Dave Fleet

JUNE 15, 2010

Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. Critically, Audience also lets you assign a dollar value to visitors based on their visits to competitor sites, to help determine the ROI of your social media activities.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

NOVEMBER 22, 2010

Launching a Facebook Page or Twitter account for a campaign then turning it off at the end of the campaign is akin, in traditional digital terms, to building an email list with a campaign then just deleting it once the campaign is done. When you ask a question on Twitter, respond to people who reply.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

NOVEMBER 9, 2016

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Here are a few thoughts from my perspective. Echo Chambers Prevail. There is plenty of discussion on this topic right now.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

SEPTEMBER 7, 2010

This only leads to a plethora of Facebook pages, Twitter accounts and the like – some of which are well targeted, but many of which are not. Would you be better served via mass reach, existing niche communities or your own hosted site? At this stage of the game, they’re akin to “ 2.6

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

AUGUST 24, 2010

Should companies block Facebook, Twitter etc in the workplace? If you like the sound of the panel, you can vote it up at the SXSW Panel Picker site. Do companies have a right to censor employees’ online activities when not at work? What role can and should social media play in recruiting?

Policies 274

Policies Company Proposal Privacy 274

Dave Fleet

OCTOBER 29, 2010

The site uses an algorithm to prioritize content based on both recency and on engagement with that content. In an age of Twitter streams and Facebook news feeds, it’s no longer enough to post the right content in the right place. Facebook itself doesn’t make things easy for brands. The rise of spacial marketing.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

JANUARY 17, 2011

I also reached out to you – the readers of this site – for suggestions on what to read, and they obliged. Once again, I reached out for suggestions – this time to people on Twitter. Last year I set myself a challenge: reading a book every two weeks throughout the year (I actually managed one more than that).

List 382

List Banking Flickr ROI 382

Dave Fleet

JULY 12, 2010

Twitterific – My favourite Twitter app for the iPad so far. TweetAgora – If you find yourself wanting to filter events out of your Twitter stream, this client is for you. Kayak – Pulls in prices from numerous travel sites, including Travelocity (#client). Great interface. Free, or $4.99 for premium version.

iPad 321

iPad iPhone Tweetdeck Travel 321

Dave Fleet

MARCH 17, 2011

Twitter got its big break-through at SXSW in 2007. Tips: Don’t just hang out with people you already know. If you spend the whole time with people you could meet any day of the week normally, you’re missing out. Don’t feel that you always have to be in sessions. No breakout companies this year.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Google actually tweaked its algorithm to punish non-mobile friendly sites. Twitter is following closely behind.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

APRIL 4, 2018

I got to the point where I had thousands of readers of my site, where I was on a first-name basis with the thought leaders of this space, and was going toe-to-toe with them online, and where I was flying around North America talking about this stuff. Twitter was new. I worked my way up in the government for nearly five years.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

APRIL 4, 2018

I got to the point where I had thousands of readers of my site, where I was on a first-name basis with the thought leaders of this space, and was going toe-to-toe with them online, and where I was flying around North America talking about this stuff. Twitter was new. I worked my way up in the government for nearly five years.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

MAY 16, 2011

When you’re using Facebook or Twitter, for example, are you often looking for a link to take me to the best place to purchase something? For example, today I asked Twitter whether I should buy a LiveScribe pen so I could capture my notes in Evernote : ?. Social media isn’t just bottom-of-the-funnel. Probably not.

Social Media 366

Social Media Analysis Tweetdeck Report 366