Ari Herzog

JANUARY 3, 2013

Because of the expense, many small businesses have relied on more basic ways to spread information about their business: customer loyalty and word of mouth. For years, mom and pop businesses remained open because of their personal touch and their expertise in product or service. This is what mobile technology can do.

Small Business 138

Small Business Mobile Applications Loyalty 138

Ari Herzog

AUGUST 30, 2012

There is a trend among small business marketing in stores. I see merchants show off what social networks they are on and what mobile technologies you can use inside the store. Small business owners are not telling customers about the featured beer or the cost of eggs. This is a guest blog post by Matthew Cool.

Retail 130

Retail Social Media Small Business Compete 130

Ari Herzog

MARCH 1, 2012

Not surprisingly, many companies in the financial services industry are forking over a chunk of that change to their social media budgets. In terms of social media presence, AmEx is clearly the winner. So they’ve taken social media seriously from the get go. Discover more articles on new and emerging media.

Social Media 105

Social Media Small Business Banking Retail 105

Ari Herzog

SEPTEMBER 16, 2012

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. When he's not blogging, Ari helps brands improve their digital media marketing.

Small Business 195

Small Business Social Media Foursquare Survey 195

Ari Herzog

AUGUST 22, 2013

I led national conference panels on social media marketing. I taught MBA students and small business owners everything from Facebook marketing to email marketing. Looking back six months, I progressively relied less on social media. I drank the social media Kool-Aid and I had my fill.

Meeting 168

Meeting Marketing Avatar Flickr 168

Ari Herzog

MAY 7, 2014

I helped small business owners, large business managers, nonprofit directors, and anyone in between with social media. I’m also scheduling 1-on-1 trainings with micro/small business owners to teach them the fundamentals of Facebook and LinkedIn. The contract ended for one and I quit the other.

Training 110

Training Small Business Consultant LinkedIn 110

Ari Herzog

JUNE 28, 2012

Laurent works for an email marketing company and has her own Facebook page to promote training events and ask her fans what they think about the evolution of social media. Christine Green offers web designing services to small business owners. Ari Herzog is currently seeking a full time position in social media.

Facebook 189

Facebook Loyalty Small Business Eventful 189