Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! So what can you do to take advantage of Twitter for your business? To do this you should download and install TweetDeck. This will ensure a steady flow of fresh business leads for your sales team. Twitter has more than 280,000,000 users worldwide. MORE >>

Tweet On our weekly show yesterday, The Social Truth , we talked for a little while on the differences between using social media personally and using it for your business/brand. The reality, however, is that using social media for your business or brand has a few key differences that must be taken into account. Business. Business. Business. Business. There are tools like Tweetdeck and Hootsuite that allow you to do this if you have to be out for a few days. The highlights: Content. Personal. This is all about sharing content and giving value. MORE >>

This is a tremendous exercise for any organization, small business or non-profit. Better yet, with all the tools out there like Tweetdeck  you can actually plan ahead – a true luxury in the content consumption industry. Social Media facebook non-profit postaweek2011 small business social media social media content social media marketing twitterStop me if you’ve heard this one before – Content is King. Seems you can’t find a blog or an advice column that doesn’t stress the importance of content in your social media strategy. MORE >>

When not on Twitter, she is usually texting, on Facebook, or writing for various blogs like Small Business United and TurboTax. One of the hottest topics for any business, from the small to the large is social. And without those social channels there is no way Intuit could have done anything fun, interesting or relevant to what small businesses want and need. Happily three years later I can sit here, write this article, have TweetDeck running in the background, and occasionally check out Facebook. Thriving with social. MORE >>

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. ” At least something is bipartisan. MORE >>