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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. Well-written white papers can also serve as effective long-term lead-generation assets.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. Well-written white papers can also serve as effective long-term lead-generation assets.

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How to Build the Ultimate Online Newsroom

Webbiquity SMM

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. She’s well-versed in the “new rules” of doing PR, with expertise in social media, SEO (search engine optimization), content marketing, social media and blogging.