Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.

Social Media 227

Social Media Microblogging StumbleUpon Digg 227

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But what if you don’t have a listening platform?

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

NOVEMBER 13, 2009

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long!

Social Media 133

Social Media Marketing Compete Organization 133

Buzz Marketing for Technology

NOVEMBER 13, 2009

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long!

Social Media 100

Social Media Marketing StumbleUpon Digg 100

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. How did they do it? With a coupon code!

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

MAY 18, 2009

Right now you have to think of ways to use social media as an “outpost” for your content and use that outpost to drive back to your website. Then we certainly can get social media traffic flows right in the long term! Tags: social media Lead Generation.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Just as your site is continuously collecting customer data, so are your physical stores. What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

OCTOBER 25, 2013

So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Does the mobile site look like a duplicate, yet shrunken, version of a brand’s online site? Is the brand’s Checkout button large and easy to find?

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Forge meaningful social relationships.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. With the right tools, marketers can compile user profiles using that authorized data as well as previous site behaviors, to get a better sense of the users they’re reaching on Facebook. Preconceived Notions.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. let us know what you think. at Kevin P.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 5, 2013

Make sure your site design translates to smaller smartphone screens as well as it does to larger tablet and desktop ones. Use A/B and Multivariate testing on as many site elements as possible—namely, content, design, shopping cart process—to see what gets your mobile audience excited. Brand Consistency. Personalization.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

MAY 15, 2013

The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer. Other types include customer relationship management (CRM) data and social media data. One word: data. More Traffic? No Contest.

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. as well as previous site behaviors, to get a better sense of the type of people they’re reaching on Facebook. All fans are not alike – so why treat them all the same?

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

JUNE 8, 2011

Who said there isn’t an ROI in social media – I just found another way to save me tons of money and make my marketing dollars more effective using social data!

Data 241

Data RSS ROI Eventful 241

Buzz Marketing for Technology

DECEMBER 15, 2011

Competitive analysis provides insight into what your fans and their friends find engaging on other brands’ sites. What do your fans like on the competitor sites? Vitrue a social media marketing platform determined that the. Brands need to mine competitors’ fan pages for insights. Is Sentiment Making Brands Stupid?

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

DECEMBER 29, 2010

4 P’s to Social Media Marketing - Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

JUNE 1, 2011

What you get is a list of media type, sponsorships, and events. The kingpin of the spend is usually some sort of TV ad spend (if you are B2C) and print/online media spend (if you are B2B). Easily done now with the mounds of social data out there. Again easily done now with the reams of social data out there.

B2B 199

B2B Data Course Eventful 199

Buzz Marketing for Technology

OCTOBER 20, 2010

At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). My favorite is Levis use of the Like button to create a social shopping experience. Tags: Applications Buzz Marketing Content Marketing Crowdsourcing Facebook Social Media Social Networking.

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Buzz Marketing for Technology

JANUARY 7, 2010

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. Late last year LinkedIn launched an advanced search feature on their site. For a good example check out these searches for the terms Facebook Marketing and Social Media.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Buzz Marketing for Technology

FEBRUARY 4, 2010

The lure part is really about a steady stream of content that is consistent in its frequency which is why as people come to depend on it brings people back to your site time and time again. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tweet This! Share this on Facebook.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

NOVEMBER 7, 2012

Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. And the weaker content should become extinct with all the other not-so-great content choices that have cycled through your site. Test your theory.

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

FEBRUARY 1, 2012

ESPN’s site lists one ranking by the Associated Press, one from a USA Today poll, one from an ESPN poll, and one from ESPNU fan ranking. How to Optimize your Paid Search with Social Media We used to learn about who our audience was. Social Media Data: Time to Embrace it There is not a day that goes by in the.

Data 176

Data Paid Search Statistics Team 176

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Send this page to Print Friendly.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Wanted to compare prices on other sites. While online shopping has become a very credible way to receive goods and services, many websites still display a “security logo” during the checkout process to ensure visitors that they are using a trusted site for their online purchases. Wasn’t ready to purchase the product. Test everything.

Cost 247

Cost Price Comparison Buy 247

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

MARCH 16, 2009

Yet many companies limit the use of Social Media at work which I think is very short sighted. "Of Of those not allowed to use social media at work, 65 percent said their managers block access to sites like YouTube, Facebook and Flickr because they're afraid employee productivity will suffer."

Social Networking 109

Social Networking Brands Guidelines Flickr 109

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. 25 Comments.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. So stop thinking of it as a micro site and making it all fancy.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

JULY 30, 2009

Many services started to pop up after that to create and host a social media news room for companies. And BINGO you have the same thing just using your existing social media presences and wiring them together and it’s free! Tags: Facebook social media. Think about it.

News 124

News Press Release Facebook Construction 124

Buzz Marketing for Technology

SEPTEMBER 8, 2009

In the last post called Just 4 People doing Social Media? we discussed how social media like email will eventually be in the hands of everyone in your organization. But in Social Media that approach wont work. The reason being is that each Social Media site has its own “norms” of behaviors that go with them.

Company 100

Company Repository Wiki Training 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. BTW, Chris, great new look and feel for your site. chrisbrogan.com.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

SEPTEMBER 15, 2009

The cycle of this theory has to be broken when it comes to internal collaboration sites. I think as Social Media marketers we have to get better at training. Tags: social media. It’s almost like answering 1 out of every 100 emails! And setting the expectation that if you join you are expected to contribute.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Buzz Marketing for Technology

JUNE 27, 2008

Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. As a company, IBM trusts—and expects—IBMers to exercise personal responsibility whenever they participate in social media.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

JANUARY 11, 2011

I often suggest to companies to put at least the same amount of time in identifying and planning for how you are going to create content for the site on an ongoing basis as you do in the planning and design of the site itself. So stop thinking of it as a micro site and making it all fancy. And you would be surprised what I hear.

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

JULY 13, 2009

This grouping was a little bit different with: Twitter Power, Social Media Marketing an hour a day, and LinkedIn for Dummies. Amazon should connect search on its site to my social profile (say on Facebook) thereby making a truly personal search. Again not a bad recommendation but also not exactly “personal”.

eBook 100

eBook Sites LinkedIn Groups 100