Akamai Marketing

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What should business be doing with the new conversation websites?

Akamai Marketing

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

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When does social media backscratching currency lose its value?

Akamai Marketing

Sites like Namesake and Connect.me are encouraging people to identify those they trust in the social sphere. What's more important, quality or quantity and how is it determined?

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The Cost of a Tribe

Akamai Marketing

Gamers and social media sites have figured out a lot about our motivations over the years. Turns out that we all have deep motivations and when they’re triggered, we take actions that we didn’t even plan to take. We act almost instinctually.

Cost 161
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Tool Tuesday: PostRank Analytics

Akamai Marketing

Pricing is incredibly reasonable ($15/month lets you track 5 sites with up to 10 custom pages/site). In Analytics, under the Analyze tab for whichever of your sites you want to export metrics for, there is a dark grey “Export CSV&# button on the right side of the screen above the list of posts.

Postrank 134
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Why I’m not writing about Google+ yet.

Akamai Marketing

I think that Google+ will have some interesting effects, I think collaboration may happen more natively on Google+ than on other social media sites, which may endear it to creative thinkers who also often happen to be early adopters.

Google 142
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6 reasons why social media shouldn’t be a last ditch effort

Akamai Marketing

You can’t just jump into a social media site and build an audience overnight. If you don’t know these things – finding them out before your social media campaign will improve its likelihood of success. Social Media relies on relationships: relationships take time to develop.

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Tool Tuesday: SocialOomph

Akamai Marketing

But I use Hootsuite (affiliate link) for that; I’m in Hootsuite all the time, why would I leave to go schedule tweets at yet another site? For example, from SocialOomph, you can also schedule Tweets, even bulk upload them. None the less, I do recommend SocialOomph for the services mentioned.

Tools 163