Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JUNE 30, 2011

Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. That brand image matters little in social media. Not at all. You can’t do that with executives at GE, IBM, Ford, etc. You should, of course.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Best is decided by the system based on social signals – that’s clicks, views, twitter, delicious, and other kinds of inputs that tell us what people are doing with the content.

B2B 155

B2B Features Social Media Aggregator 155

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN. It will backfire.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

FEBRUARY 27, 2018

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. Social media is now the dominant channel for news coverage. Less than a quarter (24%) said they use social media to interact with businesses. MediaPost ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. This type of social proof can emphasize how a product or service provided a solution to a common problem. Social proof: Boosts Conversions.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

SEPTEMBER 26, 2017

It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. Image credit: C_osett on Flickr.

LinkedIn 186

LinkedIn How To CPA B2B 186

Webbiquity SMM

FEBRUARY 20, 2014

While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds, monitoring brand conversations and more.

Review 189

Review TweetBeep Tools Twitter 189

Webbiquity SMM

FEBRUARY 2, 2016

Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. Consumers hate online ads.

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

FEBRUARY 23, 2016

Image credit: Social Media Examiner. Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. Small business loves Facebook, though most don’t know if it “works.”

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Ten Ways for Small Businesses to Use LinkedIn by OPEN Forum.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on Bebo.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

JUNE 4, 2012

Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. Search engine optimization (SEO). ” Given all of the benefits, why have so many firms still not embraced blogging?

Hubspot 111

Hubspot Content Strategy Cost 111

Webbiquity SMM

DECEMBER 8, 2015

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Social media. Guest post by John Oechsle.

Small Business 100

Small Business Tips Marketing Education 100

Webbiquity SMM

MARCH 12, 2012

How can PR pros optimize their use of social media tools? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. ” Top 5 Innovative Ways PR Pros Are Using Social Media by Mashable. Small Business…Big Coverage! Social Media Marketing Social PR.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. 20 Excellent Free WordPress 3.0

WordPress 182

WordPress Content management systems Message Boards SEO 182

Webbiquity SMM

AUGUST 1, 2011

The point is—no business can be all things to all people. Particularly for small businesses, focus is critical. And it was these folks who were clapping most enthusiastically, singing along with many of the songs. Constantly gather, and incorporate, customer feedback.

Discount 147

Discount Metrics Compete Groups 147

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

NOVEMBER 10, 2010

Key point #1: Social media is a critical component of inbound marketing. Successful marketers can’t rely solely on social media or treat it as a silo, separate from other marketing activities. Key point #2: To be successful with social media, you need to change the way you do business.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? Can social media ROI really be measured?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Adoption soared. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 13, 2015

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing?

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

DECEMBER 3, 2019

Not only have they shared information about their company, but you also have access to their social media accounts and websites. You probably have access to their business information: their full name, address, and maybe even EIN. Securing Social Accounts and Owned Media. It’s probably quite a lot.

Marketing 137

Marketing Insurance Authentication Data 137

Webbiquity SMM

JANUARY 20, 2015

How to Use LinkedIn Publisher to Get More Visibility by Social Media Examiner. Social media expert Neal Schaffer explains the main features, including headings, formatting, quotes, links, and visuals. How to Maximize Your LinkedIn Publishing Exposure by Social Media Examiner.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

JANUARY 15, 2013

The Simple Science of Facebook Engagement by MyBeak Social Media. ” Social Media Marketing: How I found the Facebook topic that was 371% more effective by MarketingSherpa. Facebook Upgrades Small Business Site by MediaPost. Facebook Focused On Upping Services For Small Businesses by MediaPost.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

DECEMBER 17, 2013

Other noteworthy content marketing tips and guides from her blog include: • 3 Steps to Maximize Content Marketing Resources. • Visual Content: How to Re-imagine Your Brand. • 21 Social Media & Content Marketing Tips Tailored For Small Businesses. Content Marketing Social Media Marketing Amanda F.

Tips 203

Tips Flipboard Content Screencast 203