Small Business Mavericks

DECEMBER 2, 2013

That’s especially true where SEO is concerned because it’s becoming increasingly more difficult to measure results. Besides these big changes, you add personalized search to the mix, undisclosed social signals, and inbound links being discounted left and right, it might seem like SEO is broken. But it’s not.

SEO 98

SEO Metrics Discount Analytics 98

Small Business Mavericks

FEBRUARY 21, 2014

Everyone knows you can improve your search engine optimization (SEO), and potentially gain new search rankings, by adding new content to your website. Here are three ways you can increase your SEO potential without adding new content to your website. Test your page load speed with this tool. Did you know you can do that?

SEO 114

SEO Content Engineering Small Business 114

Small Business Mavericks

AUGUST 8, 2014

Whenever Google says they will be doing something like this, you know that your SEO will be affected eventually. There’s a good free tool at Qualys SSL Labs for evaluating your site. Web Design and Search Engine Optimization google https ranking signals security SEO'

SEO 87

SEO Google Engineering Analysis 87

Small Business Mavericks

JANUARY 14, 2015

Everybody should understand enough of how the internet works to utilize SEO, even if all you are doing is trying to find something. For a business, though, SEO skills are increasingly sought among employees. Chuck Price just gave us the 2015 Guide to Free SEO Training Courses Online and it is nice to see all that help in one place.

Training 70

Training SEO Course Skills 70

Small Business Mavericks

OCTOBER 17, 2012

Google recently announced a new tool webmasters can use to fight spam or to clean up after a bad SEO campaign. It’s called the Disavow Link Tool. But this tool does come with a warning. Google’s head of webspam team, Matt Cutts, said that most webmasters will not have a use for the tool.

Tools 98

Tools SEO Guidelines Small Business 98

Small Business Mavericks

AUGUST 30, 2013

One of my favorite keyword research tools is dead. I’m talking about Google’s own Google AdWords Keyword Research Tool. If you Google this tool, you’ll see that it’s No. The Google AdWords External Keyword Research Tool only gave you data for laptops and desktops. Google killed it.

Research 107

Research Google Adwords Tools 107

Small Business Mavericks

DECEMBER 15, 2011

We hear a lot of information about how social media is a great marketing tool. It is a great marketing tool, but is it better than other marketing tools? Search Engine Optimization (SEO) is actually the better way to go for small businesses. It depends on the market and how well you get your information out.

SEO 110

SEO Social Media MySpace Small Business 110

Small Business Mavericks

JULY 8, 2014

Neil Patel of Search Engine Journal has given us a good look at what he thinks are the 8 Most Important SEO Data Points of Any Website. I love reading an expert’s opinion on the tools they use, and I especially like it when it’s helpful! SEO for Small Business data SEO seo data website'

SEO 87

SEO Overview Engineering Small Business 87

Small Business Mavericks

APRIL 13, 2012

Is video marketing a useful SEO tool? Instead, think of the SEO value to your videos. Given the emphasis on social media in search algorithms, the answer has to be a big yes. One video currently doing the rounds proves this point well – more on that shortly. They too can be optimized with titles, tags and file names.

SEO 105

SEO Video Marketing Engineering 105

Small Business Mavericks

APRIL 9, 2012

When it comes to SEO for small business, it all starts with a good content. This is the group that will, initially,’vote’ your site up by linking and using social bookmarking tools. When writing online content, SEO is important, however, it isn’t your customers that you need to win over, it’s your peers.

SEO 93

SEO Content Social Bookmarking Groups 93

Small Business Mavericks

FEBRUARY 4, 2015

One of the big advantages marketers and business owners have in 2015 is the abundance of options we have in tools for improving our performance. Nick Rojas has a nice look at online tools to improve your content marketing strategies on B2C, for instance. But a tool is only going to be helpful if you know how to use it.

Tools 70

Tools How To Small Business System 70

Small Business Mavericks

FEBRUARY 12, 2011

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

Analytics 161

Analytics Google Tools Case Study 161

Small Business Mavericks

JANUARY 25, 2012

Search engine optimization (or SEO) is often made out to be some strange and scary beast that only professionals dare go near. In reality, SEO is a tame beast. Sure, once you get past the basics, SEO can be time consuming, and perhaps even frustrating at times, but in reality, it’s still a simple concept.

SEO 93

SEO Engineering Travel Process 93

Small Business Mavericks

SEPTEMBER 26, 2012

Create a sitemap - This alone has a ton of SEO potential. It’s one of the most powerful optimization tools you can employ. You can do that easily by adding a niche-related video section to your website. It can be a subdomain of your website or a section/folder on your server. Either way and you’ll get the benefit.

SEO 105

SEO Video Embedding YouTube 105

Small Business Mavericks

MARCH 20, 2011

» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. There are other things I’d recommend for SEO. I mean, for example, Twitter is a great marketing tool. Just so-so.

Real Estate 79

Real Estate SEO Case Study Small Business 79

Small Business Mavericks

APRIL 4, 2012

Sometimes, to take your SEO for small business forward, you have to look back at that old content and do a little housekeeping. It can be boring and tedious work, however, there are several tools available that can take some of the drudgery out of the task. Majestic SEO is notorious for returning a lot of dead links in its data.

Small Business 107

Small Business SEO WordPress Sites 107

Small Business Mavericks

OCTOBER 4, 2012

These 4 unusual keyword research tools are perfect for webmasters and content producers come up with ideas. These are not the only keyword research tools Google offers, but they are ones you likely have not used. Google+ Trending Topics – Google+ is more than a social media tool. I encourage you to use them.

Research 156

Research Google Tools Trends 156

Small Business Mavericks

JANUARY 2, 2013

It’s not SEO. But I’d say that SEO is now becoming a part of the overall branding efforts of serious online marketers. Google+ has not become an essential element of SEO – yet. Especially in the local SEO space because you have to have a Google+ account to claim your Google Places listing.

Google 101

Google Brands Tools SEO 101

Small Business Mavericks

MAY 8, 2012

Google Analytics is a great tool when used effectively. Using this tool, I could drill down into the various statistics for the both the day before the Penguin update, and for the day after when there was a significant drop in traffic.

Analytics 161

Analytics SEO News Mobile 161

Small Business Mavericks

MARCH 21, 2011

Q&A Sites And Competitive Intelligence » IM: Small Business Tool Or A Waste Of Time? If you are going to do business online, then it makes sense to use online communications tools. One of the most primitive online communications tools is instant messaging. It’s been around almost as long as the Internet itself.

Small Business 89

Small Business Instant Messaging Tools Real Estate 89

Small Business Mavericks

AUGUST 24, 2011

Blog marketing - Nothing enhances a website’s SEO more than a well-written blog. The key is to capture e-mail addresses for your list, then to use that list to send traffic to important landing pages and close your audience on the sale. Content, content, content.

Tools 177

Tools Marketing SEO Social Media 177

Small Business Mavericks

MARCH 15, 2011

How Q&A Sites Can Boost Your SEO » Is Twitter Still A Good Marketing Tool? With so much noise on Twitter, is it still a useful marketing tool? Like anything else, you have to use the tool effectively. 3 Responses to “Is Twitter Still A Good Marketing Tool?&# Are you getting results from Twitter?

Small Business 93

Small Business Tools Postrank Twitter 93

Small Business Mavericks

MARCH 16, 2011

» How Q&A Sites Can Boost Your SEO SEOmoz has a great article on how Q&A sites can boost your SEO. All in all, I think Pavel put together a very good and very thorough analysis of Q&A sites and their SEO value. What’s The Best Discovery Engine?

Small Business 79

Small Business SEO Sites Case Study 79

Small Business Mavericks

AUGUST 29, 2014

He shares his enthusiasm on Moz with a great article called Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO. Casey Meraz then gets specific, using examples to show the SEO strategies that make your association with the promotion of a local event so effective.

SEO 116

SEO Eventful Small Business Class 116

Small Business Mavericks

SEPTEMBER 26, 2013

Since then, SEOs and veteran Internet marketers have offered their advice on culling actionable data from multiple sources so that website owners can keep growing their businesses. One SEO even called Google out on anti-competitive practices. It’s called Webmaster Tools. I’ll leave that for others to discuss.

SEO 101

SEO Small Business Consultant Analytics 101

Small Business Mavericks

OCTOBER 30, 2013

Here are the three big benefits to using Tumblr: It’s a good SEO tool – The Tumblr platform is great for search engine optimization. Tumblr is social – Tumblr isn’t just a blog or an SEO tool. It’s very visual – Tumblr is the perfect visual marketing tool.

Tumblr 107

Tumblr Brands Posterous Meme 107

Small Business Mavericks

JULY 25, 2012

This is going to kill a lot of free SEO tools, and it could very well put a dent in Bing’s overall market share as well. Let’s face it, pursuing a solid SEO strategy is getting more expensive all the time. Many of them use free SEO tools because they can’t afford the more expensive ones.

API 98

API Microsoft SEO Engineering 98

Small Business Mavericks

NOVEMBER 14, 2014

When they compared notes, it became pretty obvious that more than one algo was being updated and affecting SEO. Use all the tools at your disposal to analyze your weakness and develop your strengths. You’ve got the ability to collect an amazing amount of data with stuff like Google Webmaster tools.

How To 107

How To Engineering SEO Google 107

Small Business Mavericks

AUGUST 29, 2013

Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online. There’s plenty of room to include the important SEO elements, like an optimized title and executive summary. Your LinkedIn profile can be quite long.

Reputation 121

Reputation LinkedIn URL How To 121

Small Business Mavericks

SEPTEMBER 15, 2014

Did you know that internal links are powerful SEO tools? ” And it’s true, internal links on your site are basic SEO stuff. But, as Ben Acheson points out on Search Engine People Blog, “ 6 Ways to Use Internal Links (The Next Key SEO Tactic?) ” it’s getting even more important.

Sites 102

Sites SEO Engineering Products 102

Small Business Mavericks

MARCH 10, 2015

It’s easy to see how an event that involves different marketing tools can be multichannel because the various social media platforms could each be considered a channel. Each tool is a conduit to relay information from you to the person you are trying to reach.

Eventful 70

Eventful SEO Cost Brands 70

Small Business Mavericks

JULY 2, 2013

You can’t do local keyword research through Google AdWords’ External Keyword Research Tool. However, Google does have other tools you can use for local keyword research. Google Trends is a cool tool for local small businesses to use to find new local keywords. The one I like is Google Trends. I highly recommend it.

Research 114

Research Trends Google Small Business 114

Small Business Mavericks

AUGUST 20, 2012

A blog is an essential online marketing tool. Your blog is an SEO tool - For everything else that a blog is, it’s also an essential SEO tool. Your blog is an SEO tool - For everything else that a blog is, it’s also an essential SEO tool.

Small Business 98

Small Business SEO Engineering Tools 98

Small Business Mavericks

MARCH 9, 2015

.” This is the opening of an article titled, “ Keep a simple URL structure ” on Google’s Webmaster Tools. There are many suggestions in the article on how to simplify the URLs on your site, and if you are not following the search engine’s suggestions, you are missing some obvious SEO strategies.

URL 70

URL Construction SEO Engineering 70

Small Business Mavericks

JULY 21, 2014

Competitive Intelligence has always been a useful tool for improving your content strategies by looking at what others in the same market are doing. ” The article takes a look at how to isolate information by using a tool like Screaming Frog to look at things like the URL, Title Tags, Meta Descriptions, and the like on a rival site.

Small Business 98

Small Business Engineering URL Communities 98

Small Business Mavericks

AUGUST 12, 2013

For more information on in-depth article optimization, see Google’s Webmaster Tools. SEO for Small Business articles canonical URLs schema.org search engine optimization SEO' Be sure that you optimize them well for search.

URL 93

URL SEO Small Business Engineering 93

Small Business Mavericks

JANUARY 21, 2014

” He qualified his statement later by saying it’s dead for SEO purposes. My interpretation is this, Guest blogging as a link building tool only is a dead science; you can expect the search engines (especially Google) to start roughing it up a bit. So quality guest bloggers should have nothing to worry about.

SEO 93

SEO Small Business Blogger Price 93