Jeff Esposito

JUNE 2, 2011

There is no question that Twitter is my favorite social network. I must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld.

Microblogging 43

Microblogging Tips Sites Twitter 43

Jeff Esposito

AUGUST 29, 2012

While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. This is a very valid question, so we wanted to answer it with this post. million Twitter users ( Media Bistro ).

Small Business 49

Small Business Social Media Foursquare Statistics 49

Jeff Esposito

FEBRUARY 12, 2012

Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? Pinterest – Despite all the hype around Pinterest right now including the traffic volume that it sends to sites, I am still relatively new to the site. from my friend Gini Dietrich.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

MARCH 3, 2014

The paid side is the one that focuses on advertising ventures across the social platforms. When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. Every social network is not right for every business and/or their customers.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

NOVEMBER 18, 2011

When Sites Drag the Unwitting Across the Web – Last week there was a buzz on the social Web about Klout and assigning accounts to users’ profiles even if they didn’t sign up for the service. Social networking in its oldest form – I dare you to click on this link and not smile. Here are three from IBM.

Klout 35

Klout Microsoft Social Networking Project 35

Jeff Esposito

JULY 22, 2010

Written on July 22, 2010 by Espo in social media This post originally ran on PR Breakfast Club earlier in the week. However I wanted to share to readers of this site who may have missed it. Home About Archives Press Clips Spark Advisors Suggested Reading Why talk unicorns and rainbows? If you are confused, let me clarify.

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

OCTOBER 25, 2010

However I wanted to share to readers of this site who may have missed it. With many PR folks taking the helm of social networking (SN) activities, I’ve also wondered if PR was the correct term for the industry as the space blends PR with many other disciplines like customer service, sales and word-of-mouth marketing.

Press Release 30

Press Release Social Networking Industry Blogger 30

Jeff Esposito

APRIL 23, 2015

They typically show up once a day and are articles that I typically click through to read as their focus of late has been security of items kids play with and keeping your home networks safe. It is also a worthwhile follow given the security breaches that come out via social networking sites.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 23, 2015

They typically show up once a day and are articles that I typically click through to read as their focus of late has been security of items kids play with and keeping your home networks safe. It is also a worthwhile follow given the security breaches that come out via social networking sites.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

DECEMBER 10, 2010

Unless you own the platform that you are broadcasting on, whether it’s a blog, Twitter, Facebook or something else, unless you own the platform you are merely renting someone’s space and will be SOL if the site goes away. This is especially vital for companies who rely on social networks as their broadcast platforms.

Tumblr 33

Tumblr Privacy Price Hosting 33

Jeff Esposito

OCTOBER 8, 2010

Look at the picture attached to the site and tell me if you think the guy can pay the fine. Social network spam is the worst. I am on the side of keeping things branded for many reasons including talent poaching; common voice and keeping personal and professional separate. What do you think?

Posterous 29

Posterous Social Media Social Networking Team 29

Jeff Esposito

JANUARY 24, 2011

Create set times to check out social sites and stick to it. If you are like me and have a tendency to get distracted by shiny things or obsess over your own personal social conversations, turn off your personal accounts during the day or only have them on during dedicated time for social. So work smarter not longer.

Buy 34

Buy Project Organization Social Networking 34

Jeff Esposito

JUNE 2, 2015

or to see who on their network is truly engaged with them. There is a mix of vanity in both of those two points, but it also plays to the vanity of social networking platforms. This mixing of products is something that most social media managers should be familiar with from Facebook. How many people are seeing them?

Twitter 20

Twitter Meme Social Media Management Analytics 20

Jeff Esposito

JUNE 2, 2015

or to see who on their network is truly engaged with them. There is a mix of vanity in both of those two points, but it also plays to the vanity of social networking platforms. This mixing of products is something that most social media managers should be familiar with from Facebook. How many people are seeing them?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

AUGUST 6, 2010

Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. The usage of news sharing sites is really something that is fresh and new so definitely give it a look. Facebook is rented space so it will be interesting to ponder what would happen if the mega-social site were ever to fold.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

DECEMBER 13, 2010

I’m also going to take a more regimented routine with my use of social networks both in professional and personal time. There is a tremendous value in these networks, but they can become time consuming. Julien Smith wrote an interesting piece the other day about increasing traffic to his site via Twitter.

Social Networking 28

Social Networking Twitter Sites Tips 28

Jeff Esposito

NOVEMBER 23, 2010

I added in some additional insight and I wanted to share to readers of this site who may have missed it. This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

DECEMBER 15, 2010

However I wanted to share to readers of this site who may have missed it. Meet your Network – Show of hands, how many of you have met at least 1/10 of your social network in real life? This post originally ran on PR Breakfast Club. The 2010 calendar is running out of daylight and the liquor stores are.

Meeting 32

Meeting Sports Fashion List 32

Jeff Esposito

JULY 16, 2010

Conversation Agent is quickly becoming my favorite blog to read and is quickly supplanting Boston.com and Facebook as the first site I check in the morning. People really need to remember this when working of a brand on social networks. Customer Service on Twitter, Should You do it? Image- GlitterGify Enjoy this post?

Creative Commons 24

Creative Commons Disqus News Comments 24

Jeff Esposito

AUGUST 23, 2013

How social media contributed to the tournament’s online buzz. For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. PartyPoker, who sponsored the said tournament, teased the occasion using their Twitter site with roughly 11,565 followers to date.

Hotels 39

Hotels Sports Trends Statistics 39

Jeff Esposito

JUNE 15, 2012

Facebook is eating the world, except for China and Russia: World map of social networks – this is a pretty cool look at the top social networks globally. Google+ Battles Facebook for Social Login Dominance [Infographic] – this is an interesting Infographic. Notice a familiar top dog?

Meme 35

Meme Social Networking Study Google 35