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The Psychology of Marketing: Nine Tools You Need

Spin Sucks

Benedict Brychta looks at the tools you need to understand and use. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks. Marketing Online Marketing Amazon create a tribe emotion marketing strategies marketing tools promote exclusivity promote urgency research data SEO the psychology of marketing wharton school of business Zappos

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The Six Best Google+ Marketing Tools

Webbiquity SMM

But it can still be interesting place to hang out, and it may help with SEO. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do.

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Top Free Content Marketing Tools for Beginners

Spin Sucks

To be successful at content marketing, you need to the right tools. While some may be expensive, here is a list of top free content marketing tools that will help you make a successful start. The post Top Free Content Marketing Tools for Beginners appeared first on Spin Sucks.

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27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Search engine optimization tools enable you to do those things efficiently; they do the legwork for you, so you can focus more time and resources on other areas of your business. Google Webmaster Tools. Bing Webmaster Tools.

SEO 61

Five Content Marketing Tools to Help Scale Small Teams

Spin Sucks

The post Five Content Marketing Tools to Help Scale Small Teams appeared first on Spin Sucks. Communication Tools asana Brainsparker build effective content canva CMO content marketing Copy Editor Create great content Create great content that drives business creative designer Google AdWords Grammarly keyword tool Project Manager Proofreader scale small teams SEO specialist Sketch

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Google Plus SEO: The Business Benefits

Pamorama

Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter. . Although Facebook and Twitter are essential to marketing efforts, both impede Google from accessing much of their data, which limits their SEO effectiveness. Google Plus and Local SEO. Google Plus and social signals.

SEO 131

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Site performance is something that Google continues to push, and since it affects both the on-site user experience and SEO making improvements is worthwhile. Syndication is an important audience development and traffic driving tool for publishers. Google News.

SEO 84

PPC vs SEO

Social Media Marketing

PPC (pay per click) and SEO (search engine optimization) are two major channels which made up the search marketing. Advantages of Google AdWords over SEO Minimal Impact: SEO often involves website design changes, and these changes can be important while in PPC websites do not have to make layout or design changes in order to use this channel. SEO has no such control.

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10 Great Alternatives to the Google Keyword Research Tool

Pamorama

It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. What to do?

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

Free tools to get you started. Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud. It is not enough to simply create the social media accounts.

5 Sites to Boost Your Local SEO

Idaconcpts

Having a page dedicated to your business on Facebook is key for a number of reasons, but the way Facebook works with other sites to share and exchange information makes it a vital tool in your local link boosting. Consult with a local SEO professional to see how they can help you achieve the local search rankings you seek for your business. Foursquare. YellowPages.com. Facebook.

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6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

All of those fancy auto-post social tools can lull us into a false sense of confidence. To follow up on this, here are essential tools that will help you get more exposure to your content. These tools could be the difference between content that goes unseen, and content that goes viral. Scheduling Tools. Social Media Promotion Tools. Email Marketing Tools.

Time-Saving Tools and Apps for Social Media Management

SocialFish

So without further ado, here are eight social media management tools and apps that will help you enhance productivity while cutting down time: 1. HootSuite is hands down the most commonly used tool for social media management by profits and non-profits alike. The tool also integrates detailed posting schedules, advanced analytics including Google Analytics and insights from Facebook.

Using Video Marketing To Boost SEO

Small Business Mavericks

Is video marketing a useful SEO tool? Instead, think of the SEO value to your videos. Video Marketing SEO Social Media Viral MarketingGiven the emphasis on social media in search algorithms, the answer has to be a big yes. One video currently doing the rounds proves this point well – more on that shortly. Strategic branding is the vital factor now.

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Repurpose Content with These Six Tools

Spin Sucks

Similarly, those how-to guides and checklists can easily be turned into visuals and infographics with one of my favorite tools ever: Canva. If you’re reading Spin Sucks, you already know why video is important for marketing (SEO, engagement, community building, and more,)  so I won’t belabor the point. The post Repurpose Content with These Six Tools appeared first on Spin Sucks.

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The Five Best Pinterest and Instagram Marketing Tools

Webbiquity SMM

As with other social networks, the right tools can help marketers use these platforms more effectively. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1)   ScheduGram. Sample review: “My go-to tool for content scheduling and detailed Pinterest data is Tailwind. This is the tool for you!”

7 Steps for Performing Your Next SEO Audit

Convince & Convert

Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Even if you have consultants take care of your SEO, it’s still a good idea to understand these seven steps. SEO is a constantly changing landscape. The search engines keep forcing companies to reevaluate their SEO strategies. Run Screaming Frog SEO Spider.

SEO 54

Four SEO Tips for WordPress Websites

Idaconcpts

If you work with WordPress, or you’re considering building a website on the platform, you will have probably wondered about SEO and whether there is anything specific you can do to optimize your site. The answer is that there are a number of SEO techniques you can use that are especially effective for WordPress sites. 1. Get an SEO Plugin. Optimize Your Page URLs.

10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Premium SEO Tools with Free Account Options. Premium SEO Tools with Free Trials. Raven Tools.

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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. There is a wide universe of tools out there and my intention is not to cover them all. Bing Keyword Research is available within Bing Webmaster Tools. Their main focus is PPC but as with Keyword Planner the data is useful for SEO too. Keyword Tool.

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. To give you a sense of how amazing the landscape is, here’s a graphic of some of the social media tools available: social media management, listening, analyzing, content creation and more.

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An Expert’s Guide to How to Get SEO Right

Convince & Convert

When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola. The obvious question: Will paying more and choosing a bigger agency get me more ROI on SEO?

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Editorial SEO Tactics for the Newsroom

Adam Sherk

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags; there are a wide range of editorial SEO tactics that need to be employed. What other SEO tactics should newsrooms employ?

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Essential viral marketing tools

Socialmedia.biz

Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. L ast week I wrote about a 90-minute workshop on viral marketing put on by Vincent Dignan, a marketing consultant from the UK who seems especially plugged into modern Internet culture. With 2.6 Do you have an email list? kickbox.io

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4 Free Social Media Spring Cleaning Tools

Firebelly

Use these four free tools to gauge how you’re doing and how you can improve. Detailed recommendations on how to improve your blog’s performance, mobile display, SEO and security are provided—as well as a checklist of next steps. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. For Blogs: HubSpot’s Website Grader.

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What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. I don’t want to waste it either so I’ll give it a try here. What enterprise SEO truisms can be found in famous TV catchphrases? In any case, here are eight truths about enterprise SEO as told by famous TV characters: 1. Quite a few it turns out.

SEO 104

How Rich Answers Provide a New Approach to SEO

Convince & Convert

However, in today’s post, I am going to emphasize a completely different angle, and I am going to show you an entirely new way to do SEO. Let’s start with reviewing how traditional SEO ranking signals work. Here is what we did: We made a list of five common questions about SEO. Image via BigStockPhoto.com. What are Rich Answers, you ask? Tables. Sliders. Forms.

SEO 58

Top SEO Do's And Don'ts To Try Out In 2015

Social Media Marketing

Search engine optimization was the key way of drawing visitors to the website and even today it is used as a preferred marketing tool, to get the message across to your potential customers. Create Sitemaps Sitemaps are a wonderful SEO element that makes it easy for the search engines to index your website. Keep in mind that forming an SEO strategy comes prior to designing a website.

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25 Excellent Content Marketing Tools for Your Brand

Pamorama

The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. Content Curation Tools. Content Creation Tools. List.ly (free/paid).

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How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

Social listening tools and customer surveys are the best ways to identify customer interests that might conflict with your product. Scan your competitor’s site to locate their most shared pages; a tool like Social Crawlytics can help with this.  By finding your competitors’ best-performing pieces of content, you can determine which topics and content types might work well for you, too.

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SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. SEO is a never-ending process and without good benchmarks, clear and realistic goals and solid reporting it is easy to lose momentum within the organization.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. Not only should you never put all your content eggs in one basket, but by distributing to multiple networks you can reach a far wider audience without too much negative impact on the article’s SEO. And then there’s LinkedIn.

35 SEO Copywriting Tips for Rocking Content

Writtent Blog

 . SEO copywriting refers to the art of writing copy that ranks well in search. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. Throw some effective SEO into the mix, and BOOM… your content rocks, rolls, and ranks! 3. Utilize Writing Tools.

SEO 61

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Of the hundreds of third party Twitter tools out there, which are really worth utilizing? How can Twitter to used to support SEO efforts? Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter and SEO. The Tweet Effect: How Twitter Affects Rankings by The Daily SEO Blog.

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SEO PowerSuite – Everything You Need for Your Website’s SEO

Kikolani

One thing that generally drives me nuts about SEO tools is the waiting game. A lot of tools that I have tried in the past would have you enter your domain and it would take time to compile the data about your website. For this review, I set up the Mac-version of SEO PowerSuite in ten minutes. Four tools, ten minutes. The SEO PowerSuite Toolset. Pricing.

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SEO Software Tool Review: Colibri

Bill Hartzer

But these tools tend to be search engine specific which means you have to open up several applications in order to see your SERP results across numerous platforms. Colibri is a web based keyword position tracking tool that lets you track various keywords across 150+ search engine platforms such as Google , Yahoo , and Bing. Getting started is rather easy. Search Engine Optimization

SEO Copywriting: 25 Best Practices for 2014

Writtent Blog

To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. All of them adhere to SEO and content creation guidelines. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. Since Google replaced their old tool with the new Planner , many copywriters are finding this harder to do.

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Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL,  Jessica Torres  shares how she made her blog Cavy Savvy a success using smart SEO. 3.  Google Penguin 2.0 vs. Black Hat SEO. Writing Effective Alt Text For SEO. So it’s all downhill from here.

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Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith

Puzzle Marketer

Maddy Osman SEO Content Strategist  @  The Blogsmith What brought you into the field of marketing (tell your story) and what makes you feel so passionately about it?: I stumbled into marketing accidentally. Social media scheduling tools like Buffer and Hootsuite make it possible to schedule out content for myself and my clients. Soak up as much knowledge as you can. Marketing Minds

SEO 50

10 Outreach Tools Every Marketer Needs

Kikolani

These are the tools that any versatile marketer’s arsenal should contain. One of the best tools for finding contacts and shaping reputation is BuzzSumo. So, get the buzz started and utilize this tool as an indispensable part of your social media toolbox. By exploring a truckload of filters, you can customize the feed and ensure that the tool serves your specific needs.

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