Harp Interactive

AUGUST 3, 2010

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position. I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Is he/she certified?

Questions 313

Questions Company Social Media Real Estate 313

Harp Interactive

APRIL 6, 2010

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites.

Newsvine 307

Newsvine Quantcast Social Media Meeting 307

Harp Interactive

MAY 25, 2010

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. Free Social Media Monitoring Tools.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

NOVEMBER 2, 2010

Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Early adopters of integrated social media and search strategies are seeing improved results in both areas, results that are greater than the sum!

Social Media 337

Social Media How To Engineering Strategy 337

Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. The user generated content can be as simple as a Facebook "Like" all the way to rating systems and consumer reviews that are shared across the social net.

Syndication 231

Syndication SEO UGC Engineering 231

Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. The user generated content can be as simple as a Facebook "Like" all the way to rating systems and consumer reviews that are shared across the social net.

Syndication 225

Syndication SEO UGC Engineering 225

Harp Interactive

DECEMBER 1, 2009

Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

DECEMBER 18, 2009

Create buzz on social media platforms; remember to use the right keywords: The idea is to increase engagement and become more visible on all the platforms where your target audience is regularly present. And because there is so much going on, there is a chance that some crucial details can get overlooked!

Tips 290

Tips CPM CPC Retail 290

Harp Interactive

FEBRUARY 23, 2010

Not only should your web site rank well in searches for your local area or for different locations that you serve, but your social media should also include geotags to show your business as part of a community.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! Tags (keywords on social bookmarking sites and Twitter Hashtags).

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

FEBRUARY 3, 2010

This is the second in a series of three posts highlighting bits from my International Social Media Association (ISMA) teleseminar: Strategies to Ensure an Engaged Social Presence. Use Keywords for SEO in tweets and load them in the front of the tweet. Use the RT@ at the end of the tweet (helps with SEO).

Engagement 270

Engagement Authentication HootSuite Notification 270

Harp Interactive

JANUARY 12, 2010

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Social Media. Social Mention. UberTwitter.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Harp Interactive

APRIL 20, 2010

Additionally, you can create social media accounts that link back to your website. Tags: Blog SEO Search Marketing backlinks directory links directory listings directory submissions google authority google pagerank inbound links link building manual directory listings seo link building campaign.

Directory 326

Directory Google NoFollow URL 326

Harp Interactive

MAY 18, 2010

The organic leads that you acquire through social media, blogging and other inbound channels are also of better quality in terms of loyalty, referrals and bringing repeat business. 5 Benefits of Social Media Marketing. Social media offers a win-win platform for both businesses and their customer.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

JANUARY 27, 2010

It was my extreme honor to be a guest in yesterday’s tele-seminar with the International Social Media Association (ISMA). My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

NOVEMBER 2, 2010

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Social Media 345

Social Media How To Press Release Adwords 345

Harp Interactive

NOVEMBER 27, 2012

The Social Media World Forum is underway today and will go on through tomorrow in New York. This conference has entered its third year and continues to provide top-level strategic advice and social media marketing insight.

Forums 298

Forums ROI Twitter Conference 298

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services.

Influencer 281

Influencer Review Survey Buy 281

Harp Interactive

MARCH 16, 2011

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

JULY 13, 2010

This blog post assumes you understand basic SEO techniques or will hire professional search marketers to implement (who have done this for themselves). 25 SEO Techniques for Topping the Google Search Results: Conduct keyword research on relevant search terms (key phrases) and find the ones with high search volume.

Google 362

Google Hubpages Tips SEO 362

Harp Interactive

NOVEMBER 2, 2010

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. 9 TIPS FOR INTEGRATING SOCIAL & SEO TO DOMINATE GOOGLE. Here are some tips on creating synergy.

Press Release 219

Press Release Communities Badge Real Estate 219

Harp Interactive

APRIL 8, 2011

You may have seen the announcement from Google in March about their social feature called +1. Perhaps you are patiently waiting to start seeing the +1 in your Google search results. You may be waiting forever and never see it. Following is a comprehensive list of information regarding Google's new feature:

Google 228

Google Features List Resources 228

Harp Interactive

APRIL 8, 2011

You may have seen the announcement from Google in March about their social feature called +1. Perhaps you are patiently waiting to start seeing the +1 in your Google search results. You may be waiting forever and never see it. Following is a comprehensive list of information regarding Google's new feature:

Google 223

Google Features List Resources 223