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7 statistics that prove the importance of social media marketing in business

Sprout Social

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. 80% of business executives think it’s very important or essential to invest additional resources in social media marketing.

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47 Social Media Statistics Every Marketer Should Know

Later

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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98% Of SBMs Use E-mail Marketing

Small Business Mavericks

Five years ago, 64% of small business owners were using e-mail for marketing, according to a survey conducted by Constant Contact. The survey revealed some other interesting statistics, as well. For instance: 87% of small businesses are using social media ; five years ago it was 10%.

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What We’ve Learned Launching a New Product as an 11-Year-Old Company

Buffer Social

Small business growth to be precise. Just like the 1,000s of other small businesses out there, we focused on doing less by building the essentials with Start Page. Everyone who uses Buffer is asked to request new features via our Typeform survey. At Buffer, we spend a lot of time thinking about growth.

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Why your small business SHOULD care about social media

Jeff Esposito

This post originally ran on Vistaprint’s Small Business Blog. We’ve talked a lot about engagement on Facebook with best practices for using Facebook for your small business. Here are some industry statistics that might ease some of your concerns: 150 million Facebook users ( socialbakers ).

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A Double Dose of #measurePR

Waxing UnLyrical

During Steve’s last visit to #measurepr , he’d mentioned that one of the potential problems with online surveys is their lack of statistical significance. For example, “about 15% of Americans not online, so online surveys cannot include them.&#. Two chat recaps/transcripts in one post.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Image credit: The CMO Survey. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. The CMO Survey ). The CMO Survey ). The CMO Survey ). 70% of the U.S.