Mindjumpers

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Charity Through Social Media

Mindjumpers

Boye web-conference in Aarhus Denmark in search of interesting social media case studies. Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds.

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Benefits of Putting Cost in Social Media [infographic]

Mindjumpers

Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. And this might also result in businesses not knowing whether to really invest in social media, since they do not know the outcome of the effort put into it.

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How Ecycler Used Social Media to Enhance Its Business

Mindjumpers

Whenever the sales force from Ecycler called, people were either busy or uninterested. Gradually, owners Laurent and Robertson started using social media to their advantage. By properly leveraging their social media channels, Ecycler enhanced its business as well as won several accolades.

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How American Express Created a Movement of 2,8 Million People

Mindjumpers

This is what American Express saw in failure rate of small businesses, which had increased with 40 percent from 2007 to 2010. As the growth of small businesses is an important part of the US economy, American Express decided to deal with the challenge and help small businesses.

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Will The New Pinterest Analytics Convince More Brands To Start Pinning?

Mindjumpers

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. Pinterest has announced the release of a new set of tools to help brands analyse the effectiveness of their content marketing and social engagement on the platform.

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Winners of Mashable Awards

Mindjumpers

Here, we will go through the winners of this year’s Awards Gala: Best Social Media Management Tool: HootSuite. Most Creative Social Media Campaign: Stand Up For WWE. Best Social Media Customer Service sponsored by BlackBerry : Eurail.com. Best Social Media Service for Small Business: ReachCast.

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How to Use Facebook Questions as Research Tool

Mindjumpers

This research on Facebook can be used for demographic, psyshographic and market data as Facebook provides an inexhaustible universe of such information.Personally, I feel this is the most viable tool for small businesses that already have a social media presence.

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