Adam Sherk

DECEMBER 21, 2011

Editorial SEO Tactics for the Newsroom. Beyond Facebook Insights: Useful Facebook Analytics Tools. The post on Facebook analytics tools did well considering I just published it last week. Short, simple lists of tools and tips tend to get traction. My Top 10 Posts of 2009 on News Media, SEO and Social Media.

SEO 119

SEO Publishing Press Release Social Media 119

Adam Sherk

OCTOBER 1, 2009

You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

JULY 9, 2009

Yahoo is probably using the temporary redirects for tracking, but this practice is interfering with the SEO value of the links. The various methods are often related more to technical setup or tracking than any kind of SEO tactic by the syndication partners.

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

JANUARY 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk My Top 10 Posts of 2009 on News Media, SEO and Social Media by Adam Sherk on January 4, 2010 I was going to post this last week but then opted wisely for letting myself enjoy a holiday break. Here’s wishing everyone an interesting and productive 2010.

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

MAY 14, 2013

For traditional publishers, link building typically falls within the third main bucket of a comprehensive SEO program, which includes technical, editorial and marketing initiatives. However there are plenty of benefits to link development beyond SEO, in particular driving traffic, increasing awareness and building audience.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

JULY 9, 2013

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. To be clear the aim here is not to encourage sites to create content solely for SEO, or to take things to a content farm-like extreme.

Research 183

Research Content Hitwise Adwords 183

Adam Sherk

JUNE 4, 2014

the key is to treat it as a supplement and not a replacement for fundamental editorial SEO. Recommended Tool: Yoast News SEO 2.0. Yoast recently came out with an updated version of their News SEO plugin for WordPress. As I covered in Google News news_keywords Meta Tag: More Cons than Pros?

News 147

News Publishing Google Module 147

Adam Sherk

JULY 15, 2013

I’ll cover them in order of appearance: Richard Baxter – Richard sure knows how to make the most out of various tools and Excel, in this case for outreach research. Her deck on international SEO and ROI was a top presentation of the day on Slideshare last week. Aleyda Solis – energetic and enthusiastic!

SEO 148

SEO Tips Startup Compete 148

Adam Sherk

DECEMBER 18, 2012

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. 5 Ways that Social Media Impacts SEO. SEO Metrics for Publishers: How are You Tracking and Measuring Success? My Top 10 Posts of 2009 on News Media, SEO and Social Media.

Press Release 119

Press Release SEO Digg Sports 119

Adam Sherk

AUGUST 14, 2012

I spend a lot of time auditing websites which means I am regularly in the Google Webmaster Tools profiles for a variety of sites. External links on Pinterest have the nofollow attribute which takes way their direct SEO value (a necessary step to combat abuse). Yahoo News Syndication: Attribution Links Not SEO-Friendly.

Survey 166

Survey Sites Publishing NoFollow 166

Adam Sherk

OCTOBER 18, 2011

Press release optimization doesn’t get the attention it once did, at least within the SEO community. But since SEO and PR are my main areas of focus I thought I’d share my version as well. Some of the research tools have changed but the fundamentals for optimizing the headline, body text and links are largely the same.

Press Release 206

Press Release Tips Adwords Yahoo 206

Adam Sherk

APRIL 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 25 Major News Sites Ranked by Page Speed by Adam Sherk on April 13, 2010 Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. How can you improve site speed?

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? But it is possible to make some basic comparisons using data from some of the free tools that are available. So I ran 30+ news sites through the tool.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. This post will difinitly help me with my advertising website.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? by Adam Sherk on September 17, 2009 Now that the improved Facebook Pages have been around for a while I wanted to check the level of engagement that major news sites are achieving with them.

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

JUNE 9, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

NOVEMBER 2, 2010

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. Tags: SEO.

Sites 112

Sites News Postrank SEO 112

Adam Sherk

JUNE 15, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on Twitter: Who is Making the Most Impact? There are many different Twitter analysis tools out there but I’ve seen Twitalyzer mentioned several times recently so I decided to try it out. 2,461,060 2 @cnnbrk 77.3% 3,139,883 3 @TIME 76.9% 246,752 8 @WSJ 75.8%

News 165

News Sites Twitter Digg 165

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

JANUARY 19, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool by Adam Sherk on January 19, 2010 Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it.

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

FEBRUARY 23, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk AOL Newsroom: A Model for the Future or Shades of 2001? Now that doesn’t mean that the tools should rule the roost, and applying these practices to the extreme of Demand Media or AOL’s SEED is a slippery slope. Are you sure you want to write that article, Dave?

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Adam Sherk

JANUARY 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Super Bowl: Which Team Has More Reach? According to Digg’s search tool 1,549 Colts articles have been submitted, with only eight being promoted to the front page and three receiving more than 500 diggs.

Team 150

Team Social Media Digg Press Release 150

Adam Sherk

AUGUST 11, 2010

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

OCTOBER 28, 2010

While this pollutes the search results when taken to the extreme (see below), done right it is an effective editorial SEO tactic. But monitoring these tools also provides insight into exactly how users are searching around a particular topic (right now as opposed to historically). Tags: SEO. The Down Side.

Trends 114

Trends Embedding Content Patterns 114

Adam Sherk

MAY 12, 2010

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

NOVEMBER 18, 2009

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Team 209

Team Twitter Facebook Sports 209

Adam Sherk

JANUARY 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

APRIL 5, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team.

Team 204

Team Twitter Facebook Comparison 204

Adam Sherk

JANUARY 14, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Help Haiti: News Sites Promote Ways to Donate by Adam Sherk on January 14, 2010 As the devastation and human tragedy caused by the Haiti earthquake grows, people are flocking to the news media for information, and more importantly to learn ways that they can help.

News 129

News Sites Digg Press Release 129

Adam Sherk

FEBRUARY 19, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites: Tame Your Blog Tags by Adam Sherk on February 19, 2010 Ever notice all the tags that some blogs add to their posts? More than one news site has specifically asked me if adding this block of tag links to the top of posts is good for SEO.

Sites 112

Sites News Press Release SEO 112

Adam Sherk

MAY 4, 2010

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Team 165

Team Engagement Facebook Press Release 165

Adam Sherk

APRIL 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.

News 149

News Module Widget Facebook 149