Social Media Strategery

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Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

is about more than wikis, open data , Twitter , Web 2.0, Sure, social media can help facilitate this transformation, but starting a blog or Twitter account is by no means a prerequisite. Generate a greater variety of content on your site and update it regularly. You can and should link to non.gov sites.

Gov 2.0 125
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How a New Communications Graduate Can Stand Out

Social Media Strategery

Rather than taking five bullets to tell me that you wrote press releases, managed social media sites, created media guides, and pitched media, tell me a story. How many social media sites did you manage? or similar site, but very few have a point of view on something related to marketing, advertising, or PR.

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Are You a Corporate Rebel?

Social Media Strategery

One of my new favorite sites is www.rebelsatwork.com/. Started by Lois Kelly and retired deputy director of intelligence for the CIA, Carmen Medina , the site is meant to give corporate rebels a platform to share their stories and ideas and help more corporations and big organizations succeed because of (not in spite of) their rebels.

Policies 132
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Insulate Open Government Efforts From Budget Cuts

Social Media Strategery

“Half of our web traffic results from click-throughs on our Twitter posts!&#. “Our Open Government site is one of the Top 5 most popular open government sites!&#. Five thousand Twitter followers don’t mean a whole lot to senior leadership, especially when they don’t even know what Twitter is.

Gov 2.0 114
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Social Media and IT Security: Adversaries or Partners?

Social Media Strategery

We’ve seen the return of the Koobface virus , the Marines have banned social networking sites (*UPDATED: No, they haven’t ) , and both Twitter and Facebook were overcome by denial-of-service attacks. link] TrendTracker (Social Media Tip) Twitter Comment Social Media and IT Security: Adversaries or Partners?

Gov 2.0 86
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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Now, take a look at the official support areas for WordPress , Telligent , MindTouch , Jive or any of the dozens of social software vendor sites. Increased “forgive-ability&# – Look, we know that these sites will go down occasionally, especially when they’re first being developed. Notice anything?

Gov 2.0 117
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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

There are always those early adopters (think Twitter users in 2007 , Facebook users in 2004 ), but generally large-scale adoption of new communications tools takes years, often decades (think radio and television) – until now. Users don’t have a clear understanding of why using the site will help them. Behavior Change is Slow.

Wiki 139