Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. I also see this as the first step for social media to be embraced and measured by the masses. What say you? Image – Bobby Mikul.

Radian6 52

Radian6 Social Media Social CRM Company 52

Jeff Esposito

SEPTEMBER 23, 2011

While out there I had the pleasure of getting together with some really good friends while also presenting at the Word of Mouth Association’s part of Chicago’s Social Media Week. Most Companies Don’t Measure Social Media Integration Value. Basic SEO for Facebook Fan Pages.

SEO 33

SEO Team Social Media Google 33

Jeff Esposito

MARCH 30, 2011

Jeff Esposito asked me to write a guest post here on the topic of social media measurement. The following post is not about social media measurement. My posts are sporadic, and the SEO is MIA. A classic case of the cobbler’s son, who has no shoes, since I work in social media.

Posterous 44

Posterous Blogger SEO Social Media 44

Jeff Esposito

MARCH 28, 2011

While I give Yelp big props for SEO (it’s almost always a top-five result when I search for a restaurant or other venue), I just don’t really need it anymore. Elisabeth recently joined Communispace Corporation in Watertown, MA after a stint as a PR and Social Media pro. Sorry, Yelp: I’m kinda over you. I’ve moved up, moved on.

Foursquare 46

Foursquare Engineering Twitter Resources 46

Jeff Esposito

MAY 29, 2015

Despite the situation escalating quickly, the lesson was one that would be valuable as social is about the people, not a corporate messaging agenda. Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 It also taught me to ask for forgiveness as opposed to permission.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Despite the situation escalating quickly, the lesson was one that would be valuable as social is about the people, not a corporate messaging agenda. Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 It also taught me to ask for forgiveness as opposed to permission.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

JANUARY 21, 2014

SEOs are using content as linkbait. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters. PRs are realizing that they can use content marketing to do a lot of their work for them. Marketers are using it to drive traffic and sales.

Trends 37

Trends Content Marketing Press Release 37