Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours. By publishing on their site, you’re introducing yourself to a new audience, and by inviting them to your site, you’re offering your readers a new perspective and voice.

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Waxing UnLyrical

JUNE 22, 2016

In this post I’m going to focus on four social platforms where any publisher can leverage distributed content to better control their social messaging: Facebook, Apple News, Twitter, and LinkedIn. No offense to other social sites , but Facebook is the big deal in social platforms. Twitter Cards. Facebook Instant Articles.

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Waxing UnLyrical

FEBRUARY 26, 2014

Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter. Here’s how they said it would work: Respond to questions on Twitter: Over a two-week period, participants were to respond to various questions posted on Twitter (this round closed on Feb.

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Waxing UnLyrical

APRIL 9, 2013

I know that anytime I meet someone new I should ask for their Twitter handle. I don’t think I ever told her this, but my site looks a heck of a lot more put together since Erin introduced me to it. Twitter Google+ LinkedIn Things I Learned From Erin Feldman. The slightly less serious ones.

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Waxing UnLyrical

AUGUST 5, 2013

Social Media May Soon Drive More Traffic to Your Site Than SEO. Why: SEO is a tried and true method to drive traffic to your site, but as Katy Schamberger explains, changing demographics may soon make social media engagement more important than ever. Why: Twitter is a great platform to communicate and engage people in real-time.

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Waxing UnLyrical

DECEMBER 4, 2013

Make sure the link leads to the product , not just your site. Share your pins on Facebook, Twitter, Google+, and Storify. If you have great product reviews on Facebook, Amazon, or Twitter, include a section with it (1-2 sentences) in the comment of the pinned product. Share the Pinterest love.

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Storify Marketing Flickr Hashtag 216

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 .

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Foursquare Flickr LinkedIn Fashion 237

Waxing UnLyrical

JULY 17, 2013

To make it as easy as possible, here it is in steps: #1: Get Hootsuite and Twitter set up. #2: 3: Live out the rest of your life and let Twitter do the rest. There’s also a site called Death Switch that allows you to send secrets out via email once you have lived out your days. There you have it; how to tweet after you’re dead.

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Social Media How To HootSuite Blogosphere 195

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. You can catch up with her on Twitter or by e-mail. received 13 percent.

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Waxing UnLyrical

FEBRUARY 13, 2017

Here’s what’s in the recently-upgraded course site: 34 recorded video lessons (5+ hours) plus 25+ workflows, hacks, mind maps, and formulas that I’ve developed over the years, which you can apply in your own work and that are not available anywhere else. ” which just ended and people LOVED).

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Waxing UnLyrical

APRIL 29, 2011

You see, all you have to do is include the #propz hashtag in a tweet, and they (the person and your #propz props #propz props … sigh …) will show up on the Propz site. As well as Twitter. Props, I mean, not Twitter. And, obviously, everyone knows what that means.

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Waxing UnLyrical

JUNE 4, 2012

To make it as easy as possible, here it is in steps: #1: Get Hootsuite and Twitter set up. #2: 3: Live out the rest of your life and let Twitter do the rest. There’s also a site called Death Switch that allows you to send secrets out via email once you have lived out your days. There you have it; how to tweet after you’re dead.

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Social Media How To HootSuite Blogosphere 249

Waxing UnLyrical

DECEMBER 12, 2014

Nothing has changed our industry the way technology has, so it’s actually pretty appropriate that this new site focuses on showcasing the companies and individuals driving the emerging PRTech ecosystem. Twitter Facebook Google+ LinkedIn What’s PR En Route to in 2015? promises to do. Based in the Washington, D.C.,

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Waxing UnLyrical

OCTOBER 31, 2014

The only difference is that it is now integrated with my business site, which is really what should have happened a long time ago. Huge thanks to the team at 312 Digital for taking care of this and, while they were about it, prettying up the overall site. Better late than never, eh? I love it, but of course, I’m biased.

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Waxing UnLyrical

APRIL 23, 2013

Twitter and Facebook both contain plenty of fake followers. Web Pro News states that more than 27% of the top ten Twitter accounts’ followers are fake. and Lemmetweetthatforyou.com (Promotes sharing of site made images). Twitter Google+ LinkedIn 5 Ways Social Media is Used to Mislead or Misinform.

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Social Media Meme Flickr News 266

Waxing UnLyrical

DECEMBER 21, 2010

It integrates with Twitter, which was the first reason I took to it. So when I post to Amplify, it posts to Twitter as well (assuming I’ve set up the sync) – and I can post to as many Twitter accounts as I like. I know we can do that for Twitter through HootSuite, etc., It’s easy. Can you say OMIGOD?!

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

MARCH 6, 2013

I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find. Check out the Behind the Brands site, and learn how your own favorite brands score (come back and tell me, please? Twitter Facebook Google+ LinkedIn Behind the Brands: Oxfam Holds Big F&B Accountable.

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Twine Brands Policies Campaign 246

Waxing UnLyrical

NOVEMBER 26, 2012

Or you could share the site (or this post) with some family, friends and colleagues. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. yet, ironically, the least-funded. Photo of Jen & her mom courtesy Jennifer Stauss Windrum, used with permission. Outside of the WTF? So please, would you help?

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Tips Cost Campaign Sites 272

Waxing UnLyrical

JANUARY 24, 2011

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

DECEMBER 5, 2014

So, with a tip of the hat to Buzzfeed and all those sites that are constantly telling you how you’ll feel after you see/read/watch/hear the piece of content they are pushing, here are 27 things you should never post on Facebook if you don’t want to be thought of as a barfshiner. . “Just sayin’ ” ~ Mark Sofman.

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Waxing UnLyrical

APRIL 18, 2011

So, as far as Web presence went, we still had the blog and the official Facebook and Twitter accounts. Twitter was by far the busiest place. Within a few minutes of the site being down people were already tweeting screenshots of the hacker’s message, news of the hacking and asking questions. The site was hacked at around 1 pm.

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Waxing UnLyrical

NOVEMBER 2, 2011

The most recent example of digital sharecropping gone bad were all the companies that built products and services based on Twitter. In the early days, Twitter was happy to have developers use their tools because it helped to build their audience. Use Twitter to build your audience and use Facebook to talk to your audience.

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Waxing UnLyrical

JUNE 3, 2011

Among more traditional community managers, there is talk about how Facebook and Twitter are “ruining&# community management, and that companies seeking community managers should avoid looking for candidates on social media job sites. are misguided. That’s not a community manager.

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Communities Social Media Management Klout Flickr 195

Waxing UnLyrical

MARCH 21, 2013

We engage in banter on Twitter on a regular basis. We host, and participate in, Twitter chats. Participate in #measurePR , the Twitter chat I host every other week. Visit my business site if you’re curious about what exactly it is I do for a living, and then ask a follow-up, informed question.

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Consultant Hosting Flickr Questions 256

Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. RPS updates their social media sites every day – once in the morning and again in the afternoon. You need to be consistent and trustworthy.

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Social Media Construction Flickr Communities 165

Waxing UnLyrical

NOVEMBER 7, 2014

Last week, we spent two days on-site with a new client for a series of discovery meetings. (I ” Just look at the language on this site. There is no shortage of lists of social media monitoring tools, but check out this list from my friend Ian Cleary on his Razor Social site. That’s ok. Based in the Washington, D.C.,

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Strategy Consultant Research Organization 243

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. It’s either/or. Efficiency. It’s a good thing. But, Brazil? Sign out Leave your comment here.

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Project How To Class Posterous 170

Waxing UnLyrical

APRIL 20, 2015

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. However, his post on AudienceBloom still gives you some solid 101-type information on mobile sites, in case that’s what you need right now. How to Keep your Site Fast for Mobile-Friendly. Google does too.

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Mobile Meeting Consultant Small Business 100

Waxing UnLyrical

JUNE 28, 2013

A3a: In between surveys, we’ll measure engagement (hits, time on site, feedback, customer/client feedback) but moving needle key #measurePR — John Friedman (@JohnFriedman) May 28, 2013. Twitter Facebook Google+ LinkedIn Measuring CSR: #measurePR with John Friedman. It’s reality #measurePR. Based in the Washington, D.C.,

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CSR Survey Consultant Loyalty 258

Waxing UnLyrical

JUNE 2, 2014

Why: Is your brand using multiple social media sites to converse with potential customers? Twitter Facebook Google+ LinkedIn Monday Roundup: Conversations. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Increase Your Social Engagement.

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Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

MAY 20, 2015

They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Some media sites (like Huffington Post for example) don’t require contributors to publish content exclusively.

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Tips Proposal Repository Influencer 100

Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Twitter Facebook Google+ LinkedIn Tips on Measuring Community [April #measurePR Recap].

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Communities Tips Metrics Community building 100

Waxing UnLyrical

OCTOBER 1, 2014

The thing is, we’re working on a new look and feel for WUL, as well as incorporating it into my business site (yes, I decided I needed to drink my own coconut water). Twitter Facebook Google+ LinkedIn Whither WUL? I truly didn’t mean to simply blank on you and disappear. Based in the Washington, D.C.,

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Waxing UnLyrical

MARCH 14, 2011

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. Twitter, which was founded in 2006, didn’t exist when I left. I literally have dozens of connections on Twitter with PR pros in the UK, Singapore and India, for example. Prioritize.

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Vocus Flickr Training Posterous 274

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. Kinda like this one. Nothing too wrong with that, I thought. pts Settings.

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Waxing UnLyrical

FEBRUARY 14, 2013

Ditto for any PR efforts piggybacking on the day, regardless of how bad they are (what, exactly, about WUL says “pitch me for politically-themed dating sites” I really don’t know)… if you’re just getting to them today, you’re really, really late. Based in the Washington, D.C.,

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Consultant Flickr List LinkedIn 248

Waxing UnLyrical

MAY 9, 2013

When I got a new job, I un-followed all the fiction-world people from my Twitter, re-launching it just for work. Eradicate every sniff of you from every site and network, re-launching a false squeaky-clean ‘you’. My Twitter profile describes my different roles; my Facebook is my real name; I am on LinkedIn and Google+.

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