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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Alterian SM2 Freemium. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Alterian SM2. Budget: $0 (I have no budget, I need something free!). Results can be exported to Excel for further sorting and analysis.

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Social Media Success Starts with Listening

Webbiquity SMM

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a. Share it on StumbleUpon.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

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Social Media for the Boardroom

Buzz Marketing for Technology

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Tags: Blogging Facebook Innovation Listening Monitoring PR Social Media Social Networking Strategy Twitter. Related posts brought to you by Yet Another Related Posts Plugin.

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Best Social Media Monitoring Tools

Bill Hartzer

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind.

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3 Reasons To Dig Deeper In Social Listening

Convince & Convert

But many marketers are too quick to create a Twitter or Facebook account and proclaim “Mission Accomplished.&# For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. Each can be drilled into and examined in detail.

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