Janet Fouts

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There Is No Free Social Media For Business

Janet Fouts

Nobody saw how community could support a business model. Businesses tout their understanding of the value of social currency and especially small business, for whom the playing field was leveled online by the accessibility of social sites like Twitter and Facebook.

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Corporate America steps up to deal with #COVID-19

Janet Fouts

Amazon sent workers home in and will continue to pay hourly workers (estimated at 10,000) including security to food service and janitorial workers on the Washington campuses and subsidize small businesses on campus that rely on Amazon employees for income.

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Is Brand Engagement Over on Facebook?

Janet Fouts

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. This can be challenging for a small business to manage.

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My bestseller and the next book is on the way!

Janet Fouts

US: #1 Marketing for Small Business. #1 22 Small Business and Entrepreneurship. 12 Small Business and Entrepreneurship. 1 Direct Marketing. #9 9 Marketing. #15 15 Marketing and Sales. #20 20 Entrepreneurship. #22 Canada: #1 Direct Marketing. #8 8 Marketing. #10 10 Marketing and Sales. #12

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What’s a social CRM going to do for my business?

Janet Fouts

For a larger company with a lot of products to cover this is a pretty cool way to offer customer support, but for a small business or individual it might be overkill. For me this gets interesting because it takes it to the individual or small business level.

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Google Helpouts- Small Biz Boon?

Janet Fouts

Small business opportunities abound here for the savvy business person and initially Google is qualifying vendors so we aren’t going to be immediately inundated with scams. Google will also help you manage your schedule, creating reminders, calendar events and allowing you to view upcoming and past Helpouts. All good.

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Groupon Goes For the Big Brands

Janet Fouts

If big brands start sucking up that premium space will there be room left for small business? As companies like the Gap try on different social promotions like check ins on Foursquare group coupons Facebook and Twitter, it will be intrusting to see which they adopt.