The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. Social media monitoring is vital for virtually every B2B or B2C brand. 58% 10) Attentio.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. 1) TwitterCounter. This is my favorite tool for building our audience on Twitter.” — Tweetchat is a useful tool for managing and monitor(ing) twitter chats.” —
The Psychology of Marketing: Nine Tools You Need
FEBRUARY 10, 2016
Benedict Brychta looks at the tools you need to understand and use. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks. Marketing Online Marketing Amazon create a tribe emotion marketing strategies marketing tools promote exclusivity promote urgency research data SEO the psychology of marketing wharton school of business Zappos
The Six Best Google+ Marketing Tools
JUNE 21, 2016
But it can still be interesting place to hang out, and it may help with SEO. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do.
Top Free Content Marketing Tools for Beginners
SEPTEMBER 21, 2016
To be successful at content marketing, you need to the right tools. While some may be expensive, here is a list of top free content marketing tools that will help you make a successful start. The post Top Free Content Marketing Tools for Beginners appeared first on Spin Sucks.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. 10) SpyOnWeb.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
If your SEO strategy is stale, it’s going to limit your visibility in the search engines. That’s why it’s important to revisit your site’s on-page SEO factors to ensure every piece of content you create is search engine friendly. It’s not difficult to implement a basic SEO strategy. SEO Strategy: Identify Your Most Important Keywords.
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter. . Although Facebook and Twitter are essential to marketing efforts, both impede Google from accessing much of their data, which limits their SEO effectiveness. Google Plus and Local SEO. Google Plus and social signals.
8 Critical SEO and Digital Marketing Opportunities
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Site performance is something that Google continues to push, and since it affects both the on-site user experience and SEO making improvements is worthwhile. Syndication is an important audience development and traffic driving tool for publishers. Google News.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. What to do?
5 Sites to Boost Your Local SEO
AUGUST 5, 2012
Having a page dedicated to your business on Facebook is key for a number of reasons, but the way Facebook works with other sites to share and exchange information makes it a vital tool in your local link boosting. Consult with a local SEO professional to see how they can help you achieve the local search rankings you seek for your business. Foursquare. YellowPages.com. Facebook.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
Free tools to get you started. Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud. It is not enough to simply create the social media accounts.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Yoast SEO. Landing page tools.
PPC vs SEO
Social Media Marketing
AUGUST 22, 2016
PPC (pay per click) and SEO (search engine optimization) are two major channels which made up the search marketing. Advantages of Google AdWords over SEO Minimal Impact: SEO often involves website design changes, and these changes can be important while in PPC websites do not have to make layout or design changes in order to use this channel. SEO has no such control.
Using Video Marketing To Boost SEO
Small Business Mavericks
APRIL 13, 2012
Is video marketing a useful SEO tool? Instead, think of the SEO value to your videos. Video Marketing SEO Social Media Viral MarketingGiven the emphasis on social media in search algorithms, the answer has to be a big yes. One video currently doing the rounds proves this point well – more on that shortly. Strategic branding is the vital factor now.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
All of those fancy auto-post social tools can lull us into a false sense of confidence. To follow up on this, here are essential tools that will help you get more exposure to your content. These tools could be the difference between content that goes unseen, and content that goes viral. Scheduling Tools. Social Media Promotion Tools. Email Marketing Tools.
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
So without further ado, here are eight social media management tools and apps that will help you enhance productivity while cutting down time: 1. HootSuite is hands down the most commonly used tool for social media management by profits and non-profits alike. The tool also integrates detailed posting schedules, advanced analytics including Google Analytics and insights from Facebook.
Four SEO Tips for WordPress Websites
DECEMBER 7, 2012
If you work with WordPress, or you’re considering building a website on the platform, you will have probably wondered about SEO and whether there is anything specific you can do to optimize your site. The answer is that there are a number of SEO techniques you can use that are especially effective for WordPress sites. 1. Get an SEO Plugin. Optimize Your Page URLs.
7 Steps for Performing Your Next SEO Audit
Convince & Convert
MARCH 6, 2015
Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Even if you have consultants take care of your SEO, it’s still a good idea to understand these seven steps. SEO is a constantly changing landscape. The search engines keep forcing companies to reevaluate their SEO strategies. Run Screaming Frog SEO Spider.
Monday Roundup: SEO Tips
JUNE 24, 2013
On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. 3. Google Penguin 2.0 vs. Black Hat SEO. Writing Effective Alt Text For SEO. So it’s all downhill from here.
Repurpose Content with These Six Tools
APRIL 16, 2015
Similarly, those how-to guides and checklists can easily be turned into visuals and infographics with one of my favorite tools ever: Canva. If you’re reading Spin Sucks, you already know why video is important for marketing (SEO, engagement, community building, and more,) so I won’t belabor the point. The post Repurpose Content with These Six Tools appeared first on Spin Sucks.
Essential viral marketing tools
SEPTEMBER 26, 2016
Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. L ast week I wrote about a 90-minute workshop on viral marketing put on by Vincent Dignan, a marketing consultant from the UK who seems especially plugged into modern Internet culture. With 2.6 Do you have an email list? kickbox.io
10 Premium SEO Tools That You Can Try for Free (or Cheap)
MARCH 11, 2013
If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Premium SEO Tools with Free Account Options. Premium SEO Tools with Free Trials. Raven Tools.
The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. There is a wide universe of tools out there and my intention is not to cover them all. Bing Keyword Research is available within Bing Webmaster Tools. Their main focus is PPC but as with Keyword Planner the data is useful for SEO too. Keyword Tool.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
As with other social networks, the right tools can help marketers use these platforms more effectively. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1) ScheduGram. Sample review: “My go-to tool for content scheduling and detailed Pinterest data is Tailwind. This is the tool for you!”
Editorial SEO Tactics for the Newsroom
JANUARY 12, 2011
By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags; there are a wide range of editorial SEO tactics that need to be employed. What other SEO tactics should newsrooms employ?
An Expert’s Guide to How to Get SEO Right
Convince & Convert
APRIL 4, 2016
When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola. The obvious question: Will paying more and choosing a bigger agency get me more ROI on SEO?
What Famous TV Catchphrases Can Teach You About Enterprise SEO
SEPTEMBER 11, 2012
This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. I don’t want to waste it either so I’ll give it a try here. What enterprise SEO truisms can be found in famous TV catchphrases? In any case, here are eight truths about enterprise SEO as told by famous TV characters: 1. Quite a few it turns out.
4 Free Social Media Spring Cleaning Tools
MARCH 28, 2016
Use these four free tools to gauge how you’re doing and how you can improve. Detailed recommendations on how to improve your blog’s performance, mobile display, SEO and security are provided—as well as a checklist of next steps. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. For Blogs: HubSpot’s Website Grader.
How Rich Answers Provide a New Approach to SEO
Convince & Convert
NOVEMBER 30, 2015
However, in today’s post, I am going to emphasize a completely different angle, and I am going to show you an entirely new way to do SEO. Let’s start with reviewing how traditional SEO ranking signals work. Here is what we did: We made a list of five common questions about SEO. Image via BigStockPhoto.com. What are Rich Answers, you ask? Tables. Sliders. Forms.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. Content Curation Tools. Content Creation Tools. List.ly (free/paid).
Top SEO Do's And Don'ts To Try Out In 2015
Social Media Marketing
SEPTEMBER 11, 2015
Search engine optimization was the key way of drawing visitors to the website and even today it is used as a preferred marketing tool, to get the message across to your potential customers. Create Sitemaps Sitemaps are a wonderful SEO element that makes it easy for the search engines to index your website. Keep in mind that forming an SEO strategy comes prior to designing a website.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. social network / curation tool for images. Find Expert summary compilations (example: Soulati Media ).
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Use a social media management tool. Social media management tools can help you streamline all your day to day activity on social media. Use Agorapulse or a similar tool to set this up.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. SEO is a never-ending process and without good benchmarks, clear and realistic goals and solid reporting it is easy to lose momentum within the organization.
How to Reverse Engineer Your Competitors’ SEO Strategy
Convince & Convert
FEBRUARY 15, 2016
Social listening tools and customer surveys are the best ways to identify customer interests that might conflict with your product. Scan your competitor’s site to locate their most shared pages; a tool like Social Crawlytics can help with this. By finding your competitors’ best-performing pieces of content, you can determine which topics and content types might work well for you, too.
35 SEO Copywriting Tips for Rocking Content
APRIL 23, 2014
. SEO copywriting refers to the art of writing copy that ranks well in search. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. Throw some effective SEO into the mix, and BOOM… your content rocks, rolls, and ranks! 3. Utilize Writing Tools.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Of the hundreds of third party Twitter tools out there, which are really worth utilizing? How can Twitter to used to support SEO efforts? Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter and SEO. The Tweet Effect: How Twitter Affects Rankings by The Daily SEO Blog.
SEO PowerSuite – Everything You Need for Your Website’s SEO
DECEMBER 3, 2014
One thing that generally drives me nuts about SEO tools is the waiting game. A lot of tools that I have tried in the past would have you enter your domain and it would take time to compile the data about your website. For this review, I set up the Mac-version of SEO PowerSuite in ten minutes. Four tools, ten minutes. The SEO PowerSuite Toolset. Pricing.
SEO Software Tool Review: Colibri
DECEMBER 9, 2012
But these tools tend to be search engine specific which means you have to open up several applications in order to see your SERP results across numerous platforms. Colibri is a web based keyword position tracking tool that lets you track various keywords across 150+ search engine platforms such as Google , Yahoo , and Bing. Getting started is rather easy. Search Engine Optimization