Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

SEPTEMBER 2, 2010

Social media is providing new tools, technologies and techniques to identify, engage and activate. One person who has spent plenty of time studying behaviors and what makes social initiatives work is Dan Zarrella – worth subscribing to. Brand Fusion: Creative, Search and Media (4). Social Media Does Not Exist (17).

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

SEPTEMBER 28, 2010

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. The business of social media by its nature has allowed me to meet, virtually at first and in person over time, lots of talented minds. . - Related Posts. Tweet This!

Marketing 210

Marketing Review Tweetdeck Posterous 210