Waxing UnLyrical

DECEMBER 17, 2012

It’s just a terrific book – not just about “SEO,” but much more about getting into an “ optimized state of mind.” I truly believe he is one of the top SEO PR experts of our day, if not the toppermost of the poppermost, and I pinch myself that I actually know him.

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Video SEO Consultant B2B 199

Waxing UnLyrical

JUNE 6, 2011

The first thing we learn, when we start blogging, is that it’s important to use a plugin such as the All in One SEO Pack, to get our blogs all gussied up from an SEO point of view. It’s pretty simple to set that up, as this tutorial on All in One SEO from wpbeginner explains. What plugins such as AiO SEO, etc.,

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WordPress SEO Engineering Flickr 178

Waxing UnLyrical

JULY 28, 2014

Adding SEO to the Mix: How PR Pros Can Use SEO to Boost Their Client’s Content. Why: The right mix of SEO in your or your client’s blog and other online content can create the perfect strategy for boosting online visability.

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Consultant SEO Flickr Blogger 191

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

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News Google SEO Postrank 274

Waxing UnLyrical

AUGUST 5, 2013

Social Media May Soon Drive More Traffic to Your Site Than SEO. Why: SEO is a tried and true method to drive traffic to your site, but as Katy Schamberger explains, changing demographics may soon make social media engagement more important than ever. 7 Tips for Making Small Business Blogging Manageable.

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Engagement Social Media Consultant SEO 221

Waxing UnLyrical

AUGUST 4, 2014

How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Lee Odden shares some best practices for SEO and Inbound marketing. In this guest post for Jeff Bullas , Nate Desmond relays some ways digital tools can help you build a solid email list.

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Analytics Consultant Flickr B2B 188

Waxing UnLyrical

FEBRUARY 24, 2014

Small Businesses and SEO: What You Need to Know. Shelly Kramer explains why SEO is often a stumbling block for small businesses, and how to overcome it. In this WUL classic, Rachael Seda explores three social media obstacles health care providers face and the underlying opportunities each present. How Does A Brand Build Loyalty?

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Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

SEPTEMBER 12, 2019

On top of that, you need to consider SEO. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product. You have to offer information your audience wants and create content that will perform well at the same time. Longform Makes Better Content Marketing?

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Content Marketing Case Study Study 150

Waxing UnLyrical

APRIL 20, 2015

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. The Definitive Guide to Mobile SEO. ” The title is a little too SEO-ish for me, but it’s still a good post. And you know you don’t want to drop in The Goog!

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Mobile Meeting Consultant Small Business 100

Waxing UnLyrical

MARCH 20, 2011

Recipe for successful blog marketing & SEO at TECHmunch Austin 2011 , by Lee Odden. 101 free SEO tips , from DIYSEO. Why: Matt’s post gave me a much-needed boot in the butt to stop dreaming about winning the lottery (ok, to stop dreaming quite so often of winning the lottery) and making my own.

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SEO Flickr Google Meeting 134

Waxing UnLyrical

AUGUST 5, 2011

Sujan Patel , SEO Specialist at SingleGrain&#. In terms of a company’s SEO efforts, I don’t believe that automation is bad… at least at this point.&#. There needs to be a person responsible in the organization that can interact with customers.”. “Fully automating social media is a waste of a valuable resource.

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HootSuite Flickr SEO Social Media 216

Waxing UnLyrical

SEPTEMBER 4, 2013

Author information Holly Dawson Editorial Director at Ethical SEO Holly Dawson is editorial director of Ethical SEO. An Unkindness of Ravens: Thoughts on Twitter Communication is a post from: Waxing UnLyrical.

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Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Mark as read Approve comment Erica, One more point about user behavior: SEO isnt always a zero-sum, one-search one-result game. Regardless, thanks for visiting!

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JULY 3, 2013

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. I got a reply email 12 hours later, at 4:31 AM that said: Thank you for your quick response. Believe me: saying I specialize in writing doesn’t hurt me one bit.

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Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

MAY 9, 2013

I didn’t use my work email, in case the ‘SEO’ bit deterred them. Holly Dawson is many things, including editorial director of Ethical SEO where she spends her days supporting good people to do interesting things online and thrive in the connection economy. I tried to be who the bloggers wanted me to be. You are mercurial.

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Flickr Class SEO Blogger 205

Waxing UnLyrical

SEPTEMBER 26, 2012

Traditionally this includes ads, SEO and direct marketing buys. Just to sum up: Paid is anything the marketing department pays a media or other company for media placement of its message, brand, email or other form marketing. Earned occurs where an customer, individual or media outlet mentions your brand in some form.

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SEO Publishing Organization Meeting 246

Waxing UnLyrical

MAY 13, 2013

Why: An oldie, but goodie from the WUL vault that talks about the importance of human friendly excerpts to increase readability and SEO placement in Google searches. Optimizing WordPress Excerpts for Maximum Clickability. SurveyAct – New Online Survey Tool for Small Business Owners.

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Tips Wikimedia Survey Exercises 196

Waxing UnLyrical

APRIL 2, 2014

So try something like: “I’ve helped clients: *Increase sales by 12% by implementing a new SEO tool. Use verbs to show me what you’ve accomplished for others, and how you could help me. Remember, the verb is the story. Reduce marketing costs by 45% by creating a widget that puts the e-zine together for you.

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Class WordPress Widget Consultant 204

Waxing UnLyrical

SEPTEMBER 14, 2012

Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. Guest post by Jessica Torres. A year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy. I never knew it would one day receive over 13.5K

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Blogger Message Boards Adwords Overview 226

Waxing UnLyrical

NOVEMBER 10, 2014

How to incorporate SEO and influencer content. Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)? You’ll have to read this great post from Jay Baer to understand that acronym soup, but trust me, this is one you don’t want to miss. 5 tips to liven up long stories.

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Knowledge Base Consultant Blogger Tips 177

Waxing UnLyrical

APRIL 10, 2011

4 SEO mistakes that are easy to fix , by Ken Mueller. Then, the Ragan debacle this past week over the whole AVE thing reminded me of it. It’s probably a whole other blog post, but there’s so much to be learned from commenting, and about commenting, on blog posts. This one walks the talk.

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Flickr SEO Comments Metrics 157

Waxing UnLyrical

APRIL 12, 2018

Yet today, we see SEO specialists doing earned media to earn valuable links from higher domain authority sites. They rely on sophisticated relationship building skills. Both of these things are what communicators (or PR pros) do almost naturally. It’s why we do what we do for a living. Are the Lines Truly Blurring?

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Team Influencer Case Study Industry 213

Waxing UnLyrical

FEBRUARY 22, 2016

How to Simplify SEO, PR, and Social Collaboration. Why: “Whether you’re working on blog post or creating social media updates, the more people involved, the richer the results can be,” writes Ann Smarty as she explains how “using collaboration tools makes the process smooth and seamless.”

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Collaboration Consultant Team Communities 100

Waxing UnLyrical

NOVEMBER 28, 2010

What is the best SEO secret you know? Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. I liked the way James summarized a discussion on Quora around SEO secrets ; I think the full discussion is worth you checking it out as well. I thought this was a good primer.

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Class Postrank SEO Flickr 105

Waxing UnLyrical

MARCH 28, 2016

Why: This is a terrific post from Amy Lynn Andrews on spring cleaning your email list – highly, highly important! 6 Ways to Attract Return Visitors to Your Blog. ” What are you doing to make over your strategy this year?

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Strategy Banking Fashion Consultant 100

Waxing UnLyrical

AUGUST 2, 2018

Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). If your content can’t be indexed and found online, you’re wasting time and money. Don’t create custom hashtags.

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Content Brands Findability Marketing 124

Waxing UnLyrical

MARCH 16, 2011

I set up Platinum SEO (instead of All in One SEO, I like Platinum better) and even WPTouch so that it can be viewed on a mobile device. (By I set up Livefyre as the comment system (‘cos it’s AWESOME and has cut down spam to such an extent on WUL that I don’t think I’ll even need to install Akismet on SO).

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WordPress FeedBurner Smart Phone Blogroll 183

Waxing UnLyrical

NOVEMBER 14, 2014

Third, using good content in conjunction with smart SEO can help you rank higher in search engines, which can often lead to a prospect inquiry, or serve to reinforce your thought leadership and lead to other things (see my experience below). I’m happy to report they agreed!

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Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

DECEMBER 19, 2010

Why: PR pros are trying to learn more and more about SEO and using keywords smartly. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? I thought this was a refreshingly different post. Regardless, thanks for visiting!

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Klout Postrank Tourism Blogroll 105

Waxing UnLyrical

JULY 12, 2018

The site has 5,000 agency and professional profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video.

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Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

JANUARY 4, 2016

Why: “A whole host of other factors have sprung up to dethrone keywords from their venerable position at the helm of SEO for years,” writes Pratik Dholakiya for Convince and Convert as he explores why “this gradual shift away from keywords does not mean keyword optimization is dead and gone.” ” 3.

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Waxing UnLyrical

SEPTEMBER 19, 2012

It is also fascinating to see volunteers across the globe helping this community grow… there are people who are involved in growing its social media presence, working on SEO, volunteers organizing local meet-ups regularly to build the community… all-in-all, this is the first such social network for sustainability that I have come across.

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Social Media Collaboration Meeting Communities 209

Waxing UnLyrical

MARCH 23, 2016

How did these chats help me? Regularly interacting with these communities helped me gain immense knowledge. While I learnt a lot in my day job at a PR agency, I learned even more via these chats.

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Meeting Marketing Startup Communities 100

Waxing UnLyrical

MAY 23, 2016

Also, thank you, Brandon Andersen , for the suggestion of Moz’s The Beginners Guide to SEO : I’ll read that too. Don’t worry Shonali, I’ll replace my nightly episode of “Seinfeld” with that before bed. Make it personal. I loved getting recognition from Rebekah that I shared insight into my personal life.

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Journal Statistics iPhone Conference 123

Waxing UnLyrical

JUNE 5, 2011

SEO Run Amok , a guest post by Brian Meeks over at Spin Sucks. When I took a few days off after that, I was pretty much offline except for sharing some photos via Facebook, and then getting back to work this week, I needed to focus on, what else, work (!). So here are some posts that I’ve just been getting to. Why: it’s hilarious.

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Creative Commons Case Study Journal Flickr 150

Waxing UnLyrical

JANUARY 27, 2016

Released on January 27th and already endorsed by Jay Baer, Chris Brogan, Ann Handley and Mark Schaefer with a foreword by Gini Dietrich, it’s an important read for those struggling to integrate content marketing, SEO and social media into traditional public relations tactics. Taking Ownership of Online Trust Signals.

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Reputation Energy Influencer Review 100

Waxing UnLyrical

FEBRUARY 20, 2013

most people know enough to not overtly promote “black hat SEO” tactics to do so. There are also numerous companies that offer to “scrub” your reputation for you (for varying amounts of money), or teach you how to do it yourself; though at least in the U.S.,

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Reputation Consultant News Flickr 273