Harp Interactive

JUNE 16, 2010

With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. Take Advantage of Second Tier Sites.

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Social Media Brand Monitoring WordPress SEO 322

Harp Interactive

FEBRUARY 23, 2010

Below are a few platforms that support geolocation tagging (geotagging) that you may want to consider utilizing: Twitter geolocation for tweets coupled with local trends from Twitter can give you insights and exposure to your local audience.

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Geotagging GPS Foursquare Marketing 324

Harp Interactive

FEBRUARY 3, 2010

Can you expand a little on what this may include – let’s start with Best Practices for Twitter? Twitter Best Practices for Brands. See how to optimize your Twitter bio for more tips. Use Keywords for SEO in tweets and load them in the front of the tweet. Use the RT@ at the end of the tweet (helps with SEO).

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Harp Interactive

DECEMBER 1, 2009

Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites.

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Reputation Directory Press Release Real Estate 249

Harp Interactive

JANUARY 6, 2010

Blogs (WordPress, Blogger, Twitter etc). Tags (keywords on social bookmarking sites and Twitter Hashtags). Channels You Need To Monitor: The key to managing your online reputation is a comprehensive daily monitoring of various platforms like: Social Media Platforms (Facebook, MySpace). Video Sites (Youtube). Image Sites (Flikr).

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Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

JANUARY 12, 2010

Twitter Search. Google Blog search. Technorati. BlogPulse Conversation Tracker. Blogpulse Trends. Ubervu (beta). Web Page Changes. WatchThatPage.com. UberTwitter. Boardtracker. BoardReader. Social Media. Technorati. Social Mention. Who’s Talking. Facebook Lexicon.

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Trendrr TweetBeep Radian6 Conversation 267

Harp Interactive

MAY 25, 2010

We like Google Alerts for brand and key word mentions and HootSuite for Twitter mentions, but there are many others. Use the information you find via monitoring to share with others (think Twitter, Facebook, YouTube, SlideShare, Amplify, Delicious, etc.) or to spark ideas for writing your next blog post. Monitor for Knowledge.

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Social Media Radian6 Tips Wiki 241

Harp Interactive

MAY 18, 2010

That type of insight is exactly what blog posts, Twitter, Facebook and other social media provide them with: reviews and information from other social media users that customers consider more credible than an advertisements by advertisers! Inbound marketing means creating content through blogs, Twitter, Facebook and YouTube etc.

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Cost Hubspot Marketing ROI 226

Harp Interactive

JANUARY 27, 2010

Set up alerts for mentions of your name, your business name or brand, your competition, key words, industry leaders, and your twitter handle. Pro-active engagement is when you use monitoring and searches for industry specific posts, comments or tweets that you can either re-tweet, lets say on Twitter, or answer or make a comment on.

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Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

MARCH 16, 2011

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.

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Influencer Review Survey Buy 281

Harp Interactive

MARCH 16, 2011

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.

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Influencer Bazaarvoice UGC Review 276

Harp Interactive

JULY 13, 2010

This blog post assumes you understand basic SEO techniques or will hire professional search marketers to implement (who have done this for themselves). 25 SEO Techniques for Topping the Google Search Results: Conduct keyword research on relevant search terms (key phrases) and find the ones with high search volume.

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Google Hubpages Tips SEO 362

Harp Interactive

NOVEMBER 2, 2010

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. 9 TIPS FOR INTEGRATING SOCIAL & SEO TO DOMINATE GOOGLE. They topped it all with a series of electronic press releases.

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