Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

SEPTEMBER 21, 2012

If you are undecided peep out the winners social media predicted. My Internship, Your Small Business – This post is from Maya Tarabishy one of our social media interns at Vistaprint this summer. Who you picking this weekend?

Social Media 39

Social Media Conference Statistics Small Business 39

Jeff Esposito

MARCH 8, 2011

Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. Now it’s my turn to return serve and dish out the state of social media in the former colony. 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ).

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

MARCH 3, 2014

A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social. Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

AUGUST 11, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Is a social media contest right for you? Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. 1 Comment - Leave a comment! link] #Socialmedia [.]

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

AUGUST 15, 2012

Panels I’ve been pitched to be a part of: Bite the Bullet: Conquer the Fear of Your Customer – this panel will discuss reasons for companies to get over the fear of what customers MIGHT say on social media. While it might seem simple to define, it really is not and applies to a wide variety of businesses.

Products 44

Products Proposal Small Business Communities 44

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” What I wonder is why social media managers and agencies are now throwing up their hands.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JULY 5, 2011

While I initially thought the book would be on social media since I know Stelzner from his blog Social Media Examiner , I can safely sat that I was wrong. The book was more of a manual for small business owners to build up their business via strategic content, below is my full review:

Review 32

Review Video Small Business Social Media 32

Jeff Esposito

MAY 9, 2012

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. The social media space continues to fill with more and more clutter each day. You don’t have to answer that now.

Sports 44

Sports Statistics Small Business Communities 44

Jeff Esposito

NOVEMBER 15, 2013

Facebook post of photo showing hand on breast gets school coach fired – this is another example of overreacting and not having a social media policy in place. To me, it went out with Freaky Freezies in the 80’s and I really don’t see the point in having something that you can figure out with your hands. Five for Friday'

ROI 34

ROI Policies Small Business Study 34

Jeff Esposito

MARCH 18, 2012

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. So it may come as a surprise to you that my biggest takeaway from the conference was maturity.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

MAY 19, 2011

Well all that changed while reading this new eBook from Danny Brown entitled the Parables of Business. In this 36-page read, Brown breaks down general business strategies for growth, social media and innovation all through the age old art of storytelling that would make Aesop proud.

eBook 37

eBook Class Small Business Data 37

Jeff Esposito

JANUARY 7, 2011

Harvard, Yale beaten in university brand survey – My wife passed this article along to me and I see it as an interesting measure that can probably be associated to small businesses. Is Quora Just A Social Media Crush? – One of them was Scoble , who thought that things were taken out of context.

Exercises 34

Exercises Survey Small Business Skills 34

Jeff Esposito

JANUARY 14, 2011

27 ½ ways how to become a social media expert rockstar ninja in 2011 – OK now I have to be honest here. At first I thought that this was just another blowhard post where someone gives workarounds for the hard work that goes into social media. Gurus: Do You Love Them or Hate Them? – Will Facebook Reign Supreme In 2011?

Small Business 34

Small Business Team Social Media Social Networking 34

Jeff Esposito

MAY 20, 2011

One morning we were pitching the Small Business Happiness Index from Vistaprint , the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

One morning we were pitching the Small Business Happiness Index from Vistaprint , the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space.

Klout 30

Klout Paid Search Analysis Small Business 30

Jeff Esposito

MAY 27, 2011

A New Way to Calculate What Facebook is Worth to Your Business – Anyone who reads this blog with regularity knows that I love measurement. This post from Jay Baer offers a great insight into a method that would work great for small businesses and mid-sized enterprises for calculating the value of Facebook to the enterprise.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

MARCH 11, 2011

I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. The most underestimated social media asset – Scale may be the hardest thing that any social media person faces, but how do we overcome this?

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

FEBRUARY 22, 2011

And BP gave about 10 seconds of each ad to the small business owner they featured in the commercials to promote their brands. Well, here are some ideas: Why not give these small businesses the full 60 seconds during the commercials? That was cool. And Dominos dove into the listening and engaging pool head first.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

FEBRUARY 24, 2011

Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. On top of the graphic, here are some other interesting statistics from the survey respondents: 34% said they would be expanding their use of social media/networking (e.g. for their business this year.

Small Business 41

Small Business Statistics Survey Study 41

Jeff Esposito

MAY 24, 2013

A Groupon Alternative Aims to Offer Small Businesses a Better Deal – this is a cool article for small business owners for when it comes to group-buying sales. Fear and Loathing in the Social Media Space: An Observation – I love this post from by NY-turned Miami bro Dan Perez.

Small Business 43

Small Business Blogger Buy Trends 43