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Decoding corporate communications: Functions, goals and skills

Sprout Social

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. Today’s public relations professionals are fusing traditional skills to work with modern tools and channels to create consistent narratives that reach varied audiences. Here's a version that's Twitter-friendly.

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Must have digital skills for PR pros

Sherrilynne Starkie

The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns.

Skills 179
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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Honing your social media skills can help you evolve alongside the profession, so you can create an even bigger business impact and remain competitive for future job opportunities. . Social listening.

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Digital Skills not Keeping up with Demand

Proactive Report

A quick scan of the PR and marketing jobs listed on LinkedIn shows that they all require digital skills. According to the Gartner Talent Neuron report, new skills have made one-third of the skills required for a job in 2022 obsolete. Traditional marketing and PR skills are still vital, but clients and employers want more.

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10 All-Important Skills That Successful Social Media Managers Have

agora pulse

These skills for social media managers are practically requirements! So let’s take a look at the 10 skills all social media managers must have if they’re going to excel. Strong and consistent communication skills. This may be one of the most important skills for social media managers.). Strategy matters.

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HMV’s Twitter nightmare

Sherrilynne Starkie

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills.

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10 marketing experts to follow on Twitter

Awario

Twitter is the place for marketing experts. They strive on Twitter by showing their skills and educating others. There are hundreds of marketers worth following on Twitter, but on this list, I gathered 10 who I find most useful for marketing growth. Check them out!

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