Direct Marketing Observations

OCTOBER 12, 2012

So here it is: It doesn’t matter if you’re a c-level executive, a director, a manager or the owner of a small business. I’m going to boil it down for you and spare you the pain of elaboration and if you happen to see me on the street I will give you the lodown on my findings.

Social Media 187

Social Media Engagement B2B Small Business 187

Direct Marketing Observations

JUNE 21, 2010

Steve’s research is focused on identifying, analyzing and forecasting global trends and shifts impacting small businesses, including the growing small business role Facebook and other social media are playing. Steve is the blogger in residence at MyVenturePad.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

JANUARY 11, 2010

If you break out small businesses, it comes down to the type of leader that runs the company. Some individuals “get” Twitter or other tools and will figure out how to make them work best to solve their unique business challenges. Look at how many small businesses still do not have a true website…and they have made it this far.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

OCTOBER 27, 2011

I remember asking a small business owner once why they kept advertising in magazines and newspapers when the results were so poor and their answer was that they had no other options. They didn’t know what else to do so they just kept doing what didn’t work.Thus, fighting free with free is not a business model.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

FEBRUARY 15, 2010

For any local or small business, human processing of sentiment might be reasonable. However with any size at all, you would need a small army to determine if people liked your new product or enjoy working with your company…or would you?

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

MARCH 18, 2010

I recently spoke at a little breakfast meeting of a 100 people or so and I knew that the economy was still being unkind to small business owners. I knew they were still trying to wrestle with the alternative options that social media might provide.

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

JANUARY 21, 2011

The queries are emanating just as much from the small business owner wearing the marketing hat as the CMO charged with managing the Fortune 100. Unfortunately there is not enough room here to really answer the above questions at length, but those types of questions are still coming from two familiar groups of people.

Social Media 166

Social Media Social Networking Class Case Study 166