Sherrilynne Starkie

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Rules for good media relations

Sherrilynne Starkie

This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords. See Invest in PR tools below.). Invest in PR tools. Regularly clean your media contact database.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.

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Writing tricks for content marketers

Sherrilynne Starkie

There are SEO tools, such as Yoast, which can keep writers on track with keyword use, without having to divert too much energy away from creativity. Blogging With SEO in Mind. 7 WordPress SEO Tips for Non-Techie Bloggers. Try to use a keyword in the headline, the body copy, the permalink URL and the meta description.

Content 304
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Top Five: Google is shuttering G+

Sherrilynne Starkie

Also because, even though is never took off as a sharing platform, it provided excellent SEO benefits. Keeping tweets short and sweet makes Twitter a more useful tool for businesses. The recent data breach was the final nail in the coffin. It’s sad news considering the optimism surrounding its 2011 launch. — SS.

Google 279
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Top Five: Should Facebook be regulated?

Sherrilynne Starkie

Marketers will move from pay-per-click to voice skills, SEO, content on sites like Pinterest and branding to better capitalize on voice. Users can pose questions or provide answers and brand managers can use advertising tools to highlight their brands. Should your organization use Quora?

Facebook 150
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Search marketing services every social media consultant should offer

Sherrilynne Starkie

The consultant will prescribe online tools, manage workflow, get inputs and approvals. Services include: An SEO audit. Skilled social media consultants can use Google Analytics and similar tools to gauge both the quantity and quality of organic search website traffic. Services include: Planning and project management.

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Use an editorial calendar for content marketing

Sherrilynne Starkie

This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. Keywords and hashtags.

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