Buzz Marketing for Technology
OCTOBER 25, 2013
It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like. Does the mobile site look like a duplicate, yet shrunken, version of a brand’s online site?
Buzz Marketing for Technology
OCTOBER 18, 2013
By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. That’s a win-win for both brands and consumers.
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Buzz Marketing for Technology
MAY 29, 2013
Two dozen incremental improvements in site design or wording or personalization can get you much further than trying to “innovate” in one fell swoop. Then integrate with those responsible for e-commerce and site optimization. Yes, big data can fundamentally shift the way you do business. But don’t try to change everything at once.
Buzz Marketing for Technology
MARCH 18, 2010
All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio.
Buzz Marketing for Technology
JUNE 8, 2011
I personally conducted the interviews with those customers to understand things like: what do they read – physical print pubs, what do they read online – list of sites, where do they go online for news – list of sites, how do they get their news – Twitter, RSS readers etc, where do they go online to learn – trusted sources, what events do they regard (..)
Buzz Marketing for Technology
APRIL 27, 2010
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Is Twitter the Next Channel for Contact Centers?
Buzz Marketing for Technology
MARCH 11, 2010
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.
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