Social Media Strategery

article thumbnail

Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

Thriving unofficial fan sites were shut down in favor of sanitized (read: boring) official sites. Other things happened: Conversations gave way to content. Social media got integrated into IT, with complex usage permissions. Humans with personalities and names were replaced by corporate personas and branded voices.

article thumbnail

Are You a Corporate Rebel?

Social Media Strategery

One of my new favorite sites is www.rebelsatwork.com/. Started by Lois Kelly and retired deputy director of intelligence for the CIA, Carmen Medina , the site is meant to give corporate rebels a platform to share their stories and ideas and help more corporations and big organizations succeed because of (not in spite of) their rebels.

Policies 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Federal Government Can Learn a Few Things from a New State Government Website

Social Media Strategery

According to the press release , the site gets 1.2 Here’s a quick 2 minute video highlighting the new site and some of its features. Instead of providing another review of Utah.gov, I’ll instead give you the five things that I hope federal government sites learn from this newest state government site.

article thumbnail

Drive for Show, Putt for Dough – a Lesson for Enterprise 2.0 Platforms

Social Media Strategery

Day 1: After being enticed by the blogs, the wikis, the microblogging, and the rest of the features, you visit the site, you poke around a little bit – so far so good. This is the best site ever! I didn’t realize that I wouldn’t be able to access the site unless I was behind the firewall in one our corporate offices.

Wiki 116
article thumbnail

How a New Communications Graduate Can Stand Out

Social Media Strategery

Rather than taking five bullets to tell me that you wrote press releases, managed social media sites, created media guides, and pitched media, tell me a story. How many social media sites did you manage? or similar site, but very few have a point of view on something related to marketing, advertising, or PR.

article thumbnail

Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

Generate a greater variety of content on your site and update it regularly. Add external links to your site – Some agencies still have policies that say that they cannot link to non.gov sites. You can and should link to non.gov sites. Highlight an interesting article or link. Link to job vacancy announcement.

Gov 2.0 125
article thumbnail

Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

Users don’t have a clear understanding of why using the site will help them. It is always surprising to me how often the simplest (and arguably most important) issue is lost in the myriad of technical details – if the user experience is poor, they won’t use the site. These platforms often fail because: 1.

Wiki 139