Buzz Marketing for Technology

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Connect social media to SEO activities to increase SEO. You can also scan the highlights of this webinar on Twitter by reading the Storify below. Map your social activities to all 4 stages of a customer journey: Awareness, Acquisition, Activation and Retention. Connect social media to all marketing campaigns to gauge response.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. NFO is the new SEO – that’s News Feed Optimization on Facebook.

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? This will lead to 250 articles with mentions of your solution, as well as links back to your site (think of the SEO value there!).

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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. Is Twitter a Critical Part of your Resume? This gave birth to a whole industry centered on optimizing search results for a given term. Send this page to Print Friendly.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Find diehard fans on Twitter, Facebook and LinkedIn. The answer is yes there are tons of ways to mine the data to improve your content creation, SEO and SEM keyword selection, media planning (from online to tv media) and for lead generation. See below for what happens when you do. Enlist them for your brand.

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Spray and Pray Marketing 2.0

Buzz Marketing for Technology

And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. So a blog post on you blog should go to your feed, to your Facebook account, your Twitter feed, your FriendFeed, maybe even a friend can StumbleUpon or Digg it if they like it.

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Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

Re: Twitter? Re: Twitter? How are companies using online communities in conjunction with their overall SEO strategy? Gia holds a degree in Organizational Communication and has over 10 years experience in developing, educating, consulting and selling social and collaborative solutions with IBM, and now with Jive Software.

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