Within the last two years Google has come out with Panda and Penguin updates that have made many SEO’s reorganize their strategies. With these changes the same old SEO may not benefit your website as much in getting consistent and sustainable rankings month-in-month-out. Here are some metrics SEO’s need to pay attention to when considering Google Search+ results. Educate your SEO clients on these changes and to have the same long term vision as most SEO’s on building up web traffic gradually.  What SEO metrics are you tracking? Average Ranking. MORE >>

To do this, you need to know a little bit about SEO (Search Engine Optimization), something that has increasingly become an essential part of a PR practitioner’s toolkit. The following is a ‘main process breakdown’ involved in SEO for any current website, and what you should look to do if you are wanting to undertake SEO as part of a PR campaign. Keyword Research – Get your keywords right, a combination of your own ideas, competitor research and of course, Google trends and keyword suggestion tools. How long does it take for SEO results to kick-in? Can a no. MORE >>

Having a blog for your business is great, but if you’re not integrating SEO into it, you’re just wasting time and energy. While a blog can provide a great outlet for information, news and other updates, they are, most importantly, an SEO-building tool. Not SEO savvy? Use a free keyword tool ( try Google’s ) to track down applicable keywords for your site. Then, as your SEO begins to pick up, you can add more and more. Images help your SEO efforts in two primary ways. Include a keyword in each link’s anchor text and title for an extra SEO boost. MORE >>

No longer tied to a desk to create and manage our websites, an explosion of apps enters the scene, freeing us to track SEO strategies almost anywhere. And, there are a couple of surprise SEO apps here you’ve likely never heard of. Get Started Using SEO Quake SEO Extension. Rated 4 out of 5 stars by users, SEO Quake was developed for webmasters, SEO professionals, SMO professionals and anyone who uses the Internet in their promotional campaigns. Track Your SEO Strategies Using Raven Tools. Go Pro With SEO for Firefox. Rated 4.6 MORE >>

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine. Used properly, the tool can help agencies generate new business and advertisers improve the effectiveness of their AdWords campaigns. FTC Disclosure: SEMRush provided access to their tools to assist in conducting this evaluation but did not provide any direct compensation for writing this post. MORE >>