The Psychology of Marketing: Nine Tools You Need
FEBRUARY 10, 2016
Benedict Brychta looks at the tools you need to understand and use. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks. Marketing Online Marketing Amazon create a tribe emotion marketing strategies marketing tools promote exclusivity promote urgency research data SEO the psychology of marketing wharton school of business Zappos
The Six Best Google+ Marketing Tools
JUNE 21, 2016
But it can still be interesting place to hang out, and it may help with SEO. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do.
Five Content Marketing Tools to Help Scale Small Teams
MAY 11, 2016
The post Five Content Marketing Tools to Help Scale Small Teams appeared first on Spin Sucks. Communication Tools asana Brainsparker build effective content canva CMO content marketing Copy Editor Create great content Create great content that drives business creative designer Google AdWords Grammarly keyword tool Project Manager Proofreader scale small teams SEO specialist Sketch
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. The community has developed a list of its favorite 22 PR tools for Spin Sucks. The 22 PR Tools From the #PRstack Community. Anewstip is a simple tool to quickly find relevant journalists to pitch your stories to on Twitter. Tool Google Analytics.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Search engine optimization tools enable you to do those things efficiently; they do the legwork for you, so you can focus more time and resources on other areas of your business. Google Webmaster Tools. Bing Webmaster Tools.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
As with other social networks, the right tools can help marketers use these platforms more effectively. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1) ScheduGram. Sample review: “My go-to tool for content scheduling and detailed Pinterest data is Tailwind. This is the tool for you!”
PPC vs SEO
Social Media Marketing
AUGUST 22, 2016
PPC (pay per click) and SEO (search engine optimization) are two major channels which made up the search marketing. Advantages of Google AdWords over SEO Minimal Impact: SEO often involves website design changes, and these changes can be important while in PPC websites do not have to make layout or design changes in order to use this channel. SEO has no such control.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. What to do?
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
Free tools to get you started. Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud. It is not enough to simply create the social media accounts.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
All of those fancy auto-post social tools can lull us into a false sense of confidence. To follow up on this, here are essential tools that will help you get more exposure to your content. These tools could be the difference between content that goes unseen, and content that goes viral. Scheduling Tools. Social Media Promotion Tools. Email Marketing Tools.
5 Sites to Boost Your Local SEO
AUGUST 5, 2012
Having a page dedicated to your business on Facebook is key for a number of reasons, but the way Facebook works with other sites to share and exchange information makes it a vital tool in your local link boosting. Consult with a local SEO professional to see how they can help you achieve the local search rankings you seek for your business. Foursquare. YellowPages.com. Facebook.
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
So without further ado, here are eight social media management tools and apps that will help you enhance productivity while cutting down time: 1. HootSuite is hands down the most commonly used tool for social media management by profits and non-profits alike. The tool also integrates detailed posting schedules, advanced analytics including Google Analytics and insights from Facebook.
Using Video Marketing To Boost SEO
Small Business Mavericks
APRIL 13, 2012
Is video marketing a useful SEO tool? Instead, think of the SEO value to your videos. Video Marketing SEO Social Media Viral MarketingGiven the emphasis on social media in search algorithms, the answer has to be a big yes. One video currently doing the rounds proves this point well – more on that shortly. Strategic branding is the vital factor now.
Repurpose Content with These Six Tools
APRIL 16, 2015
Similarly, those how-to guides and checklists can easily be turned into visuals and infographics with one of my favorite tools ever: Canva. If you’re reading Spin Sucks, you already know why video is important for marketing (SEO, engagement, community building, and more,) so I won’t belabor the point. The post Repurpose Content with These Six Tools appeared first on Spin Sucks.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. 10) SpyOnWeb.
7 Steps for Performing Your Next SEO Audit
Convince & Convert
MARCH 6, 2015
Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Even if you have consultants take care of your SEO, it’s still a good idea to understand these seven steps. SEO is a constantly changing landscape. The search engines keep forcing companies to reevaluate their SEO strategies. Run Screaming Frog SEO Spider.
Four SEO Tips for WordPress Websites
DECEMBER 7, 2012
If you work with WordPress, or you’re considering building a website on the platform, you will have probably wondered about SEO and whether there is anything specific you can do to optimize your site. The answer is that there are a number of SEO techniques you can use that are especially effective for WordPress sites. 1. Get an SEO Plugin. Optimize Your Page URLs.
10 Premium SEO Tools That You Can Try for Free (or Cheap)
MARCH 11, 2013
If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Premium SEO Tools with Free Account Options. Premium SEO Tools with Free Trials. Raven Tools.
The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. There is a wide universe of tools out there and my intention is not to cover them all. Bing Keyword Research is available within Bing Webmaster Tools. Their main focus is PPC but as with Keyword Planner the data is useful for SEO too. Keyword Tool.
An Expert’s Guide to How to Get SEO Right
Convince & Convert
APRIL 4, 2016
When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola. The obvious question: Will paying more and choosing a bigger agency get me more ROI on SEO?
4 Free Social Media Spring Cleaning Tools
MARCH 28, 2016
Use these four free tools to gauge how you’re doing and how you can improve. Detailed recommendations on how to improve your blog’s performance, mobile display, SEO and security are provided—as well as a checklist of next steps. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. For Blogs: HubSpot’s Website Grader.
Editorial SEO Tactics for the Newsroom
JANUARY 12, 2011
By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags; there are a wide range of editorial SEO tactics that need to be employed. What other SEO tactics should newsrooms employ?
How Rich Answers Provide a New Approach to SEO
Convince & Convert
NOVEMBER 30, 2015
However, in today’s post, I am going to emphasize a completely different angle, and I am going to show you an entirely new way to do SEO. Let’s start with reviewing how traditional SEO ranking signals work. Here is what we did: We made a list of five common questions about SEO. Image via BigStockPhoto.com. What are Rich Answers, you ask? Tables. Sliders. Forms.
Top SEO Do's And Don'ts To Try Out In 2015
Social Media Marketing
SEPTEMBER 11, 2015
Search engine optimization was the key way of drawing visitors to the website and even today it is used as a preferred marketing tool, to get the message across to your potential customers. Create Sitemaps Sitemaps are a wonderful SEO element that makes it easy for the search engines to index your website. Keep in mind that forming an SEO strategy comes prior to designing a website.
What Famous TV Catchphrases Can Teach You About Enterprise SEO
SEPTEMBER 11, 2012
This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. I don’t want to waste it either so I’ll give it a try here. What enterprise SEO truisms can be found in famous TV catchphrases? In any case, here are eight truths about enterprise SEO as told by famous TV characters: 1. Quite a few it turns out.
How to Reverse Engineer Your Competitors’ SEO Strategy
Convince & Convert
FEBRUARY 15, 2016
Social listening tools and customer surveys are the best ways to identify customer interests that might conflict with your product. Scan your competitor’s site to locate their most shared pages; a tool like Social Crawlytics can help with this. By finding your competitors’ best-performing pieces of content, you can determine which topics and content types might work well for you, too.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. Content Curation Tools. Content Creation Tools. List.ly (free/paid).
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. Not only should you never put all your content eggs in one basket, but by distributing to multiple networks you can reach a far wider audience without too much negative impact on the article’s SEO. And then there’s LinkedIn.
10 Outreach Tools Every Marketer Needs
MAY 31, 2016
These are the tools that any versatile marketer’s arsenal should contain. One of the best tools for finding contacts and shaping reputation is BuzzSumo. So, get the buzz started and utilize this tool as an indispensable part of your social media toolbox. By exploring a truckload of filters, you can customize the feed and ensure that the tool serves your specific needs.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. SEO is a never-ending process and without good benchmarks, clear and realistic goals and solid reporting it is easy to lose momentum within the organization.
35 SEO Copywriting Tips for Rocking Content
APRIL 23, 2014
. SEO copywriting refers to the art of writing copy that ranks well in search. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. Throw some effective SEO into the mix, and BOOM… your content rocks, rolls, and ranks! 3. Utilize Writing Tools.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Of the hundreds of third party Twitter tools out there, which are really worth utilizing? How can Twitter to used to support SEO efforts? Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter and SEO. The Tweet Effect: How Twitter Affects Rankings by The Daily SEO Blog.
SEO PowerSuite – Everything You Need for Your Website’s SEO
DECEMBER 3, 2014
One thing that generally drives me nuts about SEO tools is the waiting game. A lot of tools that I have tried in the past would have you enter your domain and it would take time to compile the data about your website. For this review, I set up the Mac-version of SEO PowerSuite in ten minutes. Four tools, ten minutes. The SEO PowerSuite Toolset. Pricing.
SEO Copywriting: 25 Best Practices for 2014
MAY 7, 2014
To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. All of them adhere to SEO and content creation guidelines. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. Since Google replaced their old tool with the new Planner , many copywriters are finding this harder to do.
SEO Software Tool Review: Colibri
DECEMBER 9, 2012
But these tools tend to be search engine specific which means you have to open up several applications in order to see your SERP results across numerous platforms. Colibri is a web based keyword position tracking tool that lets you track various keywords across 150+ search engine platforms such as Google , Yahoo , and Bing. Getting started is rather easy. Search Engine Optimization
Monday Roundup: SEO Tips
JUNE 24, 2013
On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. 3. Google Penguin 2.0 vs. Black Hat SEO. Writing Effective Alt Text For SEO. So it’s all downhill from here.
51 Profitable SEO Niches to Dominate with Low Competition
AUGUST 25, 2016
Come Closer to Your Screen For This First Opportunity. A few months ago I was doing some backlink analysis and noticed a network of websites which were all competing for a similar keyphrase, slightly tweaked for different industries. I ran their sites through my usual go-to tools like SEMRush and Similarweb and was slightly blown-away at what I had just discovered. Just Starting with SEO?
Google+: The Social Platform We All Love to Hate
MARCH 16, 2016
Kimberly Erskine says Google+ is not dead and makes the case on why businesses are discounting their SEO efforts if they don't use it consistently. Google+ Social Media facebook Google Google+ page indexed content niche communities Quality vs. Quantity relevant content SEO marketing SEO rankings seo tool Small Business Snapchat social network Twitter valuable content walmart
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. weekendfamilybreaks Great list of tools. Wide reach.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Others say that social is the most powerful marketing tool available. Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . It takes great content, a social plan, AND mindfulness of SEO best practices to make it out there. Content Marketing vs. SEO – Battle Round 1. A lot of marketers say content is king.