Direct Marketing Observations

AUGUST 9, 2011

I was talking to a really smart person yesterday, way smarter than me, and I told her in no uncertain terms that eventually, this whole social media thing will eventually flatten out. Pretty soon, a lot of us, if not all of us, will have a pretty solid grasp of what social media is, and and how we are supposed to use it.

Social Media 166

Social Media SEO Skills Education 166

Direct Marketing Observations

AUGUST 31, 2011

Oddly, I try to tell them what social media can do for them and what it did for me. Social media altered the course of my career. It was somewhere between 2005 and 2006 but that’s when I really started to “understand&# the power of the possibility with social. It sounds corny but it’s true.

Social Media 243

Social Media Curation Course SEO 243

Direct Marketing Observations

MAY 7, 2010

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 2) #4change is a monthly tweetchat on how social media is helping to create change.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

MAY 26, 2010

Tags: SEO/SEM YouTube social media Video.

Social Media 200

Social Media Campaign SEO YouTube 200

Direct Marketing Observations

JANUARY 10, 2011

It’s not just social media. Monopolies in social media? It might just be an issue of WOM, Buzz or SEO and search. In social media, is it possible that what they are saying is fresh? Why does history repeat itself even in social media? Create a killer product, expect knock-offs.

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

MARCH 16, 2010

Last week I wrote a post that got a tremendous amount of love from the folks over at social media today and rightly so, it was all the reasons why I love social media. 3) Your social media certification classes didn’t really take off like you thought. 14) Social media is dead anyways.

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

OCTOBER 13, 2010

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. But some rules will still apply when the dust settles. What have you seen?

Social Media 159

Social Media ROI SEO Mobile 159

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? And… the majority of these activities have incredible SEO ( search engine optimization) ramifications.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

FEBRUARY 4, 2010

Social media provides us with, and allows us to provide, that real time data stream of what is happening now. We connect on various social networks with people who we have shared our lives with in the past. Tags: SEO/SEM Social Networks marc meyer. This moment, this hour, this minute. In the moment.

Social Media 168

Social Media Social Networking SEO Data 168

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. And it was cool.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

JANUARY 19, 2010

Now, if you want to source some external help for social media, well that’s a different story. We hear how everyone is a social media expert whether they’re certified or self-proclaimed. For this, we bring in the creator of the Social Media RFP and top strategist Maggie Fox.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

MAY 20, 2011

that commerce driven sites whose success was going to be reliant on transactions is a lot different than social sites and platforms with hundreds of millions of people with millions upon millions of daily visits that are reliant on nothing more than activity, conversations, shares, likes and content creation.

Social Media 176

Social Media Social Networking Buy Sites 176

Direct Marketing Observations

NOVEMBER 10, 2011

Businesses are starting to realize and understand that social provides or could provide another way to extend brand identity and establish a better connection to internal and external communities. Social is enhancing personalized interactions. Companies shouldn’t be forced into a proactive approach to anything.

Social Media 168

Social Media Reputation Policies Influencer 168

Direct Marketing Observations

MARCH 5, 2010

One of the interesting dichotomies in all of this is that we are always fighting the good fight over the value of what we do, the value and importance of social media, the correlation of social media and SEO, and it’s effect on business. I could, but I don’t roll like that.

Social Media 131

Social Media Reputation Social Networking SEO 131

Direct Marketing Observations

APRIL 11, 2011

One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it. What are they doing with social media that you are not?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. She’s 14. Why the flip-flop?

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

JULY 6, 2011

But what if we say you are a “social company”? Sometimes I’m not so sure I always know what that means. Value drivers. It’s sort of a corporate speak type of thing to essentially describe the capabilities of your company isn’t it?

Social Media 131

Social Media Organization Activities Company 131

Direct Marketing Observations

JANUARY 8, 2010

But as the barriers to search and social and mobile continue to be broken down, I cannot help to think that the following is not true to some degree… Tags: SEO/SEM seo social media marc meyer mobile Mobile marketing Search.

Mobile 162

Mobile SEO Social Networking Buy 162

Direct Marketing Observations

SEPTEMBER 9, 2010

Here is a snippet: The &# Transitional social media marketing document&# you sent me is way too vague for a rookie, and makes me go…Blink, Blink. In writing that document for Chris and our prospects, I was writing something that I understood, and those of you in the social media bubble understood.

SEO 164

SEO Industry Engineering Social Media 164

Direct Marketing Observations

MAY 14, 2010

Facebook: Children evade social websites’ age limits. Social media create new bullying issues for schools; Collier forum set for Monday. Too young for social networking? NYU Students Start Privacy-Minded Social Media Site. Social Media Parenting: Raising the Digital Generation.

Wiki 214

Wiki Facebook Privacy Forums 214

Direct Marketing Observations

FEBRUARY 25, 2010

No amount of speaking to customers through various means of social media and optimizing websites was going to make their business pick up given the sorry state of the economy in portions of the rust belt. I was brought on as an SEO and social media marketing consultant , and I’ve done everything and more for them.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

FEBRUARY 24, 2012

Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. The more that search and social lines become further blurred by the notion that content drives the machine, the more the user will get played. Let’s do a hypothetical. You like western saddles.

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. Social resets every day. Both real and imagined.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

JULY 16, 2010

Paul Chaney shot this out today; Deliver your content to the social web with dlvr.it. I loved this post 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not by Rob Petersen. As video looms larger and larger, you need to understand the proper mechanics of optimizing your video content for SEO.

Sites 164

Sites Instant Messaging SEO Social Media 164

Direct Marketing Observations

JANUARY 7, 2010

SEO skills-How to write for SEO. How to write PR releases with SEO in mind. An understanding of social media. A deeper understanding of social media. The ability to write a blog post with tags, links and proper attributes. Know how to comment on a blog and why. Know how to post a blog post and where.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

MARCH 10, 2011

The space I’m referring to specifically is the digital/social media, online marketing space. It was the power of social to me on a very small but large scale all wrapped into one. Moment Number Two: I initially got into social media because of my SEO background. Truly the power of social.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

FEBRUARY 19, 2010

He felt rushed by the experience, felt like there was a lack of personalization and their representative didn’t really grasp the intricacies of SEO, social media or even their brand. Especially in the social media space. Tags: social media marc meyer Social Networks. Caveat Emptor.

Social Networking 138

Social Networking SEO Social Media Organization 138

Direct Marketing Observations

SEPTEMBER 30, 2011

In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. A lot of players do not do it and yet they would be better served and more successful if they did do it. Then we wait.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

MARCH 23, 2010

Tags: SEO/SEM Twitter social media marc meyer microblogging non-profits for social media.

Twitter 180

Twitter Microblogging Foursquare SEO 180

Direct Marketing Observations

JULY 7, 2010

I used to be able to write every day but that was when the social media space, which I wrote about heavily back in the day, was not as crowded and everything was new and shiny and so experimental. I want to write stuff that you would want to read, but it’s tough. It starts with a compelling title and then goes from there.

SEO 122

SEO Social Media Process Content 122

Direct Marketing Observations

DECEMBER 14, 2011

Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli , the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. So you have to think about things like: Site design that incorporates SEO. Social site design geared towards your target audience.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

FEBRUARY 3, 2012

Social media has changed the game for journalists, for newspapers, for magazines, for bloggers and readers. When you write a blog post or an article, do you write it for the purpose of being heard, to offer up your two cents, to share your perspective, or to have conversations, or for SEO purposes?

Comments 176

Comments Education SEO Blogger 176

Direct Marketing Observations

MAY 5, 2010

Tags: SEO/SEM Twitter microblogging social media.

Microblogging 184

Microblogging Twitter SEO Hashtag 184

Direct Marketing Observations

FEBRUARY 15, 2010

Listening is the first step in social media (everyone says so). Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. I’m not going to get into the depths of all things social media monitoring because that would take all day.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

SEPTEMBER 12, 2011

Excuse me while I say the following: If it wasn’t for social media, you wouldn’t be anywhere near where you are right now in your career. To put it more succinctly, social media has made a lot of you. You see, for a lot of us, and notice I said us , social media added that missing layer.

LinkedIn 173

LinkedIn Social Media Curation Social Networking 173