Small Business Mavericks

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How Consumers Use Social Networking Sites

Small Business Mavericks

12% research travel offers or holiday destinations. A study carried out by Sensis shows how consumers are using social networks. Here are some of the findings: 12% research products they’re interested in purchasing. 11% follow brands in hopes of receiving special offers. 15% follow or search for information on specific brands.

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Who Uses Bing? Make Sure They Can See You

Small Business Mavericks

Automotive searches, education, telcom, travel, business & finance tend to be favored searches on Bing. If your target audience is in those groups who seem to favor Bing, you should definitely be heading over to Albert Costill’s article and making sure your site is optimized for Bing. What Does This Mean To SEO?

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Pinterest Is Getting More Interesting

Small Business Mavericks

As if the fast growing social media site Pinterest wasn’t interesting, they’ve recently added a new feature to make it more so. And it sort of makes you wonder why they’re just now getting around to adding it to the site. They’re calling it Interests. It’s a simple concept, really. Celebrities. Home Decor.

Film 101
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What’s A Rich Pin?

Small Business Mavericks

Product Pins – These are great for e-commerce sites or websites with shopping cart items. Most likely, you’ll see Rich Pins for books, music, auto and travel categories, and possibly for other categories as well. There are three types of Rich Pins. This is just a start to the Rich Pins addition.

Travel 101
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What Is A Heat Map?

Small Business Mavericks

It can show you where the most mouse movements occur, which indicates where users’ eyeballs travel, and even which links are clicked on the most. Let’s say that, furthermore, the most clicked link on each page is the banner ad in the top right corner that offers site visitors a free download of your e-book.

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SEO Made Simple – And It Really Can Be Simple

Small Business Mavericks

For a web site to rank well, it’s necessary to understand what goes into the ranking process. SEO is the process of optimizing your pages (and web site) to gain the best position possible in search rankings. Search engines will often only travel three or four links deep into a website.

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5 Offline Ways to Drive Traffic to Your Website

Small Business Mavericks

You may have to travel, but by developing relationships with people in your industry, you could find great networking opportunities. Just be sure you have an offer on your site for people when they get there. Another take on this is to find a niche industry event that meets anywhere.