Jeff Esposito

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Is this the end of Choice and Innovation in Social Media Measurement?

Jeff Esposito

Now don’t take this as a knock on R6, I have used their tool in the past and it is a Cadillac. Radian6 maps conversations to users and easily integrates with both their new company and other CRM tools like Oracle. It makes sense for the tools to tie into one another, but is it necessary for them to be owned by the same company?

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