Janet Fouts

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Social Media Listening – It’s About Emotions

Janet Fouts

Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. Sentiment analysis may add some context, but in general, we are guessing when we build predictive models based on social media data sets. Listen to social. Listening mindfully.

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A Hard Social Media Lesson for Hoteliers

Janet Fouts

If you don’t remember anything else I’ve ever told you about social business, remember this: ALL business is social. Even if you aren’t using social media–other people are–and they talk. We do not discuss our policy, availability or rates on site. Oh how they do talk. Don’t be stupid.

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There Is No Free Social Media For Business

Janet Fouts

Businesses tout their understanding of the value of social currency and especially small business, for whom the playing field was leveled online by the accessibility of social sites like Twitter and Facebook. Many businesses have shifted to using social sites as customer support venues, marketing platforms and communities.

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Using social media across cultures

Janet Fouts

Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn. Read below for more info.

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I’m a Social Media Informer

Janet Fouts

If you’re interested in the social media channel for your business you should check this out. My posts are now included in a new topic hub focused on social media called Social Media Informer. Tags: Social Media in Action blogging Social Media. Upcoming conferences ?

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Social Media Drinking Games

Janet Fouts

I’m sick and tired of social media and I don’t want to talk about it! Harsh words for somebody like me to hear since social media is interwoven pretty tightly in our lives these days. She went on to rant about how social media was ruining her life. So we decided on a little experiment.

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5 Top Social Media Professionals on Google+

Janet Fouts

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. The user interface is getting better but it’s still painful to get in and out unlike sites like Twitter and Facebook which are very manageable through 3rd party apps. OptimizeBook.com.

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