Sherrilynne Starkie

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Make Your LinkedIn Profile Work for You

Sherrilynne Starkie

It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. It’s important to get social media foundations right to be successful in digital marketing communications. Subscribe now to get future tutorials covering social media basics.

LinkedIn 389
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Free white paper: key trends of 2013

Sherrilynne Starkie

Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. Related posts: Study shows social media drives sales. 100 free social media resources. User focus. Marketing integration.

Trends 276
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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS.

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Rules for good media relations

Sherrilynne Starkie

Many companies fail to include a media relations strategy as part of their content marketing. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords. Contact me!

News 243
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Writing tricks for content marketers

Sherrilynne Starkie

Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. Writers of marketing content can feel a little overwhelmed when it comes to knowing how to get the best search engine rankings when Google and major social networks are always tweaking their algorithms.

Content 304
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Must have digital skills for PR pros

Sherrilynne Starkie

They need to have SEO expertise and digital advertising know-how. And they need be bona fide social media and inbound marketing experts. Hubspot provides recognition of inbound marketing skills and knowledge and Hootsuite demonstrates expertise with essential elements of social media.

Skills 179
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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. The app is designed with elements that teach children how to understand and express better their emotions in creative ways and encourage healthy social behaviours. Sherrilynne Starkie.

Google 170