Jeff Esposito

MARCH 18, 2012

One hot topic among the folks I met was the new advertising models for Facebook and Twitter. In the case of Twitter, its new model isn’t as dynamic as Facebook’s, but is still just as important for brands to keep an eye on. Twitter has also made it clear that verified accounts are important but are not going to come cheap.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

APRIL 19, 2012

Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic. Nothing like the crisp days I am longing for… Hopefully you had an eventful week full of nothing but goodness and an even better weekend planned.

Instagram 39

Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

MAY 27, 2011

A New Way to Calculate What Facebook is Worth to Your Business – Anyone who reads this blog with regularity knows that I love measurement. This post from Jay Baer offers a great insight into a method that would work great for small businesses and mid-sized enterprises for calculating the value of Facebook to the enterprise.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

MAY 20, 2011

One morning we were pitching the Small Business Happiness Index from Vistaprint , the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

One morning we were pitching the Small Business Happiness Index from Vistaprint , the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search.

Klout 30

Klout Paid Search Analysis Small Business 30

Jeff Esposito

FEBRUARY 22, 2011

And BP gave about 10 seconds of each ad to the small business owner they featured in the commercials to promote their brands. Well, here are some ideas: Why not give these small businesses the full 60 seconds during the commercials? That was cool. And Dominos dove into the listening and engaging pool head first.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

MARCH 11, 2011

I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. Why Twitter is pushing trending topics – This post is the perfect example of how to use the term “dickbar” and has some awesome stats too about social media hard caps. Definitely read it.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

AUGUST 11, 2010

Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest. If you plan to use Twitter, a quick search of the network for your brand, keyword, or contest prize/tie-in will give you the amount of chatter.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

FEBRUARY 24, 2011

Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. Facebook, Twitter, LinkedIn, etc.) for their business this year. When asked if they used a tax professional to file a tax return for their small business, 48% said they did.

Small Business 41

Small Business Statistics Survey Study 41