices properly. But how can this be? So keep mobile sites to the point.
  • TWIST IMAGE  |  MONDAY, APRIL 7, 2014
    [SMS] CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #26
    Montreal Children''s Hospital uses SMS and more to curb wait times. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: iMedia Canada Summit happens in Montreal this week. The massive growth of digital ad spend. The power to measure everything online. Does digital advertising work?
  • KOKA SEXTON  |  FRIDAY, MARCH 21, 2014
    [SMS] MyFirstTweet – A Very Telling Story
    It’s been wonderful to watch a once simple SMS communication app turn into a behemoth of the landscape. I am a huge fan and advocate. Happy 8th birthday Twitter ! remember you when you were so little, still trying to find your place in the sea of social media and look at you now. Today for their birthday Twitter launched their #FirstTweet site so members could discover their first Tweet. Of course I couldn’t resist and what I saw put a big smile on my face. Just got twitter working. This could be dangerous. Koka Sexton (@kokasexton) June 30, 2007. New to @twitter.
  • THE REALTIME REPORT  |  FRIDAY, FEBRUARY 21, 2014
    [SMS] Social Networking Stats: Facebook To Acquire WhatsApp, #RLTM Scoreboard
    In a blog post about the acquisition, Facebook also noted that WhatsApp’s messaging volume approaches the SMS volume of the entire global telecom industry. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  YouTube. Twitter: 241 million monthly active users. via  re/code. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 500 million users. via  The Next Web. Renren: over 170 million users. via  iResearch iUser Tracker. via  VK. via  Vine.
  • PWB MARKETING BLOG  |  FRIDAY, FEBRUARY 21, 2014
    [SMS] Optimize Your AdWords Campaigns
    Send SMS. I have been working with a client to optimize their AdWords campaigns. Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. This sounds simple enough and it is, so long as communication flows between the individual creating content and the Ad Manager. You are shocked to hear that doesn’t always happen, right?
  • BILL HARTZER  |  MONDAY, FEBRUARY 10, 2014
    [SMS] 3000 Year Old Marketing Techniques
    And when it comes to communication SMS marketing comes into its own. For example, a text reminding customers that their delivery is due tomorrow, or that their insurance runs out next month, or asking for their feedback are just three ways that SMS marketing can help you provide outstanding customer service. SMS Marketing Allows Instant Communication. But SMS messaging is about as close to being instantaneous this side of traveling faster than the speed of light. Three Thousand Years of Marketing in Three Paragraphs. Marketing is not new. Good customer service.
  • SOCIAL MEDIA NETWORK MARKETING  |  FRIDAY, JANUARY 31, 2014
    [SMS] How To Spread Your Facebook Page URL And Twitter Handle - Social Media
    Signature in your Forums as well Write a Blog Post for them mentioning what people will find if they join them Request your existing Network to share and spread them ?? Your Turn, add to this List! work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] pervarakapadia Do join me
  • SOCIALFISH  |  WEDNESDAY, JANUARY 29, 2014
    [SMS] Mobile apps are a waste of time for associations.
    According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Remember, the adoption rate for SMS is 2.5 [Editor''s note - this post originally appeared on November 11, 2010.  I thought it would be fun to repost it today, January 22, 2014 - and see if things have changed. Rather than edit any of this post, I''ll hand it over to you. What do you think? Was Lindy right, 4 years ago? The floor is yours.]. ————– * deep breath * There.
  • SOCIALFISH  |  WEDNESDAY, JANUARY 22, 2014
    [SMS] [Case Study] Have you crossed the mobile threshold?
    data point from an SMS campaign was another trigger for our approach to responsive design. The CDC KNOWIT campaign is an SMS-based service that sends HIV testing location information based on a five-digit zip code query via text. More research exists regarding the effectiveness of empathy in SMS-based HIV medication adherence and intervention. The first of hopefully many case studies of the awesome work that ICF (the company we consult for) does every day. This one is w ritten by Jeremy Vanderlan, Mobile Practice Lead. Interested in mobile strategy? Contact us. Conclusion.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 8, 2014
    [SMS] The Surprising Places Marketers Plan to Increase Budgets in 2014
    The 2014 State of Marketing found that 58% of marketers plan to increase spending on email marketing; 53% plan to increase on SMS; 54% plan to increase on search; 57% plan to increase on social media; 60% plan to increase on marketing automation; 43% plan to increase on display/banner ads; 49% plan to increase on mobile push notifications; and 55% plan to increase on social advertising. Marketers are evidently enthusiastic heading into 2014… about everything. Can You Increase the Budget for Everything? If So, Please Call Me. The Key is Measurement First, Tactical Expansion Second.
  • BILL HARTZER  |  MONDAY, DECEMBER 16, 2013
    [SMS] Why Your Business Needs an SMS Strategy
    With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. Sending an SMS is a direct and dynamic way of reaching your target market. With SMS marketing you really can have it your way, choose to send a specific message to certain groups on your data base, or go for blanket coverage. The element of surprise. flexible working structure. Be strategic.
  • WAXING UNLYRICAL  |  WEDNESDAY, DECEMBER 11, 2013
    [SMS] Will India See a Rise in Digital PR?
    Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. Ed: A version of this post originally ran on September 20, 2013 on  Vikypedia.in. We republish it with minor edits and updates. Sixty two! Yes, the rupee is 62 against the U.S. dollar (as of December 1, 2013).  To us Indians, it looks like the dollar is on an escalator and the rupee is on a ventilator! Image: Amit Kumar  via Flickr,  CC 3.0. The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. ABP Pvt.
  • SHERRILYNNE STARKIE  |  SATURDAY, NOVEMBER 9, 2013
    [SMS] Improvements to Google+
    For the first time Google+ Hangouts, which I use quite a lot, support both location sharing and SMS.  It now allows users to send location maps and to send and receive SMS without having to switch applications.  for Android is out with SMS and MMS support, animated GIFs, location and status sharing. Google recently announced improvements to Google+ Hangouts and photos. The changes are designed to take some of the work out of messaging, video calling and photo editing. Animated GIFs will now play inline, as well. Photographing and videoing is set to become easier.
  • SOCMED SEAN  |  FRIDAY, AUGUST 2, 2013
    [SMS] [COMIC] The Complexity Of Social Media Communications
    It all remains to be seen how humans will filter and process the massive amounts of data that are being thrown at us via Facebook, Twitter, YouTube and SMS text messaging. Social media…it’s a whole new shift in the way we communicate, right? But are we prepared for the vast range of communication channels that are available as new social media platforms launch? As social channels promise to connect us more closely, do we run the risk that some of our friends/family might not be using our preferred channels?Add In the meantime, pen and paper works still works, too. Cheers!
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, AUGUST 1, 2013
    [SMS] Get Ready For The Mobile Marketing Explosion
    Other mobile marketing tactics include SMS texting, check-in services like Foursquare and Yelp, and social-mobile apps. Mobile Marketing for Small Business mobile marketing QR codes responsive web design SMS texting Thanks to their mobile phones, people are now spending more time online than watching TV. This is no surprise to me, and it probably isn’t to you either. Television usage has remained the same since 2012. Online usage with laptops and computers has remained the same since 2010. Mobile usage, especially smartphones and tablets, has increased.
  • JANET FOUTS  |  MONDAY, JULY 1, 2013
    [SMS] Google Hangouts just get better and better
    Invite people to chat via SMS If you get a message while the app is running the in-app alert will sound a tone so you don’t miss it. When we first started using Google+ Hangouts for our show The Friday Hangout the interface was pretty glitchy. The video would get “stuck” on a single person talking during filming and we got to watch her reactions to the entire show but never saw the person speaking. It crashed at the drop of a feather. Audio was problematic as was the picture quality and sometimes just plain odd things would happen. Too odd to even mention here. No more!
  • BILL HARTZER  |  SUNDAY, JUNE 30, 2013
    [SMS] New ICANN Regulations Require Domains to be Verified by Email or Phone
    the telephone number of the Registered Name Holder (and, if different, the Account Holder) by either (A) calling or sending an SMS to the Registered Name Holder’s telephone number providing a unique code that must be returned in a manner designated by the Registrar, or (B) calling the Registered Name Holder’s telephone number and requiring the Registered Name Holder to provide a unique code that was sent to the Registered Name Holder via web, email or postal mail. In the new ICANN agreement , the WHOIS Accuracy Program Specification has been updated. Domain Names
  • PUZZLE MARKETER  |  FRIDAY, JUNE 14, 2013
    [SMS] How to Improve Email Deliverability [Infographic]
    Pure360 is an email & SMS marketing provider based in the UK, who specialize in helping businesses get the best results from their campaigns. If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers. There are a myriad of things you can do to either help or hurt your deliverability. It’s important to understand both. recently discovered a simple, yet very helpful, infographic by Pure360. your IP address reputation.
  • ENGAGING BRAND  |  THURSDAY, JUNE 13, 2013
    [SMS] The Digital Marketing Streams Of 2013
    Although this can take the shape of several different marketing methods, one of the most common is SMS marketing. To learn more about SMS marketing, you can check out Slick Text’s Beginner’s Guide To SMS Marketing. This is a guest post from Matt Baglia  who is the CEO of SlickText.com -  a leader in the SMS marketing industry -  who I am interviewing on The Engaging Brand podcast in the next fortnight. Over the past couple years there’s been a huge increase in the amount of buzz surrounding certain types digital marketing. Social Media Marketing. Mobile Marketing.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [SMS] Facebook Home – The Pursuit of Social WOW for Brands
    Because this feature is integrated in to Android SMS system, users can also respond directly with their own text. On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features , perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. The Facebook Home platform aims to do just that. Leave your family at the table. It’s powerful.”.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [SMS] Facebook Home – The Pursuit of Social WOW for Brands
    Because this feature is integrated in to Android SMS system, users can also respond directly with their own text. On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features , perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. The Facebook Home platform aims to do just that. Leave your family at the table. It’s powerful.”.
  • ENGAGING BRAND  |  TUESDAY, MAY 21, 2013
    [SMS] SMS Marketing in Business Statistics
    have been researching mobile for business over the last few years and wanted to share with you this infographic from Slicktext which looks at specifically SMS marketing. Marketing marketing in business digital marketing social media marketing mobile marketing slicktext sms marketing Marketing in business has grown in complexity - not in terms of the aim but in the array of choices of how we reach the customer. will ask the guys to come on The Engaging Brand podcast to explain in more depth so any questions let me know!
  • STAY N' ALIVE  |  SUNDAY, MAY 19, 2013
    [SMS] Want Facial Recognition With Google Glass? Use Google+
    Enable that and even set it to send you an SMS when it happens. In case you haven''t been reading Facebook or Google+ lately, I got my Google Glass Explorer Edition this past week. You can expect me to share much more of my experiences here as I learn about it. One of the most frequently asked feature requests I see surrounding Google Glass is that it would be awesome if it had some sort of facial recognition included. We''re seeing apps like MedRef that make facial recognition (sort of) available for medical professionals, but the question still remains, will we get to have it built in?
  • THE SOCIAL MEDIA INCUBATOR  |  FRIDAY, MAY 10, 2013
    [SMS] Why Mobile Search Is Important
    SMS, or texting. One emerging trend in online marketing is mobile search. With more people buying  smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. For one thing, mobile search is highly local. Your customers are searching for a restaurant, gas station, or other business while on the run – on their mobile phones. And if they find your business online using their cell phones, they can often contact your business with one click through one of these methods: Click to call.
  • KIKOLANI  |  MONDAY, APRIL 15, 2013
    [SMS] How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks
    Confirmation Code SMS (Text Message) Issues. SMS/text messaging. Do you have a burning question you want to ask the support team at a popular social network, but you gave up because you couldn’t find the actual contact form through the endless maze of self-serve support documentation? If so, then you’re in the right place. The following are links to the contact information for Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, StumbleUpon, and Reddit. How to Contact Facebook Support. The reason? They have over 150 contact forms! Report a Sign Up Issue. Mobile.
  • UNSPOKEN  |  FRIDAY, FEBRUARY 1, 2013
    [SMS] The Best Cloud Computing Apps
    It helps you manage tasks whilst reminding you of every appointment you ever forgot, via email, instant message or SMS. Cloud computing has transformed the way we do everything. From business to pleasure, the ‘anytime, anywhere’ availability of these apps makes sharing, collaborating and staying on top of things simple, providing everyone with the sophisticated technology that used to be beyond the reach of the Ordinary Joe. If you haven’t embraced the cloud, check out this cloud computing guide to get up to date with the benefits the cloud has to offer. Dropbox.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 30, 2013
    [SMS] 9 Reasons QR Codes are Bad for Your Brand
    Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wave, a Toyota subsidiary, as a way to track vehicles as they were assembled, and to scan components at high speeds. While Denso Wave holds the patent on the technology, they granted free license on it, going so far as to publish the specs online, and allowing anyone to use it. Unfortunately, as we all know, free doesn’t always mean good and I think QR Codes take that assertion to a whole new level.
  • IDACONCPTS  |  SUNDAY, JANUARY 27, 2013
    [SMS] 4 Translation Apps for iPhones
    Your translations can be emailed, SMS-ed or shared via social media. The vexing lack of communication brought upon mankind since that Babel thing is nearly solved. The creative developers that bring you the following iPhone apps are leading the way. With today’s technology bringing the world together in new unprecedented ways, a good translator is fast becoming not an option but a necessity. Translate Professional. Translate Professional , optimized for the iPhone 5, is especially handy because it can be used offline. Text can be translated amongst 50 languages. Translator For All.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 2, 2013
    [SMS] How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
    It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to face or direct mail interaction, to adopt these methods. It’s not that face to face interaction with customers is unimportant. believe that it is still the single best method for building relationships and getting a true understanding of your customers’ needs.
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 13, 2012
    [SMS] Don’t Let Thumbs Dominate Mobile Marketing
    Click to read more » mobile email marketing Jeff Rohrs mobile marketing SMSI don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies so cunning they have convinced us that they’re on our side–like Nationwide. Enemies that are here with us now… AS WE SPEAK! To catch a glimpse of these marketing enemies in all their crooked glory, just slowly glance down your arms to your.
  • THE REALTIME REPORT  |  THURSDAY, NOVEMBER 8, 2012
    [SMS] “Digitally Mature” Companies Make More Money
    Examples include companies like Caesars Entertainment, which is creating mobile apps that leverage its excellence in customer data to create SMS-based check-in services; Volvo, which created apps that allow drivers to unlock their cars from their smartphones; and Nike, which leveraged its strong commitment to social to crate Nike+,  which allows customers to monitor and share their workouts online. Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies? The report measures companies along two dimensions:  1.
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 7, 2012
    [SMS] CheatSheet: 4 Mobile Ad Platforms That Work
    Click to read more » mobile flash banners mobile advertising mobile platforms mobile targeting off madison ave + spinsix rich media SMS streaming radioWhether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. The challenge is what type/platform of mobile.
  • FIREBELLY  |  MONDAY, OCTOBER 29, 2012
    [SMS] Hurricane Sandy & Social Media: 5 Must-Reads
    By Adi Robertson From tweets to SMS to data dumps, social media goes broad and deep in a disaster. When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. Facebook, Twitter abuzz with Sandy chatter, photos. By Barbara Ortutay Whether you call it Frankenstorm, Stormpocalypse or simply Hurricane Sandy, the giant weather system barreling into the East Coast is a favorite topic of conversation on social media from Facebook to Twitter.
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 25, 2012
    [SMS] 5 Tips for a Fantastic Marketing Conference
    Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsI recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Tell Success Stories – People love stories and are excited to learn if the content is structured like one. What made it stand out?
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, SEPTEMBER 20, 2012
    [SMS] 3 Ways Push Notifications Bring You Business
    But the notification differs from SMS, or texting, because it occurs within an app that the user has downloaded. One growing trend in mobile marketing is something called push notifications. These work well for a number of reasons. First, let’s define what it is. push notification is a message you can send through an app to a user’s mobile phone. You can communicate any message, share news, or just offer a greeting. The fact that the mobile user has downloaded the app implies that they’ve given you permission to contact them in this manner.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, SEPTEMBER 17, 2012
    [SMS] What Is Mobile Marketing?
    The following mobile marketing methods are just a few of the ways that small businesses can reach customers through mobile devices: SMS, or texting. This week we’re talking about mobile marketing. What is it, should you pursue it, and if so how will it impact your business? First, what is mobile marketing? In a word, mobile marketing is any marketing that involves interactive marketing through mobile devices such as cell phones, PDAs, Bluetooth devices, tablets, and other connected handheld devices. Multimedia presentation. Push notifications. Interactive gaming. App development.
  • KIKOLANI  |  THURSDAY, SEPTEMBER 13, 2012
    [SMS] Izzonet Review – What Sets Izzonet Apart as an eCommerce Solutions Provider
    SMS Blaster will provide opportunities for the site owner to promote products, push sales and offer discounts to their target market. Even the status of their orders can be sent through an automated SMS. This is a sponsored post from IzzoNet , an eCommerce Solutions Software provider. As an eCommerce solutions provider, IzzoNet strives to provide their clients with both basic and advance needs. While that is true, they have their strengths and limitations still. There are a lot of eCommerce solutions in the market and all of them have their pros and cons. Strength #1: Expertise.
  • VIPER CHILL  |  MONDAY, AUGUST 20, 2012
    [SMS] How to Make $5k from Skype (and Possibly a Whole Lot More)
    Maybe it is a Gen-Y thing but given a choice between a phone call and a text message, I’d much rather send a quick SMS. And given a choice between an SMS and an email I’d rather send the email. Note from Glen : This is post by Ramsay, who was recently introduced as a new member of the ViperChill team. Last month I made an extra $5,000 by jumping on the phone with a long-term email client to close a deal. And at that moment I had an important business realization: I’d forgotten something vital. And it might make you a lot of cash. Let’s get started.
  • SOCIAL MEDIA NETWORK MARKETING  |  SATURDAY, AUGUST 18, 2012
    [SMS] How To Spread Your Facebook Page URL And Twitter Handle - Social Media
    work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 7, 2012
    [SMS] The History of Marketing [Infographic]
    SMS messaging on mobile phones gets introduced in 1992 and twenty years later is still at it’s infancy. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social mediaIf you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Starting with mass printing, the infographic moves you through the different mediums of posters, magazines, newspapers, and billboards. Anyone?
  • CONVINCE & CONVERT  |  WEDNESDAY, AUGUST 1, 2012
    [SMS] Why Apps Fail and Other Mobile Marketing Truths
    SMS – Still Valid, Still Underrated. Where’s your head at these days with SMS and text messaging? But yet, I feel like SMS still gets kind of a bad rep because it’s not cool. Simon: I’m still a huge advocate of SMS. SMS is to mobile what email is to the rest of digital marketing. Simon: Yeah, so I would definitely compare the two, SMS and email, just in that email marketing is still the most successful way to get an activation. SMS is definitely the most successful way to get a mobile activation. Jay: Hey, everybody.
  • PUZZLE MARKETER  |  THURSDAY, JULY 26, 2012
    [SMS] Marketing Automation, Set It and Forget It
    SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns. Once you get that opt-in permission however,  you’ll get their full attention as 98% of all SMS are read. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce smsWhether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems.
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [SMS] SMS Marketing Trumps Social Media Marketing [Infographic]
    A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. According to the infographic, 98% of all SMS and MMS messages are opened. Here’ show they are using SMS messaging. They separate the two into what they call Narrowcast and Broadcast.
  • ENGAGING BRAND  |  THURSDAY, JULY 5, 2012
    [SMS] 5 Ways To Maximize the Marketing Budget
    Mobile marketing is a cost-effective marketing strategy that allows a business to connect with customers who opt in to a subscription that sends them information such as advance notices of sales, special savings and other discounts through the SMS (Simple Message System) text messaging system. Marketing Social Media marketing tips joe baker marketing research customer relationships mobile marketing marketing strategy sms campaign management solutionAs a result, they may second-guess themselves, especially with regard to how they spend money.
  • JEFF ESPOSITO  |  WEDNESDAY, JUNE 20, 2012
    [SMS] Are you green-washing to build up your marketing database?
    They did a call out in-store, on marketing materials and in the local mall’s display board asking patrons to opt into SMS messages for a schedule of local sports personalities coming into the store for autograph sessions. Last week a conversation in my office really got under my skin. My coworkers Cristina and Karen were discussing that a large retailer asked them if they wanted to be green and have their store receipt emailed over to them. Now on the surface this seems very logical, less paper equals less trees being cut down. Permission based marketing should offer value to both sides.
  • IDACONCPTS  |  MONDAY, MAY 21, 2012
    [SMS] Overview of Twitter Ads [Prices, Screenshots, Terms]
    Because we offer an open platform, we cannot guarantee that all our partners or users will delete any Promoted Product that you delete or that Promoted Products sent by SMS or certain forms of syndication will be deleted. Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products. Overview of Twitter Ads. The Program. Payment.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 14, 2012
    [SMS] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
    According to Ebrahim Keshavarz, AT&T vice president of Small Business Product Management, the toolkit “enables customized marketing programs that can be shared via multiple media at once, whether it be Facebook, SMS, email or more.”. As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Location-Based Social Networks & Daily Deals. Small business owners are slowly gravitating towards location-based social channels such as Foursquare. LinkedIn & Facebook.
  • ENGAGING BRAND  |  SUNDAY, MAY 13, 2012
    [SMS] Show 384 - Inside Mobile Marketing
    SMS marketing and how NOT to engage a customer! This week's  The Engaging Brand podcast  covering social media , business ideas and brand marketing tips , is ready to download. Alex Meisl , Chairman of Sponge which he has developed into Europe's market leader on Mobile Marketing with operations in 20 countries,  joins  Anna Farmery  to discuss . What is mobile marketing? What actually is mobile advertising? What is the difference between marketing to the different devices? The concept of mobile shopping. Check out GoMo from Google. How to make a mobile website.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 10, 2012
    [SMS] Redesigning Your Blog to Drive Reader Behavior
    When I have the luxury of not being interrupted by phone or email or DMs or SMS, I write. Soon, you’ll be seeing an all-new version of Convince & Convert. It’s undergoing a full makeover , led by the amazing Rafal Tomal from Copyblogger Media. We’re of course staying with the Genesis Framework that provides enormous customization capabilities with unmatched ease-of-use. The Case for Redesign. Even though WordPress (especially with Genesis) is exceptionally easy to work with compared to old skool Web design days, it’s still a major undertaking. Why bother?
  • ENGAGING BRAND  |  MONDAY, MARCH 19, 2012
    [SMS] Show 377 - How to make your brand reach the next billion
    SMS marketing through free air time. Pod Casts marketing tips customer surveys the engaging brand nathan eagle jana sms marketing emerging market what are emerging markets localisation localization brand strategy social marketing marketing podcast anna farmery mobile marketingThis weeks  The Engaging Brand podcast  is ready! - The free audio podcast for business covering social media, managment skills and marketing tips. Jana has created the first large-scale mobile platform to enable global organizations to engage directly with emerging market consumers in over 85 countries.
  • ENGAGING BRAND  |  MONDAY, MARCH 19, 2012
    [SMS] Show 377 - How to make your brand reach the next billion
    SMS marketing through free air time. Pod Casts marketing tips customer surveys the engaging brand nathan eagle jana sms marketing emerging market what are emerging markets localisation localization brand strategy social marketing marketing podcast anna farmery mobile marketingThis weeks  The Engaging Brand podcast  is ready! - The free audio podcast for business covering social media, managment skills and marketing tips. Jana has created the first large-scale mobile platform to enable global organizations to engage directly with emerging market consumers in over 85 countries.
  • BILL HARTZER  |  TUESDAY, FEBRUARY 21, 2012
    [SMS] How to Use IFTTT to Automate Search Engine Optimization Tasks
    Ifttt works with many platforms / channels, and even has the ability to send a message to your phone or SMS device. If you have ever worked with an auto scheduler for tweeting , you know how useful they are. Its great to be able to schedule automated tweets to be tweeted at various times during the day, or week without having to be there to tweet the messages. If this, then that. It would be nice to have something set up so that upon a certain action happening, another action takes place. Now, you no longer have to wait for this type of experience, since there is Ifttt.
  • SPIN SUCKS  |  MONDAY, FEBRUARY 20, 2012
    [SMS] Six Tips to Go Mobile without Going Broke
    So, why not share deals, information, and updates with your customers via SMS? For a simple guide to get started with SMS Marketing, check out the Beginner’s Guide to SMS Marketing by Tatango. Cost: Varies depending on the SMS Marketing Software partner. Today’s guest is post is written by Eric Koester. When Gini Dietrich made her 2012 predictions , she (correctly) included integration of disciplines and social commerce. But, I’d expand social commerce to be a bit more broad. At Zaarly, we’ve interviewed hundreds of small business owners. Cost: Free  . 2.
  • KIKOLANI  |  FRIDAY, JANUARY 20, 2012
    [SMS] Fetching Friday – Resources Mashup & Timescapes
    How To Know Instantly Whenever Key Accounts Tweet – There is a much simpler approach that will allow you to receive the tweets of your target account(s) via SMS or email. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. You need to teach your readers a few things. Business / Career. Freelancing. You become alive.
  • YMARKETINGMATTERS  |  THURSDAY, JANUARY 19, 2012
    [SMS] 8 Marketing Trends to Implement in Your 2012 Marketing Plan
    At ANY FREE MOMENT, we can shop on line, post on Facebook or Twitter, send an SMS, share pictures or videos. Examples of mobile marketing include SMS text message campaigns, mobile advertising, iPhone/iPad/Android Apps, and mobile video. What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. It’s not going to blast your sales from $0 to $10,000 overnight.  Offline and online.  Be authentic.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, DECEMBER 20, 2011
    [SMS] Is SMS Marketing Still a Viable Strategy?
    SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates. In other words, SMS has a higher response rate from direct communication than telemarketing, email, or post. Cheap : Lastly, and potentially crucially, SMS messages are cheap.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 14, 2011
    [SMS] How Chicago Cabbie Grows Business Using Social Media
    SMS Messaging: He texts confirmation and arrival. Today’s guest post is written by Lisa Gerber. . My first real job in the PR industry was working with downtown Seattle retailers assisting them with cooperative branding and marketing initiatives. Right away, I noticed two types of business owners: The type who are passionate about their business and curious about how to apply new ideas to their models; and the victims, who blame outside sources for everything. They looked to their landlord and their neighborhood association to bring them traffic. He happily accepts credit cards.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 5, 2011
    [SMS] 2012 Social Media Business Trends
    One of the best examples of Social Commerce is the mobile YP.com app which lets you share deals with family and friends via Facebook, Twitter, email and SMS. As the end of the year draws near, it’s time to start looking at social media trends for 2012. Businesses should get ready for seismic shifts on the digital landscape. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. For businesses that don’t start embracing social media, 2012 may mark the beginning of their declining growth and profit. for brands? for mobile?
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