Harp Interactive

MARCH 31, 2010

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

Analytics 350

Analytics Social Media Trendrr Digg 350

Harp Interactive

SEPTEMBER 13, 2010

When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times! Google crawls and indexes Twitter ferociously and will discover your new content quickly.

SEO 313

SEO Social Media URL Engineering 313

Harp Interactive

DECEMBER 1, 2009

These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand. Google search results page will list these negative sites if these sites have gained momentum and are optimized for relevant search terms/keywords. Use PPC to improve traffic to domains.

Reputation 249

Reputation Press Release Directory Real Estate 249

Harp Interactive

JANUARY 12, 2011

The content your business publishes and shares on social media sites lives on the “cloud,&# and if any of those services or sites were to crash, your business could lose everything – content, fans, followers, comments and connections! When Twitter goes down your follower list and the people you follow completely disappears.

Social Media 296

Social Media Resources RSS LinkedIn 296

Harp Interactive

FEBRUARY 17, 2010

A hybrid between Twitter and a blog, Amplify allows you to easily highlight or clip content (up to 1000 characters of text and images & video) you find relevant, add in your own opinion if you wish, then amplify it to your friends and followers across the internet! Just sign in with Twitter or Facebook and begin to share content.

Resources 282

Resources Features Bookmarklet URL 282

Harp Interactive

MARCH 16, 2011

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. On top of that, review & complaint sites (like Yelp, CitySearch, Epinions and Complaints Board) are popping up almost daily—and 70% of online shoppers trust opinions of unknown users.

Influencer 281

Influencer Review Survey Buy 281

Harp Interactive

MARCH 3, 2010

TweetBackup is a free Twitter internet-based backup service. Backups your Twitter profile, all of your posts and a lists of your friends and or followers. Due to Twitter restrictions, TweetBackup (and other Twitter backup services) can only backup your last 3200 tweets so you’ll want to start backing up today.

Social Media 270

Social Media Vimeo Delicious Applications 270

Harp Interactive

NOVEMBER 9, 2009

There are numerous articles with tips on writing for the web and writing-guides and rules for individual platforms like Twitter and Blogs. But there is definite dearth of information on the actual process of writing: OK, so you have set up a Twitter account. Twittering. What should you talk about 4 times a day?

Platform 254

Platform Social Media Radian6 Press Release 254

Harp Interactive

FEBRUARY 23, 2010

Below are a few platforms that support geolocation tagging (geotagging) that you may want to consider utilizing: Twitter geolocation for tweets coupled with local trends from Twitter can give you insights and exposure to your local audience.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Harp Interactive

MARCH 16, 2011

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. On top of that, review & complaint sites (like Yelp, CitySearch, Epinions and Complaints Board) are popping up almost daily—and 70% of online shoppers trust opinions of unknown users.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

OCTOBER 9, 2009

Check out Twitter as a way to show a company’s personality. Don’t forget early social sites like Yahoogroups and Craigslist. Search Summize.com for as much data as you can find in Twitter on your product, your competitors, your space. Turn your blog into a mobile blog site with Mofuse. Vote them up at social sites.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

AUGUST 26, 2010

Social media sites (i.e. Twitter) – 72% using. In keeping with the online habits of 18-34 year old consumers, the most popular Internet/mobile platforms that marketers are currently using include: Search engines (i.e. Google) – 89% using. Facebook) – 84% using. Micro-blogging/presence applications (i.e.

Study 285

Study Social Media Survey Conference 285

Harp Interactive

JULY 13, 2010

Create Twitter and Facebook accounts/pages with keyword rich profiles. Optimize your LinkedIn page by customizing the website links to read “keyword based description of link” instead of “My Website” and “My Twitter”. Submit articles to article publishing sites like Ezine, Hubpages, etc.

Google 362

Google Hubpages Tips SEO 362

Harp Interactive

NOVEMBER 2, 2010

They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative. They topped it all with a series of electronic press releases. The objective was to dominate Google in order to combat the negative buzz!

Press Release 219

Press Release Communities Badge Real Estate 219