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Five content marketing tricks of a great social media consultant
Sherrilynne Starkie
MARCH 14, 2018
Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. Getting stories published on other sites delivers those important links back that also improve site ranking. Why not make the most of that investment by repurposing it?
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268 Gartner: fake social media reviews
Sherrilynne Starkie
OCTOBER 28, 2012
As the FTC begins to crack down on this practice of fake reviews/ratings, some social media sites identifying fake and defaming reviews and requesting they be taken down. The site already filters suspected fake reviews but is introducing alerts that will stay on a business’ page for 90 days or longer. Map your LinkedIn contacts.
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We don’t discuss politics on Facebook, right?
Sherrilynne Starkie
MARCH 12, 2012
Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends. They amount to 40% of the entire adult population.
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Embarrassing updates in social media
Sherrilynne Starkie
JUNE 29, 2012
” The site attracted more than 100,000 visitors in the first 27 hours of its launch. There’s a feature which which allows anyone highlighted on the site to request the removal of their post. Social Stalker Site Shames Those Who Say Silly Things in Public. ”, “Who’s hungover?”,
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Content marketing: feeling ripped off?
Sherrilynne Starkie
FEBRUARY 16, 2013
If it’s not, use the WHOis a database to identify the site owner find contact information. And, you might even contact advertisers on the site; they may want to stop supporting plagiarized content. If none of these tactic work, a cease and desist letter from your lawyer to the company that is hosting the site usually works.
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Google is refreshing mobile search
Sherrilynne Starkie
MAY 28, 2019
Site owners can learn more about how to choose their preferred icon for organic listings here. Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine.
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Top Five: Google Analytics introduces new ‘Audiences’ report
Sherrilynne Starkie
FEBRUARY 15, 2018
Knowing how an audience is performing, or not performing, can help site owners determine how much of their time and budget should be spent marketing towards that specific segment of visitors. Google Analytics Introduces New 'Audiences' Report. Google is rolling out a new report in Analytics which analyzes a website’s custom audiences.
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March 28: this week in social media
Sherrilynne Starkie
MARCH 28, 2013
That's the promise from social networking web site LinkedIn with its revamped search capabilities. What I “Love” About Social Media Sites. Since then, we've seen breathtaking velocity in Twitter's growth, which is due entirely to your many uses of it. More powerful LinkedIn search promises better results.
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302 Managing Facebook ads from your phone
Sherrilynne Starkie
JULY 19, 2014
Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. This is one of our Facebook Ads (Photo credit: The Cyphers Agency). Now advertisers have a new way to manage Facebook ads on the go. Ads Manager is now available on mobile devices. Edit budgets and schedules. View insights. Respond to alerts.
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Infographic: A decade of social media
Sherrilynne Starkie
APRIL 29, 2014
The English ones include the main site, Engadget Mobile , Engadget HD and Engadget Al t. Engadget is one of the most respected and influential online sources of news and information about technology and the Internet. There are actually a number of blogs in the Engadget stable covering seven different languages.
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Top Five: Social Networks Take Action on Politics
Sherrilynne Starkie
MAY 30, 2018
The site is introducing new labels for US midterm election candidates and is set to launch its Political Campaigning Policy later this summer. US election and issue ads will have to be clearly labelled and will include “Paid for” information to identify the person or organization behind the ad. Twitter introduces new candidate labels.
Twitter’s Biz Stone speaks at CIRA’s AGM
Sherrilynne Starkie
SEPTEMBER 22, 2012
Then, the sign ups came flooding in resulting in plenty of site crashes and long timeouts (remember the Fail Whale ?). He was shocked to discover the sole reason for the spike what that on that day, the site hadn’t crashed even once.
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Is blogging still relevant in 2019?
Sherrilynne Starkie
FEBRUARY 23, 2019
We started this blog site primarily to create a sense of community among Strive Public Relations consultants, since most of us work from independent offices. Yes, in 2006 blogging did work. An it continues to do so in 2019. . Does blogging work? On the occasion of Strive Notes’ 100th posting I thought I’d review progress.
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Does your brand take bloggers seriously?
Sherrilynne Starkie
FEBRUARY 23, 2013
The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. The report reveals that among brand marketers, social spend in 2013 will increase substantially, but perhaps the budget is not being spent where impact would be the greatest.
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Top Five: What do Facebook’s growth numbers mean?
Sherrilynne Starkie
NOVEMBER 1, 2018
The expansion to LinkedIn is another example of the company’s shift in focus from being a video destination site to one that sells tools and services to professional and semi-professional video creators. Now it’s easier than ever to share videos. If you’re not using video you’re not doing content marketing. — SS.
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Top five: The ethics of kids and tech
Sherrilynne Starkie
AUGUST 8, 2018
It changes the presentation of many YouTube site features, and there is no way to disable this change. YouTube has changed its video player so that it now adapts to match the aspect ratio of content. The adjustment is automatic and is retroactive to all uploaded video. As marketers, we too need to adapt constantly to leverage video content.
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150 Top Five: Finally some good news
Sherrilynne Starkie
AUGUST 22, 2018
Twitter CEO Jack Dorsey has admitted that Twitter is reluctant to commit to a timetable for enacting policies aimed at curbing heated political rhetoric on the site. Twitter struggles with Fake News issue. Brands will follow the money.
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150 Using social media for research: Social Capital 2012
Sherrilynne Starkie
JULY 23, 2012
dress like your favorite social media site. Three biggest myths of social media. 100 free social media resources. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Do you have Social Capital? Our Favorite Social Media Resources.
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275 Online ads: the benefits of retargeting
Sherrilynne Starkie
DECEMBER 7, 2013
I was trying to avoid the crush of shopping mall by making a start of my holiday shopping by putting my feet up, having a cup of tea and clicking my way through online shopping sites. via CrunchBase. I was really impressed with the website of that Canadian retail giant, The Bay.
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296 Bloggers important in PR
Sherrilynne Starkie
MARCH 28, 2012
Interaction with readers came top, with 48% of respondents citing number of comments, followers and presence on social media sites as key factors. The PR industry was also asked about how they measure the importance of a blog.
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343 Using social media to track down deadbeats
Sherrilynne Starkie
APRIL 9, 2012
I wish this site was up and running when I was running my UK PR agency! The company does not participate in the collection of the debt, nor does it take a percentage of any monies the Claimant recovers. The company generates revenue selling advertising, leads, and premium services offered to the debtors. Only a fool would stiff a lawyer.
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Reuters, Rogers and social dashboards
Sherrilynne Starkie
FEBRUARY 13, 2012
It’s one central spot to find and interact with all of the company’s social sites including its blogs – RedBoard and RedBoard Biz – Twitter, Facebook, YouTube and community forums. A few months ago Rogers, the Canadian provider of wireless, cable TV, Internet and phone services, launched Social@Rogers (client).
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Targeting Ottawa’s boomers
Sherrilynne Starkie
MAY 11, 2013
In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. According to the Pew Internet & American Life Project , for the first time ever, more than 50% of older people are internet users and an even higher share have mobile phones.
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Facebook news today
Sherrilynne Starkie
MAY 28, 2013
The social network has today agreed to add gender-based hate to its list of unacceptable content and has committed to ridding its site of it and is updating its guidelines to training moderators. The group demanded that Facebook add gender-based hate speech to its list of forbidden content.
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305 Is it an ad or an article? Going native!
Sherrilynne Starkie
JANUARY 30, 2016
Sixty-two per cent of respondents think a news site loses credibility when it publishes native ads. Having readers fail to make the distinction between paid and editorial content presents a clear risk to editorial integrity, and therefore to all content’s value.
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Our Hamilton public engagement campaign turns PR disaster
Sherrilynne Starkie
JANUARY 19, 2013
and (sic) then blamed the use of those photos on ‘hackers’ that seem to have attacked the site almost immediately it went live…”. By Wednesday the City of Hamilton released a statement saying it had ordered Dialogue Partners to temporarily take down the website it had set up “due to some offensive and inaccurate content.”
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Industry certification a must for social media career success
Sherrilynne Starkie
AUGUST 27, 2018
Online courses that include demonstrations, role-playing and site visits appeal to this learning style. Visual learners prefer to understand an overall concept before trying to learn about its parts. Images and illustrations help them make sense of something new. Kinesthetic learners learn by doing.
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170 Super Third Thursday for social media club
Sherrilynne Starkie
DECEMBER 7, 2009
More recently the force has begun uploading crime prevention advice and behind the scenes videos to YouTube and launched a Facebook site offering news and appeals, videos and crime alerts as part of a wider strategy to reach young people. Launched in 2006, the regular and free audio downloads attract more than 20,000 listeners.
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252 Isle of Man Newspapers' parent to intoduce online subscription fees
Sherrilynne Starkie
NOVEMBER 26, 2009
Johnston Press says it will review whether to extend the scheme past this date and to other sites depending on the pilot’s success. The papers will allow access to the homepage of each paper, but stories away from the main page will require a subscription of £5 for a three month trial.
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186 Native advertising is here to stay
Sherrilynne Starkie
JANUARY 25, 2014
Many high profile news sites and social networks have been offering native ads to brands for quite some time. Online news sites Buzzfeed, Mashable and The Huffington Post all have their editorial and production departments involved in generating sponsored content. Photo credit: Wikipedia). Because it works.
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Analytics: what are you really learning?
Sherrilynne Starkie
JUNE 9, 2013
Finding value in Klout like sites. Here’s some excellent analytics blogs from some smart people: Occam’s Razor. The Moz Blog. Matt Cutts. Related posts: Pinterest leads Facebook with customer acquisition. Measuring online influence. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Tracking the KPIs of Social Media.
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380 May 18: this week in social media
Sherrilynne Starkie
MAY 19, 2013
The 23-year-old actress claims young girls worry about their looks younger She claims this is because of photos being uploaded to social media sites Film star was speaking at Cannes launch of her new movie The Bling Ring. Actress Emma Watson hates social media. View more lists from Sherrilynne Starkie.
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Will the CoTweet gamble pay off?
Sherrilynne Starkie
JANUARY 22, 2012
ExactTarget is being flamed on its own site for lack or pricing transparancy and commenters are trading information about free and low-cost alternatives to CoTweet. By bringing to a close our free product, we’ll expand our ability to focus on bringing you new innovations and cutting-edge products and features.”
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Social media: the ultimate skills cheat sheet
Sherrilynne Starkie
JANUARY 8, 2018
Search Engine Optimization Organic search is the main driver of web traffic and building domain authority will push your site to Google Page One. Project plans, timelines, resources and budgets, activity reports, program evaluation. Basecamp, Asana, Slack, Trello, G-Suite. Link building, thought leadership, alliance building.
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Top Five: Should Facebook be regulated?
Sherrilynne Starkie
FEBRUARY 28, 2019
Marketers will move from pay-per-click to voice skills, SEO, content on sites like Pinterest and branding to better capitalize on voice. Search ad budgets are predicted to shift to voice and voice-activated queries of voice assistants like Amazon’s Alexa and Google Assistant will be mainstream in five years. TikTok gets fined $5.7
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Top Five: Social media security & privacy advances
Sherrilynne Starkie
APRIL 25, 2018
Facebook says it’s expanding the pre-roll ad test to places on the site where users are seeking out videos. Facebook gives video creators more ways to make money. Apr 25, 2018. Facebook is now including pre-roll ads in search results and timelines for Pages.
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Debunking the myths of social media
Sherrilynne Starkie
JUNE 15, 2014
Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services. There is certainly no shortage of information about social media use readily available online. But, there is a surprising amount of false information that is accepted as social media conventional wisdom.
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Top Five: Do you visit Reddit or Facebook more?
Sherrilynne Starkie
JUNE 12, 2018
Google is still the most visited site, followed by YouTube, Reddit, and Facebook and Amazon. More Americans visit Reddit than Facebook. Jun 12, 2018. More Americans now visit Reddit than Facebook according to Alexa – the Amazon-owned web traffic analyzing platform.
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Top five: Google offers support to publishers
Sherrilynne Starkie
APRIL 17, 2018
Millions of ad blocking users every month are now choosing to see ads on publisher websites, or “whitelisting” that site, after seeing a Funding Choices message. Funding Choices helps publishers with good ad experiences recover lost revenue due to ad blocking. GDPR 101 for marketers. Apr 17, 2018.
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49 Wikipedia rules the waves
Sherrilynne Starkie
MARCH 21, 2012
After 244 years, the Encyclopedia Britannica has decided to halt the presses and go out of print. Facing the realities and the stiff competition from Wikipedia , the Encyclopedia Britannica will now focus primarily on their online services. But even then, it might be too late. Wikipedia has grown to be the number one source for students.
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302 Top five: The news industry’s war on Trump
Sherrilynne Starkie
AUGUST 16, 2018
Google’s August algorithm update impacts visibility of health & finance sites. The company is experimenting with features that would promote alternative viewpoints, address misinformation and reduce the echo chambers. This is good news for the quality of discourse on Twitter.
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