Waxing UnLyrical

APRIL 11, 2011

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. But those numbers do nothing for your business. Cartoon: HubSpot via Flickr, CC 2.0.

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Waxing UnLyrical

DECEMBER 21, 2018

What story opportunities exist for both traditional and social media? The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. What concrete evidence supports these messages? Who are key players … competitors, partners, government, etc.?

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Waxing UnLyrical

MAY 20, 2011

And I’m going to stress that as much as this is valuable for PR pros, it’s equally valuable for small business owners. Believe me, you do not want to embark on a contract without one.

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Resources eBook CSR Social Media 251

Waxing UnLyrical

AUGUST 8, 2019

Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere. Guest post by Kristen Smith. Conclusion. Image via Pexels.

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SEO Instagram Exercises Small Business 169

Waxing UnLyrical

JUNE 30, 2014

Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities.

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Waxing UnLyrical

JUNE 2, 2014

Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement. Are You Trying To Get Your Business Found Online? Why: How do you break through the noise on social media?

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Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. How To Revive Old Blog Content.

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Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

JUNE 21, 2018

Around one third of the world is on some form of social media. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. At the same time, the business climate has put increasing importance on the way company culture informs company success.

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Waxing UnLyrical

DECEMBER 13, 2018

Get away from all communication, social media, etc. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses. Even a few seconds will make a difference, and if you keep it up, you’ll train your brain to find stillness for more extended periods.

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Waxing UnLyrical

JUNE 20, 2014

Establishing a positive impression about yourself and your business can go a long way, especially in the social media world. Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Should You Brand Your Business Email Address?

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Brands Consultant Flickr Small Business 213

Waxing UnLyrical

MARCH 24, 2014

Marketing For Small Businesses: There Is Strength In Numbers. Taming the Social Media Marketing Beast. Why: Does social media marketing make your head spin? Jeff Bullas offers some advice to manage the chaos while gaining credibility and trust for your business. And guess what?

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Influencer Consultant Flickr Collaboration 189

Waxing UnLyrical

MAY 12, 2014

Why: Are your social media posts speaking at the reader rather than to them? Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending. Why: Is your business recognizing the full potential of Google+? What is #MindfulSocial?

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Community building Consultant Communities Eventful 198

Waxing UnLyrical

MARCH 26, 2013

Here are four free tools small businesses can use to keep track of their Instagram success: 1. SumAll – I just started exploring this tool and it looks like the perfect tool for small businesses looking to track their social success, find out which network is reaping more benefits, and how it’s affecting the bottom line.

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Instagram Tools Statistics Small Business 279

Waxing UnLyrical

OCTOBER 5, 2011

Social Media won’t work for me.”. You see, many B2Bs actually have TWO opportunities for using Social Media to drive engagement and sales. You deal with individuals within the business. So your social media efforts can target them in much the same way a B2C targets its customers. I’m in B2B, not B2C.

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B2B Sports Flickr Retail 206

Waxing UnLyrical

DECEMBER 2, 2013

, did you have a chance to participate in Small Business Saturday over the weekend? After all, small businesses (like mine !) So in celebration of small businesses everywhere, this week’s roundup features seven posts from around the web that offer small business tips for all those who could use them.

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Waxing UnLyrical

MARCH 17, 2014

The Hidden Side of Your Small Business. Ken Mueller discusses why it’s important to tell your business’ story both in sum and in whole. Using Pinterest & Secret Pinboards For Media Pitching. Why: Internet trolls could care less about making a good impression, but are often hellbent on ruining yours.

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Consultant Flickr Small Business Resources 190

Waxing UnLyrical

MAY 13, 2013

SurveyAct – New Online Survey Tool for Small Business Owners. Where is Chuck Norris and other crucial social media questions. Why: An oldie, but goodie from the WUL vault that talks about the importance of human friendly excerpts to increase readability and SEO placement in Google searches. Why: Mark Schaefer rules!

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Tips Wikimedia Survey Exercises 196

Waxing UnLyrical

MARCH 31, 2011

As time went on, and I started working in the social media industry, I was faced with a conundrum. Berget , and also by Social Media, Esq.™. Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. What say you?

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Twitter Avatar Flickr Small Business 204

Waxing UnLyrical

JUNE 20, 2011

Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. Can you think of any other reasons for a company NOT to be on Twitter? Image: Simon Q via Flickr, CC 2.0. His home on the web is sanjivapersad.com. He also blogs and tweets.

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Twitter Flickr Loyalty Retail 197

Waxing UnLyrical

NOVEMBER 28, 2011

We focus so much on our own business and what it is that we do, that we don’t allow ourselves to breathe. I blog every day, and if all I did was focus on marketing and communications and social media, I’d be pretty boring. And chances are it might make you a better business person. I want to be a well-rounded person.

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Sports Flickr Small Business Influencer 212

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals (#bizjournals) believe you can. They write about hires, mergers and events in the business community. The local tournament.

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Waxing UnLyrical

JULY 22, 2015

But we live in interesting and challenging times and, with the advent of social media, PR pros and businesses now have the opportunity to not only reach masses, but to create a dialogue and to start a conversation for brands in a more meaningful way than through media relations. PR is… connections.

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Waxing UnLyrical

OCTOBER 31, 2010

Some Halloween social media fun for a good cause , from Beth Kanter. How to celebrate Halloween social media style , from New Media Strategies. The Halloween theory of social media , from Richard Bailey’s PR Studies. Why: you could let social media say “boo&# to you.

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Postrank Tourism Blogroll Creative Commons 129

Waxing UnLyrical

MARCH 5, 2012

For those of you who don’t know her (highly unlikely, but just in case), Heather is the powerhouse behind Geben Communication , which she started as a one-person shop and has now grown into a “real” small business. It was a terrific chat, and Heather truly brung it.

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Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. The thrill of hunting new business, executing existing projects and partnering with others in my field gave me the will to go out and make things happen.

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Project Flickr Upcoming Meeting 220

Waxing UnLyrical

FEBRUARY 16, 2012

Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. I’d love to hear about your experiences with merging two Twitter accounts via the comments section below, especially if you went about the process in a different way.

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Twitter Flickr Energy Small Business 177

Waxing UnLyrical

MARCH 23, 2012

My friends at Hy.ly (I have no business relationship with them, though I am a fan and they built me a special Hy.ly welcome app , free, a while back) are dedicated to solving small business problems. This is one of the most significant changes for brand pages, since landing tabs were a common social media marketing tactic.

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eBook Discount ROI Facebook 245

Waxing UnLyrical

FEBRUARY 21, 2012

A few highlights: Katie’s measurement outlook for 2012: she anticipates seeing more of it, and integration particularly with business outcomes. She also sees the boundaries between traditional and social media fading away. 7 right here. See you then! Whither #measurePR?

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Flickr Mobile Campaign Influencer 165

Waxing UnLyrical

MAY 17, 2011

And if I were you, I’d subscribe to both Small Business Labs (Steve’s blog) and the Twitalyzer blog , they’re chockfull of good stuff. These are just a few of the nuggets from the chat with Eric; again, you can read the entire chat via the transcript of #measurePR with Eric Peterson.

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Waxing UnLyrical

OCTOBER 28, 2010

Annette Montalvo said: RT @shonali: New: PR Is As PR Does [link] (which is why I hope you'll join today's #netsol chat on PR for small biz with me … [.] This is a topic that is near and dear to my heart, though. Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ?

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Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Why: social media has become the touch point by which many business functions converge. Liked what you saw?

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Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

JULY 29, 2015

The Millennials, as should be no surprise, are completely accustomed to social media and text messaging, and rely on them as their main forms of communication. She spent years advising small businesses and mentoring youth in her community. They are constantly seeking out ideas for efficiency. Connect with her on Twitter.

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Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. The truth is, we can all stand to be more social.

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Class Comments Eventful Conversation 211

Waxing UnLyrical

MAY 27, 2015

It’s also noteworthy that Whole Foods does a fantastic job at using social media channels to engage customers and distribute content. She spent years advising small businesses and mentoring youth in her community. I follow my local Whole Foods on Twitter, and I know that I can count on them for information at any time.

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Waxing UnLyrical

AUGUST 23, 2013

Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media. None of these are problems related to social media.

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Social Media Small Business Consultant Flickr 262

Waxing UnLyrical

SEPTEMBER 2, 2015

However, with increased use of Twitter and other social media channels teenagers are not the only ones to blame for a high rate of use of slang such as OMG, TTYL, and YOLO. She spent years advising small businesses and mentoring youth in her community. Image: jonsson via Flickr, CC 2.0. Connect with her on Twitter.

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Conversation Flickr Issues Small Business 100

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Here’s my first post: How Google Instant Might Impact Your Small Nonprofit. [.] Liked what you saw?

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